Maple Parking
- Company typePrivate
- Founded1992
- HeadquartersCrawley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Maple Parking firmographics
Firmographics- Name
- Maple Parking
- Legal name
- IZ & JE Kiss Partnership
- Website
- https://mapleparking.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maple Parking industry classification
Industry- Product category
- Airport Parking Services
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Valet Parking Services (BPABAKAC)
- akta.pro secondary industries
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Park-and-Ride Facilities & Transit Parking (THAIALAI), Airport Parking Shuttle Operators (THAIAFAD)
Keywords
Where Maple Parking is headquartered
LocationHeadquarters
- HQ city
- Crawley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Maple Parking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Meet & Greet Parking Services: Core revenue stream. Drivers meet customers at the airport terminal, collect their vehicle, park it at a secure off-site facility, and return it upon the customer's return. Charged as a per-booking fee based on duration and airport. Services offered at Gatwick (North & South), Heathrow (T2-T5), Birmingham, Luton, Stansted, Southend, and Manchester.
- Park & Ride Services: Customers drive to Maple Parking's secure off-site car park and take a complimentary shuttle bus to the airport terminal. Available at Gatwick, Stansted, and Heathrow. Offered as a per-booking fee based on duration.
- Valeting / Car Cleaning Services: Optional add-on services where vehicles are professionally cleaned (wash, dry, vacuum, polish) while the customer is away. Valeting packages start from £19.99 for Premium Wash to £42.99 for Platinum Valet. Available at selected airports.
- Third-Party Referral / Search: For airports where Maple Parking does not directly operate, they search the web via Holiday Extras to find the best-priced parking products for customers. Revenue derived from referral arrangements with Holiday Extras.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meet & Greet Parking from £26.95 inc VAT |
| Unit Pricing | Pay-as-you-go | Valeting - Premium Wash from £19.99 |
| Unit Pricing | Pay-as-you-go | Park & Ride shuttle transfers included in parking price |
| Subscription | Annual | Loyalty tiered discounts: 10% first booking, 16% Silver, 20% Gold, 25% Diamond |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Maple Parking product offering
Product offeringCore offering
Maple Parking provides branded airport parking services at six UK airports plus Southampton Port, offering Meet & Greet (driver meets customer at the terminal, parks the car in a secure off-site facility, and returns it on arrival) and Park & Ride (customer parks off-site and takes a complimentary shuttle to the terminal). Optional valeting services and a forthcoming corporate account programme supplement the core offering, with a tiered loyalty scheme rewarding direct bookings.
Product overview
Maple Parking is an airport parking services provider operating a portfolio of two core service lines: Meet & Greet Parking (a premium valet service where drivers meet customers at terminals, photograph and park vehicles in secure, Park Mark awarded facilities, and return cars upon return) and Park & Ride (a budget-friendly alternative with complimentary shuttle transfers). The company offers valeting/car cleaning as an add-on service at selected airports, and corporate accounts for business travellers. Services are available at 6 UK airports including Gatwick (North & South), Heathrow (all terminals), Birmingham, Luton, Stansted, and Southend, with Manchester Park & Ride also available. The company operates 24/7, 365 days per year and provides loyalty rewards through tiered Silver, Gold, and Diamond membership levels offering 16-25% discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Meet & Greet Airport Parking
- Park & Ride Airport Parking
- Valeting / Car Cleaning Services
- Business Parking / Corporate Accounts
Quantifiable outcome
- No Wait Guarantee at Gatwick North: car returned within minutes of flight landing or 25-100% refund
- +2 more outcomes
Companies that use Maple Parking
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Maple Parking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maple Parking partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Which?coreWhich?, one of the UK's most trusted consumer organisations, independently assessed Maple Parking and awarded them 'Which? Recommended Provider' status for Airport Parking based on customer satisfaction surveys. Companies cannot buy or sponsor this recognition.
- British Parking Association (BPA)coreMaple Parking is a member of the British Parking Association (membership no. 30302). BPA membership provides access to industry standards, best practices, and a recognised accreditation that supports customer trust.
- Independent Airport Parking Association (IAPA)coreIAPA's main aim is to promote best practice and raise standards in the provision of airport parking services. It also ensures the independent airport parking industry's voice is heard in policy debates and airport development plans. Maple Parking won the IAPA Best Meet & Greet Award 2019 for Heathrow.
- TrustpilotcoreMaple Parking partners with Trustpilot to collect independent customer reviews. The platform sends feedback requests to all customers post-service, allowing prospective customers to read honest reviews before booking. This is a primary trust mechanism for the business.
- Holiday ExtrasminorMaple Parking uses Holiday Extras, the Airport Parking market leader, to source parking products at airports where they do not directly operate. Holiday Extras provides a lowest price guarantee to customers.
- Tradex LtdcoreMaple Parking is comprehensively insured by Tradex Ltd to drive customer vehicles on the public highway. This insurance coverage is critical to their Meet & Greet operations.
- Gatwick Airport (Approved Operator Scheme)coreMaple Parking is a Gatwick Airport Approved Operator, part of the Gatwick Approved Operator Scheme. This accreditation is a key trust signal, demonstrating that their facilities meet the airport's planning and security requirements.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Maple Parking competitors and assessment
Company assessmentDirect peers
- Holiday Extras: Holiday Extras is the UK airport parking market leader, offering meet & greet, park & ride, and on-airport parking products across 30+ airports. It is both the largest comparable competitor and a routing partner for Maple Parking's non-direct airports, making the overlap in product, customer base, and channel highly direct.
- Airparks: Airparks operates meet & greet and self-park products at several major UK airports, notably Birmingham, Gatwick, and Manchester. Direct competitor on service mix and primary airports, with a comparable family-operator heritage.
- APH (Airport Parking & Hotels): APH is one of the UK's largest independent airport parking operators, offering meet & greet, park & ride, and hotel-with-parking bundles across most major UK airports. Direct competitor to Maple Parking across the same service categories and customer segments.
- PurpleParking: PurpleParking operates meet & greet and park & ride services at multiple major UK airports including Gatwick and Heathrow, often with longer-stay / value positioning. Comparable service mix, same target travellers, and overlapping operational footprint make it one of the closest direct peers.
- I Love Meet & Greet: I Love Meet & Greet is a UK specialist in airport meet & greet parking, directly comparable on the core valet-style product that defines Maple's flagship offering, though typically at smaller scale and fewer airports.
- Looking4Parking: Looking4Parking is a UK airport parking comparison and booking site offering meet & greet and park & ride across 20+ UK airports. Compares to Maple Parking on product, customer (price-sensitive leisure traveller), and aggregator/booking channel.
- BCP (Budget Care Parking): BCP offers budget-oriented park & ride and on-airport parking at multiple UK airports. Comparable on service category and price-sensitive segment of the same UK airport parking market.
Broad incumbents
- NCP (National Car Parks): NCP is the largest UK off-street parking operator, providing parking in city-centre garages rather than specialising in airport meet & greet. Overlaps in off-street parking operations but serves a fundamentally different use case.
- JustPark: JustPark is a broad UK parking marketplace app covering driveways, councils, and commercial car parks. While it has moved into airport-adjacent offerings, its primary footprint and customer use cases are wider than meet & greet airport parking, making it a broad incumbent rather than direct peer.
Emerging players
- YourParkingSpace: YourParkingSpace is a UK peer-to-peer and commercial parking marketplace with partial airport-parking adjacency. Comparable as an emerging player building a digital parking booking layer, though its core proposition is broader and not focused on the meet & greet airport traveller.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Maple Parking social profiles
Digital presenceMaple Parking compliance and trust
Trust signalCompliance7 records
Maple Parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Parking leadership team
Management profileNumber of profiles
Profiles3 records
Maple Parking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Parking
What does Maple Parking do?
Maple Parking provides branded airport parking services at six UK airports plus Southampton Port, offering Meet & Greet (driver meets customer at the terminal, parks the car in a secure off-site facility, and returns it on arrival) and Park & Ride (customer parks off-site and takes a complimentary shuttle to the terminal). Optional valeting services and a forthcoming corporate account programme supplement the core offering, with a tiered loyalty scheme rewarding direct bookings.
Is Maple Parking a public or private company?
Maple Parking is a private company. It is classified as family owned and is currently operating.
When was Maple Parking founded?
Maple Parking was founded in 1992. It employs 1 to 10 people.
Where is Maple Parking based?
Maple Parking is headquartered in Crawley, United Kingdom, in the Europe region.
How does Maple Parking make money?
Four revenue lines are on record. Meet & Greet Parking Services are the primary driver. The others are park & Ride Services, valeting / Car Cleaning Services and third-Party Referral / Search.
Who are Maple Parking's main competitors?
Direct peers on record are Holiday Extras, Airparks, APH (Airport Parking & Hotels), PurpleParking, I Love Meet & Greet, Looking4Parking and BCP (Budget Care Parking). Broad incumbents are NCP (National Car Parks) and JustPark. YourParkingSpace is listed as an emerging player.
Does Maple Parking have an API?
No public API is recorded for Maple Parking.
What industry is Maple Parking in?
Maple Parking's product category is Airport Parking Services. Its primary akta.pro industry code is BPABAKAC, Valet Parking Services, with a secondary code of TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride). Its NAICS code is 812930 and its SIC code is 7500.