Dental & Sleep Medicine Office of Michael J Selleck DDS

What Dental & Sleep Medicine Office of Michael J Selleck DDS does

Renaissance Dental Group (DBA: Dental & Sleep Medicine Office of Michael J Selleck DDS) is a privately-held, single-location dental practice founded in 1984 in Lafayette, California, owned and operated by Dr. Michael J. Selleck, DDS, DABDSM. The practice operates as a dual-specialty dental home combining general dentistry, cosmetic dentistry, and restorative treatments with specialized dental sleep medicine — most notably custom-fitted oral appliances for obstructive sleep apnea as a non-invasive alternative to CPAP therapy. Dr. Selleck is the first Diplomat of the American Academy of Dental Sleep Medicine in Contra Costa County, and the practice has served the Lafayette community for over 40 years.

The service portfolio spans preventive care (cleanings, fluoride, sealants, oral cancer screening), restorative work (implants, crowns, bridges, dentures, root canals, extractions), cosmetic procedures (ZOOM! Whitening, veneers, ceramic crowns), orthodontics (Reveal Clear Aligners), and periodontal therapy, supported by a modern technology stack including CAD/CAM same-day crowns, CBCT 3D imaging, digital impressions, laser dentistry, digital radiography, and intraoral cameras. The practice also offers in-house tiered subscription membership plans (Child, Adult Gold, Perio Gold) as an uninsured alternative to traditional dental insurance.

Revenue mechanics are fee-for-service dental and sleep medicine procedures billed to patients, with insurance billing for medical plans including Medicare (the practice is out-of-network with dental insurers). Customer acquisition is local and referral-driven, supported by a website, ongoing blog content, local SEO, and SMS-based appointment communications. Distribution is entirely direct: one physical office at 935 Moraga Rd #101, Lafayette, CA 94549, with phone-based scheduling. The business is bootstrapped and founder-owned with no external investors, no parent company, and no disclosed growth capital.

Name

Dental & Sleep Medicine Office of Michael J Selleck DDS

Legal name

Renaissance Dental Group

Website

https://drselleck.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Renaissance Dental Group is a privately-held, single-location dental practice in Lafayette, California, operated by Dr. Michael Selleck, DDS, DABDSM, offering general, cosmetic, and restorative dentistry alongside specialized dental sleep medicine treatment for obstructive sleep apnea.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry with Dental Sleep Medicine

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dentistry services
• Cosmetic dental care
• Sleep apnea treatment
• Oral appliance therapy
• Implant dentistry

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services: One-time and recurring dental procedures including preventive care, restorative treatments, and cosmetic procedures
2. Membership Plans: In-house membership plans (Child, Adult Gold, Perio Gold) providing preventive care and discounts on treatment services
3. Insurance Billing: Billing of medical and dental insurance plans including Medicare on behalf of patients

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Renaissance Dental Group is a private dental and dental sleep medicine practice offering general, cosmetic, and restorative dental care alongside specialized obstructive sleep apnea treatment using custom-fitted oral appliances as an alternative to CPAP. The practice delivers in-office procedures (preventive cleanings, implants, veneers, same-day crowns, periodontal therapy, clear aligners, whitening) and uses advanced dental technology including CAD/CAM, CBCT imaging, digital impressions, and laser dentistry. Services are delivered at a single Lafayette, CA office with an in-house membership plan for uninsured patients.

Product overview

Renaissance Dental Group operates as a dual-specialty dental and sleep medicine practice offering comprehensive oral healthcare combined with specialized sleep apnea treatment. Led by Dr. Michael Selleck, DDS, DABDSM, the practice provides a broad portfolio of services including preventive care (professional cleanings, fluoride treatments, dental sealants), restorative treatments (dental implants, crowns, bridges, dentures, fillings, inlays/onlays, root canals, extractions), cosmetic procedures (ZOOM! Whitening, veneers, teeth whitening, cosmetic dentistry, ceramic crowns), orthodontic services (Reveal Clear Aligners), and periodontal therapy. The practice specializes in dental sleep medicine, offering custom oral appliances for obstructive sleep apnea and snoring as an alternative to CPAP. Advanced diagnostic and treatment technologies include CBCT imaging, digital radiography, intraoral cameras, CAD/CAM same-day crowns, and laser dentistry. The practice serves patients of all ages including pediatric dentistry and offers an in-house membership plan for affordable care.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Apnea Treatment (Oral Appliances) Custom-fitted oral appliances designed to treat obstructive sleep apnea by keeping the tongue and soft tissues from collapsing into the airway during sleep, providing a non-invasive alternative to CPAP machines for individual patients.
• ZOOM! Whitening Philips ZOOM! professional teeth whitening system providing in-office light-activated whitening that can brighten teeth up to eight shades in a single visit, along with take-home whitening options.
• Reveal Clear Aligners Clear aligner orthodontic system developed by Henry Schein offering invisible teeth alignment with superior stain resistance and reduced need for visible attachments, addressing simple to complex malocclusions.
• Professional Cleanings Professional dental cleanings using ultrasonic scalers and hand instruments to remove plaque, tartar, and food debris from between teeth and gums, with polishing to remove superficial stains.
• Implant Dentistry Dental implant placement and restoration including single-tooth implants, implant-supported fixed bridges, full arch replacement with four or six implants, and implant-retained dentures using biocompatible titanium posts.
• Dentures Full and partial removable dentures including conventional full dentures, immediate dentures, overdentures, implant-supported dentures, and partial dentures with various framework materials.
• Veneers Porcelain veneers (laminates) and composite veneers ultra-thin facings bonded to front teeth to conceal imperfections such as chips, enamel defects, stains, minor gaps, and alignment issues.
• Periodontal Treatment Gum disease treatment including professional cleanings, scaling and root planing, and laser therapy to manage gingivitis and periodontitis.
• Membership Plan In-house dental membership program offering preventive care and discounts on treatments with tiered options including Child, Adult Gold, and Perio Gold plans.

Quantifiable outcome

• Custom oral appliances effectively alleviate sleep apnea for patients who cannot tolerate CPAP (60% of patients)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered professional affiliation and core.

• ADA (American Dental Association)professional affiliationOthersProfessional membership organization for dentists providing standards and guidelines for dental practice
• American Academy of Dental Sleep MedicinecoreOthersDr. Selleck is the first Diplomat of AADSM in Contra Costa County. Organization dedicated to improving lives of sleep apnea sufferers through dental sleep medicine
• Contra Costa Dental Societyprofessional affiliationOthersRegional dental society serving dental professionals in Contra Costa County
• Alameda County Dental Societyprofessional affiliationOthersRegional dental society serving dental professionals in Alameda County
• American Academy of Sleep Medicineprofessional affiliationOthersProfessional organization dedicated to sleep medicine research and practice
• American Academy of Physiological Medicine & Dentistryprofessional affiliationOthersProfessional organization bridging medicine and dentistry for patient care

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ClearChoice Dental Implant Centers: Network of dental implant centers offering single-tooth implants, full-arch replacement, and implant-supported restorations. Comparable specialty dental services operator in the restorative/implant category that Renaissance Dental Group also serves.
• Affordable Dentures & Implants: Multi-location dental practice chain focused on dentures, extractions, and dental implants. Comparable as a specialty dental service provider in restorative dentistry—directly overlapping with Renaissance's denture and implant offerings.

Broad incumbents

• Pacific Dental Services: Large DSO supporting hundreds of dental practices with modern technology, clinical support, and business services. Comparable as a multi-office general/cosmetic dental operator leveraging modern dental technology, though operating at much greater scale than Renaissance Dental Group.
• Heartland Dental: Largest dental support organization (DSO) in the US supporting thousands of dentists across general, cosmetic, and specialty practices. Highly comparable as a general/cosmetic dental services operator, though at vastly greater scale and as a DSO rather than independent practice.
• Aspen Dental: National DSO operating hundreds of branded dental offices providing general, cosmetic, and restorative dentistry plus denture and implant services. Comparable multi-location dental services operator with similar service breadth (preventive, restorative, cosmetic, dentures).
• Glidewell Dental: Large dental laboratory and solutions provider offering crowns, implants, clear aligners, and other dental products used by practices including for sleep apnea appliances. Comparable as a broad dental services and technology supplier that overlaps with Renaissance's restorative, cosmetic, and appliance workflows.

Emerging players

• Prosomnus Sleep Technologies: Medical device company that designs and manufactures custom oral appliances for obstructive sleep apnea. Directly comparable as a dental sleep medicine oral appliance provider; Renaissance offers oral appliance therapy using similar clinical devices and protocols.
• Vivos Therapeutics: Healthcare technology company developing oral appliances and treatment protocols for sleep apnea, including dental sleep medicine provider training. Comparable as a dental sleep medicine player operating in the same OSA treatment niche, though as a device/protocol company rather than a clinical practice.
• SomnoMed: Global medical device company manufacturing custom-fitted oral appliances for obstructive sleep apnea. Adjacent peer in the dental sleep medicine ecosystem—Renaissance's oral appliance service line uses comparable custom oral devices to treat OSA.

Regional players

• Snoring and Sleep Apnea Dental Treatment Center (SnoreExperts): Independent dental sleep medicine specialty practice offering oral appliance therapy for snoring and OSA. Direct peer in the dental sleep medicine category with a similar single-specialty clinical model focused on CPAP alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/DrSelleckDDS
• Facebookfacebook.com/drselleck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental & Sleep Medicine Office of Michael J Selleck DDS