What Kb Production does

Kb Production (ООО «КБ Продакшн») is a privately held Russian mobile game development studio founded in 2004 and headquartered in Moscow, with 11-50 employees. Since October 2013 the company has focused on full-cycle mobile game development for children ages 3-7 and families, and it reports having created more than 100 games and applications with over 30 million cumulative installs across iOS, Android, RuStore, VK Play, and Steam.

The studio's portfolio centers on two product lines. The first is the "Академики Весёлых Игр" (Academy of Fun Games) suite — a collection of free, ad-free, no-in-app-purchase educational games developed with neuropsychologists and methodologists and playtested with children in kindergartens, featuring characters from Soyuzmultfilm cartoons and Russian folk fairy tales, including the exclusive "Кот Пломбир" brand. The second is a set of standalone licensed titles such as the cross-platform adventure "Петя и Волк: Дело об артефакте приключений" (Petya and Wolf: The Case of the Artifact of Adventures), which extends the studio's reach to PC via Steam. The platform architecture spans cross-platform mobile development (iOS, Android), Russian domestic storefronts (RuStore, VK Play), and Steam.

The business model is hybrid. Consumer-side products are distributed free with no advertising or in-app purchases, so direct consumer monetization is intentionally absent. Revenue is therefore generated primarily through licensing arrangements with IP owners (notably Soyuzmultfilm) and B2B partner relationships — named partners include Sberbank, Multimedia/Muzkanal, CTC TV Channel, and TKT TV Channel. The go-to-market motion is product-led growth via app-store distribution, supplemented by partner-led brand association and corporate-site content marketing. Distribution covers Russia and CIS markets, with global reach through Google Play, App Store, and Steam.

Name

Kb Production

Legal name

ООО «КБ Продакшн»

Website

https://kbpro.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kb Production is a Moscow-based mobile game studio developing free, ad-free educational games for children ages 3-7, featuring licensed Soyuzmultfilm characters across iOS, Android, RuStore, VK Play, and Steam.

Ownership category

akta.pro rank

Product category

Educational mobile games for children

NAICS

Software Publishers (51321), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

akta.pro secondary industry

Mobile & F2P Game Studios (MPAFAAAB)

Keywords

• Mobile game development
• Educational mobile games
• Children's mobile apps
• Family-friendly games
• Full-cycle game studio

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Game Licensing: Development of branded games featuring characters from licensed properties (Soyuzmultfilm cartoons like Prostokvashino, Petya and Wolf, Orange Cow). Revenue likely generated through licensing agreements with IP owners.
2. Free-to-play games with potential future monetization: The Academy of Fun Games project offers games completely free without ads or in-app purchases. Revenue model appears to focus on brand partnerships and licensing rather than direct consumer monetization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Kb Production is a full-cycle mobile game development studio that designs, develops, and publishes educational and family-friendly mobile games for children aged 3 to 7, distributed free of charge across global and Russian app stores. Its flagship product is the "Академики Весёлых Игр" (Academy of Fun Games) suite — 10 ad-free, no-in-app-purchase games featuring Soyuzmultfilm cartoon characters and Russian folk-tale settings, built with neuropsychologist and methodologist input — complemented by standalone licensed-IP titles such as "Pochemuchka 2" and the cross-platform adventure "Petya and Wolf: The Case of the Artifact of Adventures."

Product overview

Kb Production (ООО «КБ Продакшн») is a full-cycle mobile game development studio founded in 2004, specializing in educational and family-friendly mobile games since October 2013. The portfolio centers on two main product lines: the «Академики Весёлых Игр» (Academics of Fun Games) suite — a collection of 10 free, ad-free, no-in-app-purchase educational games for children aged 3–7, developed with neuropsychologists and methodologists — and standalone licensed titles such as the cross-platform adventure game «Петя и Волк: Дело об артефакте приключений» and the «Почемучка 2» educational sequel. All games feature characters from Soyuzmultfilm cartoons and Russian folk fairy tales. The company reports over 100 games/applications created and more than 30 million installs across iOS, Android, RuStore, VK Play, and Steam platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Академики Весёлых Игр: Project consisting of 10 free educational games for preschool children aged 3-7, featuring characters from Russian folk tales and Soyuzmultfilm cartoons. Games are developed with neurophysiologists and methodologists, tested with children, and contain no ads or in-app purchases.

Products and services

• Почемучка 2 (Pochemuchka 2) Educational game for children aged 3 and up, where curiosity turns into discoveries alongside Prostokvashino characters; features 15 topics with animated stories, mini-games, and quizzes, plus parental controls and no ads or in-app purchases.
• Академики Весёлых Игр (Academy of Fun Games)

Quantifiable outcome

• 30+ million installations across platforms
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Soyuzmultfilm (Союзмультфильм)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Soyuzmultfilm (ООО Союзмультфильм) for using characters from their cartoons including Prostokvashino, Petya and Wolf, and Orange Cow in mobile games. KB Production creates games featuring these beloved Russian cartoon characters. Soyuzmultfilm awarded KB Production for brand promotion in the digital environment.
• RuStorecoreChannel Partner/ Reseller/ DistributorDistribution partnership with RuStore, a Russian domestic app store, for publishing mobile games.
• VK PlaycoreChannel Partner/ Reseller/ DistributorDistribution partnership with VK Play gaming platform for publishing cross-platform games.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• ZeptoLab: Russian mobile game developer (Cut the Rope franchise). Comparable as a Russian mobile game studio that has built a recognizable global IP, providing a benchmark for international expansion of a Russian-originated mobile game brand.
• Playrix: Major Russian mobile game developer behind Homescapes, Township, and Gardenscapes. Comparable as a Russian-headquartered mobile game studio, though focused on puzzle/casual rather than preschool educational content.

Direct peers

• BabyBus: Specialist developer of educational mobile games for preschool children (ages 0–6), with hundreds of apps and billions of cumulative downloads. Closely comparable in product category (educational mobile games for very young children) and freemium/app-store distribution model.
• WildWorks: Developer of Animal Jam, a kid-focused online game with educational elements. Comparable as a children's online/mobile game developer with educational positioning and family-safe design philosophy.
• Sago Mini: Developer of award-winning educational games and apps for preschool children. Directly comparable as a kids-focused educational mobile game studio with a curated, ad-free, expert-influenced product philosophy.
• Melsoft Games: Russian-founded mobile game studio known for family-friendly titles such as My Café and Family Island. Directly comparable as a Russian mobile game developer building casual/family entertainment franchises for global audiences.

Broad incumbents

• Toca Boca: Major incumbent in the kids' mobile gaming category with a broad portfolio of open-ended educational play apps. Comparable target demographic and educational-game positioning, but at significantly larger scale and global brand recognition.
• CrazyLabs: Mobile game publisher and developer (TabTale) with a large portfolio of casual and kids' mobile games. Comparable as a kids/casual mobile game publisher operating across multiple storefronts.
• Rovio Entertainment: Mobile game developer behind Angry Birds, with experience extending a game IP into film, licensing, and consumer products. Comparable as a benchmark for monetizing a game-based IP through licensing and brand extensions.

Emerging players

• KIDDINX (formerly Kiddinx Entertainment): Children's media company producing animated series, audio plays, and mobile games (including titles based on Benjamin Blümchen). Comparable as a kids' entertainment IP licensor and game developer in the European/Russian-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kb-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kb Production