Multilandia

What Multilandia does

Multilandia is a Russian children's edutainment television channel operated by OOO Kinomaniya.TV, headquartered in Moscow at ul. Akademika Koroleva, 21. The channel functions as the official children's TV property of the historic Soyuzmultfilm animation studio, broadcasting a mix of iconic Russian animated franchises — including Cheburashka, Prostokvashino, Luntik, Tri Kota, and Barboskiny — alongside international children's programming on a 24/7 linear schedule. Its digital footprint comprises the broadcast feed, an interactive TV program guide, an online animated catalog, and a children's contests platform, with social engagement concentrated on VKontakte and Odnoklassniki.

Technically, Multilandia distributes via DVB-S2 satellite broadcasting using MPEG4 compression, transmitted on Express-80 (80°E) and Express AM5 (140°E) with QPSK modulation and CONAX/IRDITO conditional access, and reaches additional households through cable TV operator partnerships. Distribution is licensed in Russia (broadcasting license Series TV No. 20200, March 2012; Roskomnadzor mass media registration Эл №ФС77-76397, July 2019) and Kazakhstan (foreign channel certificate No. 445-SH-KR, December 2019), covering Russia, Kazakhstan, and broader CIS markets.

Commercially, Multilandia operates as an advertising- and sponsorship-supported broadcast channel with dedicated staff for ad sales, marketing, and PR. Its B2B relationships span cable/IPTV operators distributing the signal across Russia and CIS, and advertisers/sponsors targeting Russian-speaking families with children. A partnership with Roblox and ongoing contests/social engagement point to incremental digital monetization, though revenue figures are not publicly disclosed.

Name

Multilandia

Legal name

OOO «Kinomaniya.TV» (ООО «Киномания.ТВ»)

Website

https://multilandia.ru

Company type

Private

Operating status

Operating

Short description

Multilandia is a Russian private children's edutainment television channel operated by OOO Kinomaniya.TV under the Soyuzmultfilm studio, broadcasting 24/7 animated content via satellite and cable across Russia, Kazakhstan, and CIS markets and monetizing through advertising and operator distribution.

Ownership category

akta.pro rank

Product category

Children's Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Satellite Telecommunications (517410)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

International Multilingual/Diaspora Broadcasters (MPABAEAG)

akta.pro secondary industries

International/Multilingual Cable Networks (MPABAFAL), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

Keywords

• Children's television
• Animated cartoons
• Satellite broadcasting
• Educational entertainment
• Family programming

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels2 records

Core offering

Multilandia is a Russian children's entertainment and educational television channel operated by OOO Kinomaniya.TV in affiliation with the Soyuzmultfilm animation studio. It broadcasts a 24/7 schedule of Russian animated series (Cheburashka, Prostokvashino, Tri Kota, Luntik, Barboskiny) and classic Soyuzmultfilm films via satellite (DVB-S2 / MPEG4 over Express-80 and Express AM5) and through cable TV operators across Russia and CIS markets, including Kazakhstan. Distribution is complemented by an integrated digital platform (program guide, cartoons library, contests) and audience engagement on VKontakte and Odnoklassniki.

Product overview

Multilandia is a children's entertainment and educational television channel operated by Soyuzmultfilm (OOO Kinomaniya.TV). The channel operates as a 24/7 broadcast TV channel with an integrated digital platform comprising the main TV channel, an interactive TV program guide, an animated cartoons library, and children's contests. The core offering centers on broadcasting Russian animated content including Cheburashka, Tri Kota, Luntik, Barboskiny, and Prostokvashino, supplemented by international children's programming.

Differentiator

Problem solved

Functional benefit

Brands

• Zolotaya Kollektsiya (Золотая коллекция): A golden collection block featuring classic animated films including Ivan Tsarevich and the Gray Wolf series, Dobrynya Nikitich and Zmey Gorynych, Ilya Muromets and the Nightingale-Robber, and other traditional Russian animation. Broadcast on Fridays at 23:00.

Products and services

• Multilandia TV Channel (Мультиландия) 24/7 children's entertainment and educational television channel broadcasting animated cartoons and children's programming for Russian-speaking families across Russia and CIS markets, distributed via satellite (Express-80, Express AM5) and cable TV operators.
• Animated Cartoons Library (Мультфильмы) Extensive on-air catalog of Russian animated series and films including Prostokvashino, Cheburashka, Tri Kota, Luntik, Barboskiny, and other Russian and international children's cartoons, anchored by the Soyuzmultfilm content partnership.
• Zolotaya Kollektsiya (Золотая коллекция) — Golden Collection programming block A dedicated Golden Collection programming block featuring classic Soyuzmultfilm animated films including the Ivan Tsarevich and the Gray Wolf series, Dobrynya Nikitich and Zmey Gorynych, Ilya Muromets and the Nightingale-Robber, and other traditional Russian animation, broadcast on Fridays at 23:00.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Federal Service for Supervision of Communications, Information Technology and Mass Media (Russia — Roskomnadzor)coreOthers · 26 July 2019
• Committee for Television and Radio Broadcasting of KazakhstancoreOthers
• Soyuzmultfilm (Киностудия «Союзмультфильм»)coreStrategic or Co-development Partner
• VKontakte (ВКонтакте)minorGTM or Marketing Partner
• Odnoklassniki (Одноклассники)minorGTM or Marketing Partner
• RobloxminorStrategic or Co-development Partner

Recent moves6 records

Expansion highlights5 records

Direct peers

• O! (Children's Channel, Russia): A Russian children's television channel broadcasting via satellite and cable across Russia and CIS. Like Multilandia, it targets young audiences with animation and edutainment content distributed through Russian satellite platforms.
• TiJi: An international children's TV channel operated by Groupe Lagardère, broadcasting in multiple languages across Europe, MENA, and Africa. TiJi is a direct functional peer — a dedicated children's edutainment channel distributed via satellite and cable platforms.
• Karusel: Russia's flagship free-to-air children's television channel, jointly operated by VGTRK and Channel One. Karusel is the most direct competitor to Multilandia in the Russian children's TV market, targeting the same demographic with a similar mix of animation and educational content.
• BabyTV: An international children's TV channel targeted at toddlers and preschoolers, now part of Fox Networks Group/Disney. BabyTV is comparable to Multilandia as a satellite-distributed, single-niche children's channel broadcasting across multiple territories.
• Cartoonito: A preschool-focused children's channel branding from Warner Bros. Discovery, distributed internationally. Comparable to Multilandia as a dedicated children's edutainment channel with a similar preschool/young-children demographic.

Regional players

• JimJam: A preschool children's channel originally from HIT Entertainment, distributed in select EMEA and Asian markets. Comparable as a niche international children's channel, though focused on different geographies than Multilandia.
• Da Vinci (TV channel): An educational television channel broadcasting across Russia and CIS countries via satellite. Comparable to Multilandia as a Russian-language educational/specialty channel distributed on similar satellite and cable infrastructure.
• TV BRICS: An international TV network broadcasting Russian-language and other content across BRICS and CIS territories. Comparable to Multilandia as a satellite-distributed Russian-language broadcaster operating across the same regional footprint.

Broad incumbents

• Nickelodeon Russia: The Russian-language feed of Nickelodeon, offering children's and family entertainment via cable and satellite. Comparable to Multilandia as a competitor in the Russian children's TV market, though Nickelodeon operates globally and offers a much broader content portfolio.
• Disney Channel: A global children's entertainment channel operated by The Walt Disney Company. Comparable as a broad incumbent in the children's TV space, though its Russian distribution has been materially constrained post-2022.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/multilandia
• Facebookfacebook.com/Multilandiatv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multilandia