What Apetit Group does

Apetit Group (legal entity Apetit Oyj) is a Helsinki-headquartered, Nasdaq Helsinki-listed Finnish food company (ticker APETIT) operating across two core product pillars: frozen vegetables and prepared frozen foods, and domestically pressed rapeseed/turnip rape oils. Manufacturing is concentrated in Finland, with the Säkylä freezing plant handling seasonal pea and vegetable processing (Individual Quick Freezing within roughly two hours of harvest), the Pudasjärvi facility producing the Superior frozen pizza range, and the Kirkkonummi plant pressing and bottling Finnish rapeseed oil under the Apetit and Neito brands. Vertically integrated supply is anchored by the company's proprietary Vastuuviljelu (Responsible Farming) contract farming network, which spans approximately 6,000 hectares across Finland and Sweden (following the October 2025 Foodhills AB acquisition) and is supported by the ViRe traceability system for plant, soil, and farming operations data.

The business operates a dual-channel go-to-market model. The consumer (B2C) channel distributes Apetit-branded and private label frozen vegetables, vegetable oils, plant-protein products (Kasvisjauhis), and legume-vegetable mixes (Palko+) through Finland's centralized grocery retail structure, including S-Group, K-Group, and Lidl Finland. The professional (B2B) channel, branded Apetit Ammattilaiset, supplies restaurants, catering, and institutional kitchens. The company is also ranked among Finland's top five private label food manufacturers. Sub-brands include Neito (oils), Palko+ (legume-vegetable mixes), and Superior (frozen pizza).

Revenue mechanics are predominantly hardware-style unit sales through retail and foodservice distributors; the company does not disclose transaction-level pricing publicly. Recent corporate activity includes the Foodhills AB acquisition (Sweden entry, October 2025), ongoing product line extension in plant-protein and prepared meals, and a pending evaluation to close the Pudasjärvi frozen pizza factory due to renovation costs, signaling selective capacity rationalization.

Name

Apetit Group

Legal name

Apetit Oyj

Website

https://apetit.fi

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Apetit Group (Apetit Oyj) is a Finnish, Nasdaq Helsinki-listed food company producing frozen vegetables, domestically pressed rapeseed oils, and frozen prepared foods. It serves Finnish grocery retail (B2C) and professional foodservice (B2B) channels, with recent Nordic expansion into Sweden via the October 2025 Foodhills AB acquisition.

Ownership category

akta.pro rank

Product category

Frozen Vegetables and Vegetable Oils

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Specialty Food Manufacturing (311412), Soybean and Other Oilseed Processing (311224), Food Manufacturing (311), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Frozen Entrées & Complete Meals (CRADADAA), Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

Keywords

• Frozen vegetables
• Vegetable oils
• Plant-based foods
• Foodservice supply
• Private label food

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Foods and Vegetables: Apetit produces and sells frozen vegetables (peas, carrots, potatoes, spinach, beetroot, parsnips, leeks, celery, onions) and vegetable preparations including frozen pizzas, vegetable mixes, and ready-to-cook products. Revenue generated through retail (B2C) and foodservice (B2B professional) channels.
2. Vegetable Oils: Apetit produces rapeseed and turnip rape oils (rypsi-rapsiöljy) from Finnish-grown seeds at Kirkkonummi vegetable oil press. Products include plain rypsi-rapsiöljy and flavored variants (lemon-basil, garlic-basil). Also produces rapeseed meal (rapsipuristeet) as a byproduct for animal feed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Apetit Group manufactures and sells frozen vegetables (peas, carrots, potatoes, spinach, beetroot, parsnips, leeks, celery, onions, vegetable mixes), vegetable oils (rapeseed and turnip rape oils pressed at Kirkkonummi from Finnish-grown seeds, including flavored variants), plant-based protein products (vegetable balls), and frozen pizzas under the Superior brand. Products are sold through Finnish grocery retail chains to consumers and through the Apetit Ammattilaiset division to professional foodservice customers, alongside private label manufacturing for retailers.

Product overview

Apetit Group is a Finnish food company offering frozen vegetables, vegetable oils, and plant-based products. The product portfolio centers on: (1) Frozen vegetable products including various vegetable mixes (wok vegetables, oven/grill vegetables, root vegetables, soup vegetables), single frozen vegetables (broccoli, leeks, onions, corn, sugar snaps), and organic options; (2) Rapeseed/canola oil products including domestic Finnish rapeseed oil in multiple sizes (500ml, 1L) and flavored variants (garlic-basil, lemon-basil); (3) Plant-based meat alternatives including vegetable protein balls and patties; (4) Specialty oils under the Neito sub-brand. The products are distributed primarily in Finland with expansion into Sweden following the 2025 acquisition of Foodhills AB. The company operates manufacturing facilities in Säkylä (Finland) and Pudasjärvi (frozen pizza).

Differentiator

Problem solved

Functional benefit

Brands

• Neito: Sub-brand for Apetit branded vegetable oils including Neito Puristettu pehmeä ja hieno rypsi-rapsiöljy.
• Palko+
• Superior

Products and services

• Apetit Kotimainen Rypsi&rapsiöljy (Domestic Rapeseed Oil) 100% Finnish rapeseed and canola oil pressed and bottled at the Kirkkonummi facility from Finnish-grown seeds. Rich in omega-3 and omega-6 fatty acids and vitamin E, suitable for cooking, baking, sauces, marinading, and deep frying. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Rypsi&rapsiöljy valkosipuli-basilika (Garlic Basil Flavored Rapeseed Oil) Finnish rapeseed oil with natural garlic and basil flavors, made from Finnish-grown seeds. 250ml format suitable for seasoning, marinading, and cooking. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Rypsi&rapsiöljy sitruuna-basilika (Lemon Basil Flavored Rapeseed Oil) Finnish rapeseed oil with natural lemon and basil flavors, made from Finnish-grown seeds. 250ml format suitable for seasoning, marinading, and cooking. Sold to Finnish consumers through grocery retail chains.
• Apetit Neito Puristettu rypsi&rapsiöljy (Neito Pressed Rapeseed Oil) Neito brand pressed soft and fine rapeseed oil for baking and cooking applications. Sold to Finnish consumers through grocery retail chains under the Neito sub-brand.
• Apetit Palko+ Mustapapu-kasvissekoitus (Black Bean Vegetable Mix) Frozen vegetable mix under the Palko+ sub-brand containing mushrooms, red carrot, black beans (20%), and kale. High in protein and fiber, suitable as a warm side dish or for versatile cooking. Sold to Finnish consumers through grocery retail chains.
• Apetit Uuni- & Grillikasvikset Paahdettu valkosipuli (Oven & Grill Vegetables, Roasted Garlic) Frozen vegetable mix for oven and grill preparation containing carrots, pre-fried potatoes, broccoli, parsnips, green beans, with roasted garlic seasoning. High in fiber. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Wok Vihannekset (Domestic Wok Vegetables) Frozen wok vegetable mix containing carrots, parsnips, white cabbage, red onion, and yellow carrots. 100% domestic Finnish origin. Sold to Finnish consumers through grocery retail chains.
• Apetit Kasvissuikaleet (Vegetable Strips) Frozen vegetable strips containing potatoes, carrots, parsnips, leeks, celery, and onions. Designed for adding to soups, stews, and casseroles. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Peruna & uunijuures kasvissekoitus (Domestic Potato & Root Vegetable Mix) Frozen mix containing potatoes (50%), carrots, rutabaga, and yellow carrots. 100% domestic Finnish origin, suitable for oven roasting, soups, and stews. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Luomu peruna & keittokasvis (Organic Potato & Soup Vegetables) Organic frozen mix containing Finnish organic potatoes (75%), organic carrots, organic rutabaga, and organic leeks. For making various soups with cooking time of 10-15 minutes. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Purjoviipale (Domestic Leek Slices) Frozen leek slices from Finland, 100% domestic origin. Designed to be added to dishes while frozen and heated until boiling. Sold to Finnish consumers through grocery retail chains.
• Apetit Kotimainen Sipulikuutio (Domestic Onion Cubes) Frozen onion cubes from Finland, 100% domestic origin. Designed to be added to dishes while frozen and heated until boiling. Sold to Finnish consumers through grocery retail chains.
• Apetit Sugar Snaps pullea sokeriherne (Sugar Snaps Snow Peas) Frozen sugar snaps/snow peas from Belgium, suitable as a side dish, for wok dishes, soups, stews, omelets, and sauces. Sold to Finnish consumers through grocery retail chains.
• Apetit Tomaattinen kasvissekoitus / Pomodoro Rosso (Tomato Vegetable Mix) Tomato-based frozen vegetable mix containing tomatoes (63%), carrots, onions, peppers, leeks, and garlic. Suitable for sauces, salads, pizzas, casseroles, and pies. Sold to Finnish consumers through grocery retail chains.
• Apetit Maissia (Corn) Frozen corn from Hungary, heatable in microwave or by boiling in water for 3 minutes. Sold to Finnish consumers through grocery retail chains.
• Apetit Kasvisjauhispyörykät (Veggie Balls) Frozen vegetable balls made from pea protein (47%), water, onions, rapeseed oil, fiber, and seasonings. Dairy-free, gluten-free, soy-free. Heatable on pan, oven, airfryer, or microwave. Sold to Finnish consumers through grocery retail chains.
• Apetit Superior Frozen Pizzas Premium frozen pizzas produced at Apetit's Pudasjärvi factory (the world's northernmost frozen pizza factory) using sourdough bases baked in stone ovens with local Finnish raw materials. Sold to Finnish consumers through grocery retail chains.
• Apetit Ammattilaiset Professional Foodservice Products Professional-grade frozen vegetables, oils, and prepared foods offered through the Apetit Ammattilaiset division to restaurants, catering companies, and institutional kitchens in Finland via a dedicated professional sales channel and foodservice distributors.
• Private Label Frozen Vegetables and Oils Contract-manufactured frozen vegetables and vegetable oils produced for Finnish grocery retail chains' own private label brands. Apetit is ranked among Finland's top five private label food manufacturers, leveraging multi-site production capacity, cold chain infrastructure, and long-term contract stability.

Quantifiable outcome

• Frozen peas frozen within 2 hours of harvest
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Foodhills ABcoreStrategic or Co-development Partner · 1 October 2025Apetit acquired Foodhills AB in October 2025, marking the company's expansion into Sweden. This acquisition significantly expanded Apetit's contract farming operations, with frozen pea cultivation area increasing to approximately 6,000 hectares combined in Finland and Sweden. Foodhills AB is a Swedish frozen vegetable company.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Greenyard: Greenyard is a Belgian market leader in frozen and prepared vegetables, fruit, and plant-based meals, serving European retailers and foodservice. Directly comparable on frozen vegetable manufacturing scale, private label orientation, and product breadth.
• Bonduelle Group: Bonduelle is a global leader in processed vegetables (frozen, canned, fresh) with strong European retail and foodservice presence. Comparable to Apetit as a publicly listed pure-play vegetable processor serving both retail branded and private label channels.
• Ardo Group: Ardo is one of Europe's largest producers of frozen vegetables, fruits, and herbs, supplying retail, foodservice, and industrial customers globally. Closely comparable to Apetit on core frozen vegetable manufacturing, IQF processing, and B2B/foodservice/private label go-to-market.
• Findus Group: Findus is a major European frozen vegetable and seafood company with strong Nordic (including Swedish) presence. Directly comparable to Apetit on product category (frozen vegetables), B2B/private label model, and Nordic geography following Apetit's Foodhills AB acquisition.
• FRoSTA AG: FRoSTA is a German frozen food producer specializing in frozen vegetables, fish, and ready meals under its own brand and private label. Comparable to Apetit on frozen vegetable processing, branded-plus-private label strategy, and European foodservice presence.

Broad incumbents

• Nomad Foods (Birds Eye, Iglo): Nomad Foods is Europe's largest frozen food company, owning Birds Eye and Iglo with broad frozen vegetable, fish, and meal portfolios. Comparable to Apetit as a pan-European frozen food incumbent serving grocery retail with branded and private label frozen vegetables.
• HKScan: HKScan is a leading Nordic meat and prepared food producer (HK, Kariniemen, ´Mâ plant-based). Comparable to Apetit as a top Finnish food manufacturer with overlapping grocery retail, private label, and plant-based product strategies.
• Orkla: Orkla is a Nordic conglomerate with branded food, snacks, and household care products including frozen pizza, vegetables, and oils (Felix, ´Naturâ). Comparable to Apetit on Nordic food retail branded presence and frozen prepared food exposure (e.g., pizza).
• McCain Foods: McCain Foods is the world's largest producer of frozen potatoes and a major frozen prepared food supplier globally. Comparable to Apetit on frozen prepared foods and foodservice channel, though at materially larger scale and broader geography.
• Atria: Atria is a Finnish-based meat and food company with significant Nordic operations and branded/private label retail presence. Comparable to Apetit as a publicly listed Finnish food peer of similar scale, competing for shelf space with Finnish grocery buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Apetit_oyj
• LinkedInlinkedin.com/company/apetitplc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apetit Group