Greenyard Prepared Belgium nv

What Greenyard Prepared Belgium nv does

Greenyard Prepared Belgium nv is a Belgian preserved fruit and vegetable processor that operates two production facilities in Bree and Rijkevorsel and serves as the prepared foods division of publicly listed Greenyard NV (Euronext Brussels: GREEN). The company specializes in heat preservation processing — specifically appertization and pasteurization — applied to a comprehensive product portfolio spanning summer and winter vegetables, exotic vegetables, mushrooms, pulses/legumes, potatoes, fruit products, and convenience categories such as soups, sauces, dips, and pasta dishes. Approximately 270,000 tons of product are processed annually, ranking the business No. 5 in Europe for preserved fruits and vegetables, with distribution reaching more than 40 (and reportedly up to 60) countries globally.

The company's go-to-market is B2B sales-led, with three core revenue streams: private label manufacturing for major retailers (including Top 25 global supermarket chains), dedicated foodservice product ranges for hotels, restaurants, and catering operators, and B2B ingredient supply to food manufacturers. Commercial relationships emphasize close customer collaboration on product development, category management, and customized composition, flavor, and packaging configurations. Packaging solutions span industry formats (3-5 liter cans, 10 kg polybags, 200-500 kg containers), retail formats (glass jars 140-2,650 ml, small tins, foil, cartons), and foodservice formats (bowls, cups, plastic jugs).

The underlying technology platform centers on heat preservation expertise combined with an intelligent water reuse system at the Bree facility that captures 50 million liters of annual water savings through staged temperature cascade reuse. Operational capabilities are reinforced by top-tier food safety and organic certifications (BRC, IFS Food v8, ACS, BE-BIO-01) across both Belgian sites, over 50 years of processing heritage, and an R&D operation that handles approximately 400 new product requests and launches around 100 new products annually, with explicit emphasis on healthy nutrition, reduced salt and sugar, and meat-alternative categories. The firm operates as a wholly-owned subsidiary of Greenyard NV, the diversified fruit and vegetable group founded by Hein Deprez in 1983.

Name

Greenyard Prepared Belgium nv

Legal name

GREENYARD PREPARED BELGIUM NV

Website

https://greenyardprepared.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Greenyard Prepared Belgium nv processes and supplies preserved fruits, vegetables, mushrooms, and convenience foods via heat preservation technology to top European retailers, foodservice operators, and food manufacturers through private label and B2B channels.

Ownership category

akta.pro rank

Product category

Preserved Fruits and Vegetables Manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

akta.pro secondary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Preserved vegetables processing
• Canned fruit production
• Private label foods
• Convenience meal manufacturing
• B2B food ingredients

Headquarters

HQ city

Sint-Katelijne-Waver

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Preserved fruits and vegetables: Core business: processing and selling preserved fruits, vegetables, and mushrooms in various packaging formats (cans, jars, pouches). Products include peas, carrots, beans, spinach, asparagus, onions, pickles, winter vegetables, exotic vegetables, mushrooms, pulses, potatoes, apples, cherries, and exotic fruits.
2. Convenience products: Ready-to-use products including soups, sauces, dips, and pasta dishes for home chefs and professional kitchens. Wide range of packaging from small to large volume packs in cans, jars, or stand-up pouches.
3. Private label manufacturing: Custom private label solutions where Greenyard develops products tailored to retailer specifications with flexible composition, flavor, and packaging options
4. B2B ingredients supply: Supplying quality preserved products as ingredients to other food companies for use in salads, meal-kits, ready-made meals, and other food applications

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Greenyard Prepared Belgium nv processes and sells preserved fruits, vegetables, and mushrooms in cans, jars, pouches, and cartons, plus convenience foods (soups, sauces, dips, pasta dishes). It operates two Belgian production facilities (Bree and Rijkevorsel) with ~800 employees and ~270,000 tons annual capacity, supplying top retailers, foodservice operators, and food manufacturers under private label and co-branded arrangements.

Product overview

Greenyard Prepared Belgium nv offers a comprehensive portfolio of preserved fruit and vegetable products alongside ready-made convenience foods. The product range is organized into two main categories: (1) Fresh Preserved Products including summer vegetables, winter vegetables, exotic vegetables, organic products, mushrooms, pulses/legumes, potatoes, and fruit products; and (2) Convenience Foods including soups, sauces, and dips/salsas. The company provides specialized packaging solutions across three segments: Industry (large cans 3-5L, easy bags 2-2.5L, polybags 10kg, plastic containers 200-500kg), Retail (glass jars 140ml-2.65L, small tins 250ml-1L, foil packaging 150ml-2L, carton packages), and Foodservice (bowls & cups, plastic jugs with handle 500ml-2L). Products are developed in collaboration with customers and can be tailored in composition, flavor, and packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Vegetables
• Winter Vegetables
• Exotic Vegetables
• Organic Product Range
• Mushrooms
• Pulses and Legumes
• Potatoes
• Fruit Products
• Soups
• Sauces
• Dips and Salsas

Quantifiable outcome

• 50 million liters of water saved annually through cooling tower modernization
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leading global retailers (Top 25)coreStrategic or Co-development PartnerLong-term partnerships with major European retailers for supply of preserved fruits and vegetables and private label product development. Close collaboration on category management, new product development, and promotional activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Princes Group: UK-headquartered canned foods company producing canned fruit, vegetables, seafood and pasta under private label and brands. Directly comparable in B2B private-label canned/preserved F&V supplied to European retailers and foodservice.
• Del Monte Foods: Major US canned fruit and vegetable producer with significant private-label exposure and European distribution. Comparable business model of processed/preserved F&V supplied to retailers and foodservice customers.
• Ardo: Belgian-headquartered European supplier of fresh and frozen vegetables, including processed vegetables to retail and foodservice. Comparable in European frozen/preserved F&V processing scale, geographic orientation, and B2B customer base.
• Seneca Foods: Largest US private-label canned fruit and vegetable processor. Highly comparable as a pure-play private-label preserved F&V manufacturer serving grocery retailers with similar product mix and customer structure.
• Bonduelle: French world leader in processed and canned vegetables, with a Bonduelle Prepared division supplying private label and foodservice across Europe. Head-to-head competitor in the same preserved fruit & vegetable, private label, and convenience categories from a comparable European manufacturing footprint.

Broad incumbents

• Conagra Brands: Major US packaged foods company with canned vegetables (Hunt's, Green Giant), private label and foodservice divisions. Overlaps in shelf-stable F&V and frozen vegetable categories sold through grocery and foodservice channels.
• Kraft Heinz: Mega-cap foods incumbent with canned vegetables (Heinz), beans, soups and sauces. Overlaps with Greenyard in canned vegetables and soup/sauce categories serving major retailers, though operates as a branded/portfolio incumbent rather than pure private-label specialist.
• McCain Foods: Global leader in frozen prepared potatoes and broader prepared foods, with significant European presence and foodservice/retail overlap. Comparable in large-scale European prepared vegetable production, though anchored in frozen rather than shelf-stable preservation.

Regional players

• La Costeña: Mexico's leading canned vegetable and prepared foods company with growing international exports. Comparable in canned/preserved F&V manufacturing for retail and foodservice, but primarily serving Latin American rather than European markets.

Emerging players

• Hain Celestial: Organic and natural foods company with grocery, foodservice and ingredient businesses in shelf-stable and prepared categories. Comparable in the organic/natural positioning and in private-label-adjacent retail channels, particularly relevant to Greenyard's BIO-certified ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenyard-prepared-belgium-nv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenyard Prepared Belgium nv