CML Collective

What CML Collective does

CML Collective, LLC is a strategic communications and design consulting firm headquartered in Wichita, Kansas, founded in 2013 by Christina M. Long. The firm offers six core service lines — strategic communication planning, content creation (graphic design, copywriting, editing), community engagement, corporate event planning for audiences of 500 or fewer, public speaking and facilitation, and customized leadership and staff training — delivered by a core team of two (Owner/Principal Consultant Christina M. Long and Lead Strategist Jonathan M. Long) supplemented by three named contractual support professionals.

The firm's technology stack is built around standard professional-services tools — Wix-hosted website, Google Analytics, Calendly for scheduling, Google Drive for digital product delivery, and social media platforms (Instagram, Facebook, LinkedIn) for marketing — with no proprietary platform, public API, or software product. Revenue is generated entirely on a professional-services basis through project-based consulting engagements plus a small direct-to-consumer book sales stream ('For the Greater Success' by Christina M. Long, $15 hardcopy / $5 audiobook via B. Global Publishing). Pricing for consulting services is quote-based and not publicly disclosed.

CML Collective serves government and public institutions (City of Wichita, KDHE, Union Pacific), nonprofits (Network Kansas, Create Campaign, Wichita Regional Chamber of Commerce), and mid-market businesses (Fidelity Bank, Wichita Cheesecake Company) primarily across the Midwest. The firm is triple-certified by the State of Kansas (DBE, MBE, WBE) and City of Wichita (EBE), providing access to set-aside government contracting. Go-to-market is relationship-led and event-driven, relying on founder-led public speaking, direct email outreach ([email protected]), and Calendly-scheduled consultations rather than paid acquisition channels.

Name

CML Collective

Legal name

CML Collective, LLC

Website

https://cmlcollective.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

CML Collective is a Wichita, Kansas-based strategic communications and design consulting firm serving government, nonprofit, and mid-market clients across the Midwest. Founded in 2013, the firm offers communication planning, content creation, community engagement, event planning, and leadership training on a project-based professional services model.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Consulting: Organizational, issue, and project-based communication planning services provided to clients on a consulting basis
2. Content Creation Services: Graphic design, copywriting, and editing for print and digital channels
3. Corporate Event Planning: Workshops, mixers, and conferences with audiences of 500 or fewer
4. Leadership & Staff Training: Executive-to entry-level customized leadership and professional development programs
5. Public Speaking & Facilitation: Keynotes, moderation, panel participation, and session facilitation services
6. Book Sales: Sale of 'For the Greater Success' book by Christina M. Long - $15 for hardcopy, $5 for audiobook, with bulk pricing for 50+ orders

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CML Collective is a strategic communications and design consulting firm that helps clients solve communication challenges through organizational, issue, and project-based communication planning. Its core offerings span content creation (graphic design, copywriting, editing), community engagement, corporate event planning, public speaking/facilitation, and customized leadership and staff training programs.

Product overview

CML Collective is an award-winning strategic communications and design consulting firm offering a suite of professional services. The company operates as a single-service consultancy rather than a platform-plus-modules architecture. Core offerings include Strategic Communication Planning, Content Creation (graphic design, copywriting, editing), Community Engagement, Corporate Event Planning, Public Speaking & Facilitation, and Leadership & Staff Training. The firm also executes client-specific projects including the Networked Partnership for Community Investment, PROPEL Business Loan Framework for the City of Wichita, KDHE COVID Communications Support, and community engagement work on the 29th and Grove Clean Up Project. Additionally, founder Christina Long has published the book 'For the Greater Success.'

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Services Organizational, issue, and project-based communication planning services that help clients develop and implement communication strategies to drive change. Designed for public and private institutions seeking to engage audiences and solve communication challenges.
• Content Creation Graphic design, copywriting, and editing services for print and digital channels. Targets organizations that need professional creative output for marketing and communication campaigns.
• Community Engagement Audience identification, analysis, and outreach planning services that help clients connect authentically with their target audiences. Designed for institutions that need to engage communities and stakeholders effectively.
• Corporate Event Planning Planning and execution of workshops, mixers, and conferences with audiences of 500 or fewer. Targets organizations that need professionally designed events for stakeholder engagement.
• Public Speaking & Facilitation Keynote delivery, moderation, panel participation, and session facilitation services. Delivered by Christina Long on leadership, economic mobility, entrepreneurship, community engagement, and personal development topics for conferences and organizations.
• Leadership & Staff Training Customized executive-to-entry-level leadership and professional development training programs. Designed for organizations seeking leadership development and staff training tailored to their needs.
• For the Greater Success (Book) A debut book by Christina M. Long published through B. Global Publishing, offering inspirational content on personal improvement, mentorship, and lessons that helped her pivot toward success. Available as $15 hardcopy and $5 audiobook, with bulk pricing for 50+ orders.

Quantifiable outcome

• Social media followers increased by 79% on Twitter and 35% on Facebook for Network Kansas
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kansas Department of Health and EnvironmentcoreStrategic or Co-development PartnerCML Collective is contracted by KDHE to provide COVID-19 vaccination and testing communication support services, developing advertisements and communication materials for community organizations, local health departments, schools, and other groups in Kansas at no cost to organizations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GMMB: Large strategic communications and creative agency serving nonprofits, political campaigns, and public-sector clients. Broader incumbent in overlapping nonprofit/government communications space.
• REQ: Digital marketing and brand-strategy agency serving nonprofits, technology, and government clients. Broader incumbent with overlap in nonprofit branding and digital communications.

Direct peers

• Burness: Strategic communications firm serving nonprofits, foundations, and advocacy organizations across the U.S. Directly comparable in mission-driven communications consulting for nonprofit and public-sector clients.
• MDB Communications: Washington, D.C.-based public relations and marketing firm serving associations, nonprofits, and government agencies. Comparable in serving association/nonprofit/government communications needs.
• Russ Reid: Direct-response and brand marketing agency specializing in nonprofit and faith-based organizations. Comparable in mission-driven communications and fundraising-related campaign work.
• The Hatcher Group: Strategic communications and public-affairs firm for nonprofits, foundations, and government clients. Comparable in mission-driven communications consulting for public/social-impact sectors.
• GillespieHall: Strategic communications firm specializing in DEI, social impact, and public-sector campaigns. Directly comparable in DEI-focused strategic communications for institutions and mission-driven clients.
• kglobal: Strategic communications, public affairs, and crisis-management firm serving corporate, government, and advocacy clients. Comparable in strategic communications and crisis-engagement services.
• Spitfire Strategies: Strategic communications consultancy focused on social-impact, policy, and advocacy clients. Closely aligned with CML's nonprofit and mission-driven communications work.

Emerging players

• 720 Strategies: Public-affairs and strategic communications firm focused on issue advocacy, corporate, and nonprofit clients. Comparable in advocacy and mission-driven communications work, smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cmlcollective
• Instagraminstagram.com/cmlcollective
• Xx.com/cmlcollective
• LinkedInlinkedin.com/company/cml-collective-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CML Collective