REQ
REQ is a Washington, DC-based, PE-backed (Trinity Hunt Partners) digital marketing agency delivering integrated PR, brand strategy, creative, content, social media, SEO, ORM, and paid media services to enterprise clients across government, technology, healthcare, and consumer verticals from six US offices.
- Company typePrivate
- Founded2008
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What REQ does
REQ is a Washington, DC-headquartered, full-service digital marketing and integrated public relations agency serving enterprise and mid-market clients across the United States from six office locations (Washington DC, San Diego, Jacksonville, Boston, Phoenix, Raleigh). The company was founded in 2008 (previously known as Highnoon), is PE-backed by Trinity Hunt Partners following a 2023 acquisition, and operates as part of the Agital network of digital marketing agencies. REQ delivers eight core service disciplines — Public Relations, Brand Strategy, Creative, Content, Social Media, SEO, Online Reputation Management, and Paid Media — unified under a proprietary Narrative Studio storytelling framework refined over 14 years and 10,000+ content pieces.
The agency's underlying technology stack is services-oriented rather than product-oriented: AI tools are embedded within the Narrative Studio to accelerate content production (text and video modalities), the SEO practice has been extended with Generative Engine Optimization (GEO) for AI-generated answer engines, and generative AI is applied to process automation (board materials, sales enablement, campaign assets). The company has executed four acquisitions (Virilion 2011, Unison Agency 2015, SpeakerBox Communications 2019, Internet Marketing 2019) and secured a steady cadence of industry recognition (Inc. 5000, Clutch 5.0, multiple Stevie/Webby/TITAN/Communicator awards through 2025-2026).
REQ generates revenue through professional services engagements — primarily project-based work and annual retainers — with industry-benchmarked agency retainers in the $60,000-$144,000 range, though marquee clients (Amazon, Carahsoft, Atlas Air, PhRMA, Axonius, Valleywise Health) command materially larger multi-workstream AOR contracts. The company pursues a sales-led, consultative go-to-market targeting organizations across government and public sector, technology, financial services, healthcare, retail/ecommerce, and real estate/hospitality verticals, with a notable specialization in B2G (business-to-government) marketing where it has driven 100+ award wins for Carahsoft.
REQ firmographics
Firmographics- Name
- REQ
- Legal name
- REQ
- Website
- https://req.co
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REQ is a Washington, DC-based, PE-backed (Trinity Hunt Partners) digital marketing agency delivering integrated PR, brand strategy, creative, content, social media, SEO, ORM, and paid media services to enterprise clients across government, technology, healthcare, and consumer verticals from six US offices.
- Ownership category
- akta.pro rank
REQ industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where REQ is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
REQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: REQ generates revenue through providing integrated digital marketing, public relations, brand strategy, creative, content, social media, SEO, online reputation management, and paid media services to enterprise clients. Services are delivered through project-based engagements and annual retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise agency retainers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
REQ product offering
Product offeringCore offering
REQ is a full-service digital marketing and integrated public relations agency that delivers eight core service disciplines — Public Relations, Brand Strategy, Creative, Content, Social Media, SEO, ORM, and Paid Media — for enterprise and government clients. Services are delivered through project-based engagements and annual retainers, anchored by the proprietary REQ Narrative Studio content engine that combines seasoned writers and media professionals with AI tooling to produce brand narratives, messaging, and multimedia storytelling across channels.
Product overview
REQ is a full-service digital marketing and integrated PR agency that connects storytelling, technology, creativity, and digital strategy. The agency offers eight core service disciplines—Public Relations, Brand Strategy, Creative, Content, Social Media, SEO, ORM (Online Reputation Management), and Paid Media—all operating under the REQ Narrative Studio framework for strategic storytelling. REQ was acquired by Trinity Hunt Partners in 2023 to become part of Agital, a group of digital marketing agencies. The agency serves clients across technology, government/public sector, cybersecurity, financial services, healthcare, retail/e-commerce, and real estate/hospitality industries.
Differentiator
Problem solved
Functional benefit
Products and services
- REQ Narrative Studio A strategic storytelling framework and content engine that combines expert writers and experienced media professionals with AI-powered tools to help brands build compelling narratives, messaging playbooks, and scalable content across multiple formats and channels. Built on 10+ years and 10,000+ pieces of content production.
- Public Relations Integrated PR services combining strategic communications with digital intelligence, including media relations, press releases, executive visibility, crisis communications, and thought leadership positioning for enterprise and government clients.
- Brand Strategy Digital brand strategy services including brand positioning, messaging frameworks, voice and tone development, brand guidelines, and competitive differentiation for long-term market positioning.
- Creative Visual and experiential design services spanning brand identity, campaign development, digital design, multimedia production, and creative strategy rooted in brand positioning and audience insight.
- Content Content marketing services including thought leadership, SEO/GEO-driven content, campaign messaging, multimedia storytelling, blog posts, whitepapers, case studies, and web copy aligned to defined business objectives.
- Social Media Strategic social media services including platform strategy, content planning, community management, executive thought leadership, short-form video, and performance reporting across organic and paid social.
- SEO Search engine optimization and Generative Engine Optimization (GEO) services including technical audits, keyword strategy, content optimization, and building brand visibility in both traditional search and AI-generated responses.
- ORM Online reputation management services including search optimization, authoritative content creation, review management, and ongoing monitoring to shape and protect digital narratives.
- Paid Media Data-driven advertising across paid search, social media, programmatic, video, retail media, Amazon advertising, account-based marketing (ABM), out-of-home (OOH), and digital audio.
Quantifiable outcome
- 25% CTR for brand campaigns and 17% impression share for non-brand campaigns achieved for Built Technologies
- +3 more outcomes
Companies that use REQ
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
REQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
REQ partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights5 records
REQ competitors and assessment
Company assessmentDirect peers
- Padilla: Mid-sized integrated marketing and PR agency (a Cartwright subsidiary) with strong government, healthcare, and consumer practices. Comparable to REQ in cross-vertical integrated service model and agency-of-record engagements.
- Walker Sands: B2B technology-focused integrated marketing agency of comparable headcount offering PR, content, demand generation, and creative. Comparable to REQ's technology/corporations segment and project-and-retainer mix.
- Lippe Taylor: Mid-sized integrated marketing and PR agency with consumer, healthcare, and technology practices. Comparable in scale and integrated service model to REQ.
- Hotwire: Global tech-focused PR and marketing agency with similar integrated communications and digital offering. Closely comparable to REQ on technology vertical emphasis and brand-to-demand integration.
- Merritt Group: Reston, VA-based PR and digital marketing agency of similar size (~50-100 employees) with deep B2G, cybersecurity, and B2B technology focus — directly comparable to REQ on geography, vertical mix, and integrated service offering.
- Inkhouse: Tech-focused integrated PR and content agency of similar size. Comparable to REQ in deep technology vertical expertise and integrated earned-plus-paid media offerings.
Emerging players
- Mod Op: PE-backed digital marketing agency group (built via rollup similar to REQ/Agital) offering integrated digital, creative, and PR services. Comparable as a fellow PE-backed rollup play in the mid-market agency space.
Broad incumbents
- Edelman: Global public relations and integrated marketing giant with deep government, technology, and healthcare practices. Competes with REQ on enterprise RFPs but at significantly larger scale and broader geographic footprint.
- Weber Shandwick: Global PR and integrated communications network competing with REQ on large enterprise accounts. Overlap in technology, healthcare, and public-sector verticals, but operates at much greater scale.
- Finn Partners: Larger independent integrated marketing and PR firm with technology, healthcare, and B2G practices. Comparable to REQ on service breadth and verticals but materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
REQ social profiles
Digital presenceREQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
REQ leadership team
Management profileNumber of profiles
Profiles1 record
REQ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REQ M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REQ
What does REQ do?
REQ is a full-service digital marketing and integrated public relations agency that delivers eight core service disciplines — Public Relations, Brand Strategy, Creative, Content, Social Media, SEO, ORM, and Paid Media — for enterprise and government clients. Services are delivered through project-based engagements and annual retainers, anchored by the proprietary REQ Narrative Studio content engine that combines seasoned writers and media professionals with AI tooling to produce brand narratives, messaging, and multimedia storytelling across channels.
Is REQ a public or private company?
REQ is a private company. It is classified as private equity controlled and is currently operating.
When was REQ founded?
REQ was founded in 2008. It employs 1 to 10 people.
Where is REQ based?
REQ is headquartered in Washington, United States, in the North America region.
How does REQ make money?
One revenue line is on record: marketing Agency Services.
Who are REQ's main competitors?
Direct peers on record are Padilla, Walker Sands, Lippe Taylor, Hotwire, Merritt Group and Inkhouse. Mod Op is listed as an emerging player. Broad incumbents are Edelman, Weber Shandwick and Finn Partners.
Does REQ have an API?
No public API is recorded for REQ.
What industry is REQ in?
REQ's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 5418.