What Ferm does

Ferm International B.V., trading as FERM Power Tools, is a Netherlands-headquartered designer, manufacturer, and distributor of power tools and accessories founded in 1965 and based in Zwolle. The company develops products across seven primary categories: angle grinders, circular saws, corded and cordless drills, garage tools, milling tools, and sanding tools, with a current portfolio of approximately 40+ visible SKUs. Underlying technology centers on brushed and brushless electric motors, Li-Ion battery platforms spanning 3.6V to 20V, and accessories/consumables (saw blades, sanding papers, drill bits, batteries, chargers), all designed and tested to strict European safety and quality standards with 100% pre-shipment inspection. A separate FERM Industrial sub-brand (ferm-industrial.com) targets professional and enterprise buyers alongside the consumer DIY line at ferm-diy.com.

FERM operates a wholesale-first go-to-market: products are sold via local distributors in more than 40 countries and reach 60-65 markets globally through e-commerce and partner channels, with a direct-to-consumer FERM24 webshop for individual orders. Customer segments are horizontal: DIY/consumer users performing home improvement and crafting (primary) and professional tradespeople/industrial users (secondary). Revenue is generated through hardware sales of tools and accessories; pricing is not publicly disclosed, and the company is privately held with no disclosed venture, private equity, or institutional investors. The business is supported by a single headquarters facility with workshop, testing, and warehouse space, and a headcount of 101-250 employees.

Name

Ferm

Legal name

Ferm International B.V.

Website

https://ferm-diy.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferm International B.V. is a Netherlands-based power tool designer and manufacturer founded in 1965, selling DIY and industrial power tools, accessories, and garage equipment through distributors in 40+ countries and a direct webshop, serving both consumer and professional segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Tools Hardware Sales: Sale of power tools including angle grinders, circular saws, corded and cordless drills, milling tools, sanding tools, and other power equipment for DIY and industrial use.
2. Spare Parts and Accessories: Sale of spare parts, accessories, and consumables including saw blades, sanding papers, drill bits, batteries, and chargers for FERM power tools.
3. E-commerce Sales: Direct online sales through FERM24 webshop for individual power tools and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ferm designs, manufactures, and sells a broad range of power tools and accessories, including angle grinders, circular saws, corded and cordless drills, milling, sanding, and garage tools. The company operates two distinct brands: the main FERM line targeting the DIY consumer market and FERM Industrial serving professional and industrial buyers, with sales handled through international distributors and a direct e-commerce webshop.

Product overview

FERM is an internationally renowned power tool brand from the Netherlands, established in 1965. The company designs and develops high-quality power tools and accessories for both DIY and industrial markets. The product portfolio includes multiple product lines: angle grinders (AGM series: AGM1086, AGM1087, AGM1061S, AGM1088), circular saws (CSM series), corded drills (bench pillar drills TDM1026/TDM1027, impact drills PDM1051/PDM1052), cordless drills (CDM series including combi drills, drivers, and impact wrenches), garage tools (trolley jacks, battery chargers, spray guns, blowers, cement mixers, hand trucks, lever hoists), milling tools (planers, biscuit jointers, routers, router tables), and sanding tools (random orbital, orbital sheet, detail, delta, belt, and bench sanders). All products are designed and tested according to strict European standards and comply with the latest safety requirements. The company markets through e-commerce and international distributors, with products available in over 65 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• FERM Industrial: A separate industrial product line targeting professional/industrial markets, operated as ferm-industrial.com.

Products and services

• Angle Grinders A range of angle grinders in multiple wattages, offered as core FERM power tools for cutting, grinding, and surface preparation tasks.
• Circular Saws Circular saws in multiple wattages, used for straight cuts in wood and similar materials; part of the core FERM power tool range.
• Corded Drills (Pillar and Impact Drills) Wired pillar and impact drills offered in multiple wattages for workshop and DIY drilling applications, including bench and handheld variants.
• Cordless Drills (Li-Ion Combi Drills, Drivers, and Impact Wrenches) Cordless Li-Ion powered combi drills, drivers, and impact wrenches offered as a shared battery platform across the FERM tool family, targeted at DIY and light professional use.
• Milling Tools (Planers, Biscuit Jointers, Routers, and Router Tables) A line of milling tools including planers, biscuit jointers, routers, and router tables, used for shaping, joining, and profiling wood and similar materials.
• Sanding Tools A family of sanding tools covering various sander types and surfaces for finishing wood and other materials.
• Garage Tools (Jacks, Battery Chargers, Spray Guns, Blowers, Mixers, Hand Trucks, Hoists) A garage-focused tool line including trolley jacks, battery chargers, spray guns, blowers, mixers, hand trucks, and hoists, targeting automotive, workshop, and general garage applications.
• Spare Parts and Accessories Spare parts and accessories for both current and discontinued FERM power tools, sold through the FERM24 webshop to support the installed base.
• FERM Industrial Power Tool Range A separate sub-brand, FERM Industrial, offering professional and industrial-grade power tools targeted at tradespeople, workshops, and industrial buyers through a dedicated B2B channel.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorFERM partners with local distributors in more than 40 countries worldwide. These dedicated distributors boast in-depth market knowledge and remain abreast of all the latest developments. They use their existing networks to put FERM firmly on the map in their respective nations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ryobi (Techtronic Industries): DIY-focused cordless power tools brand with one of the broadest DIY 18V platforms globally; targets the same DIY/consumer segment as FERM and competes across drills, sanders, saws and garage tools.
• Metabo: German power tool manufacturer with similar European heritage, professional/industrial focus, and product overlap in grinders, drills, saws and sanders; directly comparable in the European professional channel.
• Einhell Germany: German power-tool manufacturer focused on DIY and garden tools with a comparable mid-tier positioning, broad international distribution, and overlap across drills, saws, sanders and grinders — directly competing with FERM in the same European DIY channels.
• Worx (Positec): Mid-tier cordless power tools and outdoor equipment brand with similar DIY/mass-market targeting and 20V/40V battery platforms — directly competes with FERM in cordless drills, saws, and sanders at similar price points.
• Skil: Long-running power-tool brand with similar European/American DIY heritage and broad product portfolio across drills, saws and sanders; competes with FERM in entry-to-mid-tier DIY channels and accessories/consumables.

Broad incumbents

• Makita: Global leader in cordless power tools with deep LXT and other platform ecosystems and a strong pro-construction presence; competes with FERM across cordless drills, saws, sanders and grinders with broader portfolio and dealer network.
• Bosch Power Tools: Global leader in power tools spanning DIY (green) and professional (blue) lines; FERM's DIY range competes against Bosch's green-line offering, and FERM Industrial overlaps with Bosch professional — a much larger incumbent competing on R&D, brand and battery ecosystem.
• DeWalt (Stanley Black & Decker): Premium professional cordless tool brand with 20V MAX/60V FlexVolt battery platforms; competes at the higher end of FERM's professional offering and sets the bar for durability/performance expectations in shared channels.
• Black+Decker: Mass-market power tool and home improvement brand; competes with FERM in DIY drills, sanders and saws, particularly in North America and mass-retail channels where FERM is less developed.

Emerging players

• Parkside (Lidl house brand): Discount-house power tool and garden equipment range sold across European Lidl stores; competing on price in the same DIY customer base that FERM targets in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/fermpowertools/featured
• Facebookfacebook.com/pages/FERM-Power-Tools/110131185999532?ref=hl
• LinkedInnl.linkedin.com/company/ferm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferm