The Stasko Agency

What The Stasko Agency does

The Stasko Agency is a privately held, founder-owned public relations and publicity firm headquartered in Denver, Colorado, founded in 1998 by Lu Stasko. The firm operates with a small team (1-10 employees) and delivers in-house communication services including media relations and publicity, creative strategy, media training, social media management, and community relations. Its client base spans restaurants, real estate developers, hospitality, entertainment, food and beverage, wellness, and civic organizations, with a documented 20+ year track record across the Denver market.

The agency's product portfolio includes its core PR services alongside two differentiated offerings: YES (Your Evolution Story), a structured storytelling and narrative workshop methodology delivered in partnership with Idea-360, and STAR (Small Town Association of Residents), a wholly-owned division launched in November 2022 that targets small towns, neighborhoods, and municipalities. STAR extends the firm beyond traditional PR retainers into community-building and resident-engagement services, and is positioned around Generation Z migration trends into rural communities.

The business model is professional services on a custom, consultation-based pricing model with multi-year engagements. Go-to-market combines direct sales (Calendly discovery calls, phone, and email), event-driven client acquisition (community events, HUNI Hours, polo tournaments, restaurant launches), and community-led engagement (STAR division). Marketing channels include blog/vlog content, organic social, email newsletters, webinars, and earned media. The agency has no external funding, no parent company, and no disclosed investors, consistent with a small founder-operated boutique model.

Name

The Stasko Agency

Legal name

The Stasko Agency

Website

https://staskoagency.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stasko Agency is a Denver-based, founder-owned public relations and publicity firm founded in 1998, serving restaurants, real estate developers, hospitality, and civic clients with media relations, creative strategy, community engagement, and the STAR small-town division.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Publicity Services: Professional services providing media relations, public relations, creative strategy, media training, social media management, and community relations to clients across various industries including restaurants, real estate, hospitality, and community organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

The Stasko Agency is a Denver-based public relations and publicity firm that connects businesses with target audiences, media outlets, and resources. It offers media relations, creative strategy, media training, social media management, and community relations tailored to clients in restaurants, real estate, hospitality, entertainment, and small-town communities. The firm also operates specialized divisions including the YES storytelling methodology and the STAR community-building division for small towns.

Product overview

The Stasko Agency is a public relations firm offering a unified portfolio of communication services. The core offerings include Media Relations & Publicity, Creative Strategy, Media Training, Social Media, and Community Relations. Two notable specialized offerings include YES (Your Evolution Story), a storytelling and team narrative workshop service, and STAR (Small Town Association of Residents), a division focused on community-building for small towns. The agency serves diverse industries including restaurants, real estate, entertainment, developers, and civic organizations.

Differentiator

Problem solved

Functional benefit

Brands

• STAR (Small Town Association of Residents): A division of The Stasko Agency focused on helping smaller towns, communities, and neighborhoods connect residents and neighbors with their local businesses, schools, and municipalities, bringing pride in the community, tourists for local businesses, and prosperity for everyone.

Products and services

• Public Relations & Media Relations Services
• YES (Your Evolution Story)

Quantifiable outcome

• Transformed Lower Highlands (LoHi) neighborhood into premier urban destination
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Chancery CollectivecoreStrategic or Co-development Partner · 1 February 2023Co-hosted Business Women's Network event with over 40 women attendees, providing networking and growth platform for women professionals in business.
• Idea-360coreStrategic or Co-development PartnerPartnership to deliver YES (Your Evolution Story) service combining visual strategist, narrative storyteller, strategic publicist, and social media orchestrator expertise.
• FutureWave ConsultingminorStrategic or Co-development PartnerCollaborated on PossibilityNOW Collaboratory event and 'Pay Possibility Forward' program for sustainability business leaders.
• Grasp Creative MediaminorStrategic or Co-development PartnerVideo production partner for events, recorded processes and maintained online momentum for collaborative events.
• The 3rd PlaceminorStrategic or Co-development PartnerCo-founded workshop format teaching businesses and communities how to proactively respond to crisis situations, including COVID-19 Scenario Planning Workshop.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global public relations firm, offering media relations, brand strategy, and integrated communications worldwide. Provides overlapping capabilities to The Stasko Agency's clients but at vastly greater scale and across all major verticals.
• Weber Shandwick: Global public relations and communications agency serving consumer, corporate, and public-affairs clients. Overlaps with The Stasko Agency in media relations and creative strategy but operates globally with enterprise-scale resourcing.
• Ketchum: Global communications consultancy providing media relations, brand marketing, and social impact services. Overlaps with The Stasko Agency in core PR offerings but serves multinational clients with substantially larger teams.
• 5W Public Relations: Mid-sized national PR agency offering media relations, content, and integrated communications across consumer and lifestyle verticals. Comparable service mix but considerably broader geographic reach and headcount than the anchor.
• Ogilvy PR: Global advertising and public relations network with deep media relations, creative, and brand capabilities. Comparable in offering but anchored in global enterprise accounts rather than Denver-area regional engagements.

Direct peers

• Max Borges Agency: Denver-headquartered PR firm specializing in consumer technology and lifestyle brands. Comparable as a similarly-sized boutique PR agency operating from the same metro with overlapping client types.
• Ground Floor Media: Denver-based boutique public relations agency serving consumer, lifestyle, and real-estate clients. Directly comparable to The Stasko Agency in size, geography, and vertical mix, and competes for the same regional mid-market engagements.
• Walker Sands Communications: Mid-sized PR and digital marketing agency serving B2B technology and professional services clients. Comparable as a multi-service boutique offering media relations, content, and social in a similar retainer-based model.
• Method Communications: Boutique public relations and marketing firm headquartered in Salt Lake City with a Denver presence. Directly comparable in service mix (PR, media relations, social, content) and regional Mountain West footprint.

Others

• Cision: Communications and PR technology platform providing media database, monitoring, and distribution tools used by PR agencies. Adjacent rather than competitive — The Stasko Agency would consume similar tooling in delivering media relations services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheStaskoAgency
• YouTubeyoutube.com/user/TheStaskoAgency
• Facebookfacebook.com/TheStaskoAgency
• LinkedInlinkedin.com/company/the-stasko-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stasko Agency