Trident Concepts
Trident Concepts is a private US firearms training company founded by former Navy SEAL Jeff Gonzales, offering structured pistol, rifle, concealed carry, and tactical courses for intermediate and advanced military, law enforcement, and serious civilian shooters.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Trident Concepts does
Trident Concepts is a privately held US firearms training company founded by former US Navy SEAL Jeff Gonzales, focused on structured, performance-driven training for intermediate and advanced shooters. The company delivers in-person courses covering pistol, rifle, concealed carry, and tactical applications through flagship offerings such as Tactical Rifle 2 (priced at $550) and Tactical Pistol 2, scheduled at rotating venues in Texas, California, New Hampshire, Florida, and Utah. Its training methodology is organized around measurable performance standards, diagnostic evaluation, and corrective development rather than drill repetition, with the proprietary TACOST playing-card program (Rifle 1, SIRT 1, Pistol 1) as a flagship self-study product.
Beyond live instruction, the company sells a portfolio of training publications and digital materials — including The Concealed Carry Manual ($24.99), the Concealed Carry Tactics DVD ($29.99), and the recently introduced Pistol and Rifle Standards Evolution Brief Packs — alongside firearms accessories such as the Super TRICON trigger ($245), branded apparel and merchandise, and the Trident Series Coffee line. A Patreon community provides recurring subscription access to ongoing training content, and private one-on-one consultations are scheduled via Calendly.
The business runs on a direct-to-consumer model through two owned web properties — tridentconcepts.com for courses and shop.tridentconcepts.com for merchandise — supported by content marketing (an active blog dating to 2012 with 57+ posts), a podcast-appearances footprint (The Way is in Training, Bulletproof Workshop, Power Athlete Radio, Citizens Podcast, Talking Lead, and others), and conference presence such as the Rangemaster Tactical Conference (TACCON). Trident Concepts serves three primary segments: serious civilian shooters (the dominant individual-consumer segment), law enforcement officers and tactical teams, and military personnel, with no disclosed institutional investors, no parent company, and founder-owned operating control since inception.
Trident Concepts firmographics
Firmographics- Name
- Trident Concepts
- Legal name
- Trident Concepts LLC
- Website
- https://tridentconcepts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trident Concepts is a private US firearms training company founded by former Navy SEAL Jeff Gonzales, offering structured pistol, rifle, concealed carry, and tactical courses for intermediate and advanced military, law enforcement, and serious civilian shooters.
- Ownership category
- akta.pro rank
Trident Concepts industry classification
Industry- Product category
- Firearms Training
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Professional and Management Development Training (611430)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)
- akta.pro secondary industry
- Armed Security & Firearms Training & Qualification (BPAKAOAB)
Keywords
Where Trident Concepts is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trident Concepts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Training Courses: In-person firearms training courses for pistol, rifle, concealed carry, tactical workshops, and scenario-based training. Courses range from single-day to multi-day formats.
- Private Consultations: One-on-one training consultations for individual skill development and advanced training pathways.
- Publications and Digital Products: Sale of The Concealed Carry Manual book, Concealed Carry Tactics DVD, and training brief packs.
- E-commerce Merchandise: Sale of branded apparel, accessories, triggers, and gear through Pro Shop storefronts including tridentconcepts.com and shop.tridentconcepts.com. Includes Trident Series Coffee with $1 per bag donated to SEAL Legacy Foundation.
- Patreon Community: Subscription-based community support through Patreon platform for ongoing training content and community access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tactical Rifle 2 Course - Multi-day advanced rifle training |
| One time/ perpetual license | Pay-as-you-go | The Concealed Carry Manual |
| One time/ perpetual license | Pay-as-you-go | Concealed Carry Tactics DVD |
| Unit Pricing | Pay-as-you-go | TACOST Training Cards (Rifle, SIRT, Pistol) |
| Unit Pricing | Pay-as-you-go | Super TRICON Trigger |
| Unit Pricing | Pay-as-you-go | Branded Apparel |
| Freemium | Pay-as-you-go | Training Brief Packs |
| One time/ perpetual license | Pay-as-you-go | Active Shooter Readiness |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Trident Concepts product offering
Product offeringCore offering
Trident Concepts operates a tactical firearms training business delivering the TACOST (Trident Academy of Certified Self-defense Training) curriculum through structured pistol, rifle, and SIRT courses, private consultations, and supporting educational products such as manuals, DVDs, training-card packs, and a firearms accessory. The company also sells branded merchandise including apparel and coffee and runs a Patreon subscription community for ongoing training content.
Product overview
Trident Concepts is a firearms training company offering structured training programs for intermediate and advanced shooters. The company provides in-person training courses (Tactical Rifle, Tactical Pistol, Concealed Carry, Private Consultations), published training materials (The Concealed Carry Manual, TACOST training card programs, Evolution Brief Packs), training videos (Concealed Carry Tactics DVD), and firearms accessories (Super TRICON Trigger). The company also operates a ProShop selling branded apparel, merchandise, and coffee products, with proceeds supporting the SEAL Legacy Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- TACOST Pistol 1 Training Program
Companies that use Trident Concepts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Trident Concepts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Trident Concepts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEAL Legacy FoundationcoreSocial impact partnership where Trident Concepts donates $1 per bag of Trident Series Coffee sold to the SEAL Legacy Foundation, which supports families of fallen Naval Special Warfare warriors. Annual goal of $25,000 in donations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Trident Concepts competitors and assessment
Company assessmentDirect peers
- Gunsite Academy: Long-established Arizona-based firearms training school offering multi-day courses in rifle, pistol, and defensive tactics. Direct comparable to Trident Concepts on multi-day course format, performance-based curriculum, and serious civilian/LE/military customer mix.
- ShivWorks: Combatives and defensive firearms training founded by Craig Douglas, offering ECQC, the Tactical Anatomy, and integrated knife/gun courses. Comparable to Trident Concepts on instructor-led defensive-skills training and serious civilian/LE customer segment.
- Magpul Dynamics: Tactical firearms training brand, originally founded by former Marine Corps personnel and 1st SFG operators, offering multi-day rifle, pistol, and carbine courses to military, law enforcement, and civilians. Highly comparable to Trident Concepts in target customer, course format, and SEAL/SOF instructor-pedigree positioning.
- Thunder Ranch: Firearms training company founded by Clint Smith (former Portland Police firearms instructor), offering advanced pistol, rifle, and shotgun courses at a dedicated Oregon range. Direct comparable to Trident Concepts on instructor-led, standards-based, advanced-shooter course offering.
- Max Velocity Tactical: Long-running tactical firearms training company offering multi-day rifle and carbine courses at established US ranges. Comparable to Trident Concepts on advanced-shooter course format and performance/diagnostic-based training approach.
- Haley Strategic Partners: Training and product company founded by Travis Haley, providing tactical firearms courses, rifle accessories, and apparel. Directly comparable to Trident Concepts on SOF-pedigree founder, multi-day course format, accessory product line, and content-driven marketing.
- SIG Sauer Academy: Manufacturer-anchored firearms training school delivering pistol, rifle, and carbine instruction at a New Hampshire range facility. Comparable in offering structured multi-day firearms courses to civilians, LE, and military; Trident Concepts has previously held courses at SIG Academy.
- Vickers Tactical: Founded by Larry Vickers (former US Army Special Forces, 1st SFG), offering tactical pistol, rifle, and carbine courses plus branded products. Direct comparable to Trident Concepts on former-SOF instructor persona, tactical curriculum, and content-driven brand building.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Trident Concepts social profiles
Digital presenceTrident Concepts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trident Concepts leadership team
Management profileNumber of profiles
Profiles1 record
Trident Concepts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trident Concepts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trident Concepts
What does Trident Concepts do?
Trident Concepts operates a tactical firearms training business delivering the TACOST (Trident Academy of Certified Self-defense Training) curriculum through structured pistol, rifle, and SIRT courses, private consultations, and supporting educational products such as manuals, DVDs, training-card packs, and a firearms accessory. The company also sells branded merchandise including apparel and coffee and runs a Patreon subscription community for ongoing training content.
Is Trident Concepts a public or private company?
Trident Concepts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trident Concepts founded?
Trident Concepts was founded in 2012. It employs 11 to 50 people.
Where is Trident Concepts based?
Trident Concepts is headquartered in Austin, United States, in the North America region.
How does Trident Concepts make money?
Five revenue lines are on record. Training Courses are the primary driver. The others are private Consultations, publications and Digital Products, E-commerce Merchandise and patreon Community.
Who are Trident Concepts's main competitors?
Direct peers on record are Gunsite Academy, ShivWorks, Magpul Dynamics, Thunder Ranch, Max Velocity Tactical, Haley Strategic Partners, SIG Sauer Academy and Vickers Tactical.
Does Trident Concepts have an API?
No public API is recorded for Trident Concepts.
What industry is Trident Concepts in?
Trident Concepts's product category is Firearms Training. Its primary akta.pro industry code is EDAOAMAN, Firearms, Range Safety & Less-Lethal Weapons Training, with a secondary code of BPAKAOAB, Armed Security & Firearms Training & Qualification. Its NAICS code is 332994 and its SIC code is 3480.