Kansas Lottery
Kansas Lottery is a state government lottery agency operating draw games, instant scratch tickets, and digital eInstants for Kansas adult residents through authorized retail locations and owned digital channels (website and mobile apps). It generates revenue via unit-priced ticket sales and runs the licensed PlayOn® loyalty platform for player engagement.
- Company typePrivate
- Founded1987
- HeadquartersTopeka, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kansas Lottery does
Kansas Lottery is a state government lottery agency established in 1987 and headquartered in Topeka, Kansas. It operates lottery games on behalf of the State of Kansas under state gaming regulations, serving adult Kansas residents aged 18 and older through both a statewide network of authorized retail locations (convenience stores, gas stations, grocery stores) and owned digital channels comprising the playonkansas.com website and native iOS and Android mobile applications.
The product portfolio spans three categories: traditional draw games including multi-state consortium offerings Powerball, Mega Millions, and Lotto America; physical instant scratch tickets priced from $1 to $30+; and digital eInstant games with progressive jackpots and top prizes ranging from $10,000 to $300,000 (titles include Bacon Me Crazy Stars and Stripes, Striker Rich, Kansas Cashout, Gemstone 7s, and Banner of Riches). The customer engagement layer is built on the PlayOn® loyalty platform, a registered trademark of Pollard Banknote Limited used under license, which enables digital ticket entry, point accumulation, Second Chance promotional drawings, and rewards redemption across retail and digital purchase channels.
Revenue is generated transactionally from individual ticket sales at unit price points, with no disclosed subscription, advertising, or enterprise pricing components. Operating geographies are strictly limited to Kansas, and the business is operated as a state government entity with no private shareholders, external parent, or venture capital involvement. The organization supports responsible gaming through a toll-free problem gambling hotline and explicitly disclaims liability for information accuracy beyond official winning numbers lists.
Kansas Lottery firmographics
Firmographics- Name
- Kansas Lottery
- Legal name
- Kansas Lottery
- Website
- https://kslottery.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kansas Lottery is a state government lottery agency operating draw games, instant scratch tickets, and digital eInstants for Kansas adult residents through authorized retail locations and owned digital channels (website and mobile apps). It generates revenue via unit-priced ticket sales and runs the licensed PlayOn® loyalty platform for player engagement.
- Ownership category
- akta.pro rank
Kansas Lottery industry classification
Industry- Product category
- State Lottery Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
Keywords
Where Kansas Lottery is headquartered
LocationHeadquarters
- HQ city
- Topeka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kansas Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Lottery Ticket Sales: Physical lottery tickets sold through authorized retailers statewide, including draw games (Powerball, Mega Millions, Lotto America) and instant scratch tickets at various price points.
- Digital Instant Games (eInstants): Digital instant win lottery games available for purchase through the website and mobile app, generating revenue through online transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instant Scratch Tickets |
| Unit Pricing | Pay-as-you-go | Draw Games |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kansas Lottery product offering
Product offeringCore offering
Kansas Lottery is a state government agency that sells legal lottery games to adult Kansas residents, including draw games (Powerball, Mega Millions, Lotto America) and digital instant win games (eInstants). Tickets are distributed through a statewide network of authorized retailers and via the playonkansas.com website and iOS/Android mobile apps. The PlayOn® loyalty program (licensed from Pollard Banknote Limited) rewards players with points redeemable for drawings and Second Chance promotional entries.
Product overview
Kansas Lottery operates a digital lottery platform accessible via playonkansas.com, comprising three main product categories: eInstants (digital instant games with progressive jackpots), Draw Games (including Powerball, Mega Millions, and Lotto America), and the PlayOn® loyalty program that rewards players for entering retail tickets and engaging with promotional activities. The platform enables online ticket purchases, results checking, and loyalty rewards accumulation.
Differentiator
Problem solved
Functional benefit
Brands
- PlayOn®: Loyalty program that allows players to earn points by entering retail tickets and engaging in various activities to get entries into drawings and rewards
Products and services
- Draw Games Traditional lottery draw games including Powerball, Mega Millions, and Lotto America where players select numbers for scheduled jackpot drawings. Tickets start at $2 per play, with jackpot amounts representing annuity value.
- eInstants Digital instant win lottery games available for purchase and play through the playonkansas.com website and mobile apps. Features progressive jackpots, hot games, and various prize levels (e.g., $120,000 to $300,000 top prizes).
- PlayOn® Loyalty Program Loyalty and engagement program allowing players to enter retail Kansas Lottery tickets, earn points through activities, and redeem points for entries into drawings and Second Chance promotional games.
- Instant Scratch Tickets Physical instant-win scratch tickets sold at authorized retail locations across Kansas, with prices ranging from $1 to $30 or more depending on the game.
Companies that use Kansas Lottery
Customer profileSegments1 record
Ideal customer profiles1 record
Kansas Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kansas Lottery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pollard Banknote LimitedcorePollard Banknote Limited provides the PlayOn® loyalty platform technology to Kansas Lottery under a licensing agreement. PlayOn® enables digital ticket entry, point accumulation, and Second Chance promotional drawings. Pollard Banknote is a established lottery and gaming technology provider.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kansas Lottery competitors and assessment
Company assessmentDirect peers
- Nebraska Lottery: Nebraska Lottery is a neighboring state-run lottery offering similar draw and instant games; a direct comparable to Kansas Lottery in customer scale and product catalog.
- Illinois Lottery: Illinois Lottery is a larger state lottery that offers draw games, instants, and digital play including eInstants; directly comparable in product breadth though operating at greater scale.
- Ohio Lottery: Ohio Lottery is a state-run lottery with a comparable omnichannel offering of draw games, instant tickets, and digital engagement, making it a structural analog to Kansas Lottery.
- Pennsylvania Lottery: Pennsylvania Lottery is one of the leading U.S. state lotteries with a full omnichannel offering including iLottery; comparable to Kansas Lottery as a state-government lottery operator with similar product lines.
- Michigan Lottery: Michigan Lottery operates draw games, instant tickets, and one of the more mature iLottery digital platforms in the U.S.; a direct peer in the state lottery category with broader digital capability.
- Iowa Lottery: Iowa Lottery is a state government lottery with a comparable mid-sized state footprint, offering draw games, instant tickets, and digital play—directly comparable to Kansas Lottery in product mix and operating scale.
- Missouri Lottery: Missouri Lottery is a neighboring state lottery operating draw games, instant tickets, and a digital channel; closely comparable to Kansas Lottery in size, regulatory structure, and product offering.
Emerging players
- Jackpocket: Jackpocket is an online lottery courier app that enables digital ticket purchasing for state lotteries; an emerging player that intersects with Kansas Lottery's digital channel strategy.
Broad incumbents
- International Game Technology (IGT): IGT is a major global lottery systems and technology provider, supplying draw games, instant tickets, and digital platforms to state lotteries including those comparable to Kansas Lottery.
- Pollard Banknote Limited: Pollard Banknote Limited is a lottery technology and services vendor that licenses the PlayOn® platform used by Kansas Lottery; comparable as the underlying technology supplier across multiple state lotteries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kansas Lottery social profiles
Digital presenceKansas Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kansas Lottery leadership team
Management profileNumber of profiles
Kansas Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kansas Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kansas Lottery
What does Kansas Lottery do?
Kansas Lottery is a state government agency that sells legal lottery games to adult Kansas residents, including draw games (Powerball, Mega Millions, Lotto America) and digital instant win games (eInstants). Tickets are distributed through a statewide network of authorized retailers and via the playonkansas.com website and iOS/Android mobile apps. The PlayOn® loyalty program (licensed from Pollard Banknote Limited) rewards players with points redeemable for drawings and Second Chance promotional entries.
Is Kansas Lottery a public or private company?
Kansas Lottery is a private company. It is classified as state government owned and is currently operating.
When was Kansas Lottery founded?
Kansas Lottery was founded in 1987. It employs 51 to 100 people.
Where is Kansas Lottery based?
Kansas Lottery is headquartered in Topeka, United States, in the North America region.
How does Kansas Lottery make money?
Two revenue lines are on record. Retail Lottery Ticket Sales are the primary driver. The others are digital Instant Games (eInstants).
Who are Kansas Lottery's main competitors?
Direct peers on record are Nebraska Lottery, Illinois Lottery, Ohio Lottery, Pennsylvania Lottery, Michigan Lottery, Iowa Lottery and Missouri Lottery. Jackpocket is listed as an emerging player. Broad incumbents are International Game Technology (IGT) and Pollard Banknote Limited.
Does Kansas Lottery have an API?
No public API is recorded for Kansas Lottery.
What industry is Kansas Lottery in?
Kansas Lottery's product category is State Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7900.