What Nebraska Lottery does

Nebraska Lottery is a state government agency established in 2003 under the Nebraska Lottery Act (Nebraska Revised Statute 9-801) and operating under the oversight of the Nebraska Department of Revenue. It serves as the exclusive authorized provider of lottery games within the State of Nebraska, offering two core product lines: Draw Games (including multi-state jackpot games such as Powerball, Mega Millions, Lotto America, and Lucky For Life, alongside state-specific games like Pick 3/4/5, MyDaY, 2by2, and Millionaire for Life) and instant Scratch Games sold at price points of $1, $3, and $5. The product portfolio also includes themed second-chance promotions (e.g., Pony Payout, NASCAR Powerball Chase to $1 Million) and licensed branded scratch games such as Cash Explosion Spectacular® from the Ohio Lottery Commission.

The operational platform consists of a consumer-facing website (nelottery.com), dedicated iOS/Android mobile applications providing winning-number checks, retailer location, and MVP Club account management, and a statewide authorized retailer distribution network spanning convenience stores (Casey's, Kwik Stop, Shell), grocery stores (Hy-Vee), and independent outlets. The MVP Club loyalty program enables member registration, contest entries, second-chance promotions, and direct email, mail, and telephone communications. The lottery maintains World Lottery Association certification and reports a cumulative $1.092 billion returned to Nebraska beneficiaries since inception.

The business model is transaction-based: revenue is generated from individual ticket sales (Powerball at $2 per play, scratch tickets at $1–$5+, with add-ons like Power Play and Double Play), with net proceeds transferred to the State of Nebraska for beneficiary programs. The go-to-market is direct-to-consumer through both physical retail and digital touchpoints, targeting Nebraska residents aged 19 and older. No subscription or unlimited-play pricing is offered; all sales are pay-as-you-go.

Name

Nebraska Lottery

Legal name

Nebraska Lottery

Website

https://nelottery.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Nebraska Lottery is a state government agency that operates the exclusive authorized lottery in Nebraska, selling draw games (Powerball, Mega Millions, etc.) and instant scratch tickets through a statewide retailer network and mobile app to Nebraska residents aged 19 and older.

Ownership category

akta.pro rank

Product category

State Lottery

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• State lottery
• Draw games
• Scratch tickets
• Lottery retail
• Government gaming

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Lottery Ticket Sales: Revenue generated from the sale of lottery tickets including draw games (Powerball, Mega Millions, Lotto America, Pick games, etc.) and scratch tickets. The lottery returns proceeds to Nebraska beneficiaries.
2. Scratch Ticket Sales: Revenue from instant scratch-off lottery tickets sold at various price points ($1, $3, $5).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nebraska Lottery is a state government agency that operates and sells authorized lottery games to Nebraska residents. It offers draw-based lotto games (such as Powerball, Mega Millions, Lotto America, Millionaire for Life, Pick 3/4/5, MyDaY, 2by2, and Lucky For Life) and instant-win scratch tickets at various price points. Tickets are distributed through a statewide network of authorized retailers and supported by a mobile app and the MVP Club loyalty program.

Product overview

Nebraska Lottery operates a comprehensive state lottery system offering two primary product lines: Draw Games (Lotto) and Scratch Games. Draw Games include multi-state games like Powerball and Mega Millions alongside state-specific games including Pick 3, Pick 4, Pick 5, MyDaY, 2by2, Millionaire for Life, Lucky For Life, and Lotto America. Scratch Games are instant-win tickets sold at various price points ($1-$5+). The portfolio also includes the MVP Club loyalty program for member engagement, and periodic promotions like the NASCAR Powerball Chase and Pony Payout second-chance drawings. A mobile app complements the web platform for ticket sales, winning number checks, and retailer location services.

Differentiator

Problem solved

Functional benefit

Brands

• MVP Club: Loyalty program for Nebraska Lottery players offering special information on new games, contests, promotions, surveys, and opportunities to win free tickets and prizes.

Products and services

• Powerball Multi-state jackpot game where players select numbers for chances at multi-million dollar jackpots. Tickets start at $2 per play. Available to Nebraska residents through authorized retailers.
• Mega Millions Multi-state jackpot game offered by 45 state lotteries with significant jackpot prizes and odds of winning any prize at 1 in 24.
• Lotto America Multi-state lottery game with smaller jackpots than Powerball or Mega Millions.
• Millionaire for Life $5 Lotto game offering players a daily chance to win prizes from $8 to the grand prize of $1 million a year for life, with odds of winning any prize at 1 in 8.41.
• Pick 5 State lottery game where players pick 5 numbers for a chance at jackpot prizes.
• Pick 4 State lottery game where players pick 4 numbers for various prize levels.
• Pick 3 State lottery game where players pick 3 numbers for various prize levels.
• MyDaY Lottery game where players match month, day, and year numbers for prizes.
• 2by2 $1 Lotto game offering players a chance to win prizes from a free $1 quick pick ticket to the $22,000 jackpot, with odds of winning any prize at 1 in 3.59.
• Lucky For Life Multi-state lottery game with top prize of $1,000 a day for life.
• Scratch Games Instant-win lottery tickets where prizes are revealed immediately by scratching off coating, available in various price points from $1 to $5 or more (e.g., Quick 7s at $1, Bonus Crossword at $3, Cash Explosion Spectacular and Millionaire for Life at $5).
• MVP Club Loyalty program allowing members to create accounts, enter contests, receive special information on new games, and access surveys and research updates. Members can win free tickets, cash, merchandise and trip prizes.
• Mobile App Nebraska Lottery mobile application for iOS and Android devices enabling players to check winning numbers, find retailers, manage MVP Club accounts, and access promotional information.

Quantifiable outcome

• $1.092 billion returned to Nebraska since inception

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NASCARcoreStrategic or Co-development Partner · 27 May 2026The 2026 NASCAR® Powerball® – The Chase™ to $1 Million Promotion is a collaborative promotion where Nebraska Lottery participates alongside other state lotteries. Players who purchase Powerball tickets can enter vouchers for a chance to become Nebraska's semi-finalist in a promotion with a trip to Homestead-Miami Speedway for the NASCAR Championship Weekend including a chance to win one million dollars.
• World Lottery AssociationcoreStrategic or Co-development PartnerNebraska Lottery is a certified member of the World Lottery Association, an international organization representing state-authorized lotteries.
• Nebraska Department of RevenuecoreStrategic or Co-development PartnerThe Nebraska Lottery operates under the oversight of the Nebraska Department of Revenue, which regulates and supervises the state's lottery operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kansas Lottery: Adjacent Midwestern state lottery operating under a similar regulatory regime with multi-state draw games, scratch tickets, and a dedicated player loyalty program.
• Iowa Lottery: Neighboring state lottery authority with a similar mid-sized market, multi-state draw game participation, scratch portfolio, and digital app/loyalty program — the closest like-for-like operating peer for Nebraska Lottery.
• Wyoming Lottery: Another small-state peer lottery operating with a similarly constrained TAM, multi-state draw games, and an online second-chance/club component.
• South Dakota Lottery: Small-population neighboring state lottery with a similar draw-game and instant-ticket mix, useful as a size- and structure-comparable peer.
• Colorado Lottery: Regional Midwestern/Western state lottery with comparable multi-state draw game participation, scratch portfolio, and a more mature digital loyalty platform — useful benchmark for digital expansion paths.
• Minnesota Lottery: Neighboring Midwestern state lottery with overlapping draw games, scratch portfolio, and similar regulatory/beneficiary structure for state funds.
• Missouri Lottery: Bordering state lottery with comparable draw game portfolio, scratch offering, retail network, and direct-to-consumer mobile experience — relevant for cross-border player-share dynamics.

Others

• Multi-State Lottery Association (MUSL): The consortium operator that runs Powerball and other shared multi-state games; Nebraska participates as a member lottery, so MUSL is the shared infrastructure and governance peer for the lottery's most lucrative products.
• Pollard Banknote Limited: Major supplier of instant scratch tickets and lottery technology to U.S. state lotteries; relevant as an ecosystem partner/peer enabling scratch product development for Nebraska and similar lotteries.

Broad incumbents

• Texas Lottery: One of the largest U.S. state lotteries by revenue, with a comparable draw and scratch portfolio but materially larger scale — useful as an upper-bound operating benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NE_Lottery
• Facebookfacebook.com/nebraskalottery
• Instagraminstagram.com/ne_lottery
• LinkedInlinkedin.com/company/nebraska-lottery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebraska Lottery