5vor Flug

What 5vor Flug does

5vorFlug is an online travel agency (Reisevermittler) operating as a brand of Urlaubsguru GmbH, specializing in last-minute package holidays, city breaks, and hotel bookings for German-speaking consumers across the DACH region (Germany, Austria, Switzerland). The platform aggregates real-time inventory from over 60 tour operators across more than 80 destination areas, displaying millions of daily-updated offers that users can filter by departure airport (24 German, 7 Austrian, 4 Swiss), destination, travel date, duration, hotel category, meal plan, and amenities. Bookings are executed via the respective tour operators' own booking systems, with 5vorFlug earning referral commissions and transaction fees on intermediated sales. The technology stack centers on an Internet Booking Engine (IBE), SEO-optimized destination and category pages, a Selligent-powered email newsletter, and a staffed customer service hotline (daily 08:00–22:00) supplemented by email booking channels.

The business is fully direct-to-consumer with no physical retail footprint, complemented by digital channels including Google paid search, Facebook, and Instagram. Complementary add-ons include travel insurance via a HanseMerkur partnership and car rental booking. Following the insolvency of former owner FTI Touristik GmbH in June 2024, Urlaubsguru GmbH acquired the '5 vor Flug' brand and portal on 10 October 2024 and is operating it under a two-brand strategy alongside its own Urlaubsguru brand. The parent, founded in 2012 by Daniel Krahn and Daniel Marx and headquartered in Holzwickede with additional offices in Austria and Spain, employs approximately 100 staff, runs the international platform Holidayguru, and in 2025 launched its own tour operator, Urlaubsguru Touristik, signaling a vertical extension of the intermediation model.

The customer base consists of price-sensitive, spontaneous individual travelers seeking bundled package holidays, all-inclusive beach vacations, city trips, and short breaks, with a strong concentration in Mediterranean and Canary Island destinations. Pricing is dynamic and per-person, with examples such as Greece last-minute packages from EUR 189, Turkey from EUR 265, Canary Islands from EUR 428, and European city breaks from EUR 269 (Vienna) to EUR 390 (Paris). The platform promotes a Tiefpreisgarantie (lowest price guarantee) and carries an eKomi customer rating of 4.7/5 across 887 reviews, with 9 of 10 customers recommending the service.

Name

5vor Flug

Legal name

Urlaubsguru GmbH

Website

https://5vorflug.de

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

5vorFlug is a DACH-region online travel agency (brand of Urlaubsguru GmbH) that aggregates last-minute package holidays, city breaks, and hotels from 60+ tour operators across 80+ destinations, serving price-sensitive German-speaking individual travelers via commission-based intermediation.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151), Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industry

Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

Keywords

• Online travel agency
• Last minute packages
• Travel comparison portal
• Package holiday booking
• Flight hotel bundles

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Travel Intermediation / Commission: 5vorFlug acts as a pure travel intermediary (Reisevermittler). It aggregates and displays offers from over 60 tour operators but does not itself deliver the travel services. Customers book directly through the respective tour operators, who also handle the actual execution of the trips. 5vorFlug earns revenue through referral commissions and transaction fees from these tour operator partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

5vor Flug operates a German-language online travel agency portal that aggregates and compares millions of daily-updated package holiday offers from over 60 tour operators across more than 80 destination areas. The platform enables consumers to search, filter, and book last-minute package holidays, hotel-only stays, city trips, cruises, and related travel products. 5vor Flug acts as a pure travel intermediary (Reisevermittler) earning referral commissions, with bookings ultimately executed by the partner tour operators.

Product overview

5vorFlug is an online travel agency and booking platform specializing in last-minute package holidays. The core product is a travel comparison and booking service that aggregates over 60 tour operators and offers millions of travel deals across 80+ destinations worldwide. The platform provides a unified booking experience where users can search, compare, and purchase package holidays (Pauschalreisen), hotels, city trips, cruises, and various specialized travel products. As a travel intermediary, 5vorFlug functions as a comparison and mediation platform rather than a direct travel provider. Key product categories include Last Minute packages, Städtereisen (city trips), All Inclusive holidays, family packages, and long-haul travel. The platform also offers add-on services including travel insurance (via HanseMerkur) and car rental booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Last Minute Pauschalreisen (Package Holidays)
• Hotel Bookings
• Städtereisen (City Trips)
• Kreuzfahrten (Cruises)
• Reiseversicherung (Travel Insurance)
• Mietwagenbuchung (Car Rental)

Quantifiable outcome

• 4.7 out of 5 rating on eKomi based on 887 reviews, with 9 out of 10 customers recommending the service

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• FTI Touristik GmbH (former parent, now divested)minorOthers · 10 October 2024FTI Touristik GmbH filed for insolvency in June 2024 and sold the '5 vor Flug' brand and the 5vorFlug.de portal to Urlaubsguru GmbH on October 10, 2024. The sale transferred all brand rights and portal operations to the new owner. 5vorFlug operates independently from FTI following the acquisition.
• 60+ Tour Operators (Reiseveranstalter)coreChannel Partner/ Reseller/ Distributor · 1 January 20245vorFlug aggregates travel offers from over 60 tour operators, serving as a comparison and booking intermediary. Tour operators include Schauinsland, Coral Travel, Ferien Touristik, and TUI (among others). The tour operators provide the actual travel inventory and handle booking execution and travel delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia: Expedia is a global OTA offering packages, hotels, flights, and last-minute deals across European markets including Germany. It competes with 5vorFlug on package holidays and last-minute city breaks from a much larger inventory and marketing base.
• Booking.com: Booking.com is the global incumbent OTA with massive hotel, flight, and package inventory. It serves DACH consumers with a comparison-led experience that overlaps 5vorFlug's hotel and city-break categories at significantly greater scale.
• Check24: Check24 is Germany's largest price-comparison portal, with a sizable travel vertical covering hotels, flights, packages, and rental cars. It is a broader incumbent whose travel comparison offering overlaps directly with 5vorFlug's meta-comparison positioning.
• TUI: TUI is the largest tour operator in Europe and one of the 60+ suppliers whose inventory 5vorFlug aggregates. It overlaps with 5vorFlug on package holidays and all-inclusive beach destinations, but as a vertically integrated tour operator with its own retail and digital channels.

Direct peers

• HolidayCheck: HolidayCheck is a German-language travel review and booking platform where users can compare hotels, packages, and deals. It overlaps directly with 5vorFlug on package comparison and hotel bookings for DACH travelers.
• weg.de: weg.de is a German online travel agency offering package holidays, hotels, flights, and last-minute deals. It is a comparable retail OTA in the German market, with similar product breadth and tour-operator aggregation.
• Urlaubsguru: Urlaubsguru is the parent brand of 5vorFlug and operates the same German travel-deal intermediary model (aggregating tour-operator offers, deal-driven SEO and newsletter funnels), targeting a slightly broader deal-oriented audience. Direct peer given shared ownership, infrastructure, and customer segments.
• Holidayguru: Holidayguru is the international sister brand of Urlaubsguru GmbH. It replicates the deal-and-last-minute travel intermediary model outside Germany and uses the same playbook of aggregating tour-operator offers, making it functionally identical to 5vorFlug's core model.
• Ab-in-den-Urlaub: Ab-in-den-Urlaub is a German online travel agency specializing in last-minute package holidays, comparing offers from multiple tour operators. It competes head-to-head with 5vorFlug on last-minute beach, city-break, and all-inclusive packages for German consumers.

Emerging players

• Secret Escapes: Secret Escapes is a members-based platform specializing in discounted, last-minute luxury hotel and package deals. It targets the same spontaneous, price-sensitive leisure traveler as 5vorFlug but skews upmarket and is more focused on hotel-plus experiences than broad package tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/5vorFlug.de
• Instagraminstagram.com/5vorflug
• Xx.com/5vorflug

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5vor Flug