Friman

What Friman does

Friman (legal name: Alimentos Congelados Friman, S.A.) is a Catalan regional food distribution company founded in 1968 in Manresa, Spain, operating as a subsidiary of Centre Corporatiu INI6 S.L. within Grupo INI6. The company distributes frozen, refrigerated, ambient-temperature, and fresh fish and seafood products to the Horeca channel (Hotels, Restaurants, Cafeterias) and Collectivities sector (institutions, schools, hospitals, workplace cafeterias), serving more than 2,300 clients across Catalonia with over 130,000 deliveries per year. Its core technology is a cold-chain logistics operation using ultracongelation (deep freezing at temperatures below -40°C) applied at origin factories and onboard fishing vessels, supported by storage facilities exceeding 25,000 m3 with capacity for more than 4,500 pallets and a fleet of more than 40 temperature-controlled vehicles, with logistics staffed by 80+ personnel.

The company's revenue model is primarily B2B food distribution on a quote-based, monthly billing cadence, with no publicly disclosed pricing. It complements the core Horeca distribution with three adjacent businesses: Friman GO (Frimango), a click-and-collect e-commerce platform; Garoina, physical retail food stores; and Espai6, a gastronomic events service for corporate clients. Marketing is conducted through a corporate website, LinkedIn, Instagram, email, and seasonal PDF brochures. The company holds ISO 9001:2015 quality certification across all work centers and CCPAE organic certification, and adopted the Co-resol whistleblower channel in compliance with Spanish Law 2/2023. In June 2025, Friman executed a €824,000 capital reduction to offset accumulated losses, leaving share capital at €1,751,000 across 103,000 shares.

Name

Friman

Legal name

Alimentos Congelados Friman, S.A.

Website

https://friman.cat

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Friman is a Catalan food distributor founded in 1968 that supplies frozen, chilled, ambient, and fresh fish and seafood products to the Horeca (hotels, restaurants, cafeterias) and Collectivities sectors, with complementary click-and-collect, retail, and gastronomic events services.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442), Refrigerated Warehousing and Storage (49312)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB)

akta.pro secondary industry

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Food distribution services
• Frozen food wholesale
• Horeca channel supply
• Cold chain logistics
• Fresh seafood distribution

Headquarters

HQ city

San Mateo De Bages

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food Distribution Services: Sale and distribution of frozen, chilled, ambient temperature food products, and fresh fish and seafood to Horeca and Collectivities channel. Products include: charcuterie, soups and broths, vegetable protein, oils, sauces, spices, rice, pasta, legumes, flour, preserves, 5th range products, dairy, bakery and pastries, ice cream and desserts, meats, cephalopods, vegetables and fruits, pre-cooked foods, potatoes, fish, and seafood.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Friman distributes a broad portfolio of frozen, chilled, ambient-temperature, and fresh food products to the Horeca channel (Hotels, Restaurants, Cafeterias) and Collectivities sector. Its range spans charcuterie, soups, vegetable protein, oils, sauces, spices, rice, pasta, legumes, flour, preserves, fifth-range ready meals, dairy, bakery and pastries, ice cream and desserts, meats, cephalopods, vegetables, fruits, pre-cooked foods, potatoes, fish, and seafood sourced from its central purchasing facility at Mercabarna. Distribution is performed with the company's own temperature-controlled fleet, supported by more than 25,000 m3 of refrigerated warehousing and a click-and-collect e-commerce service (FrimanGO) plus Garoina retail stores.

Product overview

Friman is a food distribution company serving the Horeca (Hotels, Restaurants, Cafeterias) and Collectivities channel, with over 50 years of experience. The company operates under Alimentos Congelados Friman S.A. (part of Centre Corporatiu INI6 S.L. group) and offers a comprehensive portfolio including frozen, refrigerated, and ambient temperature food products, as well as fresh fish and seafood from their Mercabarna central purchasing facility. The product range spans charcuterie, soups and broths, vegetable protein, oils, sauces, spices, rice, pasta, legumes, flours, canned goods, 5th range ready meals, dairy, bakery and pastries, ice cream and desserts, meats, cephalopods, vegetables, fruits, pre-cooked items, potatoes, fish, and seafood. The company complements its core distribution business with e-commerce (Frimango/Friman GO click-and-collect), logistics management services, gastronomic events (Espai6), and retail shops (Garoina).

Differentiator

Problem solved

Functional benefit

Brands

• FrimanGO: Click & collect service allowing customers to purchase and immediately collect their food orders through an e-commerce platform.
• Garoina
• Espai6

Products and services

• Friman Food Distribution Multi-temperature B2B distribution of frozen, chilled, ambient, and fresh fish and seafood products to hotels, restaurants, cafeterias, and institutions. Includes logistics with the company's own temperature-controlled fleet serving more than 2,300 clients across 130,000+ annual deliveries.
• FrimanGO (Friman GO)

Quantifiable outcome

• More than 130,000 deliveries annually to over 2,300 clients
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• ACCIÓ - Agència per a la Competitivitat de l'Empresa de la Generalitat de CatalunyaminorStrategic or Co-development Partner · 1 January 2026ACCIÓ supported Friman's carbon footprint calculation project for fiscal year 2025, covering facilities in Sant Fruitós de Bages, Santpedor, and Mercabarna. The project analyzed Scope 1 and 2 greenhouse gas emissions according to GHG Protocol methodology and identified improvement measures for emission reduction and energy efficiency.
• Centre Corporatiu INI6 S.L.coreOthersFriman (Alimentos Congelados Friman S.A.) is part of Grupo INI6, which also includes Centre Corporatiu INI6 S.L. and Carrer Caritat Immobiliària S.L. Grupo INI6 provides shared services including information systems, human resources, and administrative functions.
• Co-resol (BCN Resol)minorOthersCo-resol is the whistleblowing/informant channel platform used by Grupo INI6 for internal reporting of ethical violations, fraud, discrimination, harassment, and other compliance matters as required by Spanish Law 2/2023.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Makro: Cash-and-carry and Horeca delivery wholesaler operating across Spain as a subsidiary of Metro AG. Serves the same Horeca customer base with overlapping frozen, fresh, and ambient assortments, but additionally lets customers self-pick in physical stores, giving it a structural cost advantage on smaller orders.
• Transgourmet España: Subsidiary of Swiss Coop Group's Transgourmet operating in Spain as a Horeca and retail food distributor. Overlaps with Friman on frozen, fresh, and ambient categories serving Horeca customers but with substantially broader geographic reach and procurement scale across Europe.
• Grupo IFA: Leading Spanish Horeca foodservice distributor supplying hotels, restaurants, and catering operators across multiple regions. Highly comparable to Friman in target customer (Horeca), product breadth (frozen, chilled, fresh, ambient), and B2B distribution model, though at significantly larger national scale.
• Incavasa: Spanish foodservice distributor focused on hotels, restaurants, and collective catering with a broad product portfolio. Directly comparable to Friman in serving Horeca and Collectivities segments with similar multi-category frozen and chilled offerings.
• Prodirest: Spanish Horeca foodservice distributor providing frozen, refrigerated, and dry goods to restaurants and hospitality operators. Comparable to Friman in target customers, multi-temperature logistics, and B2B sales-led GTM, primarily competing in regional Spanish markets.
• Distrialmo: Spanish Horeca foodservice distributor offering frozen, refrigerated, and ambient products to hotels, restaurants, and catering operators. Comparable to Friman in customer base, product mix, and B2B distribution model within regional Spanish markets.
• Distrimargas: Spanish foodservice distribution specialist serving restaurants, hotels, and collectives with frozen, chilled, and ambient products. Closely comparable to Friman in product range and Horeca focus, with overlapping distribution regions in Spain.

Broad incumbents

• Performance Food Group: Major US foodservice distributor with broad frozen, fresh, and ambient product lines serving restaurants and institutional customers. Shares Friman's B2B foodservice distribution model but operates across a much larger national footprint with deeper private-label and procurement capabilities.
• Sysco: Largest global foodservice distribution company, supplying restaurants, healthcare, and hospitality with broad frozen, fresh, and ambient assortments. Overlaps with Friman in core Horeca distribution business model but at vastly greater scale, geography, and product breadth.

Regional players

• Bidfood: Major UK-based foodservice distributor serving Horeca with frozen, chilled, ambient, and fresh ranges through a national multi-temperature logistics network. Highly comparable business model to Friman but operating in the UK market rather than Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/friman
• Instagraminstagram.com/experiencia_friman

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friman