Paguru

What Paguru does

Paguru is a Brazilian technology consulting firm founded in 2017 and headquartered in Juazeiro do Norte, Ceará, with additional offices in Fortaleza, São Paulo, and Lisbon, Portugal. The company delivers AI-first product development, custom AI agent implementation, design system creation, and CTO-as-a-Service engagements to enterprise clients primarily in Brazil, with documented work extending into Colombia and Chile. Its portfolio covers the full product lifecycle — discovery and validation through frontend and backend development to AI integration — with published case studies in healthcare auditing (Auren Health), education technology (Education Journey, Top2You/Simi), and WhatsApp-driven retail commerce (GRAX Media).

The company operates a professional services model: custom, quote-based project engagements typically structured as multi-year contracts, acquired through direct sales outreach via WhatsApp and case-study-driven inbound demand. Its technology stack spans JavaScript, Laravel, NextJS, React Native, PHP, and Figma, with applied AI capabilities in natural language processing, retrieval-augmented generation (RAG), autonomous agents, anomaly detection, and process automation. Paguru supplements services with an "AI Venture Partners" program that co-creates productized AI offerings including AutoCloser (sales AI), MetricAI (data intelligence), and Auren Health (digital health).

Paguru is privately held with no disclosed institutional investors, funding rounds, or M&A activity. It holds ClickUp Verified Partner and Verified Consultant certifications, reports 50+ clients, an NPS of 9.8, and over 10 million users impacted by Paguru-built products, and operates under CEO Antero Silva.

Name

Paguru

Legal name

Paguru

Website

https://paguru.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Paguru is a Brazilian AI-first product development and consulting firm founded in 2017 that builds custom AI agents, design systems, and full-stack digital products for enterprise clients in healthcare, education, and retail across Latin America and Portugal.

Ownership category

akta.pro rank

Product category

AI Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

Keywords

• AI product development
• Smart agent development
• Design system services
• CTO as a service
• Conversational AI solutions

Headquarters

HQ city

Juazeiro Do Norte

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Product Development: Full-stack AI-first product development services including frontend, backend, and AI integration. Clients receive production-ready solutions delivered ready to perform and evolve.
2. Design System Services: Building scalable design systems with components, tokens, documentation, and integration support for development teams.
3. AI Agent Development & Enablement: Custom agent development, process discovery, team training, and optimization services for implementing AI agents in client operations.
4. DNA Consulting / CTO as a Service: Technical consulting and leadership embedded with clients, providing strategy and execution for technical needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Paguru builds AI-first software products and digital solutions for enterprise clients, combining full-stack product development (frontend, backend, AI integration) with proprietary Smart Agents that learn from business operations and integrate via APIs or N8N. The firm delivers custom software, scalable design systems, conversational AI for WhatsApp, and embedded CTO-as-a-Service leadership to Brazilian and Latin American enterprises seeking digital transformation and AI automation.

Product overview

Paguru is a Brazilian technology company offering a portfolio of AI-powered products and services. The core offerings consist of three main service lines: Agents (smart AI agents for business automation), Product AI First (AI-first product development methodology), and Design System (scalable design language and component libraries). The AI Venture Partners program co-creates AI-based businesses including AutoCloser (sales AI), MetricAI (data intelligence), and Auren Health (digital health). Case studies demonstrate specialized AI solutions like Simi for corporate mentorship matching.

Differentiator

Problem solved

Functional benefit

Brands

• AI Venture Partners: Co-creation initiative for AI-based businesses with technical depth and distribution power
• AutoCloser
• MetricAI
• Auren Health

Products and services

• Agents Smart AI agents that learn from business operations, execute tasks autonomously, and connect to tools via APIs, N8N, or proprietary integrations, automating processes and serving as internal co-pilots for enterprise clients.
• Product AI First AI-first product development methodology that builds products to learn, adapt, and scale from day one through early discovery, fast validation, and purposeful AI integration, including frontend, backend, and AI integration for enterprise clients.
• Design System Scalable design language with component libraries, tokens, and documentation including UX standards, accessibility rules, and best practices for consistent product experiences, built for clients needing to connect design and development teams.
• AutoCloser AI solution that empowers sales teams to boost performance and conversion rates through automated sales engagement.
• MetricAI Data intelligence platform that turns metrics into strategic decisions for business optimization.
• Auren Health Digital health solutions combining technology, accessibility, and AI innovation for healthcare providers, including AI-powered medical auditing that achieved R$3 million in savings in 7 weeks with projected ROI of R$22.3 million per year.

Quantifiable outcome

• NPS score of 9.8
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• ClickUpcoreStrategic or Co-development PartnerPaguru is a verified consultant and official ClickUp partner, recognized for excellence in consulting and implementation services. This partnership enables Paguru to offer enhanced project management and productivity solutions to clients.

Scale indicators12 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• Iterate.ai: AI-focused consultancy building custom AI agents and enterprise AI solutions; comparable on Smart Agents and AI integration offerings for mid-market and enterprise customers.
• AI Superior: AI consulting and software development firm offering custom AI solutions, RAG, and AI agent development; comparable as a smaller AI-first services firm competing for similar enterprise AI implementation work.

Broad incumbents

• Accenture AI Services: Global professional services leader with dedicated AI engineering and generative AI practices; competes with Paguru for the same enterprise AI transformation deals but operates at massive global scale.
• Thoughtworks: Global technology consultancy specializing in software engineering, AI, and design-led product development; comparable on AI-first product development methodology, design systems practice, and enterprise customer base.
• Stefanini: Brazilian-founded global IT services and consulting firm offering AI, analytics, and digital transformation; overlaps with Paguru on AI consulting for Brazilian enterprises but operates at significantly larger scale and broader portfolio.

Direct peers

• Compass UOL: Brazilian digital transformation and technology consultancy offering cloud, data, AI, and custom software development; directly comparable as a Brazil-based full-stack technology services firm targeting enterprise clients.
• CI&T: Brazilian-born digital and AI engineering consultancy serving global enterprises with custom software, design, and AI integration services—directly comparable in offering mix, target customer (large enterprise), and AI-first delivery model.
• Globant: LatAm-headquartered digital transformation and AI services firm with deep enterprise focus; directly comparable as a Latin American-origin consultancy scaling AI engineering, design systems, and intelligent automation globally.

Regional players

• RD Station: Brazilian SaaS platform for marketing, sales, and AI-powered automation; comparable on the AI venture product thesis (recurring software revenue from Brazilian SMB/mid-market) rather than core services.
• Movile: Brazilian tech group with operations in mobile commerce, AI, and content platforms; comparable in Latin American origin and AI product development, though more focused on consumer marketplace verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paguru/posts/?feedView=all
• Instagraminstagram.com/pagurudev
• Facebookfacebook.com/pagurudesenvolvimento

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paguru