Broadlands Finance
Broadlands Finance is a New Zealand-based, privately held motor vehicle lender founded in 1995 that serves credit-challenged borrowers via car loans, secured personal loans, and work visa loans, complemented by GPS-based repayment reminder technology and insurance partnerships.
- Company typePrivate
- Founded1995
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Broadlands Finance does
Broadlands Finance Limited is a privately held New Zealand consumer finance company founded in 1995 and headquartered in Auckland. It specializes in motor vehicle lending to credit-challenged borrowers, an underserved segment typically declined by mainstream banks. Its lending product suite comprises Car Loans, Secured Personal Loans, and Work Visa Loans, priced at interest rates of 19.95% to 29.95% over terms of one to four years. Insurance add-on products are distributed through partnerships with Beneficial Insurance and Autolife, supplementing interest income with product-fee commissions.
The company operates a hybrid go-to-market combining direct-to-consumer online application capture with dealer and broker referral origination, supported by website presence, Google AdWords paid acquisition, and email newsletters. Its proprietary Remayment Reminder and Immobilisation Unit is a vehicle-mounted GPS-based device classified as an immobilisation device under Section 241 of the Land Transport Act, authorized by the New Zealand Transport Agency in 2022. Operations are governed by the Credit Contracts and Consumer Finance Act (CCCFA), the New Zealand Privacy Act, and the Land Transport Act. The company is privately held with no external investors, no disclosed funding rounds, and firmographic data indicating a small team of 1-10 employees.
Leadership has been stable since the October 2007 corporate restructuring, when current CEO Tony Radisich backed a recapitalization that reset the firm's direction. Revenue mechanics are anchored in net interest margin on the loan book, augmented by insurance commissions from Beneficial Insurance and Autolife; no public revenue, ARR, or loan-book disclosure exists. The business is structurally a niche, non-prime lender competing with other specialist finance companies rather than with major banks in the prime credit segment.
Broadlands Finance firmographics
Firmographics- Name
- Broadlands Finance
- Legal name
- Broadlands Finance Limited
- Website
- https://broadlands.co.nz
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broadlands Finance is a New Zealand-based, privately held motor vehicle lender founded in 1995 that serves credit-challenged borrowers via car loans, secured personal loans, and work visa loans, complemented by GPS-based repayment reminder technology and insurance partnerships.
- Ownership category
- akta.pro rank
Broadlands Finance industry classification
Industry- Product category
- Consumer Auto Lending
- NAICS
- Credit Intermediation and Related Activities (522), Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)
Keywords
Where Broadlands Finance is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Broadlands Finance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Financing: Interest income from car loans and secured personal loans. Loans are structured with fixed interest rates for terms of 1-4 years, with annual interest rates ranging from 19.95% to 29.95% depending on credit profile.
- Insurance Products (Agent): Broadlands sells optional insurance products on behalf of Beneficial Insurance Limited, including Guaranteed Finance Protection, Consumer Credit Indemnity, and Mechanical Breakdown Insurance. Premiums are added to the loan amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Fixed-rate vehicle and personal loans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Broadlands Finance product offering
Product offeringCore offering
Broadlands Finance is a small niche New Zealand finance company established in 1995 that specializes in motor vehicle lending and secured personal loans. The company originates car loans, personal loans secured by vehicles, and work visa loans, primarily serving credit-challenged individuals, immigrants on work visas, and used car buyers who are typically declined by traditional banks. Loans are offered with fixed interest rates over 1–4 year terms, with decisions delivered within 24 hours via a 5-minute online application.
Product overview
Broadlands Finance is a small niche finance company established in 1995, specialising in motor vehicle lending for credit-challenged borrowers in New Zealand. The core product portfolio consists of Car Loans and Secured Personal Loans for vehicle purchases, alongside a Work Visa Loan product targeting immigrants and work visa holders. Related insurance add-ons are offered through related company Beneficial Insurance Limited and administered via Autolife, including Guaranteed Finance Protection, Consumer Credit Indemnity, and Mechanical Breakdown Insurance. A Repayment Reminder and Immobilisation Unit is provided as a condition for certain loan approvals.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Loan
Quantifiable outcome
- Decision within 24 hours on loan applications
- +2 more outcomes
Companies that use Broadlands Finance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Broadlands Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Broadlands Finance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Beneficial Insurance LimitedcoreRelated insurance company providing optional insurance products sold by Broadlands on their behalf. Broadlands acts as an agent selling Guaranteed Finance Protection, Consumer Credit Indemnity, and Mechanical Breakdown Insurance products, with premiums added to customer loan amounts.
- AutolifecoreInsurance provider handling policy administration and claims for Guaranteed Finance Protection and related vehicle protection products sold through Broadlands. Customers are directed to contact Autolife (0800 288 654) for policy documents and claims.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Broadlands Finance competitors and assessment
Company assessmentEmerging players
- Harmoney: New Zealand-founded peer-to-peer / digital consumer lender offering unsecured personal loans, including to near-prime borrowers. Comparable target customer segment and digital origination, though Harmoney is unsecured where Broadlands is vehicle-secured.
- MoneyMe: Australian digital consumer lender offering personal loans, car loans, and revolving credit to a broad credit spectrum including credit-challenged borrowers. Closely comparable niche positioning in non-prime consumer/vehicle credit, though operating only in Australia.
Direct peers
- MTF Finance: New Zealand motor vehicle finance specialist originating through a dealer and broker network. Overlapping focus on vehicle-secured consumer lending and a similar intermediary-driven GTM, making it a close operational peer.
- Instant Finance: NZ-based non-bank lender offering personal loans, car loans, and debt consolidation to consumers across the credit spectrum. Comparable unsecured and vehicle-secured consumer credit products targeting similar borrower segments.
- UDC Finance: NZ-based asset and vehicle finance provider offering secured lending against cars, trucks, and equipment. Overlapping product set on vehicle-secured lending to consumers and small businesses within the same New Zealand market.
- Geneva Finance: New Zealand-based non-bank consumer and vehicle finance company offering personal loans and car loans to a broad credit spectrum, including near-prime and credit-challenged borrowers. Directly comparable product mix, target customer, and direct-to-consumer distribution model.
- Avanti Finance: New Zealand consumer and asset finance lender offering personal loans, vehicle finance, and rural lending. Comparable non-bank consumer credit focus with overlapping vehicle-secured products and direct-to-borrower distribution.
Regional players
- Latitude Financial: Australia- and New Zealand-focused consumer finance provider offering personal loans, vehicle finance, and credit cards. Comparable product set and risk-tier focus but primarily Australian in scale and geographic footprint.
Others
- Turners Automotive Group: New Zealand integrated automotive group combining vehicle sales, financing, and insurance. Adjacent rather than directly competitive — provides auto finance to its own dealer customers and could partner with or compete against Broadlands for dealer-referred vehicle loans.
Broad incumbents
- Heartland Group Holdings: NZX-listed New Zealand financial services group providing reverse mortgages, livestock finance, and asset finance. Broader and more diversified than Broadlands but operates in adjacent NZ non-bank credit, with some overlap in secured consumer and small-business lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Broadlands Finance social profiles
Digital presenceBroadlands Finance compliance and trust
Trust signalCompliance5 records
Broadlands Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadlands Finance leadership team
Management profileNumber of profiles
Profiles1 record
Broadlands Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadlands Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadlands Finance
What does Broadlands Finance do?
Broadlands Finance is a small niche New Zealand finance company established in 1995 that specializes in motor vehicle lending and secured personal loans. The company originates car loans, personal loans secured by vehicles, and work visa loans, primarily serving credit-challenged individuals, immigrants on work visas, and used car buyers who are typically declined by traditional banks. Loans are offered with fixed interest rates over 1–4 year terms, with decisions delivered within 24 hours via a 5-minute online application.
Is Broadlands Finance a public or private company?
Broadlands Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadlands Finance founded?
Broadlands Finance was founded in 1995. It employs 1 to 10 people.
Where is Broadlands Finance based?
Broadlands Finance is headquartered in Auckland, New Zealand, in the Oceania region.
How does Broadlands Finance make money?
Two revenue lines are on record. Vehicle Financing is the primary driver. The others are insurance Products (Agent).
Who are Broadlands Finance's main competitors?
Emerging players on record are Harmoney and MoneyMe. Direct peers are MTF Finance, Instant Finance, UDC Finance, Geneva Finance and Avanti Finance. Latitude Financial is listed as a regional player. Turners Automotive Group is listed as an others. Heartland Group Holdings is listed as a broad incumbent.
Does Broadlands Finance have an API?
No public API is recorded for Broadlands Finance.
What industry is Broadlands Finance in?
Broadlands Finance's product category is Consumer Auto Lending. Its primary akta.pro industry code is FSAKADAJ, Auto Title Loans (Vehicle-Backed Short-Term). Its NAICS code is 522 and its SIC code is 6141.