What Kansas State Fair does

The Kansas State Fair is a state government entity headquartered in Hutchinson, Kansas, operating the official state fair under the governance of the State of Kansas. Founded in 1872, it has run continuously for over 150 years as Kansas' largest annual event, held at the Kansas State Fairgrounds at 2000 North Poplar. The fair operates a 10-day annual exposition combining agricultural exhibitions (4-H/FFA Grand Drive livestock shows, open livestock, equine events, competitive exhibits in agriculture, fine arts, foods, floriculture, clothing, and professional arts) with entertainment programming including the Kansas Star Casino Grandstand Concert Series and midway attractions.

The organization's core products span four categories: ticketed attendance and entertainment (admission, grandstand concerts, midway); vendor participation programs (commercial vendor booth rentals and service vendor applications); competitive exhibition divisions across livestock, equine, and static categories; and the year-round Kansas' Largest Classroom (KLC) education initiative serving K-12 and collegiate students through field trips, marching band competitions, esports, debate and forensics, scholastic press corps, and photography internships. The fairgrounds also generate year-round revenue through RV park, dry camping, and multi-purpose building rentals.

Revenue mechanics are diversified across ticket sales, commercial and service vendor fees, facility rentals, and corporate sponsorships, with the Kansas Star Casino Grandstand Concert Series representing a flagship entertainment partnership. Distribution is direct-to-consumer via the website and on-site admissions, with vendor and facility rental programs administered through the fair's own operations. The marketing approach relies on social media (Facebook, Twitter, Instagram, YouTube), email newsletters, and the website as a digital hub. The organization does not disclose specific pricing, attendance, or revenue figures publicly.

Name

Kansas State Fair

Legal name

Kansas State Fair

Website

https://kansasstatefair.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kansas State Fair is Kansas' official state fair, founded in 1872 and operated as a state entity in Hutchinson. It runs an annual multi-day agricultural and entertainment exposition, year-round facility rentals, and K-12 education programs serving visitors, vendors, and schools.

Ownership category

akta.pro rank

Product category

State Fair & Event Entertainment

NAICS

Amusement, Gambling, and Recreation Industries (713), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

akta.pro secondary industries

Family, Kids & Education Fairs (MPAGAFAH), Fairgrounds & Expo Parks (THAHAAAH), Concerts & Music Festivals (THAJAFAA)

Keywords

• State fair events
• Agricultural exhibitions
• Livestock competitions
• Fairground venue rental
• Entertainment event management

Headquarters

HQ city

Hutchinson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from individual and group ticket sales for fair admission, grandstand concerts, and special events.
2. Commercial Vendor Fees: Fees charged to commercial vendors for booth space and participation at the fair.
3. Facility Rentals: Revenue from renting fair facilities including the RV Park, dry camping areas, and building rentals for events.
4. Sponsorships: Partnership revenue from corporate sponsors supporting the fair and its programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Operates Kansas' largest annual state fair at the Kansas State Fairgrounds in Hutchinson, KS, providing a multi-day event with grandstand concerts, midway attractions, livestock shows, competitive exhibits, and commercial vendor booths. Year-round, the fairgrounds also function as a venue for facility rentals, RV park and dry camping accommodations, and the Kansas' Largest Classroom (KLC) educational programs for K-12 and collegiate students.

Product overview

The Kansas State Fair operates as an annual multi-day event at the Kansas State Fairgrounds in Hutchinson, Kansas, serving as the state's premier agricultural and entertainment exposition. The organization's product portfolio is organized into several interconnected offerings: the core fair experience (Grandstand Concert Series, Midway attractions, and general admission tickets); venue and facility services (facility rentals, RV Park, and dry camping accommodations); commercial participation programs (commercial vendor booths and service vendor services); competitive exhibition divisions (livestock shows, equine events, and competitive exhibits across agriculture, arts, and foods); and the Kansas' Largest Classroom (KLC) year-round education program serving K-12 and collegiate students through field trips, marching band competitions, esports, debate, and photography internships. The fairgrounds also operates as a year-round event venue when not hosting the annual fair.

Differentiator

Problem solved

Functional benefit

Products and services

• Kansas State Fairgrounds Event Venue
• Kansas Star Casino Grandstand Concert Series
• Midway Attractions
• RV Park & Dry Camping
• Ticket Sales (General Admission, Group, Special Event)
• Commercial Vendor Program
• Service Vendor Program
• 4-H & FFA Grand Drive Livestock Show
• Equine Events
• Competitive Exhibits
• Kansas' Largest Classroom (KLC) Education Program
• Market Wheat Show
• Corporate Sponsorship Program

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SponsorscoreGTM or Marketing PartnerCorporate sponsors that support the Kansas State Fair and its programs. The fair maintains a Sponsors section on its website listing partner organizations.
• Kansas Star CasinocoreGTM or Marketing PartnerKansas Star Casino partners with the Kansas State Fair for the Grandstand Concert Series, providing entertainment programming for fair visitors.
• Haas & Wilkerson InsuranceminorOthersRecommended insurance provider for commercial vendors participating in the fair.
• Helgerson Rental FormsminorOthersEquipment rental provider referenced for service vendors at the fair.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minnesota State Fair: One of the largest state fairs in the U.S., held annually at the Minnesota State Fairgrounds. Highly comparable across all core products: livestock competitions, grandstand entertainment, midway, commercial vendors, competitive exhibits, and extensive year-round fairgrounds event rentals.
• Wisconsin State Fair: Wisconsin State Fair held annually at Wisconsin State Fair Park in West Allis. Comparable state-fair operator running an annual exposition with similar livestock/agriculture shows, grandstand entertainment, midway, vendor program, and year-round fairground event rentals in the Midwest.
• Indiana State Fair: Indiana State Fair held annually at the Indiana State Fairgrounds in Indianapolis. Comparable Midwest state fair with livestock shows, grandstand entertainment, midway, competitive exhibits, vendor programs, and year-round event venue utilization of the fairgrounds.
• Iowa State Fair: Iowa's official state fair held annually at the Iowa State Fairgrounds in Des Moines. Closely comparable in scope — agricultural livestock shows, grandstand concerts, midway, competitive exhibits, vendor programs, and year-round fairground rentals — and operates on the same annual event-driven model for a similar Midwest audience.
• Eastern States Exposition (The Big E): Largest agricultural fair in the Northeast, held annually at the Eastern States Exposition grounds in West Springfield, MA. Comparable multi-state regional fair featuring livestock competitions, grandstand entertainment, midway, commercial vendors, and year-round fairgrounds rentals.
• Nebraska State Fair: Nebraska State Fair operated as an annual exposition at Fonner Park in Grand Island. Closely comparable as a neighboring Great Plains state fair with agricultural/livestock focus, grandstand events, midway, vendor booths, and competitive exhibits serving a rural Midwest audience.
• State Fair of Texas: Texas's official state fair held at Fair Park in Dallas. Directly comparable as a multi-week annual exposition with livestock/agricultural exhibitions, grandstand concerts, midway, competitive exhibits, commercial vendors, and significant year-round facility rental activity at the fairgrounds.

Emerging players

• National Western Stock Show: Annual livestock, rodeo, and agricultural exposition held in Denver, CO. Comparable in agricultural exhibition and livestock competition focus, and in operating a multi-day annual event on a dedicated fairgrounds/expo campus, though narrower on entertainment/midway than a full state fair.

Broad incumbents

• Oak View Group: Global venue development and management company focused on live entertainment and sports venues. Comparable as a broader live-events incumbent whose venue-management, programming, and sponsorship capabilities overlap with the fair's grandstand and event-hosting activities.
• ASM Global: Large-scale private operator of convention centers, arenas, stadiums, and fairgrounds. Comparable in the year-round venue and facility-rental side of the Kansas State Fair business, and a relevant counterparty/incumbent for outsourced venue management across the live-events sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kansasstatefair
• YouTubeyoutube.com/kansasstatefair
• Facebookfacebook.com/kansasstatefair
• Instagraminstagram.com/kansasstatefair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansas State Fair