Astena

What Astena does

Astena is a Belgian Microsoft partner founded in 2006 and headquartered in Merelbeke with a second office in Kontich. The company specializes in Microsoft Dynamics 365 Business Central ERP implementations exclusively for the construction and installation sectors in Belgium, extending the Microsoft platform with a portfolio of proprietary vertical modules: Construction Manager, Installation Manager, Real Estate Manager, Finance Manager and Tender Manager, plus a Webshop Integrations layer and a documented library of 14+ pre-built connectors (Visual Planning, Continia, Jet Reports, Isabel Connect, Revit, Tekla, Archisnapper, Cebeo, Climapulse, Power BI, Peppol, Teams, Outlook, SharePoint) and Microsoft Copilot / Power Platform integration. Over 20 years, Astena has completed 250+ projects across 140+ customers, including enterprise accounts such as Danilith, Beneens, Beddeleem, Sanitechniek (Willemen Groep), Electro 80, Belcotec, Woodstoxx, AquaSecurity, Furnibo, Alfa TI and Argona Group, with implementations spanning 3 to 12+ legal entities and integrations of up to 14 third-party apps.

Astena operates a direct enterprise sales motion with no channel partners: prospects reach the company through the website contact form, live demos, content (insights blog, LinkedIn, YouTube), webinars, and paid €450 AI workshops; flagship engagement events include the annual Oxygen Group Customer Connect conference (200+ professionals). Revenue is generated from a mix of Microsoft Dynamics 365 subscription licensing (recurring), implementation and consulting services (needs analysis, feasibility studies, migrations from Dynamics NAV to Business Central, mobile apps, BI projects), training through Astena Academy and AI workshops, and connector/integration build-and-maintain work. The company is a subsidiary of Oxygen Group (12 companies, 5 offices, 240+ Microsoft experts, 700+ customers, Microsoft Partner of the Year Belgium/Luxembourg in 2022 and 2023), which itself sits within Cronos Groep, the largest Belgian IT group. Employment is in the 11–50 band per firmographics, with the company's own headcount augmented by the broader Oxygen Group resource pool.

Name

Astena

Legal name

Astena

Website

https://astena.be

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Astena is a Belgian Microsoft Dynamics 365 Business Central partner implementing ERP and sector-specific modules for construction and installation companies, serving 140+ customers across Belgium through proprietary vertical applications, Connectors, and Copilot-enabled AI features.

Ownership category

akta.pro rank

Product category

Construction ERP Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Professional Services Automation (PSA) & Services ERP (HDAEAEAF), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• ERP software solutions
• Construction sector software
• Installation industry software
• Microsoft Dynamics partner
• Business Central implementation

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ERP Software Licenses and Subscriptions: Astena resells and implements Microsoft Dynamics 365 Business Central and its own sector-specific applications (Construction Manager, Installation Manager, etc.) as a Microsoft partner. Revenue comes from software licensing and cloud subscriptions, where clients pay Microsoft and Astena for access to the ERP platform and sector solutions.
2. Implementation and Consulting Services: Astena provides implementation services including needs analysis, feasibility studies, system implementation, data migration, upgrades from Dynamics NAV to Business Central, mobile app projects, and BI projects. These professional services represent a significant revenue stream tied to customer onboarding and ongoing digital transformation engagements.
3. Training and Education: Astena offers training programs through Astena Academy and workshops. The company also conducts paid AI workshops (3-hour personalized 1:1 sessions at €450 per participant) as an entry-level training and awareness product.
4. Connector and Integration Services: Revenue generated from building and maintaining connectors between Business Central and third-party applications (Visual Planning, Jet Reports, Continia, Isabel Connect, etc.), as well as custom app development using Power Platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Astena advises, resells, and implements Microsoft Dynamics 365 Business Central ERP software with proprietary sector-specific extensions (Construction Manager, Installation Manager, Real Estate Manager, Finance Manager, Tender Manager) tailored for construction and installation companies in Belgium. The company delivers implementation services (needs analysis, migration, upgrades), training (Astena Academy, AI workshops), and ongoing support as a Microsoft partner within the Oxygen Group/Cronos Groep ecosystem.

Product overview

Astena offers a suite of sector-specific ERP solutions built on Microsoft Dynamics 365 Business Central for construction and installation companies. The core platform is Microsoft Dynamics 365 Business Central, augmented by Astena's own sector solutions: Construction Manager (for general contractors), Installation Manager (for installation companies), Real Estate Manager (for property developers), Finance Manager (for construction-specific accounting), and Tender Manager (for quote management). Additional modules include Webshop Integrations for supplier connectivity, Connectoren voor proven APPs for third-party integrations, Microsoft Copilot & Agents for AI capabilities, and Power Platform tools (Power Apps, Power Automate, Power BI, Power Pages, Power Virtual Agents). The architecture is a platform-plus-modules approach where Business Central serves as the foundation, with Astena's industry-specific add-ons extending functionality for the construction and installation sector.

Differentiator

Problem solved

Functional benefit

Brands

• Construction Manager: ERP application for managing construction projects from A to Z, including project tracking, cost management, purchasing, subcontractor management, and construction-specific invoicing.
• Real Estate Manager
• Installation Manager
• Finance Manager
• Tender Manager

Products and services

• Construction Manager Project management ERP application built on Microsoft Dynamics 365 Business Central for construction companies, managing projects from calculation and planning through purchasing, site management, progress-based invoicing, and Work in Progress (WIP) tracking. Includes real-time dashboards for time and cost monitoring and integration of financial and operational data.
• Installation Manager ERP application built on Business Central for installation companies and technical service providers covering project management, field workforce management via mobile apps, real-time planning vs. actual time/cost comparison, flexible invoicing, work in progress tracking, and post-sale service and support.
• Real Estate Manager Real estate project management application built on Business Central covering feasibility studies through execution, budget control, invoicing including Wet Breyne compliance, and per-unit customization options, with full integration of financial and operational data.
• Finance Manager Construction-specific accounting module integrated with project management on Business Central, featuring automated guarantee management, RSZ withholdings, smart approval workflows for purchase invoices, and full compliance with construction sector accounting requirements.
• Tender Manager Quote and tender management application with standard templates, libraries, automatic cost calculations (own labor, subcontractors, materials, equipment), option/variant management, and seamless transfer of won tenders to project execution.

Quantifiable outcome

• 250+ implementation projects completed for 140+ customers over 20+ years
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationAstena is a Microsoft partner specializing in Microsoft Dynamics 365 Business Central, Microsoft Power Platform, Microsoft 365, and Microsoft Copilot. As part of Oxygen Group, Astena leverages Microsoft's cloud-first, AI-powered business applications as the foundation for all sector solutions. The partnership includes access to Microsoft's half-yearly product updates, Copilot AI capabilities, and Microsoft's broader ecosystem (Teams, Outlook, SharePoint, Power BI).
• Oxygen GroupcoreOthersAstena is a subsidiary of Oxygen Group, a leading Microsoft Business Applications group in Belgium and the Netherlands. Oxygen Group comprises 12 companies, 5 offices, 250+ employees, and 700+ customers. Oxygen Group was named Microsoft Partner of the Year in 2022 and 2023. Astena benefits from shared expertise, resources, knowledge exchange, and the group's scale and reputation in the Microsoft ecosystem. Oxygen Group CEO Steven Arrazola de Oñate leads the group with a strategy focused on Microsoft AI Business Solutions.
• Cronos GroepcoreOthersOxygen Group (and therefore Astena) is part of the Cronos Groep, the largest Belgian IT group. The Cronos ecosystem provides Astena with access to a broad Microsoft partner network, shared resources, and a strong Microsoft ecosystem backbone.
• ContiniacoreTechnology or IntegrationContinia is a software partner providing document capture and e-invoicing solutions. Astena integrates Continia Document Capture with Business Central for automated invoice scanning and approval workflows, and Continia's Peppol module for mandatory Belgian e-invoicing readiness. Astena's website features Continia as a key partner in their ecosystem.
• Jet Reports (Insight Software)supportingTechnology or IntegrationJet Reports is a financial and operational reporting solution that integrates with Microsoft Dynamics 365 Business Central. Astena uses Jet Reports as part of its reporting ecosystem for customers needing advanced financial reporting beyond standard Power BI dashboards.
• Visual PlanningsupportingTechnology or IntegrationVisual Planning is a resource and project planning tool that Astena integrates with Business Central, particularly for installation companies needing to coordinate technicians, crews, equipment, and projects. Case studies (Electro 80) demonstrate integration timelines of under 6 months.
• Isabel ConnectsupportingTechnology or IntegrationIsabel Connect enables direct banking integration within Business Central, allowing customers to view account balances, retrieve transactions, and initiate payments from within the ERP — eliminating the need to switch between banking software and ERP. Astena promotes this integration as a workflow optimization tool.
• ThinkMe ICTsupportingTechnology or IntegrationThinkMe ICT is a company acquired by Oxygen Group (Astena's parent) in 2024. ThinkMe ICT specializes in digital solutions for the food industry based on Microsoft Dynamics Business Central. It adds vertical specialization to the Oxygen Group portfolio.
• AppReefsupportingTechnology or IntegrationAppReef, acquired by Oxygen Group in 2024 and based in the Netherlands, brings expertise in Microsoft Power Platform, Dynamics 365 CE, and Copilot. It expands Oxygen Group's cross-border capabilities and AI/Copilot competencies.
• Re.WorksupportingImplementation/ SI/ Consulting PartnerRe.Work was acquired by Oxygen Group in 2024 to help businesses implement and adopt Microsoft Copilot and guide organizations from 'AI-curious' to 'AI-confident'. Complements Astena's AI workshop offerings with deeper Copilot adoption services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jonas Construction Software: Construction ERP (accounting, project management, service management) for general and specialty contractors. Comparable as a vertically focused construction ERP vendor competing for the same type of mid-market and growing contractors that Astena serves in Belgium.
• K3 Business Technology Group: Microsoft Dynamics and Business Central partner operating in the UK and Benelux, including in Belgium. Direct peer because it sells, implements, and extends Dynamics 365 BC for mid-market customers in the same geography and channels as Astena.
• Foundation Software: US-focused construction accounting and project management software (Foundation/Payroll4Construction) for contractors and specialty trades. Direct competitor in vertical construction ERP for project accounting, job costing, and compliance - similar value proposition to Astena's Construction/Finance Manager modules.
• ComputerEase (Dexterra): Construction accounting and project management software for contractors, focused on job costing, payroll, and reporting. Direct competitor in the same mid-market contractor ERP niche as Astena's Construction Manager / Finance Manager, particularly for Belgian contractors using US-style job-cost accounting.
• CMiC: Construction ERP built originally on Microsoft Dynamics, serving contractors and field service firms with accounting, project management, and field operations. Closely comparable as a construction-focused Microsoft-stack ERP vendor pursuing similar vertical workflows to Astena's Construction/Installation Managers.

Regional players

• ENFO: Nordic-headquartered IT and ERP services firm with Microsoft Dynamics 365 capabilities. Regional peer to Astena in that it sells and implements Dynamics BC for mid-market industrial and services customers in neighboring geographies, with overlapping functional capability if either side expanded across borders.

Broad incumbents

• Procore Technologies: Leading cloud-based construction project management platform serving general contractors, specialty trades, and owners. Comparable because it operates in the same Belgian/European construction-software market that Astena targets, although it is broader, not Microsoft Dynamics-based, and primarily US-headquartered.
• Sage Construction (Viewpoint): Sage-owned suite including Viewpoint Spectrum/Vista for construction and real estate accounting, project management, and ERP. Comparable to Astena because it competes for the same construction-firm wallets in Europe with vertical ERP, though broader and on a competing platform.
• Buildertrend Solutions: SaaS construction project management suite covering scheduling, customer portals, and financials for residential and light-commercial builders. Adjacent competitor because it targets similar construction SMBs with project-centric workflows, though heavier on PM and lighter on ERP than Astena's Business Central stack.
• Trimble Construction (Viewpoint): Trimble's construction software portfolio (Tekla, Viewpoint, MEPcontent) spans BIM, estimating, and ERP for contractors. Comparable to Astena through overlap in BIM/ERP for Belgian contractors and the Tekla integration Astena already ships for Danilith, even though Trimble is much larger and broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@forumastena
• LinkedInlinkedin.com/company/astena
• Xx.com/astenanv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astena