Testarossa Winery
Testarossa Winery is a family-owned California winery founded in 1993, producing premium Pinot Noir and Chardonnay from 175+ contracted vineyard acres. It sells direct-to-consumer through its Los Gatos tasting room, multi-tier wine club, on-site 107 Bistro & Wine Bar, private events, and paid tasting experiences.
- Company typePrivate
- Founded1993
- HeadquartersLos Gatos, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Testarossa Winery does
Testarossa Winery is a family-owned, California-based premium wine producer founded in 1993 by former Silicon Valley tech executives Rob and Diana Jensen. The company specializes in single-vineyard and appellation Pinot Noir and Chardonnay, sourced from 175+ contracted acres across more than 20 partner vineyards in Monterey, Santa Barbara County, and the Santa Cruz Mountains. Production has grown from approximately 4,000 cases in 1997 to roughly 30,000 cases annually at the historic Novitiate Winery estate (originally built in 1888 by Jesuit Fathers from Santa Clara College) in Los Gatos, where Testarossa still uses the original three-floor gravity-flow winemaking system alongside modern sustainable production practices. The winemaking program is led by Bill Brosseau, Director of Winemaking since 2000 (UC Davis, BS in Viticulture and Enology), whose 25-year tenure has driven more than 1,900 scores of 90+ points from critics and a Winery of the Year recognition from Connoisseurs' Guide to California Wine in 2020.
The business operates a fully direct-to-consumer model with no disclosed wholesale or three-tier distribution. Revenue is generated across five streams: (1) direct wine sales via the on-site tasting room and testarossa.com e-commerce; (2) recurring wine club subscription revenue through Club Testarossa, with Portfolio (12–18 bottles/year) and Single Vineyard (18–24 bottles/year) tiers plus the elite Jensen Reserve Society requiring case allocations of flagship reserve wines; (3) 107 Bistro & Wine Bar, an on-site restaurant under Michelin-trained Executive Chef Nadiv Geiger with dine-in and DoorDash delivery; (4) private event hosting (weddings, corporate events, milestone celebrations) in historic event spaces that have earned Best Wedding Venue of Silicon Valley recognition by San Jose Mercury News since 2016; and (5) paid tasting experiences (Classic Indoor, JRS, Reserve Library, Historic Winery Tour, vertical tastings, live fire cooking demos) priced from $30 to $85.
Customer segments are diversified across wine enthusiasts and collectors, event hosts, and hospitality guests, with prices ranging from $30 tastings to $25,000+ wedding packages. Distribution is single-country (US) with shipping primarily via UPS adult-signature. Marketing channels span content marketing (blog, video, social), wine club email communications, and earned media coverage. The company has remained entirely bootstrapped with no external venture or private equity backing, operating from a single Los Gatos campus with 51–100 employees.
Testarossa Winery firmographics
Firmographics- Name
- Testarossa Winery
- Legal name
- Testarossa Winery
- Website
- https://testarossa.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Testarossa Winery is a family-owned California winery founded in 1993, producing premium Pinot Noir and Chardonnay from 175+ contracted vineyard acres. It sells direct-to-consumer through its Los Gatos tasting room, multi-tier wine club, on-site 107 Bistro & Wine Bar, private events, and paid tasting experiences.
- Ownership category
- akta.pro rank
Testarossa Winery industry classification
Industry- Product category
- Premium Winery / Wine Production
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)
Keywords
Where Testarossa Winery is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Testarossa Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Sales of Pinot Noir, Chardonnay, and specialty wines through the tasting room and online e-commerce platform. Production of approximately 30,000 cases annually. Prices range from standard appellation wines to premium single vineyard wines.
- Wine Club Membership: Recurring subscription revenue from wine club members. Portfolio Club offers 12-18 bottles/year at 3 releases. Single Vineyard Club offers 18-24 bottles/year at 6 releases. Price ranges per release: $200-$400 for Portfolio, $140-$270 for Single Vineyard. JRS tier adds premium reserve wines with priority access.
- 107 Bistro & Wine Bar Dining: On-site restaurant operated by Executive Chef Nadiv Geiger offering lunch and dinner service, charcuterie boards, and paired wine experiences. Available for dine-in and delivery through DoorDash.
- Private Event Hosting: Revenue from hosting weddings, corporate events, and private gatherings in historic event spaces. Event budgets range from under $5,000 to $25,000+. Packages include wine, food, venue rental, and service.
- Wine Tasting Experiences: Paid tasting experiences including Classic Indoor Tasting ($30 non-members), JRS Tasting ($50 non-members), Historic Winery Tour ($55), Garys' Vineyard Vertical Tasting ($85), Reserve Library Tasting ($75), and live fire cooking demos ($49).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic Indoor Tasting - Daily 12pm-5pm |
| Subscription | Pay-as-you-go | Classic Outdoor Tasting - Club Member Exclusive (Fri-Sun) |
| One time/ perpetual license | Pay-as-you-go | JRS Tasting - Upgrade Option |
| One time/ perpetual license | Pay-as-you-go | Historic Winery Tour - Sat & Sun 12pm |
| One time/ perpetual license | Pay-as-you-go | Garys' Vineyard Vertical Tasting - Saturday Jul 25 |
| One time/ perpetual license | Pay-as-you-go | Reserve Library Tasting - Sat & Sun 2pm |
| One time/ perpetual license | Pay-as-you-go | Live Fire Cooking Demo |
| Subscription | Annual | Portfolio Club - 12 bottles/year |
| Subscription | Annual | Portfolio Club - 18 bottles/year |
| Subscription | Annual | Single Vineyard Club - 18 bottles/year |
| Subscription | Annual | Single Vineyard Club - 24 bottles/year |
| Subscription | Annual | Jensen Reserve Society (JRS) - Elite Tier |
| Subscription | Annual | Wine Club Level Tiers |
| Subscription | Pay-as-you-go | Flat Rate Shipping |
| Unit Pricing | Pay-as-you-go | Mountain Select Red Blend |
| Unit Pricing | Pay-as-you-go | Cuvée Los Gatos Special |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Testarossa Winery product offering
Product offeringCore offering
Testarossa Winery produces and sells premium California Pinot Noir and Chardonnay through direct-to-consumer channels including a tasting room, online store, and a tiered wine club. Operations are based at the historic 1888 Novitiate Winery in Los Gatos and include on-site hospitality via 107 Bistro & Wine Bar and private event hosting. Annual production is approximately 30,000 cases, with grapes sourced under contract from over 20 top-tier vineyards in Monterey, Santa Barbara County, and Santa Cruz Mountains.
Product overview
Testarossa Winery is a premier California Pinot Noir and Chardonnay producer founded in 1993, located at the historic Novitiate Winery in Los Gatos (established 1888). The company operates as a unified winery with direct-to-consumer sales, wine club memberships, on-site dining (107 Bistro & Wine Bar), and event services. Core products include Single Vineyard and Appellation Chardonnays and Pinot Noirs, with flagship reserves Diana's Chardonnay and Niclaire Pinot Noir offered through the Jensen Reserve Society. Additional wines include Cuvée Los Gatos (Chardonnay, Pinot Noir, Rosé), Mountain Select Red Blend (Santa Cruz Mountains Bordeaux blend), Black Ridge Vineyard Cabernet Sauvignon, Dessert Wines, and Testarossa Works clonal experiments. Wine club options include Portfolio Club (12-18 bottles/year) and Single Vineyard Club (18-24 bottles/year), with JRS as the elite tier. Hospitality services encompass wine tastings, historic winery tours, vertical tastings, private events, and weddings. The winery is recognized for sustainability practices and has earned Winery of the Year honors from Connoisseurs' Guide to California Wine in 2020.
Differentiator
Problem solved
Functional benefit
Brands
- 107 Bistro & Wine Bar: On-site restaurant within the historic Testarossa Winery offering wine country cuisine paired with Testarossa wines. Led by Executive Chef Nadiv Geiger.
- Club Testarossa (Wine Club)
- Jensen Reserve Society (JRS)
- Cuvée Los Gatos
Products and services
- Single Vineyard Chardonnay Collection Portfolio of single vineyard Chardonnays sourced from California's top vineyards, sold direct-to-consumer through the winery's tasting room and online store for individual wine buyers and collectors.
- Single Vineyard Pinot Noir Collection Portfolio of single vineyard Pinot Noirs from 20+ top California vineyards, sold direct-to-consumer for individual wine buyers and collectors seeking appellation-specific wines.
- Cuvée Los Gatos Wine Collection Appellation-level wine collection from the Los Gatos appellation including Chardonnay, Pinot Noir, and Rosé of Pinot Noir, available to wine club members at preferential pricing.
- Mountain Select Red Blend Full-bodied Santa Cruz Mountains AVA red blend of Cabernet Franc, Cabernet Sauvignon, Merlot, Malbec, and Petit Verdot, aged in 100% new French oak and sold direct-to-consumer.
- Niclaire Pinot Noir (Reserve) Reserve Pinot Noir crafted from the finest barrels of each vintage, allocated through the Jensen Reserve Society to top-tier wine club members.
- Diana's Chardonnay (Reserve) Reserve Chardonnay crafted from the finest barrels of each vintage, allocated through the Jensen Reserve Society to top-tier wine club members.
- Dessert Wines Limited-production dessert wines including Br. Korte Cuvée Black Muscat, Guadalupe Muscat Canelli, Villa Joseph Late Harvest Syrah, and Vin Doré Late Harvest Sauvignon Blanc.
- Black Ridge Vineyard Cabernet Sauvignon Cabernet Sauvignon from Black Ridge Vineyard on the inland slope of the Santa Cruz Mountains, including a 200% New Oak version, sold direct-to-consumer.
- Portfolio Club Membership Recurring wine club subscription delivering 12–18 bottles per year across 3 releases of Single Vineyard Chardonnays, Pinot Noirs, and regional appellation favorites, with member discounts and complimentary tastings.
- Single Vineyard Club Membership Recurring wine club subscription delivering 18–24 bottles per year across 6 releases of exclusive small-lot Single Vineyard Chardonnays and Pinot Noirs, with 20% wine discounts and complimentary tastings and tours.
- Jensen Reserve Society (JRS) Membership Elite tier wine club subscription offering yearly case allocations of reserve wines Diana's Chardonnay and/or Niclaire Pinot Noir, priority access to limited wines, complimentary JRS tastings, exclusive JRS Terrace access, and 20% savings on purchases.
- 107 Bistro & Wine Bar On-site restaurant at the historic winery led by Executive Chef Nadiv Geiger, offering wine country lunch, dinner, charcuterie boards, and curated pairings with Testarossa wines, available for dine-in and DoorDash delivery.
- Wine Tasting Experiences Reservation-based guided wine tasting experiences including the Classic Indoor Tasting, Classic Outdoor Tasting, JRS Tasting, Garys' Vineyard Vertical Tasting, and Reserve Library Tasting, priced per guest with member discounts.
- Historic Winery Tour Guided tour of the historic 1888 Novitiate Winery including a barrel tasting and a flight of five award-winning single-vineyard wines, offered Saturdays and Sundays with member discounts.
- Private Events & Weddings Full-service private event hosting at the historic winery including weddings, corporate events, birthdays, and anniversaries, featuring spaces such as the Grand Winery, Cave, Grand Patio, Cask Room, and Cellar 1 with on-site catering and Testarossa wines.
Quantifiable outcome
- Winery of the Year recognition by Connoisseurs' Guide to California Wine (2020)
- +3 more outcomes
Companies that use Testarossa Winery
Customer profileSegments4 records
Ideal customer profiles3 records
Testarossa Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Testarossa Winery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Approved Indian CatererminorTestarossa proudly partners with an approved Indian caterer for weddings and Grand Winery celebrations. For all other cuisines, their in-house culinary team crafts menus that complement their wines.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Testarossa Winery competitors and assessment
Company assessmentEmerging players
- Pisoni Family Vineyards / Lucia: Santa Lucia Highlands grower-producer of single-vineyard Pinot Noir and Chardonnay. Testarossa sources grapes from Pisoni, making it both a supplier and a comparable small-lot premium peer.
- Failla Wines: Small-lot Chardonnay and Pinot Noir producer with coastal California sourcing. Comparable as a critically acclaimed, single-vineyard-driven boutique winery with allocation-style sales.
Direct peers
- Kistler Vineyards: Sonoma Coast producer of Chardonnay and Pinot Noir with allocation-based mailing list distribution. Closely parallels Testarossa's single-vineyard focus, DTC emphasis, and 90+ point critical reputation.
- Hahn Family Wines: Monterey/Santa Lucia Highlands producer with broad varietal range including Pinot Noir and Chardonnay. Comparable as a California DTC winery sourcing heavily from Monterey vineyards like Testarossa.
- Merry Edwards Winery: Russian River Valley Pinot Noir specialist with strong DTC and wine club operations. Comparable as a single-vineyard-driven Pinot Noir house with critic-validated reputation.
- Au Bon Climat: Santa Barbara County producer of Chardonnay and Pinot Noir with long-tenured winemaker identity. Direct comparable in varietal mix, single-vineyard philosophy, and small-production DTC model.
- Ridge Vineyards: Historic Santa Cruz Mountains producer of single-vineyard wines with strong DTC, tasting room, and event operations. Comparable in heritage property, DTC focus, and emphasis on terroir-driven wines.
- Williams Selyem Winery: Premium Russian River Valley Pinot Noir producer with a similar DTC- and allocation-driven wine club model. Direct comparable as a small-lot, critically acclaimed California Pinot Noir house.
- Brewer-Clifton: Santa Rita Hills Pinot Noir and Chardonnay specialist with small production and strong critic scores. Comparable as a single-vineyard-focused, DTC-emphasis California Pinot Noir/Chardonnay house.
Regional players
- Chalone Vineyard: Historic Monterey County estate winery mentioned in Testarossa's leadership history (Bill Brosseau's prior employer). Comparable as a heritage California Chardonnay and Pinot Noir producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Testarossa Winery social profiles
Digital presenceTestarossa Winery compliance and trust
Trust signalCompliance2 records
Testarossa Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Testarossa Winery leadership team
Management profileNumber of profiles
Profiles10 records
Testarossa Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Testarossa Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Testarossa Winery
What does Testarossa Winery do?
Testarossa Winery produces and sells premium California Pinot Noir and Chardonnay through direct-to-consumer channels including a tasting room, online store, and a tiered wine club. Operations are based at the historic 1888 Novitiate Winery in Los Gatos and include on-site hospitality via 107 Bistro & Wine Bar and private event hosting. Annual production is approximately 30,000 cases, with grapes sourced under contract from over 20 top-tier vineyards in Monterey, Santa Barbara County, and Santa Cruz Mountains.
Is Testarossa Winery a public or private company?
Testarossa Winery is a private company. It is classified as family owned and is currently operating.
When was Testarossa Winery founded?
Testarossa Winery was founded in 1993. It employs 51 to 100 people.
Where is Testarossa Winery based?
Testarossa Winery is headquartered in Los Gatos, United States, in the North America region.
How does Testarossa Winery make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, 107 Bistro & Wine Bar Dining, private Event Hosting and wine Tasting Experiences.
Who are Testarossa Winery's main competitors?
Emerging players on record are Pisoni Family Vineyards / Lucia and Failla Wines. Direct peers are Kistler Vineyards, Hahn Family Wines, Merry Edwards Winery, Au Bon Climat, Ridge Vineyards, Williams Selyem Winery and Brewer-Clifton. Chalone Vineyard is listed as a regional player.
Does Testarossa Winery have an API?
No public API is recorded for Testarossa Winery.
What industry is Testarossa Winery in?
Testarossa Winery's product category is Premium Winery / Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.