Bettinsoli
Bettinsoli USA is the US distributor of Italian-made Bettinsoli over-and-under shotguns, selling approximately ten sporting, field, and light-field models at $2,199–$4,999 through an authorized US dealer network, with marketing concentrated on hunting, sporting clays, and youth shooting sports events.
- Company typePrivate
- Founded2019
- HeadquartersElberfeld, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bettinsoli does
Bettinsoli USA is a privately-held US importer and distributor of Italian-made over-and-under shotguns, operating as the American distribution arm of Bettinsoli S.r.l., which manufactures firearms in Gardone Val Trompia, Brescia, Italy. The company markets and sells approximately ten distinct shotgun models organized into three lines — Sporting (Grand Prix, Grand Prix Deluxe, Omega Sport), Field (Omega Steel, Omega Lite, Diamond Deluxe, Diamond Deluxe Lite, X-Trail Camo), and Light Field (Overland ELS, Overland EELL in 12/20/28/410 gauges) — at suggested retail prices between $2,199 and $4,999.
The company's products combine traditional Italian gun-making craftsmanship with modern CNC machining and proprietary process features, including the DualCon progressive-cone barrel technology designed to reduce recoil while preserving velocity and pattern density, a 1370 Bar forced pressure test on every unit, optional National Proof House steel-shot certification, a unique-in-industry computerized pickling surface treatment, and a firing mechanism with a redundant second cocking position. Barrels are made from chromium molybdenum steel, and stocks/forends use matched walnut selected from traced Italian wood stock.
Bettinsoli USA generates revenue exclusively through one-time hardware sales of shotguns distributed via an authorized dealer network spanning gun shops, outdoor outfitters, sporting-goods stores, and gun-club/range pro shops across the United States. The go-to-market is channel-partner led, supplemented by event-driven demand generation (SCTP Nationals and Regionals, NSCA Tennessee Sporting Clays Championship, NSSF SHOT Show, RMHC Clays for a Cause) and community-led engagement with shooting clubs, youth programs, and hunting lodges. Customer segments include hunting and shooting-sports enthusiasts (primary), SCTP youth shooters (10,000+ individual participants at sponsored events), and NSCA-affiliated competitive shooters. The firm employs 1–10 people and operates from a US contact point in the 812 (Indiana) area code, with no public revenue disclosure.
Bettinsoli firmographics
Firmographics- Name
- Bettinsoli
- Legal name
- Bettinsoli USA
- Website
- https://bettinsoliusa.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bettinsoli USA is the US distributor of Italian-made Bettinsoli over-and-under shotguns, selling approximately ten sporting, field, and light-field models at $2,199–$4,999 through an authorized US dealer network, with marketing concentrated on hunting, sporting clays, and youth shooting sports events.
- Ownership category
- akta.pro rank
Bettinsoli industry classification
Industry- Product category
- Sporting Shotguns
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
Keywords
Where Bettinsoli is headquartered
LocationHeadquarters
- HQ city
- Elberfeld
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bettinsoli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Shotgun Sales: Bettinsoli generates revenue through the sale of premium Italian shotguns. Products include over-and-under shotguns, sporting models, and field guns sold through an authorized dealer network. One-time hardware sales with suggested retail prices ranging from $2,199 to $4,999.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Grand Prix Deluxe - Premium Competition Shotgun |
| One time/ perpetual license | Pay-as-you-go | Grand Prix - Competition Shotgun |
| One time/ perpetual license | Pay-as-you-go | Overland Series - Light Field Shotguns |
| One time/ perpetual license | Pay-as-you-go | Diamond Deluxe Series - Field Shotguns |
| One time/ perpetual license | Pay-as-you-go | Omega Sport - Competition Shotgun |
| One time/ perpetual license | Pay-as-you-go | Omega Series - Entry-Level Field Shotguns |
| One time/ perpetual license | Pay-as-you-go | X-Trail Camo - Camouflage Field Shotgun |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Bettinsoli product offering
Product offeringCore offering
Bettinsoli USA imports, distributes, and sells Italian-crafted shotguns manufactured by parent company Bettinsoli in Gardone Val Trompia, Italy. The product line includes over-and-under competition (Grand Prix series), sporting (Omega Sport), and field/hunting (Diamond Deluxe, Omega Steel, Overland ELS/EELL, X-Trail Camo) models sold through an authorized US dealer network. Each shotgun is built using traditional Italian gun-making craftsmanship combined with modern CNC machining and proprietary features such as DualCon barrel construction.
Product overview
Bettinsoli USA is a manufacturer and distributor of fine Italian-crafted shotguns for the American market. The product portfolio consists of three main model lines: Sporting Models (Grand Prix, Grand Prix Deluxe, Omega Sport) designed for competitive shooting disciplines; Field Models (Omega Steel, Omega Lite, Diamond Deluxe, Diamond Deluxe Lite, X-Trail Camo) designed for hunting applications; and Light Field Models (Overland ELS, Overland EELL) featuring lightweight designs available in multiple gauges. The company combines traditional Italian gun-making craftsmanship with modern CNC machining technology, using premium walnut wood for stocks and forends, chromium molybdenum steel barrels, and proprietary features like DualCon barrel technology for reduced recoil. Products are distributed through a network of authorized dealers across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Grand Prix Deluxe Premium over-and-under competition/sporting shotgun built in Italy for competitive shooters and sporting clays enthusiasts.
- Grand Prix Over-and-under competition/sporting shotgun for sporting clays and competitive shooting, offering Italian build quality below the Deluxe tier.
- Omega Sport Versatile over-and-under shotgun for sporting clays and field use, designed for shooters who participate in clay sports and upland hunting.
- Omega S Lite / Omega Lite Lightweight over-and-under field shotgun built for upland bird hunting and extended carry in the field.
- Omega Steel Over-and-under field shotgun designed for waterfowl and upland hunting, with steel-shot-rated durability for heavy field use.
- Diamond Deluxe Lite Lightweight over-and-under field shotgun variant of the Diamond Deluxe, designed for hunters needing reduced carry weight on long hunts.
- Diamond Deluxe Premium over-and-under field/hunting shotgun with elevated finishing and engraving, marketed to hunters and collectors.
- Overland EELL Lightweight over-and-under field shotgun in the higher-end EELL tier, built for upland hunters seeking a refined Italian-made shotgun.
- Overland ELS Lightweight over-and-under field shotgun in the Overland ELS tier, designed for upland hunters seeking an Italian-made light field gun.
- X-Trail Camo Over-and-under field shotgun with camouflage finish, built for hunters who want concealment alongside Italian shotgun craftsmanship.
Quantifiable outcome
- Reduced recoil through DualCon barrel technology with smooth pressure expansion and controlled velocity
- +1 more outcomes
Companies that use Bettinsoli
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bettinsoli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bettinsoli partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NSSF SHOT ShowcoreNSSF SHOT Show is the largest trade show for shooting sports industry. Bettinsoli USA attends to meet with industry insiders and plan sponsorships for the next year.
- The Cardinal Shooting CenterminorHost venue for SCTP Nationals 2023. Bettinsoli USA participates as sponsor at this event where high school and college students compete in shooting sports events.
- Bad Oscar Shooting Sports / BOSS LLCminorBad Oscar Shooting Sports / BOSS LLC represents Bettinsoli USA at SCTP Southeast Regionals events. They have a selection of sporting models available for viewing and demonstration at these youth shooting sports events.
- Scholastic Clay Target Program (SCTP)coreSCTP is a youth shooting sports organization with over 10,000 individual shooters. Bettinsoli USA sponsors SCTP Nationals and Regionals events, displaying and demonstrating their sporting model shotguns at these competitions to reach young shooters and their families.
- NSCA Tennessee Sporting Clays ChampionshipminorBettinsoli USA displays shotguns and has guns available to demo at the NSCA Tennessee Sporting Clays Championship event held at Cross Creek Clays.
- Ronald McDonald House of the Ohio ValleyminorBettinsoli USA is a sponsor for the RMHC Clays for a Cause event at Evansville Gun Club. They display guns and provide demo units at this charitable shooting event.
- Hopkins Game FarmminorHost venue for NE Sporting Clays Championship. Bettinsoli shotguns are on display and demo gun available at this event.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bettinsoli competitors and assessment
Company assessmentDirect peers
- Caesar Guerini: Caesar Guerini is an Italian over-and-under shotgun manufacturer specializing in sporting and field shotguns in the premium price band ($2,500-$7,000). Direct competitor to Bettinsoli with very similar positioning, comparable price points, and overlapping dealer relationships in the US hunting and sporting clays market.
- Weatherby: Weatherby is a US-based premium shotgun and rifle manufacturer offering over-and-under shotguns (Orion, Athena) in the $1,500-$4,000 range for hunting and sporting clays. Direct competitor to Bettinsoli in the premium over-and-under segment with similar price points and similar customer base of enthusiast hunters and competitive shooters.
- Benelli: Benelli is an Italian shotgun manufacturer (part of the Beretta group) with strong US distribution through Benelli USA, offering semi-auto and over-and-under shotguns for hunting, sporting clays, and tactical use. Closest direct competitor to Bettinsoli in the premium Italian over-and-under segment with overlapping sporting clays and field shotgun offerings.
- Perazzi: Perazzi is a high-end Italian shotgun manufacturer known for competition-grade over-and-unders used by elite sporting clays and FITASC shooters. Direct competitor in the premium Italian over-and-under category, positioned at the higher end of the price spectrum where Bettinsoli's Grand Prix Deluxe competes.
- Franchi: Franchi is an Italian shotgun manufacturer with a long Brescia-region heritage, offering over-and-under and semi-auto shotguns for hunting and sporting use. Direct competitor in the value-premium Italian shotgun segment, with comparable price points and overlapping US dealer footprint.
Emerging players
- Tristar Arms: Tristar is a US importer of Turkish and Italian shotguns targeting value-conscious hunters and sporting shooters with over-and-under and semi-auto offerings. Comparable in business model (importer/distributor of foreign-made shotguns) and overlapping customer segment, with a similar dealer-driven go-to-market approach.
Broad incumbents
- Browning Arms: Browning is a major US-based firearms manufacturer offering extensive over-and-under shotgun lines (Citori, Superposed) targeted at hunting and sporting clays enthusiasts. Comparable to Bettinsoli in customer overlap (hunters, competitive shooters) but operates at significantly larger scale with broader product portfolio and established dealer network.
- Beretta: Beretta is the world's oldest active firearms manufacturer and the dominant Italian over-and-under shotgun brand in the US, with broad product lines spanning competition, field, and tactical shotguns. Direct competitor to Bettinsoli in the premium Italian over-and-under category, but with vastly larger scale, broader portfolio, and deeper US dealer relationships.
- Remington Arms: Remington is a major American firearms brand with extensive over-and-under shotgun lines (Model 870, Versa Max) and broad US distribution. Comparable in customer base (American hunters and shooters) but operates at much larger scale, with broader product categories including rifles and ammunition.
- Winchester Repeating Arms: Winchester is a historic American firearms brand offering over-and-under and semi-auto shotguns (SX4, SXP) targeted at hunters and sporting shooters. Comparable in US customer base and dealer footprint, but at broader scale and lower price points on average than Bettinsoli's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bettinsoli social profiles
Digital presenceBettinsoli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bettinsoli leadership team
Management profileNumber of profiles
Profiles1 record
Bettinsoli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bettinsoli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bettinsoli
What does Bettinsoli do?
Bettinsoli USA imports, distributes, and sells Italian-crafted shotguns manufactured by parent company Bettinsoli in Gardone Val Trompia, Italy. The product line includes over-and-under competition (Grand Prix series), sporting (Omega Sport), and field/hunting (Diamond Deluxe, Omega Steel, Overland ELS/EELL, X-Trail Camo) models sold through an authorized US dealer network. Each shotgun is built using traditional Italian gun-making craftsmanship combined with modern CNC machining and proprietary features such as DualCon barrel construction.
Is Bettinsoli a public or private company?
Bettinsoli is a private company. It is classified as corporate owned and is currently operating.
When was Bettinsoli founded?
Bettinsoli was founded in 2019. It employs 1 to 10 people.
Where is Bettinsoli based?
Bettinsoli is headquartered in Elberfeld, United States, in the North America region.
How does Bettinsoli make money?
One revenue line is on record: shotgun Sales.
Who are Bettinsoli's main competitors?
Direct peers on record are Caesar Guerini, Weatherby, Benelli, Perazzi and Franchi. Tristar Arms is listed as an emerging player. Broad incumbents are Browning Arms, Beretta, Remington Arms and Winchester Repeating Arms.
Does Bettinsoli have an API?
No public API is recorded for Bettinsoli.
What industry is Bettinsoli in?
Bettinsoli's product category is Sporting Shotguns. Its primary akta.pro industry code is CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 332994 and its SIC code is 3949.