FamilyLife

Name

FamilyLife

Legal name

FLTI

Website

https://familylife.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Faith-based Marriage and Family Ministry

NAICS

Religious Organizations (8131), Other Individual and Family Services (624190), Grantmaking and Giving Services (8132)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

akta.pro secondary industries

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)

Keywords

• Marriage ministry
• Family resources
• Marriage retreats
• Parenting curriculum
• Christian counseling

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, FamilyLife relies heavily on donor contributions. Tax-deductible gifts support ministry operations, event scholarships, and outreach programs. The organization actively solicits donations through its website and direct appeals.
2. Product Sales: Sale of books, curricula, devotionals, workbooks, DVDs, and other published materials through the FamilyLife online store. Products range from $4.99 paperbacks to $350 gift certificates, with bulk discounts available for churches and groups.
3. Event Registrations: Revenue from registration fees for signature events including the Weekend to Remember marriage retreat, Love Like You Mean It cruise, Blended & Blessed, and Summit on Stepfamily Ministry. Event passes range from $25 basic digital access to $79 complete editions.
4. Online Courses: Sale of digital courses including the Art of Parenting and How to Talk to Your Kids About Sex programs. Some courses are offered free as part of the ministry's outreach mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

FamilyLife produces and distributes biblical-based marriage, parenting, and stepfamily resources delivered through signature in-person events (Weekend to Remember retreats, Love Like You Mean It cruise), daily radio and podcast programming (FamilyLife Today), small-group curricula (Art of Marriage, Art of Parenting), the FamilyLife Equip training platform, eMentoring, online courses, and an e-commerce shop selling books, devotionals, workbooks, and digital passes.

Product overview

FamilyLife is a ministry of Cru® that provides a comprehensive portfolio of products and services focused on strengthening marriages, families, and faith. The organization operates as a multi-channel ministry offering: (1) Events including the flagship Weekend to Remember® marriage retreat and Love Like You Mean It® marriage cruise; (2) Media through FamilyLife Today® radio/podcast and the FamilyLife Podcast Network; (3) Digital platforms including FamilyLife Equip (online training), mobile apps, and e-commerce store; (4) Stepfamily ministry via FamilyLife Blended®, Blended & Blessed®, and Summit on Stepfamily Ministry; (5) Curriculum including Art of Parenting and Art of Marriage video series; and (6) Published products including books, devotionals, workbooks, and downloadable resources sold through the FamilyLife Shop. The portfolio is supported by global operations through FamilyLife Global and the Global Orders Program for international distribution.

Differentiator

Problem solved

Functional benefit

Brands

• FamilyLife Today®: Award-winning radio program and podcast providing daily encouragement for marriages and families
• FamilyLife Blended®
• Weekend to Remember®
• Love Like You Mean It®
• Art of Parenting®
• Blended & Blessed®
• Summit on Stepfamily Ministry
• FamilyLife Equip
• eMentoring®

Products and services

• Weekend to Remember Marriage Retreat Flagship multi-day marriage retreat where couples pause, reconnect, and rediscover hope for their marriage through intentional programming grounded in biblical principles. Designed for married couples at all stages seeking enrichment.
• Love Like You Mean It Marriage Cruise Immersive marriage cruise getaway combining vacation travel with intensive marriage enrichment programming for couples seeking to reconnect and strengthen their relationship.
• FamilyLife Today Radio and Podcast Program Three-time award-winning daily radio program and podcast providing biblical wisdom and practical tools for marriage, parenting, and family life, hosted by Dave and Ann Wilson.
• FamilyLife Blended Stepfamily Ministry Specialized stepfamily ministry providing resources, podcasts, the Blended & Blessed event, and the Smart Stepfamily Series for blended families and those ministering to them.
• FamilyLife Equip Training Platform Online training and equipping platform that equips ministry leaders and volunteers to lead marriage and family ministry effectively in their local churches.
• Blended & Blessed Stepfamily Event Stepfamily event providing encouragement, training, and community for stepfamily couples and those ministering to them, with All-Access Digital Passes available.
• Summit on Stepfamily Ministry Conference

Quantifiable outcome

• Marriages strengthened through Weekend to Remember retreats attended by co-founders
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cru (Campus Crusade for Christ)coreOthersFamilyLife is a wholly-owned subsidiary of Campus Crusade for Christ, Inc. (also known as Cru), a California religious nonprofit corporation. This parent-subsidiary relationship places FamilyLife within the Cru family of ministries, enabling shared resources, brand association, and integrated mission. FamilyLife website and operations fall under Cru's governance and privacy policies.
• Athletes in ActionminorStrategic or Co-development PartnerAthletes in Action is an athletic ministry of Cru. Several FamilyLife board members and leaders have connections to Athletes in Action. Mark Householder, board member, served as president of Athletes in Action. Luke Middendorf previously led teams at Athletes in Action before becoming FamilyLife CEO.
• Jesus Film ProjectminorStrategic or Co-development PartnerBoth FamilyLife and Jesus Film Project are Cru ministries. Board members Valerie and Scott Hanson partner with Jesus Film Project and have traveled internationally on Women's Prayer Journeys with the ministry.
• Family BridgesminorStrategic or Co-development PartnerAlicia La Hoz, FamilyLife board member, founded Family Bridges which has grown from a regional program to an international nonprofit focused on marriage and relationship education with operations in Chicago, Milwaukee, Phoenix, San Juan, and Puerto Rico. FamilyLife resources complement Family Bridges programming.
• Local ChurchescoreChannel Partner/ Reseller/ DistributorFamilyLife works through churches to implement its programs, with local guides providing in-person ministry and churches serving as distribution points for curricula and small group studies. Ministry advisors help churches launch FamilyLife events and programs.
• International Ministry PartnerscoreChannel Partner/ Reseller/ DistributorFamilyLife has ministry partners in over 109 countries who distribute resources and implement programs internationally. The Global Orders form connects customers outside U.S. and Canada with these regional partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Focus on the Family: The leading evangelical Christian marriage and family ministry in North America; operates radio programming, events, parenting and marriage curricula, and a 1-800 counseling line with directly overlapping audience and product mix.
• Awana: Global, church-based children's and family discipleship ministry serving more than 60 countries; overlaps FamilyLife in faith-based family programming distributed through local churches.
• MarriageToday: Jimmy Evans' marriage ministry producing conferences, online courses, and books, with a comparable evangelical worldview and audience segment to FamilyLife's Weekend to Remember franchise.
• The reThink Group: Family-ministry resource provider equipping churches with parenting and marriage curricula, with overlapping church-channel distribution and similar evangelical programmatic approach.

Emerging players

• RightNow Media: Fast-growing Christian video streaming platform serving 25,000+ churches; competes with FamilyLife for church-leader distribution budgets and parishioner attention on marriage/parenting content.
• Proverbs 31 Ministries: Lysa TerKeurst's women's ministry brand producing devotionals, online Bible studies, and conferences with overlapping faith-based family audience and digital-first content model.
• ParentLife (formerly Parent Further): Family ministry publishing faith-based parenting content and curricula with overlapping target segments of Christian parents and church ministry leaders.

Others

• Cru (Campus Crusade for Christ): Parent organization of FamilyLife; comparable in scale and mission as a large international evangelical ministry with shared infrastructure, donor base, and brand association.

Broad incumbents

• CBN (Christian Broadcasting Network): Large faith-based broadcaster (The 700 Club, Superbook, CBN News) operating across TV, digital, and family-content verticals comparable to FamilyLife Today radio's broadcast scale.
• Great American Pure Flix (Great American Family): Faith-and-family media company producing films, streaming content, and TV; broad-incumbent player delivering family-friendly and faith-based entertainment to an adjacent audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/familylifeorg
• YouTubeyoutube.com/channel/UC7WmdqnETL3gCmWruBF0tpQ
• Facebookfacebook.com/familylifeministry
• LinkedInlinkedin.com/company/familylife
• Instagraminstagram.com/familylifeinsta
• Pinterestpinterest.com/familylifeministry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilyLife