MarriageToday / XO Marriage

What MarriageToday / XO Marriage does

MarriageToday, also operating under the brand XO Marriage, is a Christian nonprofit ministry headquartered in Southlake, United States, that delivers relationship and marriage support across multiple content formats. The organization provides structured marriage courses, supplementary resources, live events, one-on-one or group coaching, and a podcast series — together constituting a diversified content-and-services portfolio aimed at Christian couples, married individuals, and the broader church community seeking biblically grounded marriage education.

The operating model is consistent with a faith-based nonprofit: the public-facing firmographic description frames the organization around ministry outcomes rather than productized software or subscription SaaS, and no app, API, SDK, or commercial pricing structure was disclosed in the input data. Distribution is content-led, anchored by marriagetoday.com as the primary digital surface, and extended through audio (podcasts) and in-person formats (events and coaching). No specific revenue mechanics — donations, course fees, event ticket revenue, coaching rates, grants — were disclosed.

Operationally, the only externally observable signal beyond the firmographic profile is that the primary domain currently resolves to a cPanel default hosting error page rather than functioning content, which points to an unresolved technical/hosting configuration issue. No headcount, leadership roster, financial filings, donor base, partnership network, or geographic footprint data were provided in the sources, so the analysis above relies entirely on the stated organizational description and operating characteristics.

Name

MarriageToday / XO Marriage

Website

https://marriagetoday.com

Company type

Private

Operating status

Operating

Short description

MarriageToday (also branded XO Marriage) is a Christian nonprofit ministry based in Southlake, United States, that provides marriage courses, resources, events, coaching, and podcasts for Christian couples and the wider church community.

Ownership category

akta.pro rank

Product category

Marriage and Relationship Ministry Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Religious/Faith-Based Program Syndication (MPABAMAI)

Keywords

• Marriage courses
• Marriage coaching
• Marriage ministry
• Marriage resources
• Relationship events

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

XO Marriage is a nonprofit Christian ministry that delivers marriage enrichment through structured courses, digital and print resources, live events, one-on-one coaching, and audio podcasts aimed at couples seeking to strengthen or restore their relationships. The organization operates from Southlake, United States, and distributes its content primarily through its website and audio channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Marriage Courses Structured educational programs for couples designed to teach biblical principles and practical skills for building a healthy marriage, delivered to individuals and couples.
• Marriage Resources Christian marriage resources such as books, devotionals, study guides, and digital content supporting marriage enrichment, sold or distributed to individuals and couples.
• Marriage Events Live marriage conferences, retreats, and speaking events hosted by XO Marriage for couples, church groups, and faith-based audiences.
• Marriage Coaching Coaching services provided to individual couples seeking personalized guidance to strengthen, heal, or restore their marriage from a Christian perspective.
• Marriage Podcasts Audio podcast content covering marriage topics, interviews, and teaching, distributed digitally to individual listeners and couples.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• The Art of Marriage by FamilyLife: FamilyLife's flagship marriage video curriculum and event experience, representing one of the closest direct comparisons to MarriageToday's marriage courses and events.
• Focus on the Family: Established Christian family and marriage ministry producing broadcasts, podcasts, counseling resources, and events; serves the same faith-based marriage and family audience as MarriageToday/XO Marriage.
• Family Talk (James Dobson Family Institute): Faith-based media ministry producing marriage and family broadcasts, podcasts, and resources, directly comparable in content category and faith-driven distribution model.
• FamilyLife: A Cru ministry that produces Christian marriage and family resources, courses, podcasts, and events, directly overlapping MarriageToday's faith-based marriage curriculum and content offering.

Broad incumbents

• Cru (Campus Crusade for Christ): Large parachurch organization whose FamilyLife division produces Christian marriage content; relevant as the parent organization of one of MarriageToday's closest direct peers.
• Pure Flix: Faith-based streaming service producing and distributing Christian and family-friendly video content; comparable as a larger faith-aligned media platform that overlaps with MarriageToday's content mission.
• RightNow Media: Faith-based video streaming library distributed through churches, hosting marriage, parenting, and Bible study content; a larger incumbent that competes for church partnerships and audience attention.

Regional players

• Family Research Council: Faith-based organization producing media, events, and resources that intersect with Christian marriage and family topics; adjacent rather than directly competing in marriage curriculum.

Others

• WeddingWire / The Knot Worldwide: Largest wedding marketplace and planning platform in the US; adjacent rather than directly competing, since MarriageToday serves married couples in the faith-based relationship space, not wedding planning.

Emerging players

• Proverbs 31 Ministries: Christian ministry producing devotionals, Bible studies, conferences, and online content with a strong women's audience; comparable in faith-based content production and multi-format delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarriageToday / XO Marriage