Base property specialists

What Base property specialists does

Base Property Specialists (legal entity: base property specialists LTD, company number 05136403) is an independent London lettings and property management agency founded in 2004 by co-founders Kristjan Byfield and An Deckers in Shoreditch, East London. The company provides marketing, tenant sourcing, compliance management, and full property management services to private landlords and portfolio owners, alongside tenant placement and ongoing management for residents. It operates across a tightly defined East London footprint spanning Shoreditch, the City Fringe, Whitechapel, Bethnal Green, Hackney, Custom House, and Royal Victoria Rocks, with a single head office at 3 Garden Walk, London, EC2A 3EQ.

The company runs a selectively technology-enabled service model. Its technology stack includes Fixflo for maintenance reporting and work-order management, Calendly for rental valuation bookings, Beehiiv for a monthly newsletter, and Jupix as its CRM. Most notably, Base co-created PropertyFile with Jupix, a property management tool subsequently adopted by thousands of UK letting agencies. The company does not deploy proprietary AI/ML capabilities; its technology philosophy emphasises purposeful adoption to remove operational friction rather than layering software. It holds sector memberships with Propertymark, The Property Ombudsman, and the Tenancy Deposit Scheme.

The revenue model is fee-based, charging landlords for let-only and fully managed service tiers, with pricing not publicly disclosed. Lead generation is driven by free rental valuations, a content-rich blog, social media channels (Facebook, Instagram, TikTok, LinkedIn, YouTube), a podcast (The Viking Chats), and listings on Zoopla and other major UK property portals. The company is bootstrapped, with no external funding rounds, parent company, or institutional investor involvement. It is currently shifting its mix toward fully managed services as landlords seek compliance support under the Renters' Rights Act, supported by a dedicated Renters Rights Hub. Customer relationships are characteristically long-tenured — exemplified by a landlord client retained for 20 years.

Name

Base property specialists

Legal name

base property specialists LTD

Website

https://baseps.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Base Property Specialists is an independent London lettings and property management agency founded in 2004, providing marketing, compliance, and fully managed services to private landlords and tenants across East London.

Ownership category

akta.pro rank

Product category

Residential Lettings and Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential lettings services
• Property management services
• Tenant referencing services
• Landlord compliance management
• Rental property marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lettings and Property Management Services: The company generates revenue by providing marketing, lettings, compliance, and property management services to landlords. Fees are charged to landlords (owners) for these services. The company offers both let-only and fully managed service options, with a growing shift toward fully managed services as landlords seek compliance support under the Renters' Rights Act.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Base Property Specialists is a London-based lettings and property management agency that provides marketing, tenant sourcing, compliance management, and full property administration services to private landlords, alongside tenant placement and ongoing support for residents in East London. The company offers both let-only and fully managed service tiers, with a growing shift toward fully managed services as landlords seek help navigating the Renters' Rights Act. Operations are enabled by third-party technology platforms including Fixflo for maintenance management, the co-created PropertyFile for property administration, and Jupix CRM, alongside presence on Zoopla and other UK property portals.

Product overview

Base property specialists operates as a London lettings and property management agency established in 2004, offering a unified multi-award-winning service model. Their core offering combines marketing, lettings, compliance management, and full property management services for landlords, alongside tenant placement and management for residents. The company serves East London areas including Shoreditch, Whitechapel, Bethnal Green, and Royal Victoria Rocks. Their service portfolio includes property marketing with virtual tours, comprehensive tenant vetting, compliance management under the Renters' Rights Act, maintenance coordination via Fixflo, and rental valuations. Supporting these core services are the 'Our Homes' property listings portal and a content hub comprising news/blog articles, landlord resources, tenant tips, and a dedicated Renters Rights Hub for regulatory guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettings & Property Management Services Full-service lettings and property management offering for private landlords and tenants across East London. Includes both let-only and fully managed options, combining marketing, tenant sourcing, compliance administration, maintenance coordination, rent collection, and ongoing tenant management. Marketed as a multi-award-winning, technology-enabled service under the company's 'Renting Done Right' philosophy.
• Property Marketing Services Marketing services for landlords placing their property on the rental market, including professional photography, virtual tours, floor plans, and listing distribution across major UK property portals such as Zoopla, OnTheMarket, and PrimeLocation.
• Compliance Management Compliance services covering gas safety, electrical safety (EICR), EPC, HHSRS, and adherence to housing regulations including the Renters' Rights Act 2025. Provided to landlords to reduce regulatory risk and ensure statutory obligations are met.
• Tenant Vetting & Referencing Tenant screening and referencing service including employment verification, credit checks, right-to-rent checks, and previous landlord references, designed to place reliable tenants and minimise the risk of rent arrears or tenancy disputes.
• Maintenance Coordination Maintenance management delivered through the Fixflo platform, allowing residents to report issues online and the agency to coordinate repairs and emergency response for managed properties.
• Rental Valuations Free expert rental appraisals offered to property owners considering placing their home on the rental market. Used as a lead-generation tool to convert valuation enquiries into managed or let-only instructions.
• Our Homes Property Listings Curated portfolio of rental properties currently marketed by the company across East London, covering apartments and houses in Shoreditch, Whitechapel, Bethnal Green, and Royal Victoria.

Quantifiable outcome

• 4 consecutive Grand Prix wins at ESTAS (2016–2019) and double gold wins at ESTAS 2024 for both tenant and landlord services
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PropertymarkcoreOthersThe company is a Propertymark member/regulated agent. Propertymark is the UK's leading trade body for property agents. Base Property Specialists displays the Propertymark Company logo on its website footer, indicating regulated status and industry membership.
• The Property Ombudsman (TPO)coreOthersBase Property Specialists is a member of The Property Ombudsman scheme, enabling independent review of complaints. The company displays the TPO logo and directs dissatisfied clients to TPO for independent review after exhausting the in-house complaints procedure.
• Tenancy Deposit Scheme (TDS)coreOthersBase Property Specialists is a member of the Tenancy Deposit Scheme, a government-approved scheme for protecting tenant deposits. Displayed in the website footer.
• Alan Boswell GroupminorOthersRecommended insurance partner for landlord insurance, including rental guarantee products that protect landlords against fraudulent tenancies, unpaid rent, and other tenant-related risks. The company recommends Alan Boswell Group's landlord insurance to clients as the only meaningful protection against tenant fraud.
• JupixcoreTechnology or IntegrationBase adopted Jupix as its CRM system after four years in business, which proved to be a turning point. The company then co-created PropertyFile with Jupix — a property management solution subsequently used by thousands of agencies across the UK.
• FixflocoreTechnology or IntegrationFixflo is the maintenance management platform used by the company, enabling residents to report maintenance issues online. Accessible via https://baseps.fixflo.com/ and linked in the website navigation.
• ZooplacoreGTM or Marketing PartnerZoopla is the property portal through which the company lists properties and receives enquiries. Base Property Specialists won Zoopla's Excellence Award in 2020, naming it the top letting agent of the decade. Zoopla is also referenced as a market research tool in the company's blog content.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foxtons: London-headquartered estate and lettings agency with a strong high-street presence across the capital. Directly comparable to base in core service offering (sales, lettings, property management) and London geographic focus, though at significantly larger scale.
• Martin & Co: UK franchise network specialising in residential lettings, property management, and sales, with multiple London branches. Comparable to base in core service offering and landlord customer base, via a franchise distribution model.
• Belvoir: UK-wide lettings and property management franchise network with significant London coverage. Comparable to base on residential lettings and management services, though operating via a franchise model rather than a single brand.
• Douglas & Gordon: Independent London estate and letting agent focused on sales, lettings, and property management across central and south-west London. Directly comparable in service mix and customer base, with partial overlap in London boroughs served.
• Chestertons: London-focused estate and lettings agency offering sales, lettings, and property management across the capital. Closely comparable to base in target customers, service mix, and central/East London coverage.
• Benham & Reeves: London-focused lettings, sales, and property management agency established in 1958. Comparable to base on residential lettings/management services and London geographic focus, with a broader branch network.

Others

• Jupix: UK property CRM and software provider with whom base co-created PropertyFile. Not a direct competitor but an ecosystem enabler: comparable as a technology partner that shapes base's operating model and provides potential SaaS/licensing adjacency.

Broad incumbents

• Knight Frank: Global real estate consultancy with substantial UK residential lettings and management operations, including in prime London postcodes. Overlaps with base in landlord services but operates at vastly larger scale and across commercial and international segments.
• Hamptons: National UK estate and lettings agency with significant London presence, offering sales, lettings, and property management. Comparable to base in landlord services but operates as part of a wider network with broader geographic and service reach.
• Savills: Global real estate firm with significant London residential lettings and management operations. Comparable to base on landlord services and London presence, but its offering spans commercial, investment, and advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@basepropertyspecialists
• Facebookfacebook.com/baseps
• LinkedInlinkedin.com/company/base-property-specialists
• Instagraminstagram.com/basepropertyspecialists
• TikToktiktok.com/@basepropertyspecialists
• Xx.com/baseproperty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base property specialists