The Crichton Group
Full-service insurance brokerage founded in 1979 in Nashville, now operating as HUB International Nashville and serving as HUB Mid-South headquarters. Provides business insurance, employee benefits, retirement, personal, and risk services across nonprofits, real estate, construction, healthcare, private equity, and high-net-worth clients in Tennessee and Kentucky.
- Company typePrivate
- Founded1979
- HeadquartersNashville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Crichton Group does
The Crichton Group is a full-service insurance brokerage founded in 1979 by Rob Crichton in Nashville, Tennessee. Over four decades the firm grew through a disciplined roll-up strategy, acquiring E.S. Brugh Co. (1988), merging with Brandon Insurance Agency (1993) and Granbery & Associates (1997), and acquiring RLH Agency (2016) to add construction-specialty capabilities. The firm was subsequently acquired by HUB International and now operates as HUB International Nashville, designated as the head of HUB Mid-South covering Tennessee and Kentucky. Its core offerings span business insurance (commercial property, casualty, cyber, workers' compensation, surety), employee benefits, retirement services, people and technology consulting, personal insurance, private client coverage for high-net-worth individuals, and risk services including claims management and workplace safety.
The firm serves a vertically diversified client base across nonprofits, real estate, construction, healthcare, private equity, alternative risk, and high-net-worth individuals, with go-to-market executed through direct broker sales supported by content marketing, webinars, and industry association memberships. Revenue is generated through insurance brokerage commissions on placements across multiple carrier relationships, with custom quote-based pricing rather than standardized tiers. Technology and AI capabilities are not proprietary to the Nashville office but rather inherited from HUB International — notably Supply Chain AI Risk Solutions, Benefits Analytics, and a Risk Management Information System platform.
The business model is a traditional insurance brokerage: commission-based revenue on premium placement, supplemented by consulting fees for benefits analytics, risk management, and HR advisory work. Operations are anchored at 3011 Armory Drive, Suite 250, Nashville. Following the HUB acquisition, the office serves as a regional platform with access to HUB's broader carrier network, product set, and cross-sell infrastructure, while retaining the legacy client relationships and vertical specializations built up over 45+ years.
The Crichton Group firmographics
Firmographics- Name
- The Crichton Group
- Legal name
- The Crichton Group
- Website
- https://thecrichtongroup.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Full-service insurance brokerage founded in 1979 in Nashville, now operating as HUB International Nashville and serving as HUB Mid-South headquarters. Provides business insurance, employee benefits, retirement, personal, and risk services across nonprofits, real estate, construction, healthcare, private equity, and high-net-worth clients in Tennessee and Kentucky.
- Ownership category
- akta.pro rank
The Crichton Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where The Crichton Group is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Crichton Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: The company earns commissions from insurance carriers for placing business. They provide comprehensive insurance solutions across multiple lines including business insurance, employee benefits, personal insurance, and risk services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom insurance solutions - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Crichton Group product offering
Product offeringCore offering
The Crichton Group operates as a full-service insurance brokerage that places business and personal insurance coverage with multiple carriers and provides risk management consulting. Its offerings span business insurance (commercial property, casualty, cyber, workers' compensation, surety bonds), employee benefits, retirement services, personal insurance, and specialized risk services (claims management, fleet risk management, workplace safety) for clients across nonprofit, real estate, construction, healthcare, private equity, and high-net-worth segments.
Product overview
The Crichton Group (now part of HUB International) operates as a full-service insurance brokerage offering a platform-plus-modules architecture. The core portfolio includes six main product lines: Business Insurance (covering commercial lines such as property, casualty, cyber, workers' comp, and specialty risks), Employee Benefits (health, welfare, and voluntary benefit solutions), Retirement Services (401k, executive benefits, and wealth management), People & Technology Consulting (HRIS, compensation, and organizational development), Personal Insurance (auto, home, and high net worth coverage), Private Client (affluent individual and family coverage), and Risk Services (claims advocacy, safety, and fleet risk management). These product lines are complemented by specialized features such as Supply Chain AI Risk Solutions, Benefits Analytics, and Risk Management Information System, which provide technology-enabled risk assessment and data analytics capabilities. The offering is designed for diverse industries including nonprofits, real estate, construction, healthcare, technology, transportation, and hospitality.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Comprehensive business insurance solutions covering commercial property, casualty, cyber, directors and officers, environmental, professional liability, surety bonds, workers' compensation, and other commercial lines for businesses across multiple industries.
- Employee Benefits Employee benefits consulting and brokerage services including absence management, actuarial services, benefits analytics, benefits compliance, clinical informatics, healthcare cost management, pharmacy benefits management, strategic benefits planning, voluntary benefits, and workforce technology solutions for employer clients.
- Retirement Services Retirement planning and management services including employee retirement plans, executive benefits, fiduciary risk management, HSA investment accounts, private wealth management, and small business retirement plans.
- People & Technology Consulting HR and technology consulting services including compensation consulting, employee engagement strategies, training and development, HR audits, HRIS analysis and implementation, organizational change management, and outsourced HR management.
- Personal Insurance Personal insurance coverage for individuals including auto, homeowners, boats, classic cars, condos, earthquake, flood, fine arts, jewelry, renters, travel, personal umbrella, individual health, and Medicare supplemental products.
- Private Client High-net-worth insurance solutions for individuals and families including aviation coverage, family office risk management, wealth services, and small business coverage.
- Risk Services Risk management services including claims management, complex risk consulting, crisis management, fleet risk management, property risk management, risk management information systems, and workplace safety.
Quantifiable outcome
- Over 45 years of continuous operation and growth since 1979
Companies that use The Crichton Group
Customer profileSegments7 records
Ideal customer profiles6 records
The Crichton Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Crichton Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Associated Builders and Contractors (ABC Tennessee)minorActive membership in trade association supporting construction industry. Provides networking and industry advocacy connections.
- Associated General Contractors of TennesseeminorMembership in statewide construction association supporting contractors and building industry professionals.
- Construction Financial Management Association (CFMA)minorMembership in association serving construction financial professionals with networking and education resources.
- Greater Nashville Technology CouncilminorMembership in regional technology council supporting technology companies and professionals in the Nashville area.
- Insurors of NashvilleminorMembership in local insurance agents association serving the Nashville market.
- HUB InternationalcoreThe Crichton Group was acquired by HUB International, one of the largest insurance brokerages globally. The Nashville office serves as head of HUB Mid-South encompassing Tennessee and Kentucky. Access to HUB's global network of carriers, resources, and expertise.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Crichton Group competitors and assessment
Company assessmentDirect peers
- Brown & Brown Insurance: Large US retail insurance broker with multi-line P&C, employee benefits, and personal lines capabilities. Highly comparable as a national brokerage competing for the same middle-market and commercial accounts across diversified verticals.
- Risk Strategies Company: National specialty insurance brokerage built via acquisition of regional agencies. Directly comparable in serving middle-market commercial clients across diverse verticals with multi-line capabilities.
- Acrisure: Fast-growing tech-enabled insurance brokerage built through aggressive acquisition of regional agencies. Direct peer in business model — aggregating regional insurance brokerages into a scaled national platform with diversified commercial and personal lines.
- Lockton Companies: Largest privately held insurance brokerage in the US. Competes in commercial P&C, employee benefits, and risk consulting with similar relationship-driven, decentralized regional office structure.
- USI Insurance Services: Mid-market focused insurance brokerage with broad product portfolio (P&C, benefits, personal lines, retirement). Comparable regional-office structure and middle-market client focus.
- Alliant Insurance Services: National specialty insurance brokerage offering P&C, employee benefits, and surety across diverse verticals including construction, healthcare, and real estate. Comparable in product breadth and vertical specialization approach.
Regional players
- Insurors of Nashville member agencies (e.g., Brentwood-based regional brokers): Local Nashville-area independent insurance agencies that compete with the Crichton/HUB Nashville office for Tennessee and Kentucky middle-market accounts. Indirect peer set via the same local trade association (Insurors of Nashville).
Broad incumbents
- Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm. Overlaps with The Crichton Group across commercial P&C, employee benefits, and risk consulting, but operates at vastly larger scale across all US regions.
- Aon plc: Global professional services firm with a large insurance brokerage arm. Directly comparable in commercial P&C, benefits, and risk consulting, and represents the kind of global incumbent Crichton competes against for larger accounts.
- Marsh McLennan: Global insurance brokerage and risk advisory leader (parent of Marsh and Mercer). Competes with Crichton for mid-market and large commercial accounts and brings deep specialty resources the regional office cannot replicate.
Market position
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
The Crichton Group social profiles
Digital presenceThe Crichton Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Crichton Group leadership team
Management profileNumber of profiles
The Crichton Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Crichton Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Crichton Group
What does The Crichton Group do?
The Crichton Group operates as a full-service insurance brokerage that places business and personal insurance coverage with multiple carriers and provides risk management consulting. Its offerings span business insurance (commercial property, casualty, cyber, workers' compensation, surety bonds), employee benefits, retirement services, personal insurance, and specialized risk services (claims management, fleet risk management, workplace safety) for clients across nonprofit, real estate, construction, healthcare, private equity, and high-net-worth segments.
Is The Crichton Group a public or private company?
The Crichton Group is a private company. It is classified as corporate owned and is currently acquired.
When was The Crichton Group founded?
The Crichton Group was founded in 1979. It employs 101 to 250 people.
Where is The Crichton Group based?
The Crichton Group is headquartered in Nashville, United States, in the North America region.
How does The Crichton Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are The Crichton Group's main competitors?
Direct peers on record are Brown & Brown Insurance, Risk Strategies Company, Acrisure, Lockton Companies, USI Insurance Services and Alliant Insurance Services. Insurors of Nashville member agencies (e.g., Brentwood-based regional brokers) is listed as a regional player. Broad incumbents are Arthur J. Gallagher & Co., Aon plc and Marsh McLennan.
Does The Crichton Group have an API?
No public API is recorded for The Crichton Group.
What industry is The Crichton Group in?
The Crichton Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.