Powell Dental Group

What Powell Dental Group does

Powell Dental Group is a privately held, single-location dental practice headquartered at 39 Clairedan Drive in Powell, Ohio, founded and led by Dr. Shelley D. Shults. The practice offers comprehensive dental services spanning preventive care (checkups, cleanings, sealants, fluoride treatments, oral cancer screenings, children's dentistry), restorative dentistry (crowns, tooth-colored fillings, bridges, implants, full-mouth reconstruction, dentures), cosmetic dentistry (porcelain veneers, bonding, metal-free restorations, in-office and at-home whitening, D3 clear aligners), tooth extractions, and sedation dentistry. The practice is differentiated by a specialty focus on dental sleep medicine, operating a dedicated sub-brand (Powell Dental Sleep Solutions) that delivers oral appliance therapy for obstructive sleep apnea and chronic snoring as an alternative to CPAP, supported by advanced in-house diagnostics including Eccovision Rhinopharyngometry, Z-Synergy home sleep testing, and Sirona Orthophos CBCT 3D airway imaging.

The clinical technology stack extends beyond sleep diagnostics to include Trios 3D digital color impression scanning, HD intraoral cameras, digital radiography with materially reduced radiation exposure, OralID fluorescence-based oral cancer screening, and Cavitron ultrasonic scaling. Revenue is generated primarily through fee-for-service dental procedures reimbursed via insurance (in-network with Delta Dental Premier, MetLife, United Healthcare, and approximately 15 additional carriers) and out-of-pocket patient payments, with CareCredit third-party financing available to broaden affordability. The practice is family-owned and operated, with Dr. Shults' daughter Krista serving as office manager; an independent dental anesthesiologist (Dr. Stephen C. Phillips) provides in-office sedation.

The patient base consists entirely of individual consumers (B2C), drawing from Powell, Lewis Center, Columbus, and Worthington in central Ohio. Marketing is conducted through local SEO, Google and Yelp reviews, Facebook, the practice website (powelldentalgroup.com), and word-of-mouth referrals. No external investors, private equity, or institutional capital is referenced; there are no subsidiaries, no parent company, and no public listing. The practice is actively operating with office hours four days per week and maintains BBB accreditation alongside multiple industry and peer-recognition awards, including consecutive "Top Dentist in Columbus Monthly Magazine" designations from 2011 to 2018 and again in 2022.

Name

Powell Dental Group

Legal name

Powell Dental Group LLC

Website

https://powelldentalgroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Powell Dental Group is a privately held, single-location dental practice in Powell, Ohio, led by Dr. Shelley D. Shults, offering comprehensive general, restorative, cosmetic, and dental sleep medicine services to individual patients across central Ohio including Lewis Center, Columbus, and Worthington.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Sleep & Airway Dental Imaging Centers (HLABAIAG)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental sleep medicine
• Preventive dental care
• Restorative dental treatments

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental procedures including preventive care (checkups, cleanings, sealants), restorative dentistry (crowns, fillings, extractions), cosmetic dentistry (veneers, bonding, whitening), dental implants, dentures, and sleep apnea treatment. Services are billed per procedure with pricing varying based on treatment complexity.
2. Dental Insurance Processing: Practice accepts dental insurance and acts as an in-network provider for multiple insurance plans including Delta Dental Premier, MetLife, and others. Revenue is generated through insurance reimbursements at contracted rates plus patient co-pays and out-of-pocket payments.
3. CareCredit Financing: Third-party financing option allowing patients to break up out-of-pocket costs into smaller monthly payments. The practice offers this to help patients afford treatments not covered by insurance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Powell Dental Group is a full-service general, restorative, cosmetic, and dental sleep medicine practice in Powell, Ohio, led by quadruple board-certified dentist Dr. Shelley D. Shults. The practice delivers comprehensive dental care under one roof — spanning preventive checkups, restorative procedures, cosmetic smile makeovers, dental implants, and oral appliance therapy for obstructive sleep apnea — supported by advanced diagnostic technology such as CBCT 3D imaging, digital impressions, and FDA-cleared sleep apnea testing.

Product overview

Powell Dental Group is a comprehensive general and cosmetic dental practice led by Dr. Shelley D. Shults (quadruple board-certified general dentist, registered nurse, family nurse practitioner, and dental sleep medicine provider) in Powell, Ohio. The practice operates as a single-location, full-service dental office offering preventive services (Dental Checkups and Cleanings, Dental Sealants, Nightguards, Mouthguards, Oral Cancer Screenings, Fluoride Treatments, Children's Dentistry), restorative dentistry (Dental Crowns, Tooth-Colored Fillings, Dental Bridges, Dental Implants, Full-Mouth Reconstruction), and cosmetic dentistry (Porcelain Veneers, Dental Bonding, Metal-Free Restorations, In-Office and At-Home Teeth Whitening, D3 Clear Aligners). The practice is notably specialized in Dental Sleep Medicine, offering Oral Appliance Therapy for Sleep Apnea and Snoring, supported by advanced airway diagnostic technology including Eccovision Rhinopharyngometry and Sirona Orthophos CBCT Airway Imaging. Core clinical technology includes Trios Digital Color Imaging, Digital X-Rays, Intraoral Cameras, and Cavitron Ultrasonic Cleanings. Financing is available through CareCredit, and the practice accepts a broad range of dental insurance providers including in-network participation with Delta Dental Premier, United Healthcare, and MetLife.

Differentiator

Problem solved

Functional benefit

Brands

• Powell Dental Sleep Solutions: Specialized sleep apnea treatment practice operated by Dr. Shults, focusing on oral appliance therapy for snoring and sleep apnea.

Products and services

• Dental Checkups and Cleanings

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dr. Stephen C. PhillipscoreOthersDr. Phillips is a dental anesthesiologist who provides in-office sedation services for patients undergoing dental procedures. He is an independent licensed practitioner who coordinates anesthesia services with the practice for anxious patients, adults, children, and special needs patients.
• Local Oral Surgeons and PeriodontistscoreStrategic or Co-development PartnerThe practice partners with trusted local oral surgeons and periodontists for dental implant placement. These specialists are handpicked by the practice based on experience and clinical excellence records to ensure implant procedures have strong, lasting foundations.
• Ohio Sleep Physicians NetworkcoreStrategic or Co-development PartnerDr. Shults works closely with Ohio's top sleep physicians to provide comprehensive sleep apnea care. This partnership enables patients to receive sleep testing, diagnosis, and treatment seamlessly from evaluation through appliance delivery.
• Delta Dental PremiercoreOthersPowell Dental Group is an in-network Delta Dental Premier provider, offering patients pre-negotiated rates and reduced costs for dental services.
• MetLifecoreOthersPowell Dental Group is an in-network MetLife dental provider, enabling patients to maximize their insurance benefits at reduced costs.
• United Concordia, Superior, Guardian, Aetna, Cigna, Tri-Care, Always Care, Ameritas, Anthem, Lincoln, Meritain, Principal, Sun Life, Wellpoint/UnicareminorOthersThe practice accepts virtually all dental insurance plans and is in-network with numerous additional providers beyond Delta Dental and MetLife, offering patients flexibility in using their existing insurance coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO) supporting thousands of independent dentist-owned offices across general, cosmetic, and specialty dentistry. Comparable to Powell Dental Group as a competing service model for suburban general dental care, but at vastly greater scale and with DSO infrastructure.
• Castle Dental: Regional dental group practice offering comprehensive general and specialty dentistry including orthodontics, oral surgery, and cosmetic services. Comparable full-service suburban dental positioning to Powell Dental Group.
• Aspen Dental: National DSO brand operating hundreds of owned dental offices focused on general dentistry, dentures, implants, and emergency care. Direct overlap with Powell Dental Group's restorative, implant, and denture services in suburban markets.
• Affordable Dentures & Implants: National dental practice network focused on dentures, extractions, and dental implants at accessible price points. Overlaps with Powell Dental Group's denture and implant service lines including the Conus implant-retained denture offering.
• Great Expressions Dental Centers: Multi-location dental group practice operator offering general, cosmetic, orthodontic, and specialty care across multiple states. Comparable full-service dental offering with insurance-friendly positioning similar to Powell Dental Group.
• Pacific Dental Services: Large DSO supporting hundreds of dental practices across the US with comprehensive general and specialty services including implants and modern technology. Comparable as a competing suburban dental service platform targeting insured patient bases.
• Monarch Dental: Multi-location dental group practice offering general, cosmetic, orthodontic, and specialty dental services under a regional brand. Comparable in service breadth and suburban US footprint to Powell Dental Group.

Regional players

• Columbus Dental Society Member Practices: Network of independent and group dental practices in the Columbus/Central Ohio region including Powell, Lewis Center, and Worthington that Powell Dental Group directly competes with for the same insured patient base and local referrals.

Others

• Vyne Trellis (Dental Billing/Practice Software): Healthcare billing and practice management platform; Powell Dental Group uses Vyne Trellis for online bill pay. Comparable as an ecosystem enabler supporting dental practice revenue cycle and patient payment workflows.

Emerging players

• American Academy of Dental Sleep Medicine Diplomate Practices: Network of fewer than 300 dental sleep medicine Diplomate practices nationwide offering oral appliance therapy for obstructive sleep apnea. The closest functional peer set to Powell Dental Sleep Solutions' specialized offering and Diplomate-credentialed clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PowellDentalGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powell Dental Group