El Tiempo
El Tiempo (Eltiempo.es) is a Spain-focused digital weather platform operated by a Pelmorex Corp. subsidiary, delivering forecasts, AEMET alerts, environmental-health data, and an embeddable widget to Spanish-speaking consumers, municipalities, and businesses, primarily monetized through advertising.
- Company typePrivate
- Founded2008
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What El Tiempo does
El Tiempo (Eltiempo.es) operates a Spain-centric digital weather and meteorological media platform through its operating entity El Tiempo Previsto, S.L.U., a wholly-owned subsidiary of Canadian media conglomerate Pelmorex Corp. (which also owns The Weather Network and MeteoMedia). The platform delivers 14-day, hourly, and weekend forecasts for every Spanish autonomous community, province, island territory (Balearic and Canary), and autonomous city (Ceuta and Melilla), augmented by official warnings from AEMET (Agencia Estatal de Meteorología), an embeddable multi-language weather widget, a mobile application, and a Meteopedia meteorological encyclopedia. Adjacent environmental-health modules cover air quality, pollen, and flu, while editorial coverage spans astronomy, climate change, sustainability, healthy living, escapadas, and a recently launched pets (Mascotas) section.
Underlying technology is a forecast aggregation and visualization layer built on the Pelmorex Weather API, with AEMET alerts integrated as a regulatory data overlay. The service is delivered via web, mobile app, and an OEM-style widget that website operators, municipalities, sports clubs, and businesses can embed at no cost in nine languages and six format configurations. The widget is global in distribution scope even though the core audience monetization is concentrated in Spain.
The business model is primarily advertising-led, monetizing audience through Google Ads/AdSense, DoubleClick for Publishers, and a broad programmatic stack that includes AdExchange, Amazon, Criteo, Index Exchange, OpenX, Tapad, App Nexus, and Rubicon; aggregated user data is also commercialized to ad networks for targeted placement. A secondary, smaller subscription stream comes through a Content Pass partnership that offers an ad-free, tracking-free tier, and an emerging branded-content lane is visible via the Elanco-backed Mascotas section. End users are predominantly Spanish-speaking consumers; secondary segments include municipalities, businesses, and sports clubs embedding the widget, and health-conscious users tracking pollen, air quality, and flu.
El Tiempo firmographics
Firmographics- Name
- El Tiempo
- Legal name
- El Tiempo Previsto, S.L.U.
- Website
- https://eltiempo.es
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Tiempo (Eltiempo.es) is a Spain-focused digital weather platform operated by a Pelmorex Corp. subsidiary, delivering forecasts, AEMET alerts, environmental-health data, and an embeddable widget to Spanish-speaking consumers, municipalities, and businesses, primarily monetized through advertising.
- Ownership category
- akta.pro rank
El Tiempo industry classification
Industry- Product category
- Weather Forecasting Services
- NAICS
- Information (51)
- akta.pro primary industry
- Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)
- akta.pro secondary industry
- Natural Disaster, Weather & Disruption Risk Monitoring (THACAEAI)
Keywords
Where El Tiempo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
El Tiempo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising: The primary revenue stream appears to be advertising, with the site displaying ads and partnering with Google Ads, DoubleClick for Publishers, AdSense, and various programmatic advertising networks including Criteo, Index Exchange, Open X, and App Nexus.
- Content Pass Subscription: Optional ad-free subscription service called 'contentpass' offered in partnership with Content Pass GmbH, allowing users to access the site without advertisements or tracking technologies.
- Data Analytics Services: Aggregated and de-identified user data is provided to advertisers and advertising networks to serve relevant advertisements, generating revenue through targeted advertising placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Widget - No cost for website embedding |
| Subscription | Monthly | Content Pass - Ad-free subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
El Tiempo product offering
Product offeringCore offering
Eltiempo.es operates an online weather forecasting platform serving Spain with daily, hourly, 14-day, and weekend forecasts; official AEMET weather warnings; radar and satellite imagery; and specialized modules for beaches, ski resorts, reservoirs, air quality, pollen, and flu. The service is delivered via the company's web platform, an embeddable multi-language weather widget, and iOS/Android mobile applications, supported by editorial weather news and the Meteopedia meteorological encyclopedia.
Product overview
Eltiempo.es is a Spanish weather forecasting platform operated by El Tiempo Previsto, S.L.U. (a subsidiary of Pelmorex Corp.). The platform provides a comprehensive suite of meteorological services anchored by its core weather forecast engine, which delivers 14-day, hourly, and weekend weather predictions across Spain's autonomous communities, provinces, islands, and major cities, as well as global destinations. Key modules include official AEMET weather warnings, beach/coastal forecasts, air quality and pollen monitoring, reservoir levels, ski resort conditions, a Meteopedia educational glossary, editorial weather news with bylined meteorologist columns, and a free embeddable weather widget. A mobile application extends the service to iOS and Android with location-based alerts. The platform's data is sourced through the Pelmorex Weather API and integrates official AEMET warnings as a trusted layer. A recently launched 'Mascotas' (Pets) section expands the environmental health content category.
Differentiator
Problem solved
Functional benefit
Brands
- Meteopedia: A specialized meteorological encyclopedia providing definitions and explanations of weather and climate terms.
Products and services
- Eltiempo.es Weather Forecast Platform Web-based weather forecasting platform providing daily, hourly, 14-day, and weekend weather predictions, radar and satellite imagery, official AEMET weather warnings, and specialized forecast modules covering all Spanish autonomous communities, provinces, islands, and cities.
- Eltiempo.es Mobile Application Mobile app for iOS and Android delivering weather forecasts with location tracking enabled for precise local weather and push notification alerts for severe weather warnings.
- Eltiempo.es Weather Widget Free embeddable weather widget available in six formats (Mini, Thin, Wide, Normal, Tall, Full) and nine languages (Spanish, English, German, French, Portuguese, Italian, Catalan, Galician, Basque), used by municipalities, sports clubs, businesses, and individuals to add weather forecasts to their own websites.
- Meteopedia Online meteorological encyclopedia containing definitions and explanations of hundreds of weather and climate terms from Ablación to Zona de convergencia intertropical, including featured terms, a complete glossary, and illustrated entries with video explainers.
- Editorial Weather News Editorial weather news coverage featuring meteorologist-authored forecasts, climate change reporting, El Niño satellite analysis, eclipse and astronomy coverage, sustainability and healthy living content, travel escapes, and a dedicated pets (Mascotas) section.
Companies that use El Tiempo
Customer profileSegments3 records
Ideal customer profiles2 records
El Tiempo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature4 records
El Tiempo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pelmorex CorpcoreParent company of Eltiempo.es (operated by EL TIEMPO PREVISTO, S.L.U.). Pelmorex Corp operates weather services including 'The Weather Network', 'MeteoMedia', 'El Tiempo', and 'Clima' globally. The company is headquartered in Oakville, Ontario, Canada with Spanish operations based in Madrid.
- Content Pass GmbHcorePartnership to offer 'contentpass' ad-free subscription service. Content Pass processes IP addresses to enable advertising-free access to Eltiempo.es. The service is contracted directly with Content Pass GmbH, located at Wolfswerder 58, 14532 Kleinmachnow, Germany.
- AEMET (Agencia Estatal de Meteorología)coreOfficial source of official weather alerts (Avisos Oficiales) displayed on Eltiempo.es, including yellow, orange, and red warnings for weather phenomena across Spanish provinces.
- Programmatic Advertising PartnersminorIncludes DoubleClick for Publishers, AdSense, AdExchange, Amazon, Criteo, Index Exchange, Open X, Tapad, and App Nexus for advertising and programmatic ad serving.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
El Tiempo competitors and assessment
Company assessmentBroad incumbents
- Weather Underground: Consumer weather service offering hyperlocal forecasts powered by a large network of personal weather stations. Comparable as a data-driven consumer weather platform with enthusiast and serious-user segments overlapping Eltiempo.es's audience.
- AccuWeather: A globally established commercial weather provider offering forecasts, severe-weather alerts and enterprise data. Comparable as a broader incumbent operating across consumer media and B2B weather services, with overlapping audience for serious weather users.
- weather.com (The Weather Channel): The dominant US-based consumer weather media property offering forecasts, video, severe-weather coverage and lifestyle content. Comparable as a large-scale, ad-supported consumer weather destination that competes for global weather-related search and engagement.
Direct peers
- The Weather Network (Pelmorex): Canadian flagship weather brand of Eltiempo.es's parent Pelmorex Corp., sharing the same Pelmorex API Weather technology stack. Directly comparable as a sister consumer weather portal with the same underlying data engine.
- Windy.com: A global weather visualization platform offering interactive radar, satellite, forecast and alerting layers for enthusiasts and professionals. Comparable as a data-rich, map-centric weather platform with strong European user base.
- Tutiempo.net: A long-standing Spanish weather information network providing forecasts, climate data and historical weather for Spanish cities and worldwide. Comparable as a Spanish-language consumer weather portal with similar content depth.
- Meteored (Tiempo.com): A leading Spanish-language weather portal operated by Meteored, offering forecasts, warnings and editorial content targeted at Spain and Latin America. Closely comparable in product, audience and language to Eltiempo.es.
- AEMET (Agencia Estatal de Meteorología): Spain's official State Meteorological Agency and the authoritative source of weather warnings that Eltiempo.es relays. Directly comparable as a free Spanish-language weather and alert service, competing for the same end users and SEO queries.
Regional players
- yr.no (Norwegian Meteorological Institute / NRK): Joint service of the Norwegian Meteorological Institute and NRK providing free, high-quality weather forecasts primarily in Nordic languages. Comparable as a publicly trusted, ad-light consumer weather portal with similar editorial and forecast presentation.
Others
- AEMET OpenData / European Meteorological Services: Public weather data infrastructure (including AEMET OpenData and equivalents such as DWD, Météo-France and ECMWF) that supplies forecast and alert data to downstream weather portals. Comparable as an upstream data and API provider whose outputs Eltiempo.es redistributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
El Tiempo social profiles
Digital presenceEl Tiempo compliance and trust
Trust signalCompliance1 record
El Tiempo financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Tiempo leadership team
Management profileNumber of profiles
El Tiempo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Tiempo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Tiempo
What does El Tiempo do?
Eltiempo.es operates an online weather forecasting platform serving Spain with daily, hourly, 14-day, and weekend forecasts; official AEMET weather warnings; radar and satellite imagery; and specialized modules for beaches, ski resorts, reservoirs, air quality, pollen, and flu. The service is delivered via the company's web platform, an embeddable multi-language weather widget, and iOS/Android mobile applications, supported by editorial weather news and the Meteopedia meteorological encyclopedia.
Is El Tiempo a public or private company?
El Tiempo is a private company. It is classified as corporate owned and is currently operating.
When was El Tiempo founded?
El Tiempo was founded in 2008. It employs 11 to 50 people.
Where is El Tiempo based?
El Tiempo is headquartered in Madrid, Spain, in the Europe region.
How does El Tiempo make money?
Three revenue lines are on record. Advertising is the primary driver. The others are content Pass Subscription and data Analytics Services.
Who are El Tiempo's main competitors?
Broad incumbents on record are Weather Underground, AccuWeather and weather.com (The Weather Channel). Direct peers are The Weather Network (Pelmorex), Windy.com, Tutiempo.net, Meteored (Tiempo.com) and AEMET (Agencia Estatal de Meteorología). yr.no (Norwegian Meteorological Institute / NRK) is listed as a regional player. AEMET OpenData / European Meteorological Services is listed as an others.
Does El Tiempo have an API?
Yes. Eltiempo.es offers the Pelmorex API Weather service, which provides weather data integration to third parties. The company is part of Pelmorex Corp., which operates weather data APIs globally under brands including The Weather Network, MeteoMedia, El Tiempo, and Clima. The widget tool also allows users to generate embeddable weather forecast code for websites, available in multiple languages (Spanish, English, German, French, Portuguese, Italian, Catalan, Galician, Basque) and formats (Mini, Thin, Wide, Normal, Tall, Full).
What industry is El Tiempo in?
El Tiempo's product category is Weather Forecasting Services. Its primary akta.pro industry code is EUABALAJ, Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting), with a secondary code of THACAEAI, Natural Disaster, Weather & Disruption Risk Monitoring. Its NAICS code is 51.