Easy Park
EasyPark is a Sweden-based mobile parking platform operating across 21+ countries and 4,200+ cities, enabling millions of drivers to find, start, and pay for street and facility parking, EV charging, and in-car parking controls through a single app.
- Company typePrivate
- Founded2001
- HeadquartersCharlottenlund, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Easy Park does
EasyPark is a Sweden-incorporated mobile parking and mobility platform (EasyPark AB) founded in 2001, operating across 21+ countries and 4,200+ cities. The company's core product is a smartphone application that lets drivers find, start, extend, and pay for street parking and parking-facility parking, supplemented by an EV charging feature that allows users to locate, pay for, and manage charging sessions and to combine parking and charging in a single transaction. The platform also includes EasyPark FIND, which directs drivers toward areas where they are most likely to find available parking in major European cities, and Kameraparkering (Express Pay), a camera-based automatic parking and payment system that uses license-plate recognition to handle entry and exit at parking houses without manual interaction. In-car integration with automotive OEM infotainment systems enables parking to be started and stopped from the vehicle display.
The technology stack rests on GPS-based location detection for parking sessions, integration with municipal and private parking-operator back-ends, license-plate-recognition for automated parking, and APIs into EV charging networks. Distribution is anchored by integrations with 6,000+ parking operators and city governments, supported by an EasyPark Partners program and direct-to-consumer app-store distribution.
EasyPark monetizes through a 15% transaction fee on pay-per-use payments (minimum 4 kr per transaction) under its EasyPark Small tier and a 39 kr/month unlimited subscription under EasyPark Go. A dedicated EasyPark Business offering addresses enterprise fleet parking and EV charging expense management on a recurring basis. Primary customers are individual drivers, with secondary segments comprising corporate fleet operators and the municipalities and parking operators that integrate the platform. EasyPark operates as part of the Arrive group.
Easy Park firmographics
Firmographics- Name
- Easy Park
- Legal name
- EasyPark AB
- Website
- https://easypark.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyPark is a Sweden-based mobile parking platform operating across 21+ countries and 4,200+ cities, enabling millions of drivers to find, start, and pay for street and facility parking, EV charging, and in-car parking controls through a single app.
- Ownership category
- akta.pro rank
Easy Park industry classification
Industry- Product category
- Mobile Parking & Urban Mobility Payments
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
Keywords
Where Easy Park is headquartered
LocationHeadquarters
- HQ city
- Charlottenlund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Easy Park business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Pay-per-use transaction fees (EasyPark Small): Customers pay a 15% service fee on parking and charging transactions, with a minimum of 4 kr per transaction. This is a transaction-based revenue model where EasyPark takes a percentage of each parking/charging payment.
- Monthly subscription (EasyPark Go): Customers pay a fixed monthly subscription of 39 kr in exchange for unlimited parking and charging without additional service fees. This recurring subscription model provides predictable revenue from frequent users.
- Business/Corporate solutions: Enterprise clients receive digitalized parking and EV charging cost management. Companies can manage fleet parking expenses digitally with reporting to administrators, simplifying expense tracking and reducing administrative overhead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | EasyPark Small - Pay per transaction with 15% service fee |
| Subscription | Monthly | EasyPark Go - Unlimited monthly subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Easy Park product offering
Product offeringCore offering
EasyPark operates a mobile parking payment and urban-mobility platform that enables drivers to find, start, stop, and pay for street and garage parking via a smartphone app, integrated with EV charging payment, automated camera-based parking, and in-car display control. The platform is offered to private consumers under pay-per-use (EasyPark Small, 15% service fee) or monthly subscription (EasyPark Go, 39 kr/month) terms, and to businesses via the EasyPark Business fleet and expense-management solution.
Product overview
EasyPark is a unified parking and mobility platform offering mobile payment for street parking and parking facilities, EV charging integration, and in-car parking controls. The product portfolio includes the core EasyPark App (available via EasyPark Small pay-per-use or EasyPark Go subscription tiers), EasyPark FIND for parking spot discovery, EasyPark Kameraparkering for automatic license plate-based parking, integrated EV charging functionality, and in-car display integration. EasyPark Business serves corporate fleet management needs, while the EasyPark Partners program addresses parking operators and cities.
Differentiator
Problem solved
Functional benefit
Brands
- EasyPark FIND: Function that shows users where they are most likely to find available parking spaces in their city
- EasyPark Express Pay (KameraPark)
- EasyPark Business
- EasyPark Go
- EasyPark Small
Products and services
- EasyPark App Core mobile application for individual consumers and business users that enables finding, starting, stopping, extending, and paying for street and garage parking; includes remote session control, parking history, receipts, notifications, and serves as the entry point for EV charging, FIND, and in-car features.
- EasyPark Business Standalone B2B solution for companies managing employee, fleet, and guest parking and EV charging expenses, providing digital expense management, reporting to administrators, and removal of paper-receipt reimbursement workflows.
Quantifiable outcome
- Users report saving time by not queuing at parking meters
- +2 more outcomes
Companies that use Easy Park
Customer profileSegments3 records
Ideal customer profiles3 records
Easy Park technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Easy Park partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Cities and Municipal GovernmentscoreEasyPark partners with cities and municipal governments to improve urban parking and traffic flow. Cities use EasyPark's digital parking platform to offer citizens smart parking solutions.
- Parking OperatorscoreOver 6,000 parking operators integrate their parking facilities with EasyPark platform, enabling digital payment through the app at operator locations.
- Automotive ManufacturerscoreEasyPark integrates with car manufacturer infotainment systems, allowing users to start and stop parking directly from the vehicle display. This provides seamless in-vehicle parking experience.
- EV Charging ProviderscoreEasyPark integrates EV charging capabilities into its app, allowing users to find, pay for, and manage charging at partner stations alongside parking payments.
- ArriveflagshipArrive is the parent company of EasyPark. EasyPark is described as a subsidiary operating under the Arrive umbrella.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Easy Park competitors and assessment
Company assessmentEmerging players
- SpotHero: SpotHero is a digital parking marketplace primarily focused on off-street reservation and pre-booking in North America. It overlaps with EasyPark on digital parking discovery and payment but emphasizes advance reservation rather than on-street and session-based payment.
- JustPark: JustPark is a UK-based platform that enables drivers to book and pay for parking across private driveways, lots, and garages. It intersects with EasyPark's off-street payment use cases, particularly around operator integration and reservation workflows.
- Waze (parking features): Waze offers community-driven parking difficulty indicators and paid lot discovery within its navigation app. While not a direct payment wallet, it competes with EasyPark FIND by surfacing parking availability guidance at the navigation layer, where consumer attention already resides.
- BMW ParkNow / ChargeNow: BMW's mobility services portfolio included ParkNow for in-car parking payment integration, which directly competes with EasyPark's in-car OEM integration strategy. As automakers push proprietary parking solutions, this peer category represents both a partner and a competitive threat.
Broad incumbents
- Passport: Passport is a broader mobility and parking platform serving cities and operators across North America with mobile payments, enforcement, and permitting. It overlaps with EasyPark on the city/operator technology stack, though it operates primarily in a different geography.
Direct peers
- ParkMobile: ParkMobile is one of the largest mobile parking payment apps in North America and Europe, offering very similar pay-by-phone, reservation, and operator-integration capabilities as EasyPark. It is the closest direct competitor in the digital parking wallet category.
- Flowbird: Flowbird supplies parking meters, terminals, and integrated payment software to cities and operators across Europe. It overlaps with EasyPark on the operator/city side, providing both hardware and digital payment rails that compete with EasyPark's app-based platform.
- PayByPhone: PayByPhone (owned by Volkswagen Financial Services) provides mobile parking payments across hundreds of cities in North America, Europe, and Australia. It directly competes with EasyPark on city integrations, consumer parking wallet, and operator partnerships.
- RingGo (by Parkopedia): RingGo is a leading UK and European mobile parking payment service with thousands of operator integrations and a pay-by-phone model closely aligned to EasyPark. It competes head-to-head in UK/EU municipalities for operator and city contracts.
Regional players
- Tappning: Tappning is a Swedish mobile parking payment app operating across multiple Swedish cities. It is a regional competitor to EasyPark in EasyPark's home Nordic market with overlapping on-street parking payment functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Easy Park social profiles
Digital presenceEasy Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Park leadership team
Management profileNumber of profiles
Easy Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Park
What does Easy Park do?
EasyPark operates a mobile parking payment and urban-mobility platform that enables drivers to find, start, stop, and pay for street and garage parking via a smartphone app, integrated with EV charging payment, automated camera-based parking, and in-car display control. The platform is offered to private consumers under pay-per-use (EasyPark Small, 15% service fee) or monthly subscription (EasyPark Go, 39 kr/month) terms, and to businesses via the EasyPark Business fleet and expense-management solution.
Is Easy Park a public or private company?
Easy Park is a private company. It is classified as corporate owned and is currently operating.
When was Easy Park founded?
Easy Park was founded in 2001. It employs 11 to 50 people.
Where is Easy Park based?
Easy Park is headquartered in Charlottenlund, Denmark, in the Europe region.
How does Easy Park make money?
Three revenue lines are on record. Pay-per-use transaction fees (EasyPark Small) is the primary driver. The others are monthly subscription (EasyPark Go) and business/Corporate solutions.
Who are Easy Park's main competitors?
Emerging players on record are SpotHero, JustPark, Waze (parking features) and BMW ParkNow / ChargeNow. Passport is listed as a broad incumbent. Direct peers are ParkMobile, Flowbird, PayByPhone and RingGo (by Parkopedia). Tappning is listed as a regional player.
Does Easy Park have an API?
No public API is recorded for Easy Park.
What industry is Easy Park in?
Easy Park's product category is Mobile Parking & Urban Mobility Payments. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930.