MMCreation
MMCréation is a privately held French web agency, founded circa 1998, that builds SEO-optimized websites and the Hapi cloud-based SaaS CMS plus six proprietary modules for independent hotels, hotel groups, and luxury hotels across France.
- Company typePrivate
- Founded1998
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MMCreation does
MMCréation is a French web communication agency founded circa 1998 that specializes in digital strategy, website creation, and SaaS content management for the hospitality industry. The company serves independent hotels, hotel groups, and luxury hotels in France, with headquarters in Courbevoie near Paris La Défense and a secondary office in central Paris.
Its core platform is Hapi, a cloud-based SaaS CMS that the company claims was the first CMS in SaaS mode created for hotels in France, focused on SEO, local search visibility, and direct booking conversion. Around Hapi, MMCréation has built a modular ecosystem of six proprietary add-on tools: Hotel Price Explorer (rate comparison widget for direct bookings), HapiDam (image bank with AI-assisted cropping and optimization), Hotel Push Marketing (behavior-triggered visitor messaging), GeoLike (geolocation of nearby tourist attractions), Breaking Day (daytime monetization of hotel spaces such as coworking or spa), and EdiNewsletter (newsletter authoring). The technology stack uses standard web technologies (HTML, CSS, PHP, AJAX, JavaScript) and emphasizes responsive design, CRO, and SEO.
Revenue is generated through recurring SaaS subscriptions to Hapi and its modules under multi-year contracts, plus professional services for bespoke website creation, redesign, and custom web and mobile application development. Pricing is quote-based and not publicly disclosed. MMCréation operates as a privately held, founder-led independent agency with no disclosed parent, external investors, or funding rounds, and currently serves clients exclusively within France.
MMCreation firmographics
Firmographics- Name
- MMCreation
- Legal name
- MMCréation
- Website
- https://mmcreation.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MMCréation is a privately held French web agency, founded circa 1998, that builds SEO-optimized websites and the Hapi cloud-based SaaS CMS plus six proprietary modules for independent hotels, hotel groups, and luxury hotels across France.
- Ownership category
- akta.pro rank
MMCreation industry classification
Industry- Product category
- Hotel CMS Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where MMCreation is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
MMCreation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS CMS Subscription: MMCréation generates recurring revenue through subscription-based access to its Hapi cloud CMS platform, along with associated module fees for specialized tools such as HapiDam, Hotel Price Explorer, Hotel Push Marketing, GeoLike, and Breaking Day.
- Web Development and Design Services: The agency provides bespoke website creation and redesign services for hotels, including responsive design, SEO optimization, and custom web development using technologies such as HTML, XHTML, CSS, PHP, AJAX, and JavaScript.
- Custom Web Application Development: MMCréation develops custom web and mobile applications for clients across sectors, using their technical expertise to deliver bespoke solutions tailored to specific business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom quotation-based pricing tailored to each hotel's specific needs and chosen modules. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MMCreation product offering
Product offeringCore offering
MMCreation provides a cloud-based SaaS Content Management System (Hapi CMS) purpose-built for hotels, along with bespoke website creation and SEO/direct-booking optimization services. Its offering is augmented by modular tools (Hotel Price Explorer, HapiDam, Hotel Push Marketing, GeoLike, Breaking Day, EdiNewsletter) that address image management, rate comparison, targeted marketing, geolocation, daytime service monetization, and newsletter publishing for independent hotels and hotel groups primarily in France.
Product overview
MMCreation is a specialist web communication agency for the hospitality industry, offering a cloud-based hotel website platform (Hapi CMS) as its core product, supplemented by a suite of modular tools including Hotel Price Explorer (rate comparison widget), HapiDam (image management with AI cropping), Hotel Push Marketing (targeted visitor messaging), GeoLike (geolocation), and Breaking Day (daytime service monetization). The platform is built around SEO, CRO, and direct booking optimization, serving both independent hotels and hotel groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Hapi CMS Cloud-based hotel Content Management System (CMS) in SaaS mode that integrates SEO best practices, enabling hoteliers to optimize content, tags, and structure for improved visibility on Google. Provides autonomy for hotel staff to manage their own website content.
- Hotel Price Explorer Intelligent rate comparison widget that displays a hotel's best prices directly on its website, reassuring visitors and encouraging commission-free direct bookings.
- HapiDam Online image bank and optimizer for hotel visuals, enabling classification, storage, renaming, and automated optimization. Includes AI-powered automatic cropping and format adaptation for social media.
- Hotel Push Marketing Targeted marketing messaging tool that sends behavior-triggered messages to website visitors to boost engagement and conversion rates on hotel websites.
- GeoLike Geolocation tool that highlights tourist attractions around a hotel, helping customers plan their stays and improving local SEO relevance in search engines.
- Breaking Day Daytime service monetization platform that attracts local customers for coworking, spa, or meeting room usage, improving local SEO and filling unused hotel capacity during the day.
- Bespoke Hotel Website Creation and SEO Services Professional web development and design services for hotels, including responsive design, SEO optimization, and custom web development using HTML, XHTML, CSS, PHP, AJAX, and JavaScript.
- EdiNewsletter Autonomous newsletter publishing solution enabling hotels to produce newsletters independently.
Quantifiable outcome
- 950+ hotel websites have increased their direct bookings using MMCréation's technology
- +1 more outcomes
Companies that use MMCreation
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
MMCreation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MMCreation partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
MMCreation competitors and assessment
Company assessmentDirect peers
- Tambourine: Tambourine is a hospitality digital marketing agency offering website design, SEO, and direct-booking strategy for hotels and resorts. Comparable to MMCréation as a domain-specialized hotel marketing agency with proprietary tools and US-based but similar go-to-market motion.
- Milestone Inc. Milestone is a hospitality digital marketing platform offering CMS, SEO, and direct-booking tools for hotels and hotel groups globally. It is directly comparable to MMCréation's Hapi CMS + module suite, particularly around SEO-optimized hotel websites and conversion widgets.
- Triptease: Triptease is a direct-booking platform for hotels offering price-comparison widgets, on-site messaging, and conversion tools. Its Hotel Price Comparison widget competes head-to-head with MMCréation's Hotel Price Explorer, addressing the same direct-vs-OTA problem.
- Screen Pilot: Screen Pilot is a hospitality digital agency offering website design, SEO, paid media, and booking-engine optimization for hotels and groups. It mirrors MMCréation's positioning as a specialized agency serving independent and group hotels with integrated digital services.
- Hotelchamp: Hotelchamp (now part of Lighthouse) provides a hotel direct-booking platform with personalization, messaging, and meta-search integration. It competes directly with MMCréation's Hotel Push Marketing and Hotel Price Explorer offerings on direct conversion.
- Net Affinity: Net Affinity is a digital marketing agency and technology provider specializing in hotel SEO, PPC, and website design across Europe. It is comparable to MMCréation as a vertically focused hotel digital agency with proprietary technology and a similar consultative sales model.
- D-Edge: D-Edge (Accor subsidiary) provides hotel digital marketing, distribution, and direct-booking technology primarily across Europe. It is the closest French-market direct competitor to MMCréation, with overlapping offerings in hotel website CMS, SEO, and direct booking conversion.
Broad incumbents
- SiteMinder: SiteMinder is a leading global hotel commerce platform offering a channel manager, booking engine, and website builder used by independent hotels and groups worldwide. It competes with MMCréation at the booking-engine and direct-channel layer but operates at much larger scale across many geographies.
- Cloudbeds: Cloudbeds is an all-in-one hotel management platform combining PMS, channel manager, and booking engine for independent properties. It is comparable as a SaaS platform serving independent hotels with integrated booking and digital tools, but operates more broadly than MMCréation's CMS focus.
- SHR (part of Lighthouse): SHR (now part of Lighthouse) provides CRM, marketing automation, and revenue-management tools for hotels and groups, including direct-booking messaging. It overlaps with MMCréation's Hotel Push Marketing on behavior-triggered messaging and direct-conversion optimization at a larger enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
MMCreation social profiles
Digital presenceMMCreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
MMCreation leadership team
Management profileNumber of profiles
MMCreation subsidiaries and ownership
Company hierarchySubsidiaries7 records
MMCreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MMCreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MMCreation
What does MMCreation do?
MMCreation provides a cloud-based SaaS Content Management System (Hapi CMS) purpose-built for hotels, along with bespoke website creation and SEO/direct-booking optimization services. Its offering is augmented by modular tools (Hotel Price Explorer, HapiDam, Hotel Push Marketing, GeoLike, Breaking Day, EdiNewsletter) that address image management, rate comparison, targeted marketing, geolocation, daytime service monetization, and newsletter publishing for independent hotels and hotel groups primarily in France.
Is MMCreation a public or private company?
MMCreation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MMCreation founded?
MMCreation was founded in 1998. It employs 11 to 50 people.
Where is MMCreation based?
MMCreation is headquartered in Paris, France, in the Europe region.
How does MMCreation make money?
Three revenue lines are on record. SaaS CMS Subscription is the primary driver. The others are web Development and Design Services and custom Web Application Development.
Who are MMCreation's main competitors?
Direct peers on record are Tambourine, Milestone Inc., Triptease, Screen Pilot, Hotelchamp, Net Affinity and D-Edge. Broad incumbents are SiteMinder, Cloudbeds and SHR (part of Lighthouse).
Does MMCreation have an API?
No public API is recorded for MMCreation.
What industry is MMCreation in?
MMCreation's product category is Hotel CMS Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 5132 and its SIC code is 7370.