Tambourine
Tambourine is a Fort Lauderdale-based hospitality marketing and technology firm providing websites, booking engines, AI-enabled CMS, branding, and digital strategy to hotels, resorts, and destination marketing organizations across 50+ countries.
- Company typePrivate
- Founded1983
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tambourine does
Tambourine is a Fort Lauderdale-based hospitality marketing and technology company that has served hotels, resorts, and destination marketing organizations (DMOs) since 1983. The company operates a hybrid agency-plus-platform model: it delivers creative services (branding, photography, copywriting, social content) through its Shake studio while selling integrated technology products that include the Tambourine One all-in-one website and booking engine, the Reserv booking engine (acquired via the 2024/2025 ReservHotel deal, now offering air-packaging and call center capabilities), the Venue Velocity group sales platform, and the Symphony CMS for DMOs. It supports hotel brands across more than 50 countries from offices in Fort Lauderdale, Bogota, Cancun, and Carlsbad, with leadership under President and CEO Rafael Cardozo, COO Catherine Parrinello, and CFO Paul Freudenthaler.
Tambourine firmographics
Firmographics- Name
- Tambourine
- Legal name
- Tambourine
- Website
- https://Tambourine.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tambourine is a Fort Lauderdale-based hospitality marketing and technology firm providing websites, booking engines, AI-enabled CMS, branding, and digital strategy to hotels, resorts, and destination marketing organizations across 50+ countries.
- Ownership category
- akta.pro rank
Where Tambourine is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Tambourine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Tambourine One Platform Subscription: All-in-one platform combining website design and booking engine with zero transaction fees. Revenue derived from bundled subscription pricing that replaces multiple third-party tools and eliminates per-booking transaction fees charged by traditional booking engines. Existing clients upgrade at no additional cost.
- Marketing Technology Services: Digital marketing, branding, website design and development services for hotels, resorts, and destination marketing organizations. Includes creative services, photography, videography, and content creation.
- Reserv Booking Engine Platform: Hotel booking engine platform with AI-enabled analytics and Oracle Cloud integration. Following 2024 acquisition of ReservHotel, the platform provides air-packaging technology and call center capabilities for hotels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Tambourine One all-in-one platform with zero transaction fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tambourine product offering
Product offeringCore offering
Tambourine is a hospitality marketing technology company that builds and operates an integrated platform combining website design, booking engine, content management, AI-enabled personalization, and analytics for hotels, resorts, and destination marketing organizations. Its flagship offering, Tambourine One, is an all-in-one website and zero-transaction-fee booking engine that bundles personalization, mobile wallet payments, AI-enabled CMS, accessibility tools, and travel insurance into a single product. Tambourine also delivers professional services including branding, creative direction, photography, and digital marketing campaigns for hospitality clients globally.
Product overview
Tambourine is a hotel marketing technology company offering a platform-plus-modules architecture. The core product is Tambourine One, an all-in-one website and booking engine platform with zero transaction fees. Supporting this are acquired and developed sub-products: Reserv (booking engine acquired in 2024), Venue Velocity (group sales), and Shake (branding studio). The Symphony DMO Platform serves destination marketing clients. Additional modules include Presto AI-Enabled Editor for real-time website editing and Reserv Analytics for AI-powered reporting. Reserv Encore Multi-Property extends cross-property booking capabilities. The company serves hotel brands in over 50 countries with a full-stack offering spanning website design, booking technology, marketing, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Reserv (ReservBookingEngine): Hotel booking engine platform with air-packaging technology and call center capabilities
- VenueVelocity
- Shake by Tambourine
- Tambourine One
- Symphony
- Presto
- Reserv Analytics
- Reserv Encore Multi-Property
Products and services
- Tambourine One All-in-one hotel website and booking engine platform combining enterprise website design with a zero-transaction-fee booking engine. Bundles website personalization, mobile wallet payments (Apple Pay, Google Pay), AI-enabled CMS, native video placements, accessibility protection, travel insurance, and unlimited website updates. Targets independent hotels, branded properties, and hotel groups seeking to eliminate 1-3% per-booking transaction fees and consolidate multiple tech vendors.
- Reserv Booking Engine Hotel reservation and booking engine platform acquired by Tambourine in 2024-2025 from ReservHotel. Provides air-packaging technology (combining air and hotel), call center capabilities, and Oracle Cloud integration. Powers the booking engine functionality within Tambourine One and serves as a standalone booking solution for hotel partners.
- Venue Velocity Group sales and lead generation platform for hotels that helps drive group leads, send proposals, and centralize group booking management. Designed for hotel sales teams handling meeting and event bookings.
- Shake by Tambourine Hospitality branding studio providing creative direction, website design, copywriting, brand guidelines, photography, and social media content services for hotels and resorts. Operates as a sub-brand of Tambourine offering branding-focused creative services.
- Symphony DMO Platform Content management system platform built by Tambourine specifically for destination marketing organizations (DMOs). Powers destination websites and tourism board marketing initiatives for clients including the Nevis Tourism Authority and The Bahamas Ministry of Tourism.
Quantifiable outcome
- Operators can save $24,000 annually on 10,000 bookings by eliminating 1-3% transaction fees
- +2 more outcomes
Companies that use Tambourine
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Tambourine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature9 records
Tambourine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Hyatt Hotels Corp.coreTambourine and Hyatt jointly launched the Hyatt Wedding Guide, an AI-enabled digital wedding planning and menu tool. The platform covers the wedding planning process from initial inquiry to wedding day, featuring culturally tailored templates for Indian and Southeast Asian ceremonies. It centralizes vendor lists, accommodations, and interactive food and beverage menus into a single branded digital experience. The guide is rolling out across Hyatt's global portfolio as part of Hyatt's digital-first events strategy.
- Nevis Tourism AuthoritycoreComprehensive brand and digital transformation of the Caribbean island of Nevis as a boutique luxury destination. Initiative included refined visual identity, multi-channel marketing campaign, editorial photography, and fully redesigned website built on Tambourine's Symphony DMO-focused CMS platform. Deliverables resulted in measurable engagement increases.
- OraclestrategicReserv booking engine platform integrated with Oracle Cloud, representing Tambourine's latest investment in the Reserv platform following enhancements including AI-enabled analytics.
- Settlers HospitalitycoreComprehensive digital overhaul redesigning nine websites across Settlers Hospitality's portfolio of boutique hotels, restaurants, and retail businesses in Pennsylvania's Pocono Mountains region. The project unified online presence with consistent design, storytelling cohesion, and streamlined content management across all brand touchpoints. Marks a long-term partnership between the two companies.
- Ted Turner ReservescoreLaunch of new website for Ted Turner Reserves collection of eco-conscious luxury destinations in New Mexico. The website emphasizes the brand's conservation mission and promotes responsible travel and environmental stewardship. Uses digital storytelling to connect visitors with natural beauty and conservation efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tambourine competitors and assessment
Company assessmentDirect peers
- SHR Group: SHR (now Windsurfer) provides a central reservation system and booking engine for hotel groups and chains — a direct competitor to Reserv Encore Multi-Property and Tambourine's branded-property CRM/booking offerings.
- Revinate: Revinate is a hotel marketing and guest-data platform offering CRM, email, and reputation management — overlapping with Tambourine's personalization, native marketing, and AI-driven guest-segmentation features.
- Cloudbeds: Cloudbeds offers an all-in-one hotel management platform (PMS + booking engine + channel manager) targeting independent hotels, closely mirroring Tambourine One's consolidated, zero-fee positioning.
- SiteMinder: SiteMinder is a hotel booking engine and channel manager used by independent and group hotels globally — directly competing with Tambourine/Reserv on the booking-engine layer and competing for the same independent-hotel buyer.
Emerging players
- Mews: Mews is a modern, API-first hotel PMS and operations platform rapidly expanding into booking engine and guest experience — an emerging all-in-one competitor to Tambourine One among design-forward independent hotels.
- Hotelogix: Hotelogix provides cloud hotel PMS, booking engine, and channel manager for independent and small-chain hotels, overlapping with Tambourine One's lower-mid-market positioning.
- OTA Insight: OTA Insight delivers hotel pricing, demand, and competitive intelligence — an adjacent emerging player to Tambourine's Reserv Analytics AI-enabled reporting and revenue-management value prop.
Broad incumbents
- Sabre Hospitality: Sabre's hospitality division provides CRS, booking engine, and digital media solutions to large hotel chains and travel agencies — a broad incumbent competing with Tambourine for enterprise hotel-chain business.
- Amadeus Hospitality (iHotelier / TravelClick): Amadeus Hospitality (incorporating TravelClick/iHotelier) is a global incumbent in hotel CRS, booking engine, and digital media, competing with Tambourine for large chain, group, and DMO contracts at enterprise scale.
- BookingSuite (Booking Holdings): BookingSuite is Booking Holdings' B2B software arm offering websites, booking engines, and channel management to independent hotels — the OTA-backed incumbent that Tambourine's zero-fee model is positioned against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tambourine social profiles
Digital presenceTambourine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tambourine leadership team
Management profileNumber of profiles
Profiles3 records
Tambourine subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tambourine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tambourine M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tambourine
What does Tambourine do?
Tambourine is a hospitality marketing technology company that builds and operates an integrated platform combining website design, booking engine, content management, AI-enabled personalization, and analytics for hotels, resorts, and destination marketing organizations. Its flagship offering, Tambourine One, is an all-in-one website and zero-transaction-fee booking engine that bundles personalization, mobile wallet payments, AI-enabled CMS, accessibility tools, and travel insurance into a single product. Tambourine also delivers professional services including branding, creative direction, photography, and digital marketing campaigns for hospitality clients globally.
Is Tambourine a public or private company?
Tambourine is a private company. It is classified as private equity controlled and is currently operating.
When was Tambourine founded?
Tambourine was founded in 1983. It employs 11 to 50 people.
Where is Tambourine based?
Tambourine is headquartered in Fort Lauderdale, United States, in the North America region.
How does Tambourine make money?
Three revenue lines are on record. Tambourine One Platform Subscription is the primary driver. The others are marketing Technology Services and reserv Booking Engine Platform.
Who are Tambourine's main competitors?
Direct peers on record are SHR Group, Revinate, Cloudbeds and SiteMinder. Emerging players are Mews, Hotelogix and OTA Insight. Broad incumbents are Sabre Hospitality, Amadeus Hospitality (iHotelier / TravelClick) and BookingSuite (Booking Holdings).
Does Tambourine have an API?
No public API is recorded for Tambourine.