MMCreation

What MMCreation does

MMCréation is a French web communication agency founded circa 1998 that specializes in digital strategy, website creation, and SaaS content management for the hospitality industry. The company serves independent hotels, hotel groups, and luxury hotels in France, with headquarters in Courbevoie near Paris La Défense and a secondary office in central Paris.

Its core platform is Hapi, a cloud-based SaaS CMS that the company claims was the first CMS in SaaS mode created for hotels in France, focused on SEO, local search visibility, and direct booking conversion. Around Hapi, MMCréation has built a modular ecosystem of six proprietary add-on tools: Hotel Price Explorer (rate comparison widget for direct bookings), HapiDam (image bank with AI-assisted cropping and optimization), Hotel Push Marketing (behavior-triggered visitor messaging), GeoLike (geolocation of nearby tourist attractions), Breaking Day (daytime monetization of hotel spaces such as coworking or spa), and EdiNewsletter (newsletter authoring). The technology stack uses standard web technologies (HTML, CSS, PHP, AJAX, JavaScript) and emphasizes responsive design, CRO, and SEO.

Revenue is generated through recurring SaaS subscriptions to Hapi and its modules under multi-year contracts, plus professional services for bespoke website creation, redesign, and custom web and mobile application development. Pricing is quote-based and not publicly disclosed. MMCréation operates as a privately held, founder-led independent agency with no disclosed parent, external investors, or funding rounds, and currently serves clients exclusively within France.

Name

MMCreation

Legal name

MMCréation

Website

https://mmcreation.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MMCréation is a privately held French web agency, founded circa 1998, that builds SEO-optimized websites and the Hapi cloud-based SaaS CMS plus six proprietary modules for independent hotels, hotel groups, and luxury hotels across France.

Ownership category

akta.pro rank

Product category

Hotel CMS Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Hotel website design
• Hotel CMS software
• Hospitality digital marketing
• Direct booking optimization
• Hotel SEO services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS CMS Subscription: MMCréation generates recurring revenue through subscription-based access to its Hapi cloud CMS platform, along with associated module fees for specialized tools such as HapiDam, Hotel Price Explorer, Hotel Push Marketing, GeoLike, and Breaking Day.
2. Web Development and Design Services: The agency provides bespoke website creation and redesign services for hotels, including responsive design, SEO optimization, and custom web development using technologies such as HTML, XHTML, CSS, PHP, AJAX, and JavaScript.
3. Custom Web Application Development: MMCréation develops custom web and mobile applications for clients across sectors, using their technical expertise to deliver bespoke solutions tailored to specific business needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MMCreation provides a cloud-based SaaS Content Management System (Hapi CMS) purpose-built for hotels, along with bespoke website creation and SEO/direct-booking optimization services. Its offering is augmented by modular tools (Hotel Price Explorer, HapiDam, Hotel Push Marketing, GeoLike, Breaking Day, EdiNewsletter) that address image management, rate comparison, targeted marketing, geolocation, daytime service monetization, and newsletter publishing for independent hotels and hotel groups primarily in France.

Product overview

MMCreation is a specialist web communication agency for the hospitality industry, offering a cloud-based hotel website platform (Hapi CMS) as its core product, supplemented by a suite of modular tools including Hotel Price Explorer (rate comparison widget), HapiDam (image management with AI cropping), Hotel Push Marketing (targeted visitor messaging), GeoLike (geolocation), and Breaking Day (daytime service monetization). The platform is built around SEO, CRO, and direct booking optimization, serving both independent hotels and hotel groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Hapi CMS Cloud-based hotel Content Management System (CMS) in SaaS mode that integrates SEO best practices, enabling hoteliers to optimize content, tags, and structure for improved visibility on Google. Provides autonomy for hotel staff to manage their own website content.
• Hotel Price Explorer Intelligent rate comparison widget that displays a hotel's best prices directly on its website, reassuring visitors and encouraging commission-free direct bookings.
• HapiDam Online image bank and optimizer for hotel visuals, enabling classification, storage, renaming, and automated optimization. Includes AI-powered automatic cropping and format adaptation for social media.
• Hotel Push Marketing Targeted marketing messaging tool that sends behavior-triggered messages to website visitors to boost engagement and conversion rates on hotel websites.
• GeoLike Geolocation tool that highlights tourist attractions around a hotel, helping customers plan their stays and improving local SEO relevance in search engines.
• Breaking Day Daytime service monetization platform that attracts local customers for coworking, spa, or meeting room usage, improving local SEO and filling unused hotel capacity during the day.
• Bespoke Hotel Website Creation and SEO Services Professional web development and design services for hotels, including responsive design, SEO optimization, and custom web development using HTML, XHTML, CSS, PHP, AJAX, and JavaScript.
• EdiNewsletter Autonomous newsletter publishing solution enabling hotels to produce newsletters independently.

Quantifiable outcome

• 950+ hotel websites have increased their direct bookings using MMCréation's technology
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tambourine: Tambourine is a hospitality digital marketing agency offering website design, SEO, and direct-booking strategy for hotels and resorts. Comparable to MMCréation as a domain-specialized hotel marketing agency with proprietary tools and US-based but similar go-to-market motion.
• Milestone Inc. Milestone is a hospitality digital marketing platform offering CMS, SEO, and direct-booking tools for hotels and hotel groups globally. It is directly comparable to MMCréation's Hapi CMS + module suite, particularly around SEO-optimized hotel websites and conversion widgets.
• Triptease: Triptease is a direct-booking platform for hotels offering price-comparison widgets, on-site messaging, and conversion tools. Its Hotel Price Comparison widget competes head-to-head with MMCréation's Hotel Price Explorer, addressing the same direct-vs-OTA problem.
• Screen Pilot: Screen Pilot is a hospitality digital agency offering website design, SEO, paid media, and booking-engine optimization for hotels and groups. It mirrors MMCréation's positioning as a specialized agency serving independent and group hotels with integrated digital services.
• Hotelchamp: Hotelchamp (now part of Lighthouse) provides a hotel direct-booking platform with personalization, messaging, and meta-search integration. It competes directly with MMCréation's Hotel Push Marketing and Hotel Price Explorer offerings on direct conversion.
• Net Affinity: Net Affinity is a digital marketing agency and technology provider specializing in hotel SEO, PPC, and website design across Europe. It is comparable to MMCréation as a vertically focused hotel digital agency with proprietary technology and a similar consultative sales model.
• D-Edge: D-Edge (Accor subsidiary) provides hotel digital marketing, distribution, and direct-booking technology primarily across Europe. It is the closest French-market direct competitor to MMCréation, with overlapping offerings in hotel website CMS, SEO, and direct booking conversion.

Broad incumbents

• SiteMinder: SiteMinder is a leading global hotel commerce platform offering a channel manager, booking engine, and website builder used by independent hotels and groups worldwide. It competes with MMCréation at the booking-engine and direct-channel layer but operates at much larger scale across many geographies.
• Cloudbeds: Cloudbeds is an all-in-one hotel management platform combining PMS, channel manager, and booking engine for independent properties. It is comparable as a SaaS platform serving independent hotels with integrated booking and digital tools, but operates more broadly than MMCréation's CMS focus.
• SHR (part of Lighthouse): SHR (now part of Lighthouse) provides CRM, marketing automation, and revenue-management tools for hotels and groups, including direct-booking messaging. It overlaps with MMCréation's Hotel Push Marketing on behavior-triggered messaging and direct-conversion optimization at a larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/mmcreation

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMCreation