AgroHub
AgroHub provides benchmarking and data analytics services to Ukrainian agricultural holdings, comparing operational efficiency, personnel, equipment, and precision farming indicators across 200+ farms spanning 2.5 million hectares. The platform serves TOP-20 Ukrainian agricultural enterprises through multi-year subscription contracts.
- Company typePrivate
- Founded2017
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AgroHub does
AgroHub is a Kyiv-based B2B analytics and benchmarking company founded in 2017 that operates a proprietary big data analysis platform for the Ukrainian agricultural sector. The company aggregates operational, personnel, equipment, and precision-farming data from 200+ agricultural field companies across 20+ holdings, spanning 2.5 million hectares, 19 regions, 217 administrative districts, and 9 macro regions. Its primary customers are the TOP-20 Ukrainian agricultural holdings, including Kernel, IMC (Industrial Milk Company), MHP (Myronivsky Hliboproduct), LNZ Group, Cygnet Agrocompany, Astarta-Kiev, Harveast, NCH Capital (Agroprosperis), Continental Farmers Group, and UKRPROMINVEST-AGRO, with secondary reach into small and medium farms.
AgroHub's core products are Agrohub Benchmarking — a report-analysis tool that evaluates agricultural enterprise effectiveness across four categories (agro-efficiency with ~90 indicators, personnel with ~40 indicators, equipment, and precision farming with ~20 indicators) — and Agrohub HR360 Benchmarking, a human capital analytics tool covering salary benchmarks, KPIs, benefits, staffing optimization, and organizational structure. The underlying technology uses a proprietary, copyright-protected methodology for calculating and analyzing large agricultural data sets, including a cross-validation system that flags technical errors in participants' submitted data and supports both regional and all-Ukraine peer comparisons. The platform is complemented by one-time paid research publications (Innovation Priorities of Ukrainian Agrosector, FMS Guide) and the add-on Future Food&Ag Leadership Program.
The company runs an enterprise sales-led go-to-market motion, pricing is individualized based on each client's land bank size and additional requests, and is not publicly disclosed. Revenue is generated primarily through subscription-based multi-year contracts, supplemented by paid research reports. Distribution combines direct enterprise sales with channel partnerships, including a regional workshop series with Raiffeisen Bank Aval that provides access to mid-sized agribusiness clients. AgroHub is privately held, founder-led by Yulia Poroshenko (former McKinsey, GE, and PwC consultant; INSEAD MBA), bootstrapped with no disclosed external funding, and operates with a small Kyiv-based team of 11-50 employees.
AgroHub firmographics
Firmographics- Name
- AgroHub
- Legal name
- AgroHub
- Website
- https://agrohub.ua
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgroHub provides benchmarking and data analytics services to Ukrainian agricultural holdings, comparing operational efficiency, personnel, equipment, and precision farming indicators across 200+ farms spanning 2.5 million hectares. The platform serves TOP-20 Ukrainian agricultural enterprises through multi-year subscription contracts.
- Ownership category
- akta.pro rank
AgroHub industry classification
Industry- Product category
- Agricultural Benchmarking Analytics
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where AgroHub is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
AgroHub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Agrohub Benchmarking Reports: Annual or multi-year benchmarking analysis reports comparing agricultural company performance across multiple indicators. Sold as subscription with multi-year contracts to TOP agricultural holdings.
- HR360 Benchmarking Reports: HR analytics and salary benchmarking reports for agricultural enterprises, providing personnel cost optimization recommendations.
- Research Publications: Paid research reports including Innovation Priorities of Ukrainian Agrosector and Farm Management Systems Guide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on land bank size |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
AgroHub product offering
Product offeringCore offering
Agrohub provides data-driven benchmarking analytics services for large Ukrainian agricultural holdings, analyzing operational efficiency across four categories (agro-efficiency, personnel, equipment, precision farming) and comparing client KPIs against anonymized industry peers. The company also delivers Agrohub HR360 Benchmarking covering salary, staffing, benefits, and organizational structure analytics, supplemented by paid research publications such as the Innovation Priorities of Ukrainian Agro Sector and the Farm Management Systems Guide.
Product overview
AgroHub operates as a benchmarking and analytics platform for Ukrainian agricultural companies. The core offering consists of two main products: Agrohub Benchmarking (agricultural enterprise efficiency analysis across agro-efficiency, personnel, equipment, and precision farming) and Agrohub HR360 Benchmarking (human capital analytics for salary, staffing, and organizational optimization). These are complemented by research publications including the FMS Guide and Innovation Priorities reports, and the Future Food&Ag Leadership Program. The platform serves agricultural holdings and farmers, helping them compare their performance against industry peers and identify best practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrohub Benchmarking Agricultural enterprise efficiency analysis service that benchmarks performance across four categories: agro-efficiency, personnel, equipment, and precision farming. Compares KPIs like EBITDA, yields, costs, and equipment metrics against industry peers using ~200 indicators. Designed for large-scale Ukrainian agricultural holdings.
- Agrohub HR360 Benchmarking Human capital analytics service for agricultural enterprises analyzing salary benchmarks, KPIs, employee benefits, staffing optimization, and organizational structure effectiveness. Provides recommendations on hiring levels, compensation, and workforce efficiency.
- Innovation Priorities of Ukrainian Agro Sector 2019 Annual research publication analyzing innovation priorities in the Ukrainian agricultural sector, identifying technological solutions and best practices for increasing profitability.
- FMS Guide (Farm Management Systems Guide 2020) Guide analyzing farm management applications for Ukrainian farmers and agribusiness managers. Covers land management, production planning, field monitoring, agronomic scouting, economics, operations automation, logistics, and sales.
Quantifiable outcome
- EBITDA increased to 129 USD/ha for main crops in 2023, 3x higher than 2022
- +2 more outcomes
Companies that use AgroHub
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
AgroHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AgroHub partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Raiffeisen Bank AvalcoreRaiffeisen Bank Aval partnered with Agrohub to launch regional workshops 'Innovations in Ukrainian Agro'. The workshops were held in Poltava (June 13, 2019) and Cherkassy (June 19, 2019), targeting clients with medium-sized land banks. Participation was free for Raiffeisen Bank Aval clients. The partnership provided Agrohub access to the bank's corporate agribusiness clients.
- LandlordminorSupported the regional workshops 'Innovations in Ukrainian Agro' as a media partner.
- AggeekminorSupported the regional workshops as a media partner, helping promote innovations in Ukrainian agro.
- SmartFarmingminorSupported the regional workshops 'Innovations in Ukrainian Agro' as an industry partner.
- Ukrainian Agribusiness Club (UCAB)minorSupported the regional workshops as an industry association partner.
- UNIT.CityminorSupported the regional workshops as a partner, contributing to the innovation ecosystem support.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
AgroHub competitors and assessment
Company assessmentDirect peers
- Taranis: Taranis provides AI-driven precision agriculture analytics including field-level benchmarking, crop performance, and operational decision support. It overlaps with AgroHub's precision farming analytics category and serves large enterprise growers as a comparable customer segment.
- Agremo: Agremo provides AI-based agricultural analytics including field health, yield estimation, and plant population analytics — overlapping with AgroHub's precision farming and agro-efficiency indicator categories for enterprise growers.
- Agrian (TELUS Agriculture): Agrian, now part of TELUS Agriculture, offers a farm management platform with agronomic recordkeeping, compliance, and analytics for agribusinesses. It overlaps with AgroHub's data aggregation, precision farming metrics, and enterprise reporting functionality.
- Conservis: Conservis provides farm management software with enterprise-level reporting, benchmarking, and operational analytics for large agricultural operations — overlapping with AgroHub's enterprise benchmarking, personnel, and equipment performance reporting.
- Granular (Corteva): Granular, acquired by Corteva, provides farm management and analytics software that helps large farming operations benchmark and optimize performance across financials, agronomy, and operations — closely paralleling AgroHub's enterprise benchmarking offering for agricultural holdings.
- Farmers Business Network (FBN): FBN is a farmer-to-farmer data network offering benchmarking, agronomic analytics, and input procurement. Its member-driven data pooling and benchmarking model mirrors AgroHub's approach of aggregating cross-company performance data to deliver comparative insights to large farming operations.
Broad incumbents
- Indigo Ag: Indigo Ag is a large agritech company offering microbial, sustainability, and digital analytics tools for growers. Its agronomic analytics and sustainability benchmarking capabilities overlap thematically with AgroHub's performance benchmarking and sustainability-relevant indicators.
- Trimble Ag: Trimble Agriculture provides precision farming hardware and software including fleet, equipment, and field analytics for large farming operations. Its equipment analytics overlap with AgroHub's equipment benchmarking category and addresses a similar enterprise customer base.
- Climate FieldView (Bayer): Climate FieldView is Bayer's flagship digital agriculture platform offering data analytics, benchmarking, and decision-support tools for farms globally. It competes broadly with AgroHub in agricultural performance analytics but as part of a much larger agrichemical and seed portfolio.
Emerging players
- Bushel: Bushel is an ag data platform providing grain marketing, farm data sharing, and analytics infrastructure for agribusinesses. While more focused on grain commerce data, its enterprise data infrastructure for agriculture companies is thematically comparable to AgroHub's data aggregation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
AgroHub social profiles
Digital presenceAgroHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgroHub leadership team
Management profileNumber of profiles
Profiles5 records
AgroHub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgroHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgroHub
What does AgroHub do?
Agrohub provides data-driven benchmarking analytics services for large Ukrainian agricultural holdings, analyzing operational efficiency across four categories (agro-efficiency, personnel, equipment, precision farming) and comparing client KPIs against anonymized industry peers. The company also delivers Agrohub HR360 Benchmarking covering salary, staffing, benefits, and organizational structure analytics, supplemented by paid research publications such as the Innovation Priorities of Ukrainian Agro Sector and the Farm Management Systems Guide.
Is AgroHub a public or private company?
AgroHub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgroHub founded?
AgroHub was founded in 2017. It employs 11 to 50 people.
Where is AgroHub based?
AgroHub is headquartered in Kyiv, Ukraine, in the Europe region.
How does AgroHub make money?
Three revenue lines are on record. Agrohub Benchmarking Reports are the primary driver. The others are HR360 Benchmarking Reports and research Publications.
Who are AgroHub's main competitors?
Direct peers on record are Taranis, Agremo, Agrian (TELUS Agriculture), Conservis, Granular (Corteva) and Farmers Business Network (FBN). Broad incumbents are Indigo Ag, Trimble Ag and Climate FieldView (Bayer). Bushel is listed as an emerging player.
Does AgroHub have an API?
No public API is recorded for AgroHub.
What industry is AgroHub in?
AgroHub's product category is Agricultural Benchmarking Analytics. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its NAICS code is 115116 and its SIC code is 700.