Motorsport Arena Oschersleben

What Motorsport Arena Oschersleben does

Motorsport Arena Oschersleben GmbH is a privately held German motorsport venue operator founded in 1997, headquartered in Oschersleben, Saxony-Anhalt. It operates Germany's northernmost permanent racing circuit along with an integrated 4-star hotel, 1.018 km world championship-grade kart track, driving safety center, medical center, restaurant (Arena Diner), VIP lounges, and a SimRacing facility. The company employs 51–100 staff and is led by managing directors Manfred Wendt and Ralph Bohnhorst, with Rainer Kolthoff in prior leadership.

The company runs a diversified revenue model across seven core streams: event ticket sales for major racing series (DTM, IDM, Asia Arena, Euro Moto, DRX Rallycross, Sidecar Festival); driving experiences including race taxi rides and self-drive sessions in supercars (Lamborghini, Ferrari, McLaren, Porsche, Mercedes-AMG, Audi, Dodge) priced at €299–€399+; driving safety training courses at €199–€399; seasonal rental karting at €40 per 30 minutes; merchandise sales through shop.motorsportarena.com and a dedicated fanshop; on-site hotel and catering; and arena training sessions at €60 per 20-minute turn. Additional offerings include the EscapeRoom #Box31, racing license training, and corporate event packages.

Distribution is primarily direct via the owned e-commerce platform and on-site box office, supplemented by ticket.io for select events and DTM.com for touring car tickets. Marketing is multi-channel across website, email newsletter, social media, and event sponsorship, with the company leveraging partnerships with racing series organizers (DTM, IDM, DKM), technology providers (Jegasoft Media), and payment processors (PayPal, Klarna, SOFORT). The customer base spans motorsport enthusiasts, corporate clients, karting hobbyists, safety-conscious drivers, and motorcycle riders across Germany and the EU.

Name

Motorsport Arena Oschersleben

Legal name

Motorsport Arena Oschersleben GmbH

Website

https://motorsportarena.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Motorsport Arena Oschersleben operates Germany's northernmost permanent racing circuit with an integrated 4-star hotel, world championship-grade kart track, driving safety center, and supercar experience programs, serving motorsport enthusiasts, corporate clients, and racing series organizers since 1997.

Ownership category

akta.pro rank

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAEAC

Motorsports Tracks & Racing Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Motorsport venue
• Racing circuit
• Driving experiences
• Karting center
• Corporate events

Headquarters

HQ city

Oschersleben

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

Revenue model

1. Event Tickets and Admissions: Revenue from ticket sales for major motorsport events including DTM, motorcycle racing series, and special events. Ticket categories include general admission, VIP packages, and weekend passes.
2. Driving Experiences: Race taxi rides and self-driving experiences in luxury sports cars (Lamborghini, Ferrari, McLaren, Porsche, Mercedes-AMG, Audi, Dodge, Mercedes) and classic cars (Trabant). Experiences range from 2-8 laps with pricing from €299-399+.
3. Driving Safety Training: Safety driving courses including basic (€199), basic intensive (€269), and professional (€399) programs. Courses include theoretical and practical training with own vehicle.
4. Karting Operations: Rental kart sessions at €40 per 30 minutes, with optional helmet covers at €3. Exclusive arena bookings available for corporate events. Seasonal operations April-October.
5. Merchandise and Fan Articles: Sale of fan merchandise including clothing, collectibles, souvenirs, and gift vouchers. Surprise packages (€50.27-450+) include vouchers plus branded items like t-shirts, USB sticks, stickers, and keychains.
6. Hotel and Hospitality: 4-star hotel on-site offering 24-hour service, catering for events, and venue rentals for weddings, Christmas parties, and corporate events.
7. Arena Training Sessions: Public track sessions for street-legal vehicles at €60 per 20-minute turn. Supervised by Race Control with full safety support including medical services and recovery vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Motorsport Arena Oschersleben operates Germany's northernmost permanent racing circuit, offering racing track experiences including race taxi rides in supercars, self-drive experiences, driving safety training, world championship-grade karting, motorcycle training, and corporate event hosting. The venue hosts major motorsport events such as DTM, IDM, Euro Moto, and Asia Arena, supported by on-site hospitality including a 4-star hotel, restaurant, VIP lounges, and a medical center.

Product overview

Motorsport Arena Oschersleben operates as a comprehensive motorsport and racing venue offering a diversified portfolio of experiences and services. The core offering centers on racing track experiences including Renntaxi (racing taxi rides in supercars), self-drive experiences, and driving safety training programs (Fahrsicherheit) at three levels (Basis, Basis Intensiv, Profi). The Kartbahn provides world championship-grade karting with 1.018 km track and rental services. Unique offerings include EscapeRoom #Box31, SimRacing Room, Arena Training for free driving sessions, and the Racing Academy for professional driver development. The venue hosts major motorsport events including DTM, Euro Moto, Asia Arena, DRX Rallycross, IDM, and Sidecar Festival. Supporting amenities include a 4-star hotel, Arena Diner restaurant, Medical Center, VIP Lounges, and Fahrsicherheitszentrum. The company operates two e-commerce platforms: shop.motorsportarena.com for tickets, experiences, and merchandise, and motorsportarena-fanshop.de for dedicated fan apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Arena Diner: On-site restaurant and dining facility at the racing venue
• 4-Sterne-Hotel
• Fahrsicherheitszentrum
• Kartbahn

Quantifiable outcome

• World championship-grade kart track hosting major national competitions including DKM and ADAC Kart Masters
• +1 more outcomes

Named customers6 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SWITCHeventminorStrategic or Co-development PartnerSWITCHevent co-organizes motorcycle training events including the Racing Academy sessions at external venues like Groß Dölln. Provides operational support for event execution and rider training programs.
• Kart WinterpokalminorStrategic or Co-development PartnerMajor karting winter championship series that hosts events at the karting facility. The venue provides world-class track infrastructure for competitive karting.
• NAKC Kartrennen DiepholzminorStrategic or Co-development PartnerNational karting competition (NAKC) that utilizes the venue's facilities for events. Provides competitive racing opportunities for karting enthusiasts.
• Jegasoft Media e.K.coreTechnology or IntegrationWebsite design, CMS, and e-commerce development partner responsible for main website and online shop. Also handles newsletter distribution, marketing services, and PR. Located in Lübben (Spreewald), Germany.
• PayPalcoreChannel Partner/ Reseller/ DistributorOnline payment processing for e-commerce transactions. Enables customers to pay for tickets, experiences, and merchandise securely through PayPal checkout.
• KlarnaminorChannel Partner/ Reseller/ DistributorPayment service provider offering invoice and installment payment options for customers in Germany, enhancing purchase flexibility for higher-value experiences.
• SOFORT GmbH (Klarna Group)minorChannel Partner/ Reseller/ DistributorInstant bank transfer payment option for secure online purchases, popular in Germany and Austria for e-commerce transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Silverstone: Silverstone is the UK's premier motorsport venue hosting Formula 1 and British GT events with driving experiences, museum, and hospitality. It is a broad incumbent peer because of the matching motorsport venue business model including driving experiences and corporate hospitality, but at substantially larger scale and broader portfolio.
• Nürburgring: The Nürburgring is Germany's most iconic motorsport complex with a full resort including hotel, theme park, and shopping village. It is a broad incumbent peer because it operates motorsport events, driving experiences, karting, and on-site hospitality at much larger scale, overlapping significantly with Oschersleben's integrated destination model.

Regional players

• TT Circuit Assen: TT Circuit Assen is the Netherlands' premier motorcycle racing circuit and motorsport venue. It is a regional peer because it shares the motorsport venue business model and IDM-adjacent motorcycle racing calendar, but serves a different national catchment than Oschersleben.
• Spa-Francorchamps: Spa-Francorchamps is Belgium's premier motorsport circuit hosting Formula 1 and major endurance events. It is a regional peer because it operates a comparable motorsport venue business model with on-site hospitality, but at significantly larger scale and serving a Benelux/French catchment rather than the German market.
• Red Bull Ring: The Red Bull Ring is Austria's Formula 1 and MotoGP motorsport circuit. It is a regional peer because it operates the same motorsport venue and event-hosting business model with integrated hospitality and driving experiences, but serves a different Central European catchment.
• Circuit de Barcelona-Catalunya: Circuit de Barcelona-Catalunya is a Spanish motorsport circuit hosting Formula 1 and MotoGP events with driving experiences and corporate events. It is a regional peer because of the matching motorsport venue business model, but it operates in a different southern European market with distinct tourism dynamics.

Direct peers

• Sachsenring: The Sachsenring is a German motorcycle-focused motorsport circuit that hosts MotoGP and IDM events. It is a direct peer because it competes for the same IDM motorcycle racing calendar, serves similar motorsport-enthusiast segments, and operates a comparable venue-based revenue model in the same national market.
• Bilster Berg Drive Resort: Bilster Berg Drive Resort is a smaller German motorsport venue focused on driving experiences, track days, and automotive events. It is a direct peer because it competes in the same driving-experiences segment, targets similar motorsport enthusiast and corporate customers, and operates a comparable experience-led business model.
• Hockenheimring: The Hockenheimring is a German motorsport circuit hosting Formula 1 and DTM events. It is a direct peer because it operates the same motorsport venue business model — track rental for premier series, driving experiences, events, and on-site hospitality — competing for the same DTM and ADAC calendar slots as Oschersleben.
• DEKRA Lausitzring: The DEKRA Lausitzring is a German motorsport circuit and testing facility in Brandenburg. It is a direct peer because it operates a similar mid-sized German circuit hosting touring car and motorcycle events, with comparable driving experience and corporate event offerings targeting East German catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motorsparenaoc
• Facebookfacebook.com/rennstrauss
• LinkedInlinkedin.com/company/motorsport-arena-oschersleben

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Arena Oschersleben