BILSTER BERG Drive Resort GmbH & Co. KG

What BILSTER BERG Drive Resort GmbH & Co. KG does

BILSTER BERG Drive Resort GmbH & Co. KG is a privately held motorsport venue operator headquartered in Bad Driburg, Germany (Teutoburg Forest), organized as a GmbH & Co. KG under general partner Drive Resort Beteiligungs GmbH, with authorized managing director Hans-Jürgen von Glasenapp. The company opened the facility in 2013 and is owned by approximately 180 automotive enthusiast shareholders; it has not raised disclosed institutional funding and is not publicly traded. Its core physical asset is a 4.2 km race track with 19 curves and 26% gradient, supplemented by a dynamic surface area, an offroad parcours, pit halls, conference and training rooms, an offroad hall, and on-site restaurant TURN ONE (operated by a tenant under full catering rights for the premises).

The company's product portfolio is organized into six core service lines — Driving Experience, Product Launch, Test, Trackday, Training, and Photo- & Filmset — delivered through the track and adjacent facilities, plus add-on revenue from vouchers (Gutscheine) and branded merchandise sold via the bilsterberg-shop.de storefront. Operational technology includes a transponder-based vehicle identification and sound monitoring system and an Electronic Marshal System for real-time track safety, alongside standard digital infrastructure: a bilingual (German/English) website with a 360° panoramic tour, Regiondo-powered consumer booking, Stripe and PayPal payment processing, Google Analytics/Maps/Ads, GDPR-compliant cookie consent (Borlabs Cookie), and accessibility tooling (Eye-Able).

BILSTER BERG operates a hybrid B2B/B2C go-to-market. Corporate track and facility rentals — used for OEM product launches, vehicle and component testing, driver training, film/photo shoots, and brand activations — are sold through a direct enterprise sales motion at per-event negotiated rates (no published rate card). Individual consumers access trackdays, racetrack training, offroad training, drift sessions, and vouchers through a self-serve online booking flow on Regiondo, supported by an event calendar, a bilingual website, the BERG-Post newsletter, and organic social channels (Facebook, Instagram, X, YouTube). Pricing is opaque; no rate cards or contract minimums are publicly disclosed. Customer segments span automotive OEMs and component suppliers (primary), automotive engineering and testing teams (primary), corporate hospitality clients, film/media production companies, and individual motorsport enthusiasts.

Name

BILSTER BERG Drive Resort GmbH & Co. KG

Legal name

Bilster Berg Drive Resort GmbH & Co. KG

Website

https://bilster-berg.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BILSTER BERG Drive Resort operates a private 4.2 km motorsport facility in Bad Driburg, Germany, rented to automotive OEMs for launches, testing, and training, and to individual enthusiasts for trackdays via the Regiondo booking platform.

Ownership category

akta.pro rank

Product category

Motorsport venue and driving experience services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAEAC

Motorsports Tracks & Racing Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAGAE

Race Tracks, Circuits & Motorsport Venues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYTHAJAFAF

Motorsports & Racing Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Motorsport venue rental
• Vehicle testing services
• Driving experience events
• Automotive product launches
• Racetrack facility hire

Headquarters

HQ city

Bad Driburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Track and facility rental (Driving Business / B2B): The company rents out its race track, dynamic area, offroad parcours, pit halls, conference rooms, and other facilities to corporate clients including automotive manufacturers, component suppliers, film production companies, and marketing agencies for product launches, vehicle testing, driver training, and brand activations.
2. Consumer events (trackdays, training, offroad): Public-facing trackday events, racetrack training, offroad training, and drift events sold directly to individual motorsport enthusiasts and driving experience customers via the online booking platform.
3. Photo & film set rental: The facility serves as a filming and photography location for automotive and non-automotive productions, leveraging its modern architecture and natural setting in the Teutoburg Forest.
4. Gastronomy (Restaurant TURN ONE): On-site restaurant and catering services operated by a tenant/pächter for all guests and customers on the premises.
5. Merchandise and vouchers: Sale of branded merchandise (hoodies, caps, shirts) and gift vouchers for events via the online shop (bilsterberg-shop.de) and the booking platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BILSTER BERG operates a private motorsport and driving experience venue built around a 4.2 km racetrack with 19 curves and a 26% gradient in the Teutoburg Forest, Germany. It rents the track, off-road parcours, dynamic area, pit halls, and conference rooms to automotive manufacturers and corporate clients for product launches, vehicle testing, and brand events, while also selling trackdays, training, off-road experiences, and gift vouchers to individual driving enthusiasts.

Product overview

BILSTER BERG Drive Resort is a private motorsport and driving experience venue offering a unified platform of automotive services centered around one of Europe's most demanding racetracks (4.2 km, 19 curves, 26% gradient). The core portfolio consists of six service products: Driving Experience, Product Launch, Test, Trackday, Training, and Photo- & Filmset, which are delivered through purpose-built facilities including the racetrack, off-road course, and dynamic area. The offering is complemented by event management, on-site restaurant catering (Restaurant TURN ONE), and retail (vouchers and merchandise). As a private company with approximately 180 automotive enthusiasts as shareholders since its 2013 opening, the venue serves automotive manufacturers, media, and enthusiasts seeking premium driving experiences in a discrete, high-security environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Experience Premium driving experience on a 4.2 km track with 19 curves and 26% gradient, tailored to individual client needs and offered to corporate and private clients.
• Product Launch Venue service for vehicle presentations, innovative component introductions, and non-automotive product unveilings, providing a unique environment for showcasing products to media, stakeholders, and customers.
• Test Isolated, secure, and demanding testing environment for vehicle components including safety systems, tires, and brakes, whose topography enables extreme stress testing of vehicle components.
• Trackday Exclusive track day experience combining the challenges of the world's most demanding circuits with highest safety standards, offering pure driving pleasure on a unique track.
• Training Driver training programs using the track's demanding topography across racetrack, dynamic area, and off-road course, including driving dynamics training and vehicle introductions in a discreet yet experiential environment.
• Photo- & Filmset Film and photo production facilities with modern architecture and a scenic location in the Teutoburg Forest, available with or without track operations, offering a distraction-free environment for automotive and non-automotive content.
• Events Public and private event hosting including racetrack training, off-road training, drift events, and spectator events, with a regular event calendar of various automotive experiences.
• Restaurant TURN ONE On-site restaurant and catering service operated by a dedicated tenant, providing full catering rights for all customers and guests across the entire facility.
• Gutscheine (Gift Vouchers) Gift vouchers for experiences including racetrack training, off-road courses, and drifting, also usable to purchase high-quality merchandise articles.
• Merchandise Branded merchandise including hoodies, caps, and shirts for fans and customers, sold online through the venue's own e-commerce store.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• Autohaus Becker TiemannminorChannel Partner/ Reseller/ DistributorListed as a partner on the BILSTER BERG website under the Partner & Services section. Autohaus Becker Tiemann is an automotive dealership that likely refers customers to BILSTER BERG for driving experiences or test events.
• Classic & SpeedminorChannel Partner/ Reseller/ DistributorListed as a partner under Partner & Services. Classic & Speed is likely a classic car or motorsport event service provider that refers clients to BILSTER BERG.
• Glinicke AutomobilgruppeminorChannel Partner/ Reseller/ DistributorListed as a partner under Partner & Services. Glinicke Automobilgruppe is an automotive dealership group that likely refers customers for driving events or test activities.
• Radical Driving ExperienceminorChannel Partner/ Reseller/ DistributorListed as a partner under Partner & Services. Radical Driving Experience offers radical sports car driving experiences and likely brings customers to BILSTER BERG for track events.
• HegersportminorChannel Partner/ Reseller/ DistributorListed as a partner under Partner & Services. Hegersport is a sports and motorsport service provider that may refer clients or provide services for events at BILSTER BERG.
• bwc Werbeagentur GmbHminorImplementation/ SI/ Consulting PartnerListed in the imprint as the agency responsible for the concept, design, and programming of the BILSTER BERG website. Located in Osnabrück, Germany.
• Hotelempfehlungen (Hotel recommendations)minorGTM or Marketing PartnerBILSTER BERG maintains a list of recommended hotels for visiting clients and guests, providing a hospitality referral network for out-of-town visitors.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lausitzring (EuroSpeedway Lausitz): German motorsport complex featuring oval and road course configurations for testing, events, and driving experiences. Directly comparable as a multi-configuration motorsport facility in Germany offering B2B testing and consumer driving experiences.
• Sachsenring: German motorsport circuit hosting MotoGP and other racing events, plus trackdays and testing. Comparable as a purpose-built motorsport facility offering venue rental, driving experiences, and testing services to automotive OEMs and enthusiasts.
• Ascari Race Resort: Private members' driving resort in Spain featuring a 5.5 km track, residential villas, and exclusive driving experiences. Directly comparable as a premium, owner-influenced driving resort offering trackdays, testing, and hospitality to affluent automotive clientele.
• Motorsport Arena Oschersleben: German motorsport venue offering track rentals, driving experiences, and testing for automotive clients. Closely comparable business model with B2B track rental, consumer trackdays, and OEM testing as core services in the German market.
• Bedford Autodrome: UK private motorsport venue offering multiple circuit configurations, vehicle testing, driving experiences, and corporate events. Comparable as a dedicated driving resort serving OEM testing, brand events, and premium consumer experiences in a secluded setting.

Broad incumbents

• Autodromo Nazionale Monza: Historic Italian Grand Prix circuit offering trackdays, corporate events, and venue rental. Comparable as a European motorsport venue with premium testing and event-hosting capabilities serving automotive clients and enthusiasts.
• Circuit de Spa-Francorchamps: Belgian motorsport circuit hosting F1 and endurance racing, plus trackdays and corporate events. Comparable as a European motorsport venue serving automotive testing, brand events, and driving experiences with similar topography-driven differentiation.
• Hockenheimring: Historic German Grand Prix circuit offering trackdays, testing, driving experiences, and corporate events. Comparable in providing motorsport testing and event hosting to automotive clients, with a more established brand but similar B2B/B2C venue model.
• Nürburgring: Germany's most iconic motorsport complex featuring the Nordschleife plus a Grand Prix circuit, hospitality, and event venue. Directly comparable as a motorsport track and driving experience venue serving OEMs and enthusiasts, but operates at significantly larger scale and broader portfolio.
• Goodwood Motor Circuit: Iconic UK motorsport venue operated by the Duke of Richmond's estate, hosting the Festival of Speed, Revival, and member trackdays. Comparable as a heritage motorsport venue blending premium driving experiences, testing, and major events for OEMs and enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bilster_berg
• Facebookfacebook.com/bilsterberg
• Instagraminstagram.com/bilster_berg
• YouTubeyoutube.com/bilsterberg
• LinkedInlinkedin.com/company/bilster-berg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BILSTER BERG Drive Resort GmbH & Co. KG