LinkUp Factory

What LinkUp Factory does

LinkUp Factory is a privately-held French consulting firm founded in 2010 by Sandrine Raffin, headquartered in Levallois-Perret. The firm provides B2B advisory services focused on corporate social responsibility (RSE) strategy, brand engagement, sustainability communication, sustainable food and nutrition consulting, and behavioral nudge design. It serves enterprise clients across three primary verticals — agro-alimentaire and nutrition, cosmetics, and fashion and textile — with named engagements at LVMH, Richemont, Fromageries BEL, Panzani, Bonduelle, Primark, Mondelez, Labeyrie, Nestlé Guigoz, and Deezer.

The service portfolio is organized around five interconnected domains: CSRD compliance and RSE strategy activation, committed brand strategy, engagement communication, sustainable food and nutrition, and behavioral nudge design. The firm's differentiation rests on proprietary methodologies including dual materiality analysis, social marketing analysis, and nudge design/deployment, delivered through an integrated studio combining RSE engineers, marketing strategists, nutrition specialists, behavior change experts, creative directors, and graphic designers. Since 2012, LinkUp has held Agrément de Recherche from the French Ministry of Higher Education, Research and Innovation, making it eligible for the Research Tax Credit (CIR); the firm subsequently became a B Corp in 2019 and an Entreprise à Mission in 2021.

LinkUp operates on a professional services model with project-based consulting engagements, typically structured as multi-year contracts, billed per engagement based on scope and team composition. Pricing is quote-based and not publicly disclosed. The firm employs approximately 20-25 people. In January 2026, LinkUp announced a strategic merger with Goodwill-management, a sustainability consulting subsidiary of Baker Tilly France, which would add approximately 50 consultants and extend the operating footprint to Nantes and Lyon within the Baker Tilly network.

Name

LinkUp Factory

Legal name

LinkUp

Website

https://linkupfactory.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

LinkUp Factory is a privately-held French consulting firm founded in 2010 that helps enterprises build CSR/RSE strategy, sustainability communications, and brand engagement, primarily serving food, cosmetics, and textile clients including LVMH, Panzani, and Nestlé.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAHAEAH

Digital Workplace & Collaboration Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Sustainability consulting
• CSR strategy
• Brand engagement
• Behavior change consulting
• Sustainable communication

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: RSE strategy consulting, brand engagement strategy development, CSR activation, and communication strategy services billed as professional services engagements

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

LinkUp Factory is a French consulting and communication agency that helps organizations shape their ecological and social transition. It sells five interconnected professional service offerings: CSRD & RSE strategy and activation (stakeholder mapping, dual materiality, CSRD reporting), engaged brand strategies (positioning, storytelling, visual identity), engagement communication (narrative, manifesto, brand content), sustainable food and nutrition expertise (scientific committees, on-pack communication, health prevention), and behavioral nudge design (social marketing analysis, nudge conception and deployment). Services are billed as project-based, multi-year consulting engagements primarily to enterprise clients in France.

Product overview

LinkUp Factory is a consulting and communication agency offering a unified portfolio of RSE (Corporate Social Responsibility) strategy and brand engagement services. The company operates across five interconnected service domains: CSRD & RSE Strategies & Activation (stakeholder mapping, dual materiality, CSRD reporting, roadmaps/KPIs), Committed Brand Strategies (positioning, storytelling, visual identity), Communication of Engagement (narrative, manifesto, graphic identity), Sustainable Food & Nutrition (scientific committees, on-pack communication, health projects), and Nudges & Behavior Change (behavioral analysis, nudge design, deployment). These services are designed to work together, enabling clients to build coherent and mobilizing sustainability narratives that drive performance. The company is a mission-driven enterprise (Entreprise à Mission since 2021) certified B Corp, combining scientific rigor, marketing expertise, and creativity.

Differentiator

Problem solved

Functional benefit

Products and services

• CSRD, Stratégies RSE & Activation

Quantifiable outcome

• 80% of companies have an RSE department but only 49% of employees believe their company is truly engaged - highlighting the communication gap LinkUp addresses
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Goodwill-managementcoreStrategic or Co-development Partner · 20 January 2026Strategic merger with Goodwill-management, a sustainability consulting firm and subsidiary of Baker Tilly France. Combines impact measurement and scientific rigor with LinkUp's narrative and engagement capabilities. Goodwill-management has approximately 50 consultants across Paris, Nantes, and Lyon, specializing in economic, social, and environmental impact measurement.
• Baker Tilly FrancecoreOthers · 20 January 2026International audit and advisory network; Goodwill-management is the RSE reference within the Baker Tilly international network
• Act21minorOthers · 20 January 2026Part of Baker Tilly France ecosystem alongside Goodwill-management
• ProdurablecoreStrategic or Co-development PartnerCo-organizer of the Grand Prix de la Marque Engagée award ceremony and strategic partner for major sustainability events in France
• M6 PublicitéminorGTM or Marketing PartnerMedia partner supporting the Grand Prix de la Marque Engagée events and visibility
• ElabeminorStrategic or Co-development PartnerJoint consulting model combining opinion research, communication strategy, and CSR strategy consulting to help companies increase societal utility
• Clear FashionminorStrategic or Co-development PartnerPartnership to rethink, accelerate, and assist fashion and textile brands' transition toward sustainability using Clear Fashion's rating application combined with LinkUp's consulting expertise
• ADEMEminorOthersPartner for research programs such as the 'Ensemble Prenons Soin de l'Avenir' action-research program
• CITEOminorOthersCo-funder of research programs on sustainable consumption behaviors
• Chaussettes SolidairesminorStrategic or Co-development PartnerAssociation supported since 2012 combining social integration, sustainable development, and creativity by giving second life to socks
• Global Compact France (Club Advanced)minorOthersAdvanced level member of UN Global Compact

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Des Enjeux et des Hommes: Independent French consulting firm specialized in CSR strategy, stakeholder dialogue, and responsible communication. Comparable niche player targeting similar French enterprise clients.
• Goodwill-management: French sustainability/CSR consulting firm and Baker Tilly France subsidiary, recently announced as LinkUp Factory's merger partner. Directly comparable given overlapping RSE advisory, impact measurement, and dual materiality work for French enterprises.
• GreenFlex: French sustainability and energy/environmental consultancy supporting large enterprises on CSR strategy, reporting, and decarbonization. Comparable on CSR advisory and CSRD-adjacent services.
• BeCitizen: French responsible-communication and CSR engagement agency. Comparable given its overlap with LinkUp's 'communication de l'engagement' and brand-purpose storytelling offerings.
• Carbone 4: French specialist consultancy focused on climate strategy, carbon accounting, and sustainability advisory. Comparable as a French-rooted, science-driven sustainability advisory competing for similar enterprise mandates.
• Utopies: Paris-based sustainable development and CSR strategy consultancy serving large French and international brands. Comparable in offering sustainability strategy, reporting support, and brand engagement positioning work.

Broad incumbents

• Deloitte Sustainability (France): Big-4 advisory with dedicated CSRD/sustainability practice competing for the same large-enterprise ESG mandates, but at far broader scale and with cross-border delivery capacity.
• EY Sustainability (France): Big-4 sustainability and ESG advisory practice; overlaps with LinkUp on CSRD reporting, dual materiality, and sustainability strategy, but delivered as part of a global assurance and consulting platform.
• Havas (sustainability/engagement offerings): Global communications group with purpose/CSR brand engagement capabilities that overlap with LinkUp's storytelling and committed brand strategy work, though embedded in a much larger advertising and media network.

Emerging players

• UtoPIAN: French sustainability consultancy supporting companies on CSR strategy, reporting, and stakeholder engagement; comparable emerging player in the same French RSE advisory space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LinkUpFactory_
• Facebookfacebook.com/linkupcfactory
• LinkedInlinkedin.com/company/link-up-conseil
• Instagraminstagram.com/linkupfactory/?hl=fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkUp Factory