Clear Fashion

What Clear Fashion does

Clear Fashion, operating under the legal entity CLOTHPARENCY SAS, is a French independent third-party SaaS platform that rates fashion brands and products on environmental, social, health, and animal welfare criteria. Founded in 2019 and headquartered in Reims, the company serves two distinct customer bases: B2B fashion brands needing compliance, traceability, and differentiated sustainability communication, and B2C consumers who use the mobile and web apps to scan clothing barcodes and discover responsible brands. Its proprietary "Fashion Score" rates brands on a 0-100 scale across more than 150 objective criteria, covering 90+ materials, 30+ labels, and 15+ supplier audit types — methodology that has been independently validated by a standing expert committee and retained by the French state for the mandatory environmental labeling experiment under the AGEC law (integrated into the Ecobalyse national platform).

The product portfolio comprises a SaaS suite for brands (covering AGEC, ACV Ecobalyse, and DPP regulatory compliance, supplier traceability from workshops to raw materials, and eco-design simulation), a consumer-facing mobile and web application supporting barcode scanning and brand discovery, an Environmental Display Solution aligned with Ecobalyse, and monetized add-on widget and API services. Revenue is generated primarily through annual Communication Kit subscriptions — available only to brands scoring 50+/100 — and through widget embedding and API data feed add-ons, with all brand listings and ratings otherwise freely and publicly accessible to ensure scoring parity between paying and non-paying brands.

Clear Fashion operates with a small team of fewer than 10 employees across Reims, Paris, and Marseille, and appears bootstrapped with disclosed share capital of approximately €1,520 as of 2022. The platform has evaluated roughly 500 brands, claims to have reached 17 million consumers, and achieved 200,000+ app downloads within 1.5 years of launch. Named enterprise customers include Picture Organic Clothing, Soeur, and Petit Bateau, alongside smaller brands such as Sessùn, We are Jolie, Hopaal, Lo Neel, and Splice that display the Fashion Score on their e-commerce sites. Distribution is direct B2B via HubSpot-driven field sales, B2C via Apple App Store, Google Play, and the multilingual web app.

Name

Clear Fashion

Legal name

CLOTHPARENCY

Website

https://clear-fashion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Clear Fashion (CLOTHPARENCY SAS) is a French independent SaaS platform that scores fashion brands via its proprietary 150-criterion Fashion Score, serving B2B apparel brands for AGEC law compliance and B2C consumers through its mobile transparency app.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Evaluation and Rating Services (Free Tier): Brands are freely and publicly listed on the platform with evaluations and ratings accessible to all users. Clear Fashion attests to making no difference in scoring between brands that have subscribed to paid services and those that have not, ensuring objectivity.
2. Communication Kit Subscription (Kit de communication Evaluation Marque): A paid annual subscription (1-year, auto-renewing) that grants brands scoring ≥50/100 the right to use the Fashion Score in their communications: on social media, websites, press, internal documents, and investor communications. Provided after signing a quote (Devis). The kit includes the Clear Fashion logo and an argumentation template. Requires score ≥50/100 to qualify.
3. Widget Services (Add-on): Optional paid services for brands to embed Clear Fashion's evaluation data on their own digital properties via widgets. Governed by separate particular conditions of sale.
4. API Data Feed (Add-on): Upon brand request and subject to additional quote approval, brands may receive data through a dedicated API feed instead of Excel forms or standard forms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clear Fashion operates an independent SaaS platform that evaluates fashion brands and products across more than 150 objective criteria covering environment, human/social, health, and animal welfare, producing a 0-100 Fashion Score. The platform helps brands comply with French regulations (Loi AGEC, ACV Ecobalyse, DPP), centralize supplier traceability data, and license the Fashion Score for marketing communications, while consumers access brand impact information through a mobile app, web app, and the integrated Ecobalyse government portal.

Product overview

Clear Fashion is an independent third-party SaaS platform that evaluates fashion brands and products across environmental, human/social, health, and animal welfare criteria using a 150+ criteria scientific methodology validated by an expert committee. The core product portfolio consists of the Fashion Score (a 0-100 rating system), the Clear Fashion Platform for brand-side compliance and traceability solutions, and the Clear Fashion App for consumer-facing brand discovery and scanning. These are complemented by a Brand Communication Kit for high-scoring brands and an Environmental Display Solution integrated with the French Ecobalyse government platform. An API is available for paid brand subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion Score Proprietary 0-100 scoring system that evaluates clothing brands and products across environmental, social, health, and animal impact criteria using 150+ objective criteria, validated by an independent expert committee. The score can be displayed on garment labels, e-commerce sites, and brand communications.
• Clear Fashion Platform (for Brands) SaaS platform for fashion brands to measure and communicate environmental and social impact of products, achieve regulatory compliance (Loi AGEC, ACV Ecobalyse, DPP), enable traceability from workshops to raw materials, and support eco-design with recommendations and progress tracking.
• Clear Fashion App (consumer) Mobile (iOS and Android) and web application enabling consumers to scan clothing barcodes, discover the impact of approximately 500 verified brands, view community quality reviews, and find alternative responsible brands via Top Brand rankings.
• Brand Communication Kit (Kit de communication Evaluation Marque) Annual licensed subscription (auto-renewing) that grants brands scoring 50/100 or above the right to use the Fashion Score, Clear Fashion logo, and argumentation template in their communications on social media, websites, press, internal documents, and investor materials.
• Environmental Display Solution (Affichage environnemental) Compliant environmental labeling solution for brands to display environmental impact on products, developed in participation with the French government's environmental display experimentation and aligned with Ecobalyse methodology.
• API Data Feed Optional add-on service providing brands with a dedicated API feed of evaluation data in lieu of Excel or standard forms, available upon brand request and subject to additional quote approval under separate commercial terms.

Quantifiable outcome

• 17 million consumers have been reached/trust Clear Fashion for fashion transparency
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ecobalyse (French State Environmental Display Framework)coreStrategic or Co-development PartnerClear Fashion's environmental labeling methodology and Fashion Score were submitted to and retained by the French state during its call for contributions for mandatory environmental impact display (AGEC law). The Fashion Score is integrated into the Ecobalyse platform used for the national environmental labeling experiment, making it the official framework for textile sector transparency in France. This partnership positions Clear Fashion as the benchmark third-party evaluator for government-mandated fashion disclosure.
• OneSecondminorGTM or Marketing PartnerOneSecond is a second-hand fashion discovery application that uses image recognition to find equivalent pre-owned items from a screenshot or photo. Clear Fashion and OneSecond appeared together at the We Love Green festival and are cross-promoted as complementary solutions: OneSecond for second-hand discovery, Clear Fashion for evaluating new clothing brands.
• Éthi'KdominorGTM or Marketing PartnerÉthi'Kdo is a gift card service promoting sustainable and ethical consumption. Clear Fashion has a referral/partnership arrangement with Éthi'Kdo (mutual visibility exchange), encouraging Clear Fashion's consumer audience to discover sustainable brands through the Éthi'Kdo platform.
• OMAJminorGTM or Marketing PartnerOMAJ is an online second-hand fashion depot-vente that curates, photographs, and sells pre-owned clothing. Clear Fashion and OMAJ are cross-promoted as complementary platforms: Clear Fashion for evaluating new clothing brands, OMAJ for second-hand alternatives (mutual visibility partnership).
• Makesense (Jobs Platform)minorOthersClear Fashion posts job openings through the Makesense recruitment platform, using jobs.makesense.org for listing positions such as 'Responsable des Opérations'.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Open Apparel Registry: The Open Apparel Registry is an open-data platform mapping apparel facilities worldwide to enable supply-chain transparency. It overlaps directly with Clear Fashion's supplier traceability and supplier-audit components for the apparel industry.
• Yuka: Yuka is a French consumer mobile app that scans product barcodes and returns an independent impact/health score. Clear Fashion's consumer app mirrors this scanning-and-rating model, though applied to fashion brands rather than food and cosmetics.
• Fairly Made: Fairly Made is a French SaaS platform that provides fashion brands with supply-chain traceability and product-level transparency scores, very similar to Clear Fashion's B2B compliance and traceability offering and based in the same French market.
• Good On You: Good On You is a consumer-facing fashion brand sustainability rating platform with a mobile app that rates brands on environmental, labor, and animal criteria. It is the closest direct analog to Clear Fashion's brand-discovery and rating model for fashion consumers.

Emerging players

• FibreTrace: FibreTrace provides fibre-level traceability for textiles, enabling verified supply-chain claims for apparel brands. It is an emerging technology player adjacent to Clear Fashion's eco-design and traceability offerings.
• Sourcemap: Sourcemap is a supply-chain mapping and transparency SaaS used by apparel and consumer-goods brands. It is comparable to Clear Fashion's traceability interface but with a multi-industry focus and a different go-to-market orientation.

Broad incumbents

• EcoVadis: EcoVadis is a leading global SaaS platform providing sustainability ratings and scorecards across industries including apparel. It is a broader incumbent with overlapping supplier-sustainability evaluation capabilities but is not fashion-specialized.
• Sedex: Sedex operates a global platform for supply-chain ethics and sustainability data, including audit and supplier information. It serves apparel among many industries and is comparable to Clear Fashion's supplier-data and traceability layer at a broader, non-fashion-specialized scale.
• Bluesign: Bluesign is an established textile sustainability certification and resource-efficiency standard widely used by apparel brands. It overlaps with Clear Fashion's materials and audit evaluation framework as a broader industry benchmark.

Others

• Carbon Trust: The Carbon Trust is a sustainability advisory and certification organization providing carbon-footprinting and labeling services, including for apparel. It is an adjacent ecosystem participant relevant to Clear Fashion's environmental-display and ACV work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clearfashionapp
• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Facebookfacebook.com/clearfashionapp
• LinkedInlinkedin.com/company/clothparency
• Instagraminstagram.com/clearfashion_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clear Fashion