ADVITA Productions

What ADVITA Productions does

ADVITA Productions is the corporate entity behind a global orthopedic medical device business (marketed as Advita Ortho) that designs, manufactures, and distributes implant systems and AI-enhanced surgical technologies for joint replacement. The portfolio spans five franchises — shoulder (Equinoxe family), knee (Truliant, Triverse), hip (Alteon, Spartan, Logical), foot and ankle (Vantage, EPIC Extremity), and trauma reconstruction (Equinoxe fracture, InterSep) — unified by the Active Intelligence technology platform, which integrates GPS navigation for knee/shoulder/ankle procedures, the Shoulder Planning App, the Predict+ outcome predictor, and the Chime surgeon collaboration application. Core technology includes image-free active-tracker navigation with sub-millimetric accuracy, CT-based 3D surgical planning, patient-specific 3D-printed instrumentation, predictive ML models trained on 10,000+ patient outcomes, and a weight-based AI surgical planning algorithm covered by U.S. Patent #12,544,141.

The business is monetized primarily through hardware sales of implant systems, per-procedure/consumable usage fees on the GPS navigation platform (offered to facilities at no capital cost), and emerging software/SaaS revenue from planning apps and outcome predictors. The company sells to orthopedic surgeons, hospitals, health systems, and ambulatory surgery centers (ASCs) across 30+ countries via a direct field sales force in the US, Japan, and Australia and distributor relationships across Europe, Asia Pacific, Latin America, the Middle East, and Africa. In November 2025 the company acquired established product lines and assets from Exactech (Equinoxe, Truliant, Vantage, Alteon) and immediately installed a senior medtech executive team drawn from Danaher, Pall, J&J/DePuy Synthes, Olympus Medical, and Smith+Nephew, signaling a buildout phase anchored by inherited scale rather than organic startup growth.

Name

ADVITA Productions

Legal name

Advita Ortho, LLC

Website

https://advita.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Global medical device company offering orthopedic implants and AI-powered surgical navigation (GPS) for joint replacement, serving orthopedic surgeons, hospitals, and ASCs across 30+ countries via a direct sales and distributor network.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle) (HLAHAEAA)

akta.pro secondary industry

Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB)

Keywords

• Orthopedic implants
• Joint replacement devices
• Surgical navigation systems
• AI surgical planning
• Shoulder knee hip implants

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Orthopedic Implants: Sale of orthopedic implant systems including shoulder, knee, hip, and foot & ankle products. Revenue from prosthetic devices used in joint replacement surgeries.
2. Surgical Navigation Systems: GPS surgical navigation technology provided at no capital cost to facilities, generating revenue through per-procedure usage and consumables including active trackers.
3. Software Platforms: Active Intelligence software ecosystem including planning apps, outcome predictors, and clinical exchange applications. May include subscription or per-use licensing for AI-powered surgical planning tools.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ADVITA Productions, through Advita Ortho, designs, manufactures, and markets orthopedic implant systems and AI-powered surgical navigation technologies for joint replacement surgery. The portfolio covers shoulder, knee, hip, and foot/ankle implants (Equinoxe, Truliant, Alteon, Vantage product lines) integrated with the Active Intelligence ecosystem featuring GPS navigation, the Shoulder Planning App, Predict+ outcome predictor, and Chime clinical exchange platform. The company serves orthopedic surgeons, hospitals, and ambulatory surgery centers globally across 30+ countries.

Product overview

Advita Ortho is a global medical technology company offering a comprehensive orthopedic implant and surgical technology portfolio organized around its Active Intelligence AI-powered ecosystem. The portfolio includes five major product lines: Shoulder (Equinoxe systems for reverse, primary, fracture, and humeral solutions plus GPS Shoulder navigation), Knee (Truliant and Triverse systems with GPS Knee and Newton balancing technology), Hip (Alteon and Spartan femoral stems plus Alteon and Logical acetabular components), Foot and Ankle (Vantage Total Ankle System with 3D-printed tibias, GPS Ankle navigation, Vantage Ankle PSI, and EPIC extremity reconstruction and fusion systems), and Trauma (Equinoxe fracture systems and InterSep calcium sulfate). The Active Intelligence platform serves as the unifying technology layer, integrating GPS navigation for knee/shoulder/ankle surgery, the Shoulder Planning App, Predict+ outcome predictor, and Chime clinical exchange application to provide pre-operative planning, intraoperative guidance, and postoperative insights across all joint replacement procedures.

Differentiator

Problem solved

Functional benefit

Brands

• Active Intelligence: A data-powered ecosystem of enabling technologies including GPS navigation, surgical planning apps, and outcome prediction tools
• AdvitaGPS
• Newton
• Equinoxe
• Vantage
• Alteon
• Truliant
• Chime
• Predict+
• GPS Ankle
• GPS Shoulder
• GPS Knee
• Spartan
• Logical
• EPIC Extremity
• Activit-E

Products and services

• Equinoxe Reverse Shoulder System A reverse shoulder arthroplasty system with biomechanical humeral lateralization design for anatomic deltoid wrap, including Central Screw Baseplate and Small Reverse Baseplates. For orthopedic surgeons treating patients with rotator cuff arthropathy and complex shoulder pathology.
• Equinoxe Primary Shoulder System Anatomic total shoulder arthroplasty system with bone-preserving stems and Laser Cage Glenoid component for optimized fixation. For orthopedic surgeons performing primary shoulder replacement.
• Truliant Knee System Total knee replacement platform for primary and revision procedures with 3D-printed cementless components, Activit-E vitamin E-stabilized polyethylene, and integration with GPS navigation and Newton balancing technology. For orthopedic surgeons performing TKA.
• Triverse Primary Knee System Primary total knee system with vitamin E-stabilized polyethylene inserts in cruciate-retaining, anterior-stabilized, and posterior-stabilized bearing options. For orthopedic surgeons performing primary TKA.
• Vantage Total Ankle System Total ankle arthroplasty ecosystem with multiple tibial and talar implant options, Activit-E polyethylene, and integration with GPS Ankle navigation and Vantage Ankle PSI patient-specific instrumentation. ODEP 3A* rated. For orthopedic surgeons performing total ankle replacement.
• Alteon Hip Femoral Stem Platform Comprehensive hip femoral stem portfolio for primary and revision total hip arthroplasty, including Alteon Tapered Wedge Primary, Alteon HA Femoral, Alteon Highly Polished Primary, and Alteon Monobloc Revision stems. For orthopedic surgeons performing THA.
• Alteon Hip Acetabular Components Hip acetabular component portfolio featuring Alteon Cup with TAC asymmetric porous coating, XLE liners, Logical Cup System, and Bipolar/Unipolar Heads. For orthopedic surgeons performing THA.
• GPS Surgical Navigation System Real-time intraoperative surgical navigation system for knee, shoulder, and ankle replacement providing sub-millimetric accuracy and precision, with no capital equipment cost to healthcare facilities. Developed by Blue Ortho SAS subsidiary. For orthopedic surgeons and hospitals performing joint replacement.
• Chime Surgeon Clinical Exchange Application AI-powered secure clinical exchange platform connecting shoulder, ankle, hip, and knee surgeons worldwide for collaboration, case discussion, and peer insight sharing, with GPS shoulder notifications and AI dictation technology.
• Predict+ Outcome Predictor Clinical decision support tool using predictive analytics and machine learning to deliver patient-specific 7-year postoperative outcome predictions for shoulder replacement surgery, including range of motion, pain levels, and prosthesis comparison. Not FDA authorized. For orthopedic surgeons.
• Shoulder Planning App Advanced surgical planning application using CT scans to generate 3D patient-specific reconstructions of scapula and humerus for pre-operative planning, integrated with GPS Shoulder navigation and Predict+ machine learning. For orthopedic surgeons performing shoulder arthroplasty.

Quantifiable outcome

• GPS Knee proven ±0.6mm accuracy and precision with image-free active tracking technology
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature15 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Exactech, Inc.coreStrategic or Co-development Partner · 3 November 2025Advita Ortho acquired established product lines and assets from Exactech, including implant systems and surgical technologies enhanced by AI and machine learning. Strategic acquisition supporting company's orthopedic innovation focus.
• Blue Ortho SAScoreTechnology or IntegrationSubsidiary developing GPS navigation technology, Shoulder Planning App, and Predict+ outcome predictor. GPS, Shoulder Planning App and Predict+ are developed by Blue Ortho SAS and distributed by Advita Ortho. Core technology partner for surgical navigation and AI-powered planning tools.
• 3D Systems, Inc.coreTechnology or IntegrationManufactures Vantage Ankle PSI cutting guides using 3D printing technology. Distributed only in the U.S. by Advita Ortho. Partnership enables patient-specific instrumentation for total ankle replacement.
• Signature OrthopedicsminorOEM/ Whitelabel/ Licensing PartnerManufactures Spartan Hip Stem and Logical Cup system distributed by Advita Ortho. Extends hip portfolio with additional femoral stem and acetabular component options.
• Exactech, Inc.coreTechnology or IntegrationManufactures GPS Ankle and Vantage Total Ankle products distributed by Advita Ortho. Advita acquired established product lines and assets from Exactech in November 2025 launch.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Smith+Nephew: Orthopedics franchise with the CORI handheld robotic system for knee arthroplasty and a comprehensive knee/hip/shoulder implant portfolio. Direct peer in surgical-navigation and joint replacement; CHRO Rebecca Young's prior experience at Smith+Nephew underscores the competitive overlap.
• Stryker: Global orthopedic leader with the Mako robotic-arm assisted surgery platform for knee and hip replacement. Directly comparable to Advita Ortho as a joint-replacement implant + surgical-navigation/AI competitor, and a primary benchmark for technology-driven share gain in orthopedics.
• Zimmer Biomet: Major orthopedic implant company offering ROSA robotic and Persona IQ smart-knee platforms. Directly competes in shoulder, knee, and hip arthroplasty with integrated navigation, robotics, and emerging AI capabilities — the most direct comp to Advita's full-joint Active Intelligence strategy.

Emerging players

• OrthAlign: Handheld, sensor-based surgical-navigation company focused on knee and hip arthroplasty with a low-cost, capital-light delivery model. Highly comparable to Advita's no-capital-cost GPS positioning and a potential direct competitor in cost-sensitive ASCs and hospitals.
• Canary Medical: Smart-implant company embedding sensors in orthopedic devices to capture post-op outcome data. Thematically comparable to Advita's data-driven Active Intelligence ecosystem and Predict+ outcome prediction, though operating in adjacent technology and product categories.
• Brainlab: Software-driven surgical-navigation, mixed-reality, and AI company expanding into orthopedics. Comparable to Advita Ortho in its data-and-navigation-led approach, though broader in surgical specialty scope; represents the software-first competitive model.
• THINK Surgical: Developer of the TMINI and TSolution One robotic and navigated systems for total knee replacement. Competes with Advita GPS in the navigation/robotics category with an open-implant-platform approach, contrasting with Advita's vertically integrated implant+technology model.
• Corin Group: Private orthopedic implant company focused on hip, knee, shoulder, and foot/ankle with an emphasis on data-driven outcomes and connected implant technology. Comparable in product breadth, mid-sized scale, and outcome-data orientation.

Broad incumbents

• DePuy Synthes (Johnson & Johnson MedTech): Largest orthopedic franchise globally with the VELYS robotic-assisted solution for knee and a broad shoulder, hip, knee, and trauma portfolio. Competitor in every product line Advita Ortho offers; COO Jorge Lopes previously led operations at DePuy Synthes, indicating deep familiarity with this competitor.
• Globus Medical: Musculoskeletal device company with significant orthopedic trauma, spine, and joint-reconstruction exposure, plus ExcelsiusGPS robotic-navigation platform. Broad incumbent with overlapping product categories and a comparable AI/navigation integration story post-NuVasive merger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADVITA_Prod
• LinkedInlinkedin.com/company/advitaortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVITA Productions