Crossroads Counseling Center

What Crossroads Counseling Center does

Crossroads Counseling Center (also referred to as Crossroads Christian Counseling) is a faith-based, non-profit mental health counseling organization headquartered at 5611 Highway 80 East in Pearl, Mississippi. The organization delivers Christian counseling services that integrate biblical principles with licensed therapeutic modalities, serving individuals, couples, families, children, and adolescents across Central and South Mississippi. Service offerings span individual counseling, family therapy, marriage and premarital counseling (including Prepare/Enrich assessments), child and adolescent therapy with play therapy, trauma and PTSD treatment using EMDR and brain spotting, addiction and substance abuse counseling, group therapy, sex therapy, animal-assisted psychotherapy (featuring a therapy dog named Bram), and psychological testing. The organization employs more than 15 counselors and operates seven physical office locations in Pearl, Ridgeland, Laurel, Hattiesburg, Kosciusko, McComb, and Hickory Ridge (Florence), plus statewide telehealth services.

The underlying technology footprint is minimal and not a differentiator — a Wix-hosted website, a telehealth video session capability, and standard office operations constitute the entire technical stack, with no proprietary platform, mobile application, API, or data infrastructure disclosed. Revenue is generated per-session through a professional services model, with standard rates following the Blue Cross Blue Shield fee schedule, discounted rates of $135 for individual and $150 for family sessions for clients referred through member churches of the Rankin Baptist Association, and a $50 per-session subsidy from the Mississippi Baptist Convention for pastors and their families. Insurance is electronically filed for Blue Cross Blue Shield of Mississippi, Federal, AHS State of Mississippi, and Aetna, with payment due at session end via cash, check, or card.

Customer acquisition is driven primarily by a church referral network rather than conventional marketing. The Church Membership Assistance Program formalizes relationships with affiliated Baptist churches (including Pinelake Church, Meadow Grove Baptist Church, Hickory Ridge Baptist Church, and the Mississippi Bible Institute), enables Personal Church Funds to subsidize member referrals, and is reinforced by Prepare/Enrich certification training offered to pastors and lay counselors. Direct-to-consumer access is supported through the website, Psychology Today directory listing, Facebook presence, and phone/email scheduling. The organization is privately held, receives no disclosed venture funding or institutional investment, and is governed through its non-profit board structure with oversight tied to Baptist denominational affiliation.

Name

Crossroads Counseling Center

Legal name

Crossroads Counseling Center

Website

https://crossroadscounselingms.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads Counseling Center is a faith-based, non-profit Christian counseling organization in Mississippi operating seven physical offices plus statewide telehealth, serving individuals, couples, families, and children with licensed therapeutic services integrated with biblical principles.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Christian counseling services
• Mental health therapy
• Family counseling
• Marriage counseling
• Trauma therapy

Headquarters

HQ city

Pearl

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Individual Counseling Sessions: Professional counseling services billed per session. Individual sessions standard rate follows Blue Cross Blue Shield fee schedule. Discounted rate of $135 per session available for individuals referred by churches in the Rankin Baptist Association.
2. Family Therapy Sessions: Family counseling sessions billed per session. Discounted rate of $150 per session for families referred by churches in the Rankin Baptist Association. Additional types of services include diagnostic interviews, psychological testing, and group therapy with varying charges.
3. Specialized Services: Additional services including diagnostic interview, psychological testing, and group therapy with varying charges according to type of services rendered.
4. Pastoral Family Subsidy: Mississippi Baptist Convention provides $50 payment towards each session for pastors and their families, reducing out-of-pocket cost for eligible clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crossroads Counseling Center is a non-profit Christian counseling organization that provides faith-based mental health therapy to individuals, couples, families, and children. Services span individual counseling, family therapy, marriage and premarital counseling, child and adolescent counseling, trauma and PTSD treatment, addiction counseling, play therapy, and group therapy, delivered through seven physical offices in Central and South Mississippi plus statewide telehealth.

Product overview

Crossroads Counseling Center operates as a faith-based, non-profit Christian counseling organization offering comprehensive mental health services through a multi-location model across Central and South Mississippi. The organization provides individual counseling, family therapy, marriage and premarital counseling, child and adolescent counseling (including play therapy), trauma and PTSD treatment, addiction counseling, and group therapy. The core offering centers on integrating biblical principles with evidence-based therapeutic approaches. Additional services include telehealth counseling for statewide accessibility, a Church Membership Assistance Program with subsidized rates, Prepare/Enrich certification training for church counselors, a scholarship program for those with financial need, animal-assisted psychotherapy, and psychological testing services. The organization maintains seven physical office locations in Pearl/Brandon, Ridgeland, Laurel, Hattiesburg, Kosciusko, McComb, and Hickory Ridge, with telehealth extending coverage across Mississippi.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one Christian counseling addressing anxiety, depression, trauma, grief, anger management, and other emotional concerns for adult clients.
• Family Therapy Counseling services for families addressing blended family challenges, divorce recovery, parenting issues, and relational conflicts.
• Marriage & Premarital Counseling Couples counseling and premarital preparation using Prepare/Enrich assessment tools, addressing marital issues, communication, and relationship strengthening.
• Child & Adolescent Counseling Specialized mental health services for children and teenagers including play therapy, behavioral issues, ADHD support, and adolescent counseling.
• Trauma & PTSD Treatment Specialized therapeutic interventions for trauma, PTSD, and emotional abuse including EMDR, brain spotting, and trauma-focused cognitive behavioral therapy.

Named customers7 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rankin Baptist AssociationcoreStrategic or Co-development PartnerAffiliation with Rankin Baptist Association enables Church Membership Assistance Program. Churches in the association refer members to Crossroads at discounted rates ($135 individual, $150 family). Crossroads follows biblical doctrines as outlined in the Baptist Faith and Message. The association provides organizational oversight and connection to member churches.
• Mississippi Baptist ConventioncoreStrategic or Co-development PartnerMississippi Baptist Convention provides $50 subsidy towards each counseling session for pastors and their families. This partnership reduces financial barriers for pastoral families seeking faith-based mental health support.
• Pinelake ChurchminorGTM or Marketing PartnerPinelake Church refers congregants to Crossroads Counseling Center. Pastor Jeff Holland provides testimonial endorsement of Crossroads as a trusted counseling resource for the church community.
• Meadow Grove Baptist ChurchminorGTM or Marketing PartnerMeadow Grove Baptist Church has referred church members to Crossroads for over 26 years. Pastor Steve Wilson provides testimonial endorsement of Crossroads providing compassionate, skilled Biblical guidance.
• Hickory Ridge Baptist ChurchminorGTM or Marketing PartnerCrossroads operates a counseling location at Hickory Ridge Baptist Church in Florence, MS, providing convenient access for church members and community residents.
• Mississippi Bible InstituteminorGTM or Marketing PartnerDr. Joseph Harris, Director of Mississippi Bible Institute, refers individuals to Crossroads and has witnessed positive results in people receiving faith-based counseling services.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Others

• Samaritan's Purse: Evangelical Christian nonprofit providing disaster relief and faith-based humanitarian services, with adjacent spiritual counseling ministries. Thematically comparable as a faith-anchored nonprofit ecosystem, though not a direct outpatient counseling operator.
• Focus on the Family: National Christian family ministry that maintains a counseling referral network and is shown as a partner logo on Crossroads' site. Comparable as a faith-based family counseling brand with adjacent referral infrastructure, though primarily a media/advocacy organization rather than a clinical provider.

Direct peers

• Compass Health Network: Nonprofit community mental health provider delivering outpatient counseling, addiction services, and behavioral health across the central U.S. Operates a multi-site outpatient model similar to Crossroads, with overlapping service lines in individual, family, and addiction counseling.
• Pine Rest Christian Mental Health Services: Largest faith-based behavioral health provider in the U.S., operating inpatient and outpatient mental health services from a Christian framework. Highly comparable to Crossroads on the faith-integrated outpatient counseling model, though at significantly greater scale and with a broader continuum of care.

Broad incumbents

• Easterseals: National nonprofit delivering outpatient mental health, counseling, and disability services across a multi-state footprint. Comparable as a nonprofit, multi-site counseling provider with community-based referral channels.
• Rosecrance Behavioral Health: Established nonprofit behavioral health network with roots in faith-based sponsorship, providing outpatient and residential mental health and substance use services. Comparable outpatient mental health service lines, though historically rooted in residential treatment.
• New Directions Behavioral Health: Managed behavioral health organization providing outpatient mental health, EAP, and counseling services nationally. Comparable outpatient mental health delivery, though primarily a payer/EAP administrator rather than a faith-rooted direct service provider.
• Catholic Charities USA: National faith-based social services network with counseling programs operated through local affiliates. Comparable as a faith-rooted, nonprofit counseling provider with church-based referral infrastructure, though at vastly greater scale and denominational breadth.

Regional players

• Canopy Children's Solutions: Mississippi-based nonprofit providing children's mental health, residential, and counseling services. Direct regional overlap with Crossroads in Mississippi, with comparable outpatient counseling but a heavier emphasis on residential and child welfare programs.

Emerging players

• BetterHelp: Large online teletherapy platform delivering individual, couples, and family counseling. Tangentially comparable as a multi-state outpatient counseling channel, but secular in positioning and not faith-integrated; competes for the same end-client demand via telehealth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crossroadscounselingcenterms
• LinkedInlinkedin.com/company/crossroadscounselingcenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Counseling Center