agro'novae developpement

What agro'novae developpement does

Agro'Novae Developpement is a privately held French food design and marketing agency founded in 1986 by Yves Faure and headquartered in Peyruis, Alpes-de-Haute-Provence. The company operates two intertwined business lines: a culinary design and exclusive representation agency serving food manufacturers under territorial mandates in France and internationally, and the proprietary Comtes de Provence brand portfolio of premium artisanal jams, organic spreads, compotes, and lavender honey. Core products are manufactured using traditional copper cauldron cooking methods with 65–75% fruit content and pure cane sugar, and the range has been expanded into gourmet sub-products such as coconut spread, organic orange-chocolate spread, and organic salted butter caramel.

The agency's service offering spans product creation (recipe development, packaging design, regulatory compliance), marketing and commercial follow-up, and exclusive in-territory representation under Design Thinking methodology. It serves two primary customer segments: food manufacturers and producers seeking single-point representation in domestic and export markets, and distributors, wholesalers, and retailers seeking premium specialty grocery products. The go-to-market combines a domestic direct sales force of ~20 independent local sales agents, trade show-led international acquisition (SIAL, PLMA, Anuga, Fancy Food Show, FHA Singapore, Marca Bologna), and exclusive import partnerships across 12+ countries in Western Europe, North America, Latin America, and Asia-Pacific. The company carries the Entreprise du Patrimoine Vivant (EPV) state label (2021), FDA 21 CFR Part 11 certification (2020), and has accumulated international recognition through SOFI 2020, Concours Général Agricole medals, and Great Taste Awards.

The business model is commission-based exclusive mandate representation supplemented by sales of the Comtes de Provence proprietary range. Pricing is negotiated individually per mandate and is not publicly disclosed. The company is founder-controlled and describes itself as 'a company of people rather than capital,' with approximately 10 internal professionals supported by a network of ~20 independent local sales agents in France and bilingual sales assistants handling international accounts. Retail penetration includes Auchan, Carrefour, E. Leclerc, Galeries Lafayette, and Cactus (Luxembourg).

Name

agro'novae developpement

Legal name

AGRO'NOVAE DEVELOPPEMENT

Website

https://agronovae.com

Company type

Private

Founded year

1986

Operating status

Operating

Ownership category

akta.pro rank

Product category

Food Marketing and Distribution Services

NAICS

Food Manufacturing (311)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Food design agency
• Culinary marketing services
• Artisanal jam production
• Exclusive food representation
• Premium grocery branding

Headquarters

HQ city

Peyruis

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Exclusive Mandate Representation: The agency operates under exclusive mandates in France and internationally for food manufacturers and producers, earning commissions for representing their products in specified territories. This includes marketing, promotion, sales follow-up, and commercial optimization services.
2. Design and Marketing Services: Culinary design and marketing agency services including product creation, recipe development, packaging, regulatory compliance, and promotional activities for food products

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agro'Novae Developpement is a French food design and marketing agency operating under exclusive mandates to create, adapt, market, and commercially represent food products from manufacturers in France and international export markets. It pairs these agency services with own-brand manufacturing under the Comtes de Provence label of artisanal jams, organic spreads, compotes, and honey produced using traditional copper-cauldron methods.

Product overview

AGRO'NOVAE DEVELOPPEMENT is a design and marketing agency specializing in food products, founded in 1986. The company operates two main offerings: (1) Commercial and marketing agency services providing exclusive representation for food manufacturers in France and export markets, and (2) The Comtes de Provence brand portfolio featuring artisanal jams, organic spreads, compotes, and specialty fruit products. All food products are manufactured in Provence using traditional copper cauldron methods with high fruit content (65-75%) and pure cane sugar. The company also produces specialty spreads including coconut delight, organic orange chocolate spread, and organic salted butter caramel.

Differentiator

Problem solved

Functional benefit

Products and services

• Comtes de Provence Jams Premium artisanal jams made in Provence using traditional copper cauldron cooking methods, with 65-75% fruit content and pure cane sugar. Targeted at distributors, wholesalers, and premium retailers seeking French specialty grocery SKUs.
• Comtes de Provence Organic Jams (BIO) Certified organic fruit jams produced with organic agriculture ingredients while maintaining the traditional copper cauldron cooking method, for retailers and distributors needing certified organic assortments.
• Comtes de Provence Compotes Apple-based compotes blended with fruits such as lingonberries, marketed for their antioxidant properties and high vitamin C content. Aimed at premium retailers and grocery distributors.
• Délices range (Coconut Spread, Orange-Chocolate BIO Spread, Salted Butter Caramel BIO) Gourmet spreads including coconut spread rich in iron, magnesium, potassium, and fiber; organic orange and dark chocolate spread; and organic salted-butter caramel cooked in copper cauldrons. Targeted at gourmet retailers, luxury food halls, and distributors.
• Miel de Lavande (Lavender Honey) Lavender honey harvested from late June to late August in Haute-Provence, sold to gourmet retailers and distributors as a specialty SKU.
• Culinary Design and Marketing Agency Services Agency service offering culinary design, recipe development, packaging, regulatory compliance, marketing, and exclusive commercial representation in France and international markets for food manufacturers. Delivered to food producers and brand owners seeking one-stop creation and commercialization.

Quantifiable outcome

• SOFI NEW PRODUCT AWARD 2020 winner in JAM category (1480 products in competition)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• TERRALIA (Pôle de Compétitivité)coreStrategic or Co-development Partner · 1 January 2018TERRALIA is a competitiveness cluster for food and agriculture. Yves Faure serves as President. AGRO'NOVAE participates in annual general meetings and B2B events, with over 150 business appointments conducted during AG meetings.
• FEEF (Fédération des Entreprises et Entrepreneurs de France)coreChannel Partner/ Reseller/ DistributorMember of FEEF which represents small and medium enterprises in their relations with large retailers. Participates in Carrefour FEEF PME+ trade shows and innovation contests.
• Business FrancecoreGTM or Marketing PartnerPartners with Business France for international trade shows including Taste France program. Participation in PLMA Amsterdam stand with ~50 companies, FHA Singapore with Business France Taste France, and other export missions.
• FNAC (Fédération Nationales des Agents Commerciaux)minorOthersMember of the National Federation of Commercial Agents, providing professional representation and network access.
• InnovAllianceminorStrategic or Co-development PartnerCompetitiveness cluster member contributing to food innovation ecosystem.
• Auchan RetailcoreChannel Partner/ Reseller/ DistributorMajor French retailer. Comtes de Provence products available in Auchan stores. Won silver medal at 2019 Auchan Innovation Contest with Bio Superfruits jams.
• Cactus (Luxembourg)coreChannel Partner/ Reseller/ DistributorLuxembourg's largest distributor featuring Comtes de Provence products in all stores.
• Galeries LafayettecoreChannel Partner/ Reseller/ DistributorPremium placement at Galeries Gourmandes on Boulevard Haussmann, Paris alongside international luxury food brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andros Group: Major French manufacturer of jams, compotes, and fruit-based products under Andros, Bonne Maman, and Mamie Nova brands. Comparable because both produce premium French jams and fruit spreads distributed through European and international retailers, directly competing for shelf space in the same category.
• Andrésy Confitures: French artisanal jam manufacturer focused on premium gourmet preserves with high fruit content. Comparable because both occupy the premium/traditional craft jam segment with copper-cauldron style production, targeting gourmet retailers and export markets.
• St. Dalfour: French premium jam brand specializing in 100% fruit, no-added-sugar preserves with strong US export presence. Comparable because both compete in the premium organic and reduced-sugar jam category targeting health-conscious consumers and international gourmet retailers.
• Maille: Iconic French premium food brand (mustard and condiments) under Unilever, with strong international distribution through gourmet channels. Comparable because both occupy premium French gourmet positioning with multi-channel distribution and trade-show-driven international expansion.
• Hédène: Premium French honey brand with strong direct-to-consumer and gourmet retail presence. Comparable because both are premium Provence-origin food brands sold through gourmet retailers (Galeries Lafayette, etc.) with international export ambitions and award-winning positioning.

Emerging players

• Maison Fossier: Historic French biscuit and confectionery brand with EPV label, sold through gourmet channels. Comparable as a premium French heritage food brand targeting the same luxury retail and gourmet export channels as Comtes de Provence.
• La Vie Saine: French organic food manufacturer producing jams, spreads, and fruit preparations with BIO certification. Comparable because both compete in the organic/BIO fruit preserve category with traditional production methods and French-origin positioning.

Others

• Conservatoire des Métiers du Sucre: French food-sector ecosystem organization focused on confectionery and sweet preserve craftsmanship heritage. Comparable as an adjacent institutional actor in the French artisanal preserves ecosystem where Agro'Novae competes for talent, recognition, and trade association influence.

Broad incumbents

• Episens (Bridor / Le Duff group): Larger French specialty bakery and food manufacturer with extensive international distribution. Comparable because both serve gourmet and food-service channels in international markets, though Episens operates at significantly larger scale.
• Lesieur (avril group): Major French food manufacturer (oils, condiments, sauces) with broad distribution. Comparable as a French premium condiment/spread manufacturer with established retail relationships and export presence in similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yvesfaureagro
• Facebookfacebook.com/comtesdeprovence
• LinkedInlinkedin.com/company/agronovae-developpement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agro'novae developpement