The Counts of Provence

What The Counts of Provence does

Les Comtes de Provence is a French artisan jam and preserves manufacturer founded in 1986 in Peyruis, Alpes-de-Haute-Provence, operating under the AGRO'NOVAE corporate umbrella (parent AGRO'NOVAE DEVELOPPEMENT SCS; operating subsidiary AGRO'NOVAE INDUSTRIE SAS, RCS Manosque 338 635 063). The company manufactures traditional and organic jams with 65% fruit content, compotes with 85% fruit content, Scottish marmalades distributed under the Mackays brand, organic culinary confits, gourmet spreads, Provence honeys, and regional delicacies including nougat, calissons, and calissons-style biscuits. Production is centered on a single manufacturing facility in Peyruis using a traditional copper cauldron (cuisson au chaudron) cooking method with cane sugar, and the bulk of the range carries EU Agriculture Biologique certification.

The company sells through a hybrid go-to-market model: a direct-to-consumer e-commerce storefront at comptes-de-provence.fr (with French, English, German, and Spanish versions), an on-site factory boutique in Peyruis, a network of specialty retailers across France and Europe, dedicated B2B channels for industrial buyers and export distributors, and participation in international organic trade fairs such as BIOFACH JAPAN 2025. Unit prices sit in the EUR 4.30–4.95 per jar range and gift baskets range from EUR 16.85 to EUR 28.50, with a loyalty program and free-shipping promotions supporting repeat D2C demand.

The business is privately held by the AGRO'NOVAE founding/management group with no external venture, private equity, or institutional investors identified, and revenue is not publicly disclosed. The competitive position rests on regulatory and intangible moats including the Entreprise du Patrimoine Vivant (EPV) state label, ISO 9001 and FSSC 22000 certifications from Bureau Veritas, EU organic certification, and 30+ years of brand heritage recognized by the 2021 sofi Award Gold, Concours Général Agricole, Great Taste Producer, Guide du Routard, and Michelin 'La France des Savoir-Faire'.

Name

The Counts of Provence

Legal name

AGRO'NOVAE DEVELOPPEMENT, SCS

Website

https://comtes-de-provence.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Comtes de Provence is a French artisan jam manufacturer founded in 1986 in Peyruis, producing traditional organic jams, compotes, marmalades, and honeys via copper cauldron methods. It serves individual consumers through e-commerce, plus retailers, industrial buyers, and export distributors across Europe and Asia.

Ownership category

akta.pro rank

Product category

Artisanal Food Manufacturing

NAICS

Other Food Manufacturing (3119), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Artisan jams
• Organic preserves
• Provençal marmalades
• Gourmet gift boxes
• Culinary condiments

Headquarters

HQ city

Peyruis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce retail sales: Direct-to-consumer online sales of jams, compotes, marmalades, honeys, confits, and gourmet products through their own e-commerce platform. Products sold at unit prices (e.g., 4.30-4.95 euros per jar).
2. Professional B2B sales: Sales to retailers, industrial buyers, and food service operators through dedicated professional sections (Détaillants, Industriels, Export). Products include bulk and standard formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Les Comtes de Provence manufactures and sells traditional and organic Provençal jams, compotes, marmalades, honeys, culinary confits, spreads and condiments, using copper cauldron cooking methods and high fruit content recipes. Products are sold both directly to individual consumers through a D2C e-commerce site and to retailers, industrial food clients, and international distributors through dedicated B2B channels.

Product overview

Les Comtes de Provence is a jam and preserves manufacturer operating since 1986 from Peyruis in Alpes-de-Haute-Provence, France. The company produces a comprehensive portfolio of fruit-based products including traditional and organic jams (confitures with 65% fruit content), compotes (with 85% fruit content), Scottish marmalades under the distributed Mackays brand, organic culinary confits, gourmet spreads, Provence honeys, and regional delicacies such as nougat and calissons. Products are crafted using traditional copper cauldron cooking methods with cane sugar. The company operates a B2C e-commerce platform alongside B2B channels for retailers, industrial clients, and international markets. A loyalty rewards program offers points convertible to discount coupons.

Differentiator

Problem solved

Functional benefit

Products and services

• Confitures Traditionnelles et BIO (Traditional & Organic Jams)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Mackays (Dundee, Scotland)minorChannel Partner/ Reseller/ DistributorLes Comtes de Provence distributes Mackays Scottish marmalades in France. Mackays is the last producer of Dundee orange marmalade in Scotland, using traditional copper cauldron cooking methods similar to Comtes de Provence. Products include Dundee Orange Marmalade, Lemon Curd, Ginger, and other Scottish preserves sold at 4.30 EUR per unit. Note: Mackays products are only shippable within France.
• AGRO'NOVAE GroupcoreOthersThe Comtes de Provence brand is owned and operated by AGRO'NOVAE group. AGRO'NOVAE DEVELOPPEMENT (SCS, capital 1,000,000 EUR) owns the website and brand. AGRO'NOVAE INDUSTRIE (SAS, capital 2,000,000 EUR, RCS Manosque 338 635 063) operates the manufacturing and commerce. Director of Publication: Yves Faure.
• Innov'AllianceminorStrategic or Co-development PartnerComtes de Provence is a member of Innov'Alliance, a competitive cluster focused on innovation and responsibility around naturality (natural food products). The cluster supports R&D and innovation in the food industry.
• La Route Saveurs et SenteursminorOthersMember of La Route Saveurs et Senteurs, a Provençal route/trail connecting artisan food producers in the region, promoting local gastronomic heritage and know-how.
• Entreprise et DécouverteminorGTM or Marketing PartnerPartnership with Entreprise et Découverte, an organization promoting company visits and savoir-faire tourism in France. Comtes de Provence appears on their Guide du Routard listings and Michelin 'La France des Savoir-Faire' map.
• AGRO'NOVAEcoreOthersConfirmed participation at BIOFACH JAPAN 2025 (Tokyo), the leading international organic food trade show, alongside AGRO'NOVAE team members for international business development and export expansion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hero Group: Swiss multinational jam, fruit, and baby food manufacturer with European leadership in preserves. Competes in the same retail jam category as Comtes de Provence but at much greater scale across mainstream and premium tiers.
• Andros Group: French fruit-processing group and parent of Bonne Maman; manufactures jams, compotes, fruit preparations, and dairy desserts. Overlaps with Comtes de Provence on jams, compotes, and B2B fruit preparations for industrial customers, but operates at much larger scale across multiple brands.

Emerging players

• Maille: Iconic French premium mustard and condiment brand owned by Unilever. Comparable artisanal French heritage positioning, premium pricing, and gourmet gift merchandising, though mustard rather than preserves.
• Fallot (Maison Fallot): Burgundy-based French mustard and condiment maker with EPV label, traditional stone-grinding methods, and B2B/B2C channels. Comparable on EPV certification, French heritage craft, B2B industrial supply, and gourmet gift positioning, though focused on mustards rather than sweet preserves.

Direct peers

• Bonne Maman: Andros Group's flagship French jam brand; the dominant premium-positioned jam and preserve maker in France and globally. Directly competes with Les Comtes de Provence across traditional jams, conserves, and gift-pack categories at retail and food service.
• Alain Milliat: French artisanal producer of premium jams, juices, and fruit coulis with high-fruit recipes and Provençal/Rhône Valley provenance. Comparable positioning as a chef-driven, premium-priced French preserve brand sold through gourmet retail, hospitality, and D2C channels.
• St. Dalfour France: French-origin premium jam brand focused on high-fruit-content organic and all-fruit preserves. Directly competes with Comtes de Provence in the organic/premium jam segment and similar export distribution channels in Europe and North America.
• Wilkin & Sons (Tiptree): British heritage jam and preserve maker founded in 1885, using traditional small-batch methods with fruit from its own Essex farms. Highly comparable on craft heritage, premium positioning, EU/UK export footprint, and farm-to-jar authenticity.
• Ravifruit: French premium fruit purée, coulis, and preserve maker focused on B2B supply to pastry chefs, ice cream makers, and foodservice. Comparable high-fruit recipes and French culinary heritage, with overlap on industrial B2B preserves and condiments.
• Hédiard: Historic French luxury gourmet brand specializing in jams, preserves, candied fruits, and confections. Comparable premium/artisanal positioning, gift-basket merchandising, and multi-channel distribution (own boutiques, department stores, export).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/comtesprovence
• YouTubeyoutube.com/channel/UCK2JL4WnitfKN-Rf9_x3BSQ
• Facebookfacebook.com/comtesdeprovence
• LinkedInlinkedin.com/company/agro'novae-comtes-de-provence
• Instagraminstagram.com/les_comtes_de_provence

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Counts of Provence