What Flutter Innovation does

Flutter Innovation GmbH is a privately held design and innovation consultancy founded in 2014 and headquartered in Berlin, with an additional office in São Paulo and delivery reach extended through its co-founded Reach Network spanning 22 countries. The firm operates across four service pillars — Innovation Consulting, Digital Design, Tech/AI/Data, and Culture/Training — anchored by two proprietary frameworks: the Feel the Future methodology (Discovery, Connection, Construction) and the Flutter Design System (F/DS), which together underpin enterprise engagements across healthcare, consumer goods, automotive, optics, music streaming, staffing, and beverage clients including Philips, Bosch, Motorola, Grupo Boticário, Spotify, Zeiss, The Adecco Group, and Supply.

The company has extended from pure consultancy into packaged digital products with the launch of Aurali, a privacy-first wellbeing platform combining conversational AI with a corporate layer built on architectural privacy separation, and Zeitfy, an AI-assisted personal memory archive platform. These products, along with internal use of AI for synthesis, transcription, translation, and synthetic-persona research, reflect a deliberate positioning at the intersection of human intelligence and artificial intelligence, supported by GDPR and LGPD compliance certified under a Privacy Policy effective February 2025.

Flutter Innovation generates revenue through project-based and retainer professional services fees for bespoke innovation and design engagements, supplemented by training and culture programs and an emerging product layer (Aurali, Zeitfy). Go-to-market is enterprise field sales supported by content-led demand generation via the Think Tank publication, direct email contact ([email protected]), and Reach Network referrals, with no self-serve pricing or public tiers disclosed. The firm is founder-led by Dr. Kleber Puchaski (former design executive at Philips, Zeiss, and Adecco) and Camila Boga (Central Saint Martins, Parsons), with no institutional funding, parent entity, or M&A activity reported in source materials.

Name

Flutter Innovation

Legal name

Flutter Innovation GmbH

Website

https://flutter-innovation.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Flutter Innovation is a Berlin-based design and innovation consultancy that combines proprietary methodologies (Feel the Future, F/DS) with AI-enabled products (Aurali, Zeitfy) to serve enterprise clients across healthcare, consumer goods, and technology sectors.

Ownership category

akta.pro rank

Product category

Design & Innovation Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Mobile, Web & UI Engineering (Frontend, Backend, APIs, Mobile) (EDABAFAM)

Keywords

• Design innovation consulting
• Digital product design
• Experience architecture design
• Human-centered design research
• Enterprise design systems

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Innovation Consulting Services: Flutter Innovation generates revenue through bespoke consulting engagements across innovation strategy, digital design, technology/AI, and culture/training. Projects are conducted directly with enterprise clients (e.g., Philips, Bosch, Grupo Boticário, Motorola, Spotify) and are delivered through their multidisciplinary team combining strategic thinking with creative execution. Revenue is derived from professional services fees, typically structured as project-based or retainer engagements.
2. Training and Culture Programs: Bespoke training programs designed to inspire innovative thinking and equip participants with practical skills, along with design thinking workshops and knowledge-sharing initiatives. Revenue is generated through engagement fees for training delivery.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Flutter Innovation is a global design and innovation consultancy that partners with large enterprises to deliver innovation strategy, user-centred digital design, technology/AI integration, and culture/training programs. It commercialises bespoke consulting engagements and also ships proprietary digital products — Aurali (privacy-first AI wellness platform) and Zeitfy (AI-assisted personal archives platform) — built on its proprietary Flutter Design System (F/DS) and Feel the Future methodology.

Product overview

Flutter Innovation is a global design and innovation consultancy operating across four service pillars (Innovation Consulting, Digital Design, Tech/AI, and Culture/Training) and two named digital products (Aurali and Zeitfy). The portfolio is anchored by the proprietary Flutter Design System (F/DS) for consistent digital product development and the Feel the Future Framework methodology for structured innovation. Aurali is a privacy-first wellness platform with consumer, professional, and corporate modules built on conversational AI. Zeitfy is a personal memory archival platform using AI-assisted cross-referencing. All digital products are developed using the F/DS design system, while consulting engagements apply the Feel the Future methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Consulting Strategic consulting services transforming emerging signals, systems thinking, and collaborative research into future product, service, and R&D opportunities for enterprise clients.
• Digital Design User-centered digital design services utilizing the proprietary F/DS design system for creating intuitive, accessible interfaces across web and mobile platforms for enterprise clients.
• Tech, AI and Data Technology and AI services combining artificial intelligence with human intelligence for scalable, future-ready solutions including digital transformation and intelligent automation for enterprise clients.
• Culture and Training Organizational culture development and bespoke training programs fostering innovation mindset, design thinking capabilities, and knowledge sharing across client teams.
• Aurali A privacy-first digital wellness platform combining guided self-reflection through conversational AI, professional services ecosystem, and corporate prevention and wellbeing layer with three interconnected modules operating with strict architectural privacy separation.
• Zeitfy A web and mobile platform for organizing personal memories through interactive timelines, archival tools, and AI-assisted reflection, enabling users to connect personal stories to broader cultural and historical narratives.
• F/DS (Flutter Design System) A proprietary design system enabling rapid building and scaling of innovative digital products, ensuring consistency, adaptability, and adherence to global accessibility and usability standards across client implementations.

Quantifiable outcome

• Up to 40% reduction in development time for global enterprise design systems
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Reach NetworkcoreStrategic or Co-development PartnerFlutter Innovation is a co-founder of Reach Network, described as a global collective of design and innovation experts spanning 22 countries. The network expands Flutter's ability to work across cultures, industries, and organizational contexts, connecting multidisciplinary expertise to help organizations navigate complexity and create meaningful progress at a global scale. This is a foundational strategic partnership that underpins Flutter's global delivery model.
• What Design Can Do (WDCD)coreStrategic or Co-development PartnerFlutter Innovation collaborated with WDCD on two major initiatives: (1) The Clean Energy Challenge focused on São Paulo, Brazil — Flutter conducted extensive local energy landscape research and facilitated design jams and workshops. (2) The No Waste Challenge (2020) in partnership with WDCD and IKEA Foundation addressing the global waste crisis through circular economy solutions in São Paulo, where only 3% of 18,000 tons of daily waste is recycled.
• IKEA FoundationminorStrategic or Co-development PartnerPartnered with WDCD and Flutter Innovation on the No Waste Challenge in 2020, addressing the global waste crisis through circular economy solutions. The challenge targeted issues of overconsumption, inefficient waste management, and social inequality in São Paulo, Brazil.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fjord (Accenture Song): Design and innovation arm of Accenture Song, operating globally with deep enterprise reach. Comparable in CX/UX/digital product work but embedded in a much larger systems integrator.
• frog (Capgemini Engineering): Global design and innovation consultancy, part of Capgemini Engineering, serving enterprise clients across consumer electronics, healthcare, and mobility. Directly comparable in service mix but with vastly greater scale and parent balance sheet.
• Designworks (BMW Group): BMW-owned design consultancy with experience architecture, mobility, and digital product work. Comparable on design systems, experience architecture, and cross-cultural design delivery.
• McKinsey Design / QuantumBlack: McKinsey's design and AI/analytics arm. Competes for the same enterprise innovation and transformation budgets with much larger teams and broader consulting stack.

Direct peers

• Pentagram: Independent design consultancy with multidisciplinary partner model. Comparable in offering brand systems, experience architecture, and design strategy to enterprise clients, though heavier on brand identity than product.
• ustwo: Boutique digital product studio with design, technology, and product capabilities. Comparable in scale (couple hundred people) and focus on design-led product development with proprietary frameworks.
• IDEO: Pioneer design and innovation consultancy offering human-centered design, strategy, and digital product development to global enterprises (Philips, Samsung, Ford). Closest peer to Flutter Innovation on methodology, client caliber, and project-based service model.
• Method (GlobalLogic): Global design and technology consultancy (now part of GlobalLogic/Hitachi) with comparable human-centered design, digital product, and platform engineering offerings. Closely aligned on integrated design + technology delivery.
• RKS Design: US-based design and innovation consultancy with a comparable dual focus on consumer product design and digital product strategy. Overlaps with Flutter on human-centered research and design system work.
• Smart Design: Global design and innovation consultancy with healthcare, consumer, and technology practices. Highly comparable in methodology, sector breadth, and focused enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/9232101/admin/dashboard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flutter Innovation