Humanizadas

What Humanizadas does

Humanizadas Desenvolvimento de Software LTDA is a privately held Brazilian technology and consulting firm headquartered in São Carlos, São Paulo. Founded around 2014 as a spin-off from the University of São Paulo (USP) with FAPESP PIPE funding, the company builds Strategic Decision Intelligence (SDI) software and advisory services that help large organizations hear, measure, and act on multi-stakeholder perceptions. The flagship Hu360 SaaS platform combines indicator management, organizational surveys, sector benchmarks, and predictive analytics, augmented by a proprietary hybrid AI model (machine learning, symbolic logic, and semantic analysis) hosted on Google Cloud infrastructure (Vertex AI, Gemini, GKE, App Engine, BigQuery).

The product portfolio layers on top of the platform four specialty lines: Diligência Cultural (a proprietary cultural due-diligence methodology for M&A), a Sustainability suite covering IFRS S1/S2, CSRD/ESRS, GRI, and SASB reporting and double materiality, a People Management suite spanning climate, culture, well-being, and NR-1 psychosocial risk, and the Best For Humanity™ certification, a 4-month annual audit program based on the proprietary Hu Rating. The Hu Rating methodology was statistically validated through founder/CEO Dr. Pedro Paro's doctoral thesis at USP and externally endorsed by CNMV (Spain), MIT Sloan Management Review, and Google Cloud.

Revenue mechanics blend recurring SaaS subscriptions (Hu360), project-based professional services (Sustainability and People Management consulting), and managed certification fees. The go-to-market is consultative enterprise field sales anchored in Brazil with international reach through partnerships (notably GVC Gaesco in Spain). Named clients include Totvs, Iguatemi, Reserva, Sabin, Jacto, Irani, Special Dog, Alubar, CCB, Gran Cursos, and Sebr

Name

Humanizadas

Legal name

Humanizadas Desenvolvimento de Software LTDA

Website

https://humanizadas.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Humanizadas is a Brazilian SaaS and consulting firm that provides Strategic Decision Intelligence software (Hu360) and advisory services helping enterprises measure, benchmark, and act on multi-stakeholder perceptions for ESG, culture, and M&A due diligence.

Ownership category

akta.pro rank

Product category

Stakeholder Intelligence / ESG Analytics Software

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs) (EUAHAKAA)

Keywords

• Stakeholder intelligence platform
• ESG analytics software
• Cultural due diligence
• Organizational climate surveys
• Sustainability advisory services

Headquarters

HQ city

São Carlos Do Pinhal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hu360 SaaS Platform: Subscription-based software platform providing access to strategic decision intelligence tools, indicator management, research integration, and AI-powered analytics. Delivered as SaaS with tiered access levels and workspaces.
2. People Management Consulting: Strategic consulting services covering organizational climate, culture, well-being, turnover reduction, and leadership evaluation. Includes diagnostic assessments, implementation support, and transformation programs.
3. Sustainability Consulting: Advisory services for sustainability maturity diagnosis, double materiality assessment, IFRS S1/S2 gap analysis and reporting, and ESG integration. Includes regulatory compliance and financial impact modeling.
4. Best For Humanity Certification: Certification program recognizing companies that integrate purpose, performance and real impact. Includes annual Hu Rating, sector benchmarks, and recommendation plans. 4-month certification journey.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Humanizadas sells the Hu360 Strategic Decision Intelligence (SDI) SaaS platform (modules for Indicadores and Pesquisas) that integrates multi-stakeholder feedback, financial, human, and socio-environmental indicators with AI-powered predictive analytics and semantic analysis. The company complements the platform with paid professional services including Cultural Due Diligence for M&A, sustainability advisory (IFRS S1/S2, CSRD/ESRS, double materiality), people management consulting (climate, culture, well-being, NR-1), and the four-month Best For Humanity certification program for enterprise clients.

Product overview

Humanizadas offers a platform-plus-modules product architecture centered on the Hu360 SaaS platform for Strategic Decision Intelligence (SDI). Hu360 integrates two independent modules — Hu360 (SaaS) - Indicadores (indicator management, sector benchmarking, goal tracking, and predictive analytics) and Hu360 (SaaS) - Pesquisas (survey integration, workspace management, and AI-powered semantic analysis) — connected by a unified data layer that correlates multi-stakeholder perceptions with multi-capital business outcomes. Complementing the platform, the product portfolio includes Diligência Cultural (proprietary cultural due diligence methodology for M&A), a full Sustainability Solutions suite (maturity diagnosis, IFRS S1/S2 reporting, dual materiality, and financial impact modeling), a People Management suite (climate, culture, well-being/NR-1, and turnover reduction), and the Best For Humanity certification program. The platform leverages hybrid AI combining machine learning, symbolic logic, and semantic analysis to deliver actionable insights with 99.99% reliability.

Differentiator

Problem solved

Functional benefit

Brands

• Hu360: Strategic Decision Intelligence (SDI) SaaS platform that integrates stakeholder research, indicators, benchmarks, and predictive analytics into a unified, secure environment.
• Best For Humanity Certification
• Hu Rating

Products and services

• Hu360 (SaaS) - Indicadores SaaS module for intelligent indicator management that integrates, qualifies, and connects financial, human, and socio-environmental data into a unified strategic dashboard, with sector benchmarks, target management, and predictive analytics for enterprise clients.
• Hu360 (SaaS) - Pesquisas SaaS module for integrating and managing organizational surveys (climate, engagement, culture, well-being, satisfaction) in a single connected platform, with AI-powered semantic analysis, role-based workspace management, benchmark comparisons, and actionable insights correlating survey data with business outcomes.
• Diligência Cultural (Cultural Due Diligence) Proprietary cultural due diligence methodology applied to M&A and integration processes, combining quantitative behavioral data, cultural value assessment, and AI-powered semantic comment analysis with SWOT classification; validated through 3,000+ globally evaluated companies and Dr. Pedro Paro's USP doctoral thesis.
• Sustentabilidade (Sustainability Solutions) Suite of sustainability advisory services spanning maturity diagnosis, IFRS S1/S2 gap analysis, dual materiality assessment, and socio-environmental financial impact modeling, connecting sustainability to financial performance and stakeholder trust in compliance with SASB, ISSB, CSRD/ESRS, and GRI standards.
• Gestão de Pessoas (People Management Solutions) Suite of strategic people management services including organizational climate assessment, cultural evolution, well-being and psychosocial risk management (NR-1), and turnover reduction, connecting climate, culture, engagement, and well-being data to measurable outcomes.
• Certificação Best For Humanity Four-month certification journey recognizing companies that integrate purpose, performance, and real stakeholder-recognized impact, combining practice evaluation, direct stakeholder survey (LGPD-compliant), public data audit, and annual Hu Rating with sector benchmark.

Quantifiable outcome

• 3.62x market outperformance in conscious investment portfolio (2002-2022)
• +13 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Google CloudcoreTechnology or IntegrationStrategic technology partnership using Google Cloud infrastructure. Hu360 platform hosted on Google Cloud using Vertex AI, Gemini, GKE, App Engine, and BigQuery. Humanizadas recognized as Google Cloud AI success case in Latin America.
• GVC GaescoflagshipStrategic or Co-development PartnerJoint development of first conscious investment fund in the world, registered with CNMV European regulator. Humanizadas provides Hu Rating methodology for evaluating portfolio company consciousness. Fund outperformed market 3.62x from 2002-2022.
• Universidade de São Paulo (USP)coreStrategic or Co-development PartnerAcademic partnership through doctoral research validating proprietary methodology. Humanizadas originated as spin-off from USP. Methodology validated through PhD thesis of Pedro Paro.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Sustainalytics: Major global ESG and corporate governance ratings provider owned by Morningstar, offering risk analytics for investors and companies. Directly comparable to Humanizadas' Hu Rating methodology, but with much broader coverage and a portfolio-based rather than multi-stakeholder scientific model.
• MSCI ESG Research: Leading provider of ESG ratings, indices and analytics used by global asset managers. Humanizadas has explicitly benchmarked its Hu Rating against MSCI in MIT Sloan, making it the most direct incumbents-comparison peer.
• Qualtrics (Experience Management): Enterprise experience management platform spanning employee, customer, brand and product experience with strong text/NLP analytics. Adjacent competitor to Hu360's stakeholder semantic analysis capability, but with vastly broader scope.
• Workday Peakon Employee Voice: Continuous employee listening and people analytics product inside the Workday HCM suite. Competes with Humanizadas' people management and culture offering, but embedded in a broader HR platform.
• Refinitiv (LSEG) ESG: ESG data and scores business within London Stock Exchange Group, providing sustainability analytics to investors and corporates. Comparable to Humanizadas' sustainability and ESG reporting offerings, with global institutional distribution.

Direct peers

• EcoVadis: Global business sustainability ratings platform scoring companies on environment, labor, ethics and procurement. Comparable to Humanizadas in providing science-based sustainability assessments with a multi-stakeholder lens, with broader sector and geographic coverage.
• Culture Amp: Employee experience and people analytics platform offering engagement surveys, performance and culture tools. Closely comparable to Hu360 Pesquisas module for organizational climate and culture measurement at enterprise scale.
• Visier: People analytics and workforce planning SaaS vendor serving HR and business leaders. Comparable to Hu360 Indicadores for connecting human capital data to business outcomes, with a more generalist people-data focus.
• B Lab / B Corp Certification: Non-profit certifying B Corps for social and environmental performance, with rigorous stakeholder-focused assessment. Comparable to Humanizadas' Best For Humanity certification in scope and intent, but with a global brand and movement.

Emerging players

• Lattice: People management platform combining performance, engagement and growth tools with people analytics. Adjacent to Humanizadas' people management solution, with stronger HR-tech platform distribution but a less scientific stakeholder model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwIvmzAzxv-w9nUAO-Obxjw
• LinkedInlinkedin.com/company/humanizadas
• Instagraminstagram.com/humanizadas.br
• Facebookfacebook.com/humanizadas.br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanizadas