Moxie
Moxie Brands is a woman-owned boutique sales and marketing consultancy founded in 2009 in Orlando, Florida, providing fractional CMO services, brand strategy, sales organization development, and creative production to seven and eight-figure revenue SMBs on long-term engagements.
- Company typePrivate
- Founded2009
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Moxie does
Moxie Brands is a woman-owned boutique sales and marketing consultancy headquartered in Orlando, Florida, founded by Angela Robbins in 2009 as True Moxie Studios and relaunched under the current name and mission in 2023. The firm serves as a fractional CMO and growth partner for seven and eight-figure revenue companies (approximately $500K-$10M+), as well as ambitious founders, with a minimum engagement term of 8-12 months. Core offerings include Brand Clarity Workshops, CRM Consulting, Fractional CMO leadership, Sales Organization Development, Brand Management, Publishing & Ghostwriting, and Creative Art Direction & Production. The firm's intellectual center is "The Moxie Factor," a proprietary brand-building methodology that combines strategic consulting, sales organization development, and creative production to help companies transition from unstructured marketing to disciplined brand development; the firm claims 13 years in business and 325 successful product launches as track-record evidence.
The underlying technology stack centers on marketing automation platforms, CRM systems, and brand management frameworks that are integrated into client engagements rather than productized as standalone software. In 2023, Moxie launched Shot of Moxie, a wholly-owned social media and content creation affiliate agency co-founded with Delaina Baker, and designated it the Official Social Media Partner of Hi Hello Labs, a downtown Orlando podcast production studio — together forming a small ecosystem of integrated brand, content, and podcast services. The firm has no AI/ML capabilities, no external funding, no API or productized SaaS offering, and operates with 1-10 employees across offices in Orlando and Ponce Inlet, Florida.
Revenue is generated exclusively through professional services delivered on a project and retainer basis at quote-based, undisclosed pricing. The go-to-market is primarily direct sales to mid-market SMB clients, supplemented by Brand Clarity Workshops as entry points, content marketing (blog and weekly "Shot of Moxie" email newsletter), organic social presence (LinkedIn, Instagram), earned media through PR releases and magazine features (notably Winter Park City Magazine), and bottom-of-funnel Calendly-driven 15-minute consultations. The customer base is horizontal and SMB-weighted, spanning real estate, hospitality/events, technology, professional services, entertainment/sports, and safety services, with named clients including Concepta, Benchmark Real Estate Group, Build Ventures, The Dinner Party Project, BioAssured, and Mary Gardner Communications.
Moxie firmographics
Firmographics- Name
- Moxie
- Legal name
- Moxie Brands LLC
- Website
- https://moxiebrands.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moxie Brands is a woman-owned boutique sales and marketing consultancy founded in 2009 in Orlando, Florida, providing fractional CMO services, brand strategy, sales organization development, and creative production to seven and eight-figure revenue SMBs on long-term engagements.
- Ownership category
- akta.pro rank
Moxie industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
- akta.pro secondary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Moxie is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moxie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting Services: Business consulting engagements including fractional CMO services, brand management, and sales organization development. The company works with clients on long-term basis (8-12 months minimum) to deliver tangible growth outcomes.
- Brand Clarity Workshops: Transformative brand clarity sessions that help companies define their brand promise and unleash true potential. These workshops serve as entry points for deeper consulting relationships.
- Creative Production Services: Photography, video production, copywriting, ghostwriting, and creative art direction services. Includes pitch decks, sales presentations, and marketing campaign development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Moxie product offering
Product offeringCore offering
Moxie is a boutique sales and marketing strategy agency that builds brands for small-to-mid-sized businesses through a proprietary brand-building methodology. The firm offers fractional CMO services, brand clarity workshops, CRM consulting, sales organization development, ongoing brand management, publishing/ghostwriting, and creative production. Engagements are structured as multi-month consulting retainers (typically 8-12 months) targeting companies at the seven-to-eight-figure revenue stage.
Product overview
Moxie Brands is a woman-owned boutique sales and marketing consultancy that combines business consulting, branding, marketing strategy, sales organization development, and creative marketing services. The core offering is The Moxie Factor, a proprietary brand-building methodology that helps companies transition from business to brand. The service portfolio includes Brand Clarity Workshops, CRM Consulting, Fractional CMO, Sales Organization Development, Brand Management, Publishing & Ghostwriting, and Creative Art Direction & Production. The company also operates Shot of Moxie as a social media and content creation affiliate agency. Moxie serves as a company growth partner to seven and eight figure revenue-producing companies, implementing a holistic 360-degree approach to sales and marketing while building revenue-driving teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CMO Services
- Brand-Building Methodology
- Brand Clarity Workshops
- CRM Consulting
- Sales Organization Development
- Brand Management (Ongoing)
- Publishing and Ghostwriting
- Creative Production
Quantifiable outcome
- Year over year 2X to 10X growth for clients who stay engaged long-term
- +1 more outcomes
Companies that use Moxie
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Moxie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moxie partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Nayrouz Olarte / HER FoundationminorMoxie Brands featured Nayrouz Olarte in Winter Park City Magazine. Olarte is a multi-passionate entrepreneur and founder of HER Foundation, specializing in hospitality and event curation. Moxie provided brand storytelling and press coverage.
- Build VenturesminorBuild Ventures is a woman-owned general contracting and real estate development firm founded by Kait Doulou. Moxie Brands provided brand storytelling and press coverage for Build Ventures through magazine features and press releases.
- Shot of MoxiecoreShot of Moxie is a newly launched social media and content creation affiliate agency co-founded by Angela Robbins and Delaina Baker in 2023. It operates as a separate entity focused on social media marketing and digital content creation, serving as an extension of Moxie Brands' service offerings. The agency provides workshop experiences and social media packages for clients.
- Hi Hello LabsflagshipHi Hello Labs is a video podcast production studio in downtown Orlando. Shot of Moxie was named 'Official Social Media Partner' for Hi Hello Labs as part of a strategic growth plan. The partnership combines podcast production, branding, marketing services, and professional studio facilities to provide clients with integrated brand growth strategies.
- The Dinner Party ProjectminorMoxie Brands sponsored The Dinner Party Project's Women Lead Orlando community event. TDPP is a client that provides private dining experiences and expanded into corporate events with Moxie's marketing support.
- Trophies TV PilotminorMoxie Brands partnered with creative clients in LA to produce and pitch a TV pilot for 'Trophies,' a dramedy about competitive cheerleading. Moxie provided brand-building expertise within the cheer and female sports space.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Moxie competitors and assessment
Company assessmentBroad incumbents
- Prophet: Global consulting firm focused on brand, marketing, and customer experience transformation — overlapping with Moxie's brand strategy and growth positioning work at much larger scale
- Siegel+Gale: Global brand strategy and design consultancy serving enterprise clients with brand positioning, naming, and customer experience — adjacent incumbent operating in the same brand-strategy space at larger scale
- Landor & Fitch: Global brand consulting and design firm offering brand strategy, identity, and portfolio consulting — broad incumbent serving many of the same brand-strategy needs as Moxie at enterprise scale
Direct peers
- Hawke Media: Boutique, full-service digital marketing agency based in LA offering fractional CMO, brand strategy, and growth marketing services to SMB and mid-market clients — direct overlap with Moxie's fractional CMO and brand management offerings
- Walker Sands: B2B marketing and PR agency offering brand, content, and demand generation services to growth-stage and mid-market companies — comparable service portfolio and target client profile
- SmartBug Media: Boutique inbound marketing and revenue operations agency serving mid-market B2B clients with strategy, branding, and CRM/sales enablement — comparable positioning to Moxie's CRM and sales organization development work
- Volume Nine: Boutique digital marketing agency providing brand strategy, content, and social media services to SMBs and growth-stage brands — comparable in scale, services, and target customer profile
- Sculpt: B2B marketing consultancy providing strategic marketing, branding, and demand generation services to mid-market and growth-stage companies — closely comparable in go-to-market and service mix
- Bliss Drive: Digital marketing agency focused on SEO, paid media, and growth marketing for SMBs — comparable boutique scale and SMB target segment
- The Go! Agency: B2B PR and marketing agency offering brand storytelling, content, and integrated marketing for growth-stage and mid-market companies — comparable integrated brand-and-demand service mix
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Moxie social profiles
Digital presenceMoxie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moxie leadership team
Management profileNumber of profiles
Profiles3 records
Moxie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Moxie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moxie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moxie
What does Moxie do?
Moxie is a boutique sales and marketing strategy agency that builds brands for small-to-mid-sized businesses through a proprietary brand-building methodology. The firm offers fractional CMO services, brand clarity workshops, CRM consulting, sales organization development, ongoing brand management, publishing/ghostwriting, and creative production. Engagements are structured as multi-month consulting retainers (typically 8-12 months) targeting companies at the seven-to-eight-figure revenue stage.
Is Moxie a public or private company?
Moxie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moxie founded?
Moxie was founded in 2009. It employs 1 to 10 people.
Where is Moxie based?
Moxie is headquartered in Orlando, United States, in the North America region.
How does Moxie make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are brand Clarity Workshops and creative Production Services.
Who are Moxie's main competitors?
Broad incumbents on record are Prophet, Siegel+Gale and Landor & Fitch. Direct peers are Hawke Media, Walker Sands, SmartBug Media, Volume Nine, Sculpt, Bliss Drive and The Go! Agency.
Does Moxie have an API?
No public API is recorded for Moxie.
What industry is Moxie in?
Moxie's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAFAB, Brand & Portfolio Strategy Consulting, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541613 and its SIC code is 7311.