Trans Wellness Ontario

What Trans Wellness Ontario does

Trans Wellness Ontario is a registered nonprofit charitable organization (Registration #792596314RR0001) founded in 2017 and headquartered at 1770 Langlois Ave in Windsor, Ontario. It operates as the only 2SLGBTQIA+ dedicated mental wellness organization in the Windsor-Essex region, providing free, low-barrier mental health and community services to transgender, genderqueer, two-spirit, non-binary, queer and questioning individuals aged 13 and older, as well as to their families and caregivers.

Its core service line consists of Individual Counselling, Peer Support, Individual Case Management, and Parent Peer Support, supplemented by community programming (Trans Masc and Trans Femme peer groups, community game nights, a clothing cupboard) and Education and Consultation services for organizations on SOGIE, inclusive language, affirming practices, and supporting trans employees. Services are delivered by a small team of Registered Social Workers and peer support workers with lived experience, in person at the Windsor office, via virtual delivery for parent peer support, and through an online intake request form built on Google Forms. The organization has no proprietary technology platform; it relies on Squarespace for its website and CanadaHelps and PayPal for donations.

Trans Wellness Ontario is funded almost entirely by grants and donations from a mix of government (Government of Canada, City of Windsor), corporate (TELUS Friendly Future Foundation, Caesars Windsor Cares, GreenShield), and private foundations (Solcz Family Foundation, Toldo Foundation, Windsor Essex Community Foundation). All individual services are provided at no cost. The Education and Consultation line represents a modest fee-based or grant-funded revenue stream delivered both in Windsor-Essex and virtually outside the region. The organization is governed by a volunteer Board of Directors and operates with a small staff team of approximately 11–50 individuals.

Name

Trans Wellness Ontario

Legal name

Trans Wellness Ontario

Website

https://transwellness.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Trans Wellness Ontario is a Windsor, Ontario-based nonprofit providing free, affirming mental wellness services — including counselling, peer support, case management, and parent mentoring — to 2SLGBTQIA+ individuals aged 13+ and their families in the Windsor-Essex region.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Mental health services
• Peer support services
• LGBTQ+ community support
• Gender affirming care
• Community counseling

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Grant Funding: Trans Wellness Ontario is funded by grants from government bodies (Government of Canada), foundations (TELUS Friendly Future Foundation, GreenShield, Solcz Family Foundation, Toldo Foundation, Windsor Essex Community Foundation, Legacy), and corporate donors (Caesars Windsor Cares). All services are provided free of charge to clients.
2. Donations and Sponsorships: Individual donors support the organization via CanadaHelps and PayPal. Corporate sponsors (e.g., TELUS, Caesars Windsor) provide financial sponsorship. The organization also hosts third-party fundraisers and accepts monthly donor commitments.
3. Education and Consultation Services: The organization offers fee-based or grant-funded education and consultation services to organizations and service providers in Windsor-Essex County, covering inclusive practices, affirming spaces, and gender-diverse support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trans Wellness Ontario provides free, low-barrier mental health and wellness services to 2SLGBTQIA+ individuals aged 13+ and their families in Windsor-Essex County, including short-term individual counselling, peer support, individual case management, parent peer support, community programming (peer group meetings, community game nights, clothing cupboard), and education and consultation services for organizations on inclusive and affirming practices. All individual services are provided at no cost, and the organization is funded through grants, donations, and sponsorships.

Product overview

Trans Wellness Ontario is a mental health services organization, not a software product company. They offer a suite of free, low-barrier individual and community services for 2SLGBTQIA+ individuals ages 13+ in Windsor-Essex county. Their core services include Individual Counselling, Peer Support, Individual Case Management, and Parent Peer Support. They also provide Community Services such as peer group meetings, community game nights, and a clothing cupboard. Additionally, they offer Education and Consultation Services for organizations seeking training on SOGIE, inclusive practices, and gender-affirming services. All individual services are provided at no cost and by appointment only.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling Short-term general, client-directed, goal-focused counselling provided by a Registered Social Worker for individuals 13+ who identify as trans, queer, and/or questioning, including transition-related support and surgery planning.
• Peer Support Support and guidance provided by peer support workers with lived experience to individuals at any stage of their gender journey.
• Individual Case Management Short-term individual case management that is resource and goal-focused, provided by a Registered Social Worker for trans, queer, and/or questioning individuals 13+ in Windsor-Essex County.
• Parent Peer Support Virtual one-on-one sessions with a parent peer mentor where parents and caregivers can discuss questions about supporting their transgender children in a safe environment.
• Peer Group Meetings Regular peer support group meetings including Trans Masc Peer Group and Trans Femme Peer Group for community members to connect and support each other.
• Community Game Nights Group community events providing social support and connection for 2SLGBTQIA+ community members.
• Clothing Cupboard A resource where community members can access clothing that makes them feel like their authentic selves.
• Education and Consultation Services Training programs and consultation services for organizations and service providers on topics including SOGIE, inclusive language, affirming practices, and supporting trans and gender-diverse employees. Available in-person and virtually.

Quantifiable outcome

• Services available to 2SLGBTQIA+ individuals aged 13+ at no cost

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IN MagazinecoreGTM or Marketing PartnerIN Magazine is the national 2SLGBTQIA+ media partner of Trans Wellness Ontario. The partnership provides media coverage and community resource directory placement, helping spread awareness of TWO's services nationally.
• Hydro OneminorStrategic or Co-development PartnerHydro One collaborated with Trans Wellness Ontario to produce a video highlighting life-saving services during the Windsor-Essex Pride parade, featured on Hydro One's Energizing Ontario platform.
• Unifor CanadaminorStrategic or Co-development PartnerUnifor Canada invited Trans Wellness Ontario to their Intimate Partner Violence Symposium to share resources and participate in a panel discussion.
• Storymasters CommunicationsminorStrategic or Co-development PartnerStorymasters Communications filmed a video for Hydro One featuring Trans Wellness Ontario's services at the Windsor-Essex Pride parade.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egale Canada: Egale Canada is a national 2SLGBTQIA+ human rights organization advancing equality through research, advocacy, and education, overlapping with TWO on the education/consultation and community awareness side though operating at a much broader advocacy and policy level.
• Sherbourne Health Centre: Sherbourne Health is a Toronto-based urban health centre with a dedicated program for 2SLGBTQIA+ clients including primary care, counselling, and trans health care, representing a larger, multi-service incumbent serving a similar client profile in another Ontario city.

Direct peers

• The 519: The 519 is an LGBTQ+ community centre in Toronto offering counselling, peer support, legal services, and community programming for 2SLGBTQIA+ individuals and families - the closest direct service-delivery analogue to Trans Wellness Ontario, just at a larger scale and in another Ontario city.
• Centre for Sexuality: Centre for Sexuality in Calgary provides community education, counselling, and support programs for gender and sexual diversity, including professional training for service providers - a direct analogue to TWO's individual services plus education/consultation stream.
• QMUNITY: QMUNITY is BC's queer, trans, and Two-Spirit resource centre in Vancouver, providing counselling, peer support, group programming, and education/consultation - operating a near-identical service mix in another Canadian region.
• PFLAG Canada: PFLAG Canada is a national charitable organization providing peer support, education, and advocacy for 2SLGBTQIA+ individuals, families, and allies, with a service mix very close to TWO's parent peer support and education offerings.
• Rainbow Resource Centre: Rainbow Resource Centre in Winnipeg delivers counselling, education, and community programming for 2SLGBTQIA+ individuals and families, closely mirroring TWO's blend of clinical, peer, and education services within a single regional nonprofit.
• MAX Ottawa: MAX Ottawa is an LGBTQ+ health, wellness, and community services organization delivering peer support, counselling, and education for 2SLGBTQIA+ communities in the National Capital Region - a directly comparable mental wellness model with peer-driven programming like TWO.

Emerging players

• Rainbow Railroad: Rainbow Railroad is a Canadian nonprofit supporting 2SLGBTQIA+ people facing persecution, with overlapping community-fundraising and awareness activity in the same 2SLGBTQIA+ charitable space as Trans Wellness Ontario, though focused on refugee pathways rather than mental wellness.

Regional players

• Windsor Essex Community Health Centre (weCHC): weCHC is a local community health centre serving vulnerable populations in Windsor-Essex with primary care, counselling, and case management, materially comparable to TWO as a regional social services provider in the same geography though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TransWellnessOntario
• Instagraminstagram.com/transwellnessontario
• TikToktiktok.com/@transwellness
• Xx.com/transwellnesson
• LinkedInlinkedin.com/company/trans-wellness-ontario

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Trans Wellness Ontario