IN Magazine
IN Magazine was Canada's only national 2SLGBTQI+ digital publication, producing daily editorial content and six themed digital issues per year from 2010 until its December 2025 closure. It served Canadian queer communities through entertainment, travel, style, and community news, monetized via advertising anchored by presenting sponsor ViiV Healthcare.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What IN Magazine does
IN Magazine was Canada's only national 2SLGBTQI+ digital publication, operating continuously from May 2010 until its announced closure with the December 2025 digital issue. The publication produced daily editorial content across five categories — Latest, Life, Entertainment, Travel, and Style — and released six themed digital issues per year (January/February, Spring, June, July/August, September/October, November/December). Content coverage included extensive Drag Race franchise reporting, Canadian and international queer entertainment, community news, and features on HIV advocacy, trans justice, and queer cultural history. The publication also maintained the INspired x Community program, a national directory of 2SLGBTQI+ community resources spanning all 10 provinces and three territories, supported by 60+ partner organizations.
The underlying technology stack was intentionally lightweight: a WordPress-based publishing platform for the website (inmagazine.ca) and Flodesk for newsletter distribution. There was no custom software product, no API surface, and no mobile application. The legal entity is referenced as '2SLGBTQI+ Magazine,' operated under The Mint Media Group (per the privacy policy), with 'Elevate Media Group' referenced in the website footer as an affiliated entity. The publication held no patents or trademarks, and no certifications or compliance regimes were disclosed.
The business model was a freemium media play monetized entirely through advertising and sponsorships. All magazine content was free to readers, supported by a free monthly newsletter and free digital issue downloads. ViiV Healthcare served as the named presenting sponsor, with advertising sold on a quote-based, non-publicly-disclosed rate card. The company held no funding rounds, no subsidiaries, and no disclosed investors; ownership was not transparently reported. As of December 2025, the publication has ceased operations.
IN Magazine firmographics
Firmographics- Name
- IN Magazine
- Legal name
- 2SLGBTQI+ Magazine
- Website
- https://inmagazine.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- IN Magazine was Canada's only national 2SLGBTQI+ digital publication, producing daily editorial content and six themed digital issues per year from 2010 until its December 2025 closure. It served Canadian queer communities through entertainment, travel, style, and community news, monetized via advertising anchored by presenting sponsor ViiV Healthcare.
- Ownership category
- akta.pro rank
IN Magazine industry classification
Industry- Product category
- LGBTQ+ Digital Media Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industries
- Blogging & Website Publishing Platforms (MPACAIAB), Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where IN Magazine is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
IN Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorships: IN Magazine generates revenue through corporate partnerships and advertising, with ViiV Healthcare serving as the presenting sponsor. The publication offers advertising opportunities to brands seeking to reach the 2SLGBTQI+ community.
- Free Digital Content and Newsletter: The publication offers free monthly newsletter subscriptions and free digital issues, building an engaged audience that attracts advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
IN Magazine product offering
Product offeringCore offering
IN Magazine publishes free digital magazine issues (six times per year) and daily editorial web content focused on Canada's 2SLGBTQI+ communities across entertainment, life, travel, style, and community topics. It also maintains the INspired x Community national directory of 2SLGBTQI+ resources and distributes a free monthly newsletter. Revenue is generated through advertising sales and corporate sponsorships, with ViiV Healthcare as presenting sponsor.
Product overview
IN Magazine is Canada's only national 2SLGBTQI+ digital publication, operated by The Mint Media Group. The company offers a unified digital media platform consisting of its core digital publication (published six times annually in January/February, Spring, June, July/August, September/October, and November/December), daily web content across lifestyle categories (Latest, Life, Entertainment, Travel, Style), the INspired x Community national directory of 2SLGBTQI+ resources, and a free monthly newsletter. The publication has been operating since May 2010 and covers entertainment news including extensive Drag Race franchise coverage (RuPaul's Drag Race, Canada's Drag Race, and All Stars editions), community issues, travel features, and style content.
Differentiator
Problem solved
Functional benefit
Products and services
- IN Magazine Digital Publication Canada's only national 2SLGBTQI+ digital publication, releasing six free digital issues per year covering entertainment, life, travel, style, and community content for Canadian 2SLGBTQI+ audiences.
- IN Magazine Daily Web Content Daily queer-focused editorial content published on the inmagazine.ca website across categories including Latest, Life, Entertainment, Travel, and Style. Includes extensive Drag Race franchise coverage, community news, and lifestyle features.
- INspired x Community Directory Canada's national 2SLGBTQI+ community resource directory featuring listings of community organizations, service providers, and programs across all 10 provinces and three territories.
- IN Magazine Newsletter Free monthly newsletter distributed via Flodesk email marketing platform, delivering links to favorite stories, new issue announcements, and special contest information to subscribers at the beginning of each month.
Companies that use IN Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
IN Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
IN Magazine partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Canadian Foundation For AIDS Research (CANFAR)coreCommunity partner supporting IN Magazine's mission. CANFAR focuses on AIDS research and works with the publication to amplify related community messages.
- The 519coreCommunity partner - The 519 is a Toronto-based organization providing 2SLGBTQI+ community services and advocacy.
- Rainbow RailroadcoreCommunity partner - Rainbow Railroad helps LGBTQI+ people escape violence and persecution. Partnership supports mutual community outreach goals.
- Canadian Inside OutminorCommunity partner organization supporting 2SLGBTQI+ communities.
- Pride at WorkminorCommunity partner focused on workplace inclusion for 2SLGBTQI+ individuals.
- Friends of RubyminorCommunity partner providing services to 2SLGBTQI+ youth.
- Pride TorontominorCommunity partner - major Pride organization in Toronto.
- ACT (AIDS Committee of Toronto)minorCommunity partner focused on AIDS education and support.
- The ArquivesminorCommunity partner - Canadian 2SLGBTQI+ archives and community organization.
- Egale CanadacoreCommunity partner - national 2SLGBTQI+ human rights organization.
- Pride WinnipegminorCommunity partner - Pride organization in Winnipeg.
- OUTSaskatoonminorCommunity partner providing 2SLGBTQI+ services in Saskatchewan.
- Calgary PrideminorCommunity partner - Pride organization in Calgary.
- Elevate Media GroupminorParent company referenced in website footer as the entity behind IN Magazine. Elevate Media Group is the parent organization operating the publication.
Scale indicators3 records
Recent moves6 records
Expansion highlights1 record
IN Magazine competitors and assessment
Company assessmentRegional players
- Daily Hive: Canadian digital lifestyle publication covering cities across Canada. Comparable as a Canadian digital media outlet with ad-supported model covering lifestyle and entertainment, though not 2SLGBTQI+-focused.
Emerging players
- Revry: Queer-focused streaming media network. Adjacent peer operating in LGBTQ+ media, with overlapping audience but a video/streaming distribution model rather than editorial publishing.
- Autostraddle: Independent digital publication focused on queer women and non-binary readers. Comparable in digital-first editorial model and community-led approach, though with a more niche audience segment.
Broad incumbents
- Them: Condé Nast's LGBTQ+ digital publication covering culture, identity, and style. Comparable as an editorial platform serving the 2SLGBTQI+ community, with the resources of a major media incumbent behind it.
Direct peers
- PinkNews: UK-based digital LGBTQ+ news and culture publisher. Comparable as a digitally native queer publication covering news, entertainment, and lifestyle with a free ad-supported model.
- Out Magazine: US LGBTQ+ lifestyle magazine covering entertainment, style, travel, and culture. Closely comparable in editorial categories (entertainment, travel, style) and ad-supported monetization model.
- The Advocate: Long-running US-based LGBTQ+ news and culture magazine. Comparable as a legacy queer print/digital publication with national reach, news/entertainment mix, and editorial franchise around culture and politics.
- Gay Times: UK-based LGBTQ+ magazine and digital platform covering entertainment, culture, and lifestyle. Comparable editorial mix (entertainment franchises, travel, lifestyle) and ad-driven revenue model.
- Queerty: US LGBTQ+ news and entertainment site with strong daily content cadence. Comparable as a digital-first queer publication covering entertainment news and culture for a North American audience.
- Xtra Magazine: Pink Triangle Press's national Canadian publication serving 2SLGBTQI+ communities with news, culture, and opinion. Directly comparable as a fellow Canadian queer media outlet covering similar topics for the same national audience.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IN Magazine social profiles
Digital presenceIN Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
IN Magazine leadership team
Management profileNumber of profiles
IN Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IN Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IN Magazine
What does IN Magazine do?
IN Magazine publishes free digital magazine issues (six times per year) and daily editorial web content focused on Canada's 2SLGBTQI+ communities across entertainment, life, travel, style, and community topics. It also maintains the INspired x Community national directory of 2SLGBTQI+ resources and distributes a free monthly newsletter. Revenue is generated through advertising sales and corporate sponsorships, with ViiV Healthcare as presenting sponsor.
Is IN Magazine a public or private company?
IN Magazine is a private company. It is classified as corporate owned and is currently closed.
When was IN Magazine founded?
IN Magazine was founded in 2010. It employs 1 to 10 people.
Where is IN Magazine based?
IN Magazine is headquartered in Toronto, Canada, in the North America region.
How does IN Magazine make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are free Digital Content and Newsletter.
Who are IN Magazine's main competitors?
Daily Hive is listed as a regional player. Emerging players are Revry and Autostraddle. Them is listed as a broad incumbent. Direct peers are PinkNews, Out Magazine, The Advocate, Gay Times, Queerty and Xtra Magazine.
Does IN Magazine have an API?
No public API is recorded for IN Magazine.
What industry is IN Magazine in?
IN Magazine's product category is LGBTQ+ Digital Media Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.