songs for seeds
songs for seeds is a children's music education franchise offering weekly 45-minute live three-piece band classes for children newborn to 6 years, plus online classes, private pods, and birthday party entertainment, delivered across franchise locations in NY, CT, NJ, FL, and NV.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What songs for seeds does
songs for seeds is a children's music education franchise operated by Apple Seeds LLC (10 West 25th Street, New York), targeting parents and caregivers with children from newborn to 6 years old. The core offering is a 45-minute, weekly, highly interactive class featuring a live three-piece band (guitar/keyboard/vocals, drums) performing original rock music composed by Mr. Ray alongside adapted popular songs. The proprietary curriculum is structured around seven repeatable activity segments (Music of the World, Picture a Song, Animal Wheel, Numbers and Counting, Sing with the Band, Djembe Time, and Repetition and Play) that map to early-childhood developmental outcomes including shape/color recognition, numeracy, animal/cultural awareness, gross motor skills, and social-emotional learning. Program variants include Babies (0-12 months), Mixed Ages (0-6), Big Kids (3-6), plus private in-home pods (minimum 6 children) and birthday party entertainment with 1-3 piece band configurations.
The business operates a franchise and partner-venue model. Classes are hosted at third-party venues (synagogues, Ys, YWCAs, dance studios, community centers) across active markets in New York, Connecticut, New Jersey, Florida, and Nevada. Revenue streams include monthly subscriptions ($49.50 first month then $99.00 in Orlando; $155/month in Brooklyn/Williamsburg), multi-class packs ($175 for 5 classes or $350 for 10 classes in Las Vegas; $400-$450 for 10 classes at Westchester venues; $300 for 10 private pod classes), and one-time birthday party bookings ($310-$500 depending on band size and duration). An online platform (songsforseeds.com/online) extends the program with live virtual classes and on-demand content launched in 2020. The brand has been recognized as "Best Kids' Music Class" by New York Magazine, "Most Magical Music Class" by Red Tricycle, and listed on the Inc. 5000. Songs for seeds is co-owned by founders Alison Qualter Berna, Allison Schlanger, Craig Schlanger, and Robert (Bobby) Berna, with each franchise territory operated by an independent local owner.
songs for seeds firmographics
Firmographics- Name
- songs for seeds
- Legal name
- Apple Seeds LLC
- Website
- https://songsforseeds.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- songs for seeds is a children's music education franchise offering weekly 45-minute live three-piece band classes for children newborn to 6 years, plus online classes, private pods, and birthday party entertainment, delivered across franchise locations in NY, CT, NJ, FL, and NV.
- Ownership category
- akta.pro rank
songs for seeds industry classification
Industry- Product category
- Children's Music Education
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Early Childhood Music Education (Ages 0–7) (EDAMANAD)
Keywords
Where songs for seeds is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
songs for seeds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Weekly Class Registrations: Recurring monthly or semester-based class fees where parents register their children (newborn to 6 years) for weekly 45-minute interactive music classes with live bands at franchise locations.
- Class Packs: Multi-class packages (5-pack, 10-pack) purchased upfront for a set number of classes at specific locations.
- Birthday Party Entertainment: One-time booking of 1, 2, or 3-piece bands for private birthday parties and events. Pricing varies by band size and duration (30-45 minutes).
- Private Pod Classes: At-home private weekly classes where the band travels to a host location. Minimum 6 children required. Parents organize the pod and pay per class session.
- Online Classes: Live online songs for seeds classes and on-demand content accessible through the online platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5-Class Pack (Las Vegas) |
| Unit Pricing | Pay-as-you-go | 10-Class Pack (Las Vegas) |
| Subscription | Monthly | New Registration (Orlando) |
| Subscription | Multi-year contract | Scarsdale Synagogue - 10 Classes |
| Subscription | Multi-year contract | Community of Play Scarsdale - 12 Classes |
| Subscription | Multi-year contract | Congregation KTI - 10 Classes |
| Subscription | Multi-year contract | KIDS U Port Chester - 10 Classes |
| Subscription | Multi-year contract | Private Pod - 10 Classes |
| Unit Pricing | Pay-as-you-go | Birthday Party - 1 Piece Band |
| Unit Pricing | Pay-as-you-go | Birthday Party - 2 Piece Band |
| Subscription | Monthly | Brooklyn Monthly Classes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
songs for seeds product offering
Product offeringCore offering
songs for seeds delivers weekly 45-minute interactive music classes for children newborn to 6 years old, featuring a live three-piece band (guitar, keyboard, drums) performing original rock songs and adapted pop favorites. Classes are delivered through a franchise model at partner venues across multiple U.S. states, supplemented by online live classes, on-demand content, private home pods, and birthday party entertainment.
Product overview
songs for seeds is a children's music education franchise offering live, interactive music classes for children from newborn to 6 years old. The core product is a weekly 45-minute class featuring a live three-piece band (guitar, keyboard, drums), with three main program types: Mixed Ages classes for children of varying ages to attend together, Babies classes for newborns to 12 months, and Big Kids classes for ages 3-6. The company also provides online classes with live sessions and on-demand content, birthday party and event entertainment with 1-3 piece bands, and private pod classes held at homes. Classes incorporate educational activities including world music exploration, shape/color recognition through picture songs, animal matching games, magic tricks for number practice, and drum circles. The franchise operates across multiple U.S. locations and is brought to families by Apple Seeds LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Music Classes Weekly, 45-minute interactive music classes for children newborn to 6 years old featuring a live three-piece band (guitar, keyboard, drums). Classes include singing, dancing, instrument play, and educational activities covering shapes, colors, numbers, animals, and world cultures, delivered at franchise venues across multiple U.S. states.
- Online Classes Live online music classes and on-demand songs and activities accessible virtually through the songsforseeds.com/online platform, available to families anywhere.
- Birthday Party and Event Entertainment The songs for seeds band performs at birthday parties and events with 1, 2, or 3-piece band configurations for 30-45 minute sets, providing interactive musical entertainment for children newborn to 6 years old.
- Private Pods Private weekly music classes held at homes, requiring a minimum of 6 children, where the band travels to the host location. Parents organize the pod and pay per class session.
- Summer Mini/Semester Programs Seasonal summer music class programs offered during summer breaks with special pricing and curriculum, supplementing the regular weekly schedule.
Companies that use songs for seeds
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
songs for seeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
songs for seeds partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Fred Astaire Dance Studio (Las Vegas)coreVenue partner hosting songs for seeds classes at their Las Vegas Summerlin location at 9326 W. Sahara Ave, Suite 6 & 7. Classes temporarily closed with redirection to online offerings.
- Artful Souls (Brooklyn)coreWilliamsburg venue partner hosting songs for seeds classes at 105 S 5th Street, Brooklyn, NY 11249. Owner: Molly Mann.
- Kidzdance (Orlando)coreOrlando venue partner hosting songs for seeds classes at 1017 W Orange Blossom Trail, Apopka, FL 32712. Owner: Pooja Bhardwaj.
- Manhattan Youth Downtown Community CenterminorNYC partner venue for songs for seeds classes.
- Scarsdale Synagogue (Temples Tremont and Emanu-El)coreWestchester venue partner hosting songs for seeds Scarsdale classes. Contact: dana fisher, [email protected].
- Community of Play ScarsdalecoreWestchester venue partner offering 12-class packages for 30-minute sessions on Mondays at 11-11:30am.
- Congregation KTIcoreRye Brook venue partner offering 10-class packages on Fridays at 11am.
- Ridgewood YMCAminorLaunching classes at Ridgewood YMCA in 2024 for Bergen County, New Jersey area.
- YWCA GreenwichminorConnecticut venue partner for spring sessions. Located in Greenwich, CT.
- YWCA DarienminorConnecticut venue partner for classes in Darien, CT.
- ECC/Community Synagogue (Port Washington)minorLong Island venue partner for Port Washington classes serving Nassau & Suffolk Counties.
- Retro Fitness BrooklynminorFitness venue partner in Brooklyn for songs for seeds classes.
- Avanti Music Academy (Highlands Ranch)minorFormer music academy partner at Highlands Ranch location. Location now permanently closed.
- ATA Karate DenverminorKarate studio partner in Highlands Ranch area, CO.
- KIDS UcorePort Chester venue partner offering 10-class packages on Mondays at 9:30am.
- The Peach Pit (Rumson, NJ)minorNew location in Rumson, NJ offering classes on Saturday mornings.
- Mr. RaycoreMr. Ray (www.mrray.com) is the composer of all original songs for seeds music. All songs for seeds original music is written and composed by Mr. Ray, creating a proprietary music library unique to the program.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
songs for seeds competitors and assessment
Company assessmentBroad incumbents
- School of Rock: School of Rock is the largest franchised music education brand in the US, primarily serving school-age children with rock-band-based instruction. It shares songs for seeds' rock-music identity and live-instrument pedagogical approach but targets an older age range, making it an adjacent incumbent in kids' music education.
- Primrose Schools: Primrose Schools is one of the largest US private preschool franchise systems, with music and enrichment embedded in its daily curriculum. It overlaps with songs for seeds in early-childhood enrichment for the same 0–6 demographic and represents a broader incumbent against which songs for seeds competes for parent enrichment spend.
Direct peers
- Kindermusik: Kindermusik is a global early-childhood music curriculum licensed through independent educators and franchisees serving newborn-through-age-7 children. It competes head-to-head with songs for seeds in the same age band, same parent-purchase decision, and similar weekly class delivery model.
- The Music Class: The Music Class runs group early-childhood music programs for infants through preschoolers with original recorded music and live teacher-led classes. It is a direct competitor in the parent-toddler music class category with a similar weekly-class enrollment model.
- Gymboree Play & Music: Gymboree Play & Music is a franchise-based early-childhood enrichment program offering music, art, and movement classes for young children. It overlaps with songs for seeds in both target demographic (infants through early elementary) and franchise-driven distribution, including live-led music classes.
- Music Together: Music Together is a long-established early-childhood music education program operating worldwide through licensed centers and teachers. The songs for seeds co-founders met in a Music Together class, and the two programs directly compete for the same parent-child demographic with similar group-class formats.
- Bach to Rock: Bach to Rock is a US franchise music school offering individual lessons, band programs, and early-childhood music classes for kids. It overlaps with songs for seeds on the live-band pedagogy and franchise distribution, though it skews toward older students and one-on-one instruction.
- Little School of Music: Little School of Music offers early-childhood group music classes plus instrument instruction for kids in local studio locations. It competes with songs for seeds for the same parent-child segment and uses similar live-instructor-led class formats.
Emerging players
- My Music Workshop: My Music Workshop is a smaller early-childhood music program offering group classes for babies, toddlers, and preschoolers with proprietary curriculum. It overlaps with songs for seeds in age band and class format but has a more limited geographic footprint.
Others
- Apple Seeds (parent brand play space): Apple Seeds is the parent company of songs for seeds and operates a Chelsea/Flatiron NYC play space. As the operating LLC and brand owner, it is not a competitive peer but the corporate parent that hosts songs for seeds programs and shares the founder and management team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
songs for seeds social profiles
Digital presencesongs for seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
songs for seeds leadership team
Management profileNumber of profiles
Profiles11 records
songs for seeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
songs for seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about songs for seeds
What does songs for seeds do?
songs for seeds delivers weekly 45-minute interactive music classes for children newborn to 6 years old, featuring a live three-piece band (guitar, keyboard, drums) performing original rock songs and adapted pop favorites. Classes are delivered through a franchise model at partner venues across multiple U.S. states, supplemented by online live classes, on-demand content, private home pods, and birthday party entertainment.
Is songs for seeds a public or private company?
songs for seeds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was songs for seeds founded?
songs for seeds was founded in 2007. It employs 101 to 250 people.
Where is songs for seeds based?
songs for seeds is headquartered in New York, United States, in the North America region.
How does songs for seeds make money?
Five revenue lines are on record. Weekly Class Registrations are the primary driver. The others are class Packs, birthday Party Entertainment, private Pod Classes and online Classes.
Who are songs for seeds's main competitors?
Broad incumbents on record are School of Rock and Primrose Schools. Direct peers are Kindermusik, The Music Class, Gymboree Play & Music, Music Together, Bach to Rock and Little School of Music. My Music Workshop is listed as an emerging player. Apple Seeds (parent brand play space) is listed as an others.
Does songs for seeds have an API?
No public API is recorded for songs for seeds.
What industry is songs for seeds in?
songs for seeds's product category is Children's Music Education. Its primary akta.pro industry code is EDAMANAD, Early Childhood Music Education (Ages 0–7). Its NAICS code is 61161 and its SIC code is 8351.