PeopleAnalytics
PeopleAnalytics is a Stockholm-based SaaS provider of the PeopleInsights HR analytics platform, offering PAY (equal-pay analysis), KPI (HR metrics), and Predictive (turnover risk) modules primarily to Swedish and Nordic organizations.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PeopleAnalytics does
PeopleAnalytics (Heartpace People Analytics) is a Stockholm-based SaaS company that has operated the PeopleInsights cloud platform since 2016, focused on HR analytics for organizations operating in Sweden and the wider Nordics. The platform is delivered as a multi-module suite: PAY™ for structured equal-pay analysis aligned to the Swedish Discrimination Act and EU Pay Transparency Directive, KPI™ for HR metrics dashboards (headcount, turnover, absence, comp ratios), and Predictive™ for turnover-risk scoring and correlation of HR metrics with business outcomes. Underlying the modules is structured data ingestion that automates pay-equity calculations (the company cites a 1/3 reduction in mapping time) and supports multi-year historical analysis required for compliance audit trails; no public API, SDK, or third-party model dependencies are disclosed. Customer-facing proof points include 400 system users, 150,000 individuals mapped, and 99% retention. The business is a tiered subscription SaaS with Free, Standard (from $150/month), and Professional (from $450/month) plans, listed in both SEK and USD, and is sold through a product-led growth motion supported by an HR Analytics Academy, breakfast seminars, crash courses, and webinars. The current customer roster spans real estate (Bonava, Hemnet), retail/consumer (Happy Socks, Lyko), pharma/biotech (Amgen), media (Bonnier, Schibsted), insurance (AFA), industrials (Atlas Copco, Elektroskandia), automotive (Upplands Motor), financial services (Collector), and public/leisure services (Parks and Resorts, Lernia), and the company has extended its footprint to Norway and the UK. The company is privately held, bootstrapped (no funding rounds disclosed), and operates from Stockholm with GDPR-compliant hosting.
PeopleAnalytics firmographics
Firmographics- Name
- PeopleAnalytics
- Legal name
- Heartpace People Analytics
- Website
- https://peopleanalytics.se
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PeopleAnalytics is a Stockholm-based SaaS provider of the PeopleInsights HR analytics platform, offering PAY (equal-pay analysis), KPI (HR metrics), and Predictive (turnover risk) modules primarily to Swedish and Nordic organizations.
- Ownership category
- akta.pro rank
PeopleAnalytics industry classification
Industry- Product category
- HR Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Human Resources Consulting Services (541612)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- People Analytics & Workforce Planning (BPACAPAK)
- akta.pro secondary industries
- Workforce Analytics, Reporting & Labor Cost Management (BPACAIAL), People Analytics & Workforce Planning Training (EDABAIAH)
Keywords
Where PeopleAnalytics is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
PeopleAnalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Tiered subscription model with three levels: Free (basic access), Standard (starting at 1500 SEK/month - PAY module), and Professional (starting at 4500 SEK/month - KPI module). Annual billing with free termination after 12-month periods.
- Training and Education Services: HR Analytics Academy full-day education programs, breakfast seminars, and customized workshops. Includes lunch and networking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic exploration |
| Subscription | Annual | Standard - PAY (Salary Mapping) tier |
| Subscription | Annual | Professional - KPI (HR Metrics) tier |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
PeopleAnalytics product offering
Product offeringCore offering
PeopleAnalytics offers a cloud-based HR analytics platform (PeopleInsights) that enables organizations to upload HR and payroll data and receive automated analysis and interactive visualizations. The platform comprises three modules: PAY™ for equal pay analysis and Swedish salary mapping compliance, KPI™ for ongoing HR metrics tracking (headcount, sick leave, turnover), and Predictive™ for workforce risk forecasting using historical HR data.
Product overview
PeopleAnalytics (Heartpace People Analytics) offers a cloud-based HR analytics platform called PeopleInsights that comprises three integrated modules: PAY™ for equal pay analysis and salary mapping, KPI™ for ongoing HR metrics tracking, and Predictive™ for predictive analytics using historical data. The platform enables organizations to upload their HR/payroll data for automated analysis and visualization, supporting functions including annual salary mapping compliance, workforce metrics monitoring, and predictive workforce insights. The products are offered as separate modules under standardized pricing tiers (Free, Standard starting at 150 USD, Professional starting at 450 USD) that can be customized based on organizational needs.
Differentiator
Problem solved
Functional benefit
Brands
- PeopleInsights: Cloud-based HR analytics platform providing decision-makers with business-related insights throughout the HR area
- Pay
- KPI
- Predictive
Products and services
- PAY™ A cloud-based equal pay analysis and salary analysis system designed to fulfill Swedish legal requirements for annual salary mapping (lönekartläggning). It includes job evaluation, Equal Pay Index calculations, and complete salary analysis with visualizations of salary structures and distributions.
- KPI™ A tool for ongoing monitoring and tracking of HR key metrics including headcount/FTE, sick leave, staff turnover, internal mobility, and overall demographics. It provides interactive reports with drill-down capabilities across divisions, departments, and employee groups.
- Predictive™ Predictive analysis module that uses historical HR data to forecast future outcomes including employee turnover risk scores, employee attrition predictions, and correlation analysis between HR metrics and business outcomes such as customer satisfaction, sales, and leadership effectiveness.
- PeopleInsights Platform Cloud-based HR analytics platform that serves as the underlying technology foundation for PAY, KPI, and Predictive products. It enables data upload from payroll/HR systems, automated data processing, and visualization of HR analytics through interactive reports.
Quantifiable outcome
- Salary mapping time reduced to one-third compared to other systems
- +1 more outcomes
Companies that use PeopleAnalytics
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
PeopleAnalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
PeopleAnalytics partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
PeopleAnalytics competitors and assessment
Company assessmentDirect peers
- Visier: Visier is a leading people analytics SaaS platform offering workforce analytics, predictive insights, and HR data integration for mid-market and enterprise HR teams. Closely comparable to PeopleAnalytics in its people analytics focus, predictive capabilities, and SaaS delivery, though Visier serves a global market while PeopleAnalytics is concentrated in the Nordics.
- Syndio: Syndio is a pay equity analytics SaaS platform focused on equal pay analysis, salary band management, and regulatory compliance. It directly overlaps with PeopleAnalytics' PAY module, including compliance-driven annual pay equity workflows, though Syndio targets primarily the US market.
- Pave: Pave is a compensation management and people analytics platform combining benchmarking, salary band tools, and workforce analytics. Comparable to PeopleAnalytics where compensation analytics, salary mapping, and HR data visualization intersect, particularly relevant given the PAY module focus.
- Crunchr: Crunchr is a European people analytics platform headquartered in the Netherlands, offering workforce analytics, predictive modeling, and HR dashboards. It is one of the most direct regional peers to PeopleAnalytics, both being European-headquartered SaaS players focused on workforce planning and HR data insights for mid-market employers.
- OneModel: OneModel is a people analytics and HR data platform that ingests, models, and visualizes workforce data for enterprise HR teams. Comparable to PeopleAnalytics in its cloud-based HR data pipeline and analytics focus, with overlapping use cases around turnover, headcount, and compensation analytics.
Broad incumbents
- HiBob: HiBob is a modern HRIS platform for mid-market employers with built-in people analytics, compensation, and reporting tools. Increasingly competing with PeopleAnalytics in the Nordic mid-market by bundling analytics natively, though PeopleAnalytics retains depth in pay equity and predictive modules.
- Workday: Workday is a global enterprise HCM and people analytics incumbent whose People Analytics and Workday Peakon offerings overlap with PeopleAnalytics' KPI and Predictive modules. A broad incumbent that competes via embedded analytics within a full HRIS, while PeopleAnalytics competes as a best-of-breed point solution.
- SAP SuccessFactors: SAP SuccessFactors is a broad HCM suite with embedded workforce analytics and reporting capabilities. Relevant incumbent competitor to PeopleAnalytics in the Swedish enterprise market where SAP is entrenched, offering overlapping dashboards and people analytics features.
Emerging players
- OrgVue: OrgVue provides organizational analytics and workforce planning software focused on org structure, headcount, and scenario modeling. Adjacent to PeopleAnalytics' KPI and Predictive modules, with overlap in workforce data visualization and decision support for HR leaders.
- ChartHop: ChartHop is a people analytics platform offering org charting, compensation planning, and workforce dashboards. Overlaps with PeopleAnalytics' KPI module and compensation-focused PAY module, targeting a similar mid-market HR buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PeopleAnalytics social profiles
Digital presencePeopleAnalytics compliance and trust
Trust signalCompliance1 record
PeopleAnalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleAnalytics leadership team
Management profileNumber of profiles
Profiles1 record
PeopleAnalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleAnalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleAnalytics
What does PeopleAnalytics do?
PeopleAnalytics offers a cloud-based HR analytics platform (PeopleInsights) that enables organizations to upload HR and payroll data and receive automated analysis and interactive visualizations. The platform comprises three modules: PAY™ for equal pay analysis and Swedish salary mapping compliance, KPI™ for ongoing HR metrics tracking (headcount, sick leave, turnover), and Predictive™ for workforce risk forecasting using historical HR data.
Is PeopleAnalytics a public or private company?
PeopleAnalytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PeopleAnalytics founded?
PeopleAnalytics was founded in 2016. It employs 1 to 10 people.
Where is PeopleAnalytics based?
PeopleAnalytics is headquartered in Stockholm, Sweden, in the Europe region.
How does PeopleAnalytics make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are training and Education Services.
Who are PeopleAnalytics's main competitors?
Direct peers on record are Visier, Syndio, Pave, Crunchr and OneModel. Broad incumbents are HiBob, Workday and SAP SuccessFactors. Emerging players are OrgVue and ChartHop.
Does PeopleAnalytics have an API?
No public API is recorded for PeopleAnalytics.
What industry is PeopleAnalytics in?
PeopleAnalytics's product category is HR Analytics Software. Its primary akta.pro industry code is BPACAPAK, People Analytics & Workforce Planning, with a secondary code of BPACAIAL, Workforce Analytics, Reporting & Labor Cost Management. Its NAICS code is 518210 and its SIC code is 7370.