Naturschutzbund Österreich

What Naturschutzbund Österreich does

Naturschutzbund Österreich (legal name: Verein Naturschutzbund Österreich) is an Austrian non-profit nature conservation association (Verein) founded in 1913, headquartered in Vienna's Museumsquartier (Museumsplatz 1, 1070 Wien) and operating through nine regional state groups (Landesgruppen) — one in each Austrian federal state. The organization runs a portfolio of species and habitat programs covering wild bees (Bienenschutz-Fonds), floodplains (Auenschutz mit Strategie), the former Iron Curtain corridor (Grünes Band), wildcats, otters, wolves, lynx, birds (Vogelschutz), amphibians (Netzwerk Amphibienschutz), and urban biodiversity (BIODIVERCITI), alongside the Naturbeobachtung.at citizen science platform.

Its core technology footprint is modest: the organization explicitly identifies as a "nature conservation and environmental education organization without proprietary technology products," relying instead on a website, newsletter, social media, and the Naturbeobachtung.at observation portal. The publication natur&land (bimonthly magazine) and the children's program Naturdetektive (ages 8-11) are signature engagement assets, complemented by a youth wing, Naturschutzjugend (önj).

The business model is a community-led non-profit: recurring membership subscriptions form the backbone, supplemented by donations and corporate sponsorships (Firmenkooperationen), one-time event and course fees (excursions priced from €6 for short member outings to €640 for single-room multi-day trips), and magazine subscription/merchandise revenue. Revenue, fundraising totals, and headcount trends are not publicly disclosed.

Name

Naturschutzbund Österreich

Legal name

Verein Naturschutzbund Österreich

Website

https://naturschutzbund.at

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturschutzbund Österreich is an Austrian non-profit nature conservation association founded in 1913, operating through nine regional state groups to deliver species and habitat programs, environmental education, a citizen science platform, and the natur&land magazine for members, donors, and corporate partners.

Ownership category

akta.pro rank

Product category

Nature Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

Keywords

• Nature conservation
• Biodiversity protection
• Environmental education
• Species protection
• Habitat conservation

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from individual supporters across Austria
2. Donations and sponsorships: Voluntary donations from members and supporters, corporate sponsorships through firmenkooperationen (corporate cooperations)
3. Event and course fees: Registration fees for excursions, courses, and educational events. Example: Multi-day excursion €590 double room / €640 single room
4. Magazine sales: Sales of the natur&land magazine (Die Zeitschrift natur&land) and potentially merchandise from the shop

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Naturschutzbund Österreich is an Austrian non-profit nature conservation association operating nationwide through 9 regional state groups. It delivers biodiversity and species conservation programs (bees, wildcats, wolves, lynx, otters, birds, amphibians), environmental education through excursions, courses, and the Naturdetektive children's program, a citizen science platform (Naturbeobachtung.at), landscape protection initiatives (Grünes Band floodplain corridor, Auenschutz mit Strategie), and publishes the natur&land magazine.

Product overview

Naturschutzbund Österreich is an Austrian nature conservation organization offering a portfolio of conservation programs, citizen science platforms, educational initiatives, and publications. The core offerings include species-specific conservation programs (Wildkatze, Fischotter, Wolf, Luchs, Vogelschutz, Bienenschutz-Fonds), landscape protection initiatives (Auenschutz mit Strategie, Grünes Band), a citizen science platform (Naturbeobachtung.at), and children's education through the Naturdetektive program. The organization publishes the natur&land magazine and operates through regional state groups (Landesgruppen) across all Austrian federal states.

Differentiator

Problem solved

Functional benefit

Brands

• natur&land: The organization's magazine publication covering nature conservation topics
• Naturschutzjugend (önj)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Naturschutzjugend (önj)coreStrategic or Co-development PartnerYouth wing of the organization focused on nature education for children and young people. Collaborates on Naturdetektive programs and joint excursions.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• IUCN (International Union for Conservation of Nature): Global conservation organization with national committees across Europe. While not a direct Austrian competitor, IUCN sets the species and habitat frameworks that Naturschutzbund's programs implement at national level.
• WWF Österreich: The Austrian chapter of the global WWF network, also a member-supported conservation NGO active across species and habitat protection, climate, and environmental education in Austria. WWF is a broader, better-funded incumbent with similar donor and corporate partner segments.
• The Nature Conservancy (Europe): Global conservation NGO with active European programs focused on habitat protection, forestry, and freshwater ecosystems overlapping with Naturschutzbund's Auenschutz and Grünes Band initiatives.
• Greenpeace Österreich: Austrian chapter of Greenpeace, an international environmental NGO active in Austria on biodiversity, climate, and conservation campaigns. It competes for the same individual donor and corporate CSR segments in Austria.

Direct peers

• Naturschutzbund International: The international coordination body of the Naturschutzbund federation across multiple countries. Most directly comparable as part of the same organizational network and shared governance model.
• BirdLife Österreich: Austrian partner of BirdLife International, focused specifically on bird conservation and habitat protection in Austria. It overlaps directly with Naturschutzbund's Vogelschutz program and competes for similar bird-watching, citizen-science, and ornithology members.
• NABU (Naturschutzbund Deutschland): The German sister organization of the same Naturschutzbund federation, with an identical membership-based, state-group structure, species protection programs, and youth wing. NABU is the most directly comparable peer in terms of operating model, scale, and program portfolio.
• Umweltdachverband (Environmental Umbrella Association): The Austrian umbrella organization for environmental NGOs, coordinating policy advocacy across environmental groups. It is a peer in advocacy, member-supported environmental policy work, and event programming relevant to Naturschutzbund.
• Naturschutzjugend Deutschland (NAJU): German counterpart of Naturschutzbund's Naturschutzjugend (önj), the youth education wing of the Naturschutzbund federation. Directly comparable as a children-and-youth nature education organization with similar program models.

Emerging players

• Vier Pfoten (Four Paws): Austrian-headquartered global animal welfare and conservation organization, headquartered in Vienna. It overlaps in species and habitat advocacy and competes for Austrian donors and corporate partners, though its primary focus is animal welfare rather than habitat conservation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturschutzbund Österreich