Name

BirdLife Österreich

Legal name

BirdLife Österreich - Gesellschaft für Vogelkunde

Website

https://birdlife.at

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Environmental Consulting Services (54162)

akta.pro primary industry

Humane Wildlife Deterrence & Exclusion (Eco-Safe Methods) (HSAMALAE)

akta.pro secondary industries

Structural Modifications & Habitat Management (Food/Water Source Control, Site Changes) (HSAMAGAL), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Bird conservation services
• Citizen science platforms
• Ornithological education
• Wildlife habitat protection
• Avian monitoring programs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership subscriptions provide core funding. Members receive benefits including excursions, courses, publications, and the 'Vogelschutz' magazine.
2. Donations and philanthropy: Individual and corporate donations, including the 'Initiative Philanthropie' collaboration and project-specific donations. Donations are tax-deductible since 2017.
3. Project funding and grants: EU-co-financed projects, government funding (e.g., Kulturlandschaftsvögel project with Land Oberösterreich), and foundation grants from organizations like Lesser Stiftung für Naturschutz.
4. Partnership contributions: Kooperationspartner contribute financial support, products, or services. Examples include Vivara, BILLA Stiftung, SWAROVSKI OPTIK, and others.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

BirdLife Österreich is Austria's nationwide non-profit ornithological association, protecting native bird species and their habitats through citizen science data collection, scientific monitoring, habitat restoration and land acquisition (Hoffnungsinseln), policy advocacy, and educational programs. It also publishes the Vogelschutz magazine, offers courses and excursions, and operates the ornitho.at citizen science platform and bird identification mobile apps. The organization is Austria's partner in the BirdLife International network.

Product overview

BirdLife Österreich operates a multi-platform product portfolio centered on bird conservation and citizen science. The core offerings include ornitho.at, a bird observation reporting platform that integrates with the NaturaList mobile app and generates over one million reports annually; the Vogel-App for mobile bird identification; and the co-developed 'Vögel in Österreich' app with Sunbird Images. Supporting products include the monthly BirdLife Gezwitscher podcast, the annual citizen science events 'Stunde der Wintervögel' and Austrian BirdRace, a course program for ornithological education, and publications including the 'Vogelschutz' magazine. The organization also operates the Hoffnungsinseln land conservation initiative, organizes bird watching tours, and maintains a comprehensive bird species database. All offerings work together to advance the four core areas of species protection, habitat protection, sustainability, and awareness building.

Differentiator

Problem solved

Functional benefit

Brands

• Ornitho.at: Citizen science platform for reporting bird observations in Austria
• BirdLife Gezwitscher
• Hoffnungsinseln
• Stunde der Wintervögel
• Austrian BirdRace

Products and services

• ornitho.at Citizen science platform and database for collecting, managing, and displaying bird observations across Austria. Voluntary bird watchers report observations via website or NaturaList app, generating over one million reports annually for bird conservation.
• Vogel-App (Bird App) Mobile application for bird identification and observation reporting, working in conjunction with the ornitho.at platform. Enables users to identify native Austrian birds and report sightings.
• Vögel in Österreich App Comprehensive bird identification mobile app developed jointly with Sunbird Images, enabling users to identify native Austrian bird species.
• BirdLife Gezwitscher Podcast Monthly podcast discussing bird conservation work, introducing bird species, and providing tips for protecting birds. Available on Spotify, Apple Podcasts, SoundCloud, and YouTube.
• Stunde der Wintervögel (Hour of Winter Birds) Austria's largest citizen science project, an annual winter bird counting event where participants observe and report birds for one hour, generating conservation data.
• Vogelreisen (Bird Watching Tours) Organized bird watching excursions both within Austria and internationally, offered in partnership with Kneissl Touristik.
• Kursprogramm (Course Program) Ornithological education offerings with tiered courses for all knowledge levels, including field ornithology courses and bird identification training.
• Hoffnungsinseln (Islands of Hope) Conservation Land Initiative Land acquisition initiative launched in 2019 to purchase and protect valuable natural habitats. Six conservation areas have been secured as important retreats for field and meadow birds.
• BirdCrime Wildtierkriminalität Platform Reporting platform for wildlife crime in Austria, documenting and addressing illegal activities affecting birds and wildlife.
• Austrian BirdRace Annual 24-hour birdwatching competition in Austria, engaging participants in bird conservation through competitive observation events.
• BirdLife Newsletter (Vogelschutz magazine and monthly newsletter) Monthly newsletter providing updates on bird conservation projects, seasonal bird news, practical tips for bird and nature protection, and information about membership benefits including excursions and courses. Members receive the Vogelschutz magazine.

Quantifiable outcome

• 6 conservation areas purchased and protected as 'Hoffnungsinseln' since 2019
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BILLA gemeinnützige Privatstiftung (Blühendes Österreich)coreStrategic or Co-development Partner · 1 January 2015Since 2015, BirdLife and BILLA Stiftung implement diverse bird conservation projects throughout Austria. Blühendes Österreich provides financing of over €100,000 for projects like Ibmer Moor restoration. Partnership supports 'WIN #landwirtschaft' program with €1.7 million for farmers implementing renaturation measures.
• SWAROVSKI OPTIKcoreStrategic or Co-development PartnerLong-term partner providing significant support for bird conservation and Citizen Science initiatives. SWAROVSKI OPTIK supplies optical equipment for bird observation activities.
• VivaracoreStrategic or Co-development PartnerBird food manufacturer supports BirdLife Österreich through Citizen Science initiatives, helping people discover and protect birds in their own neighborhoods.
• Austrian Power Grid AGcoreStrategic or Co-development PartnerOperator of Austria's electricity transmission network works closely with BirdLife to implement bird protection measures on power lines, including nest platforms for endangered raptor species.
• Österreichische BundesforstecoreStrategic or Co-development PartnerCollaborates on numerous bird conservation projects including the construction of 500 bird islands throughout Austria.
• Naturhistorisches Museum WienminorStrategic or Co-development PartnerLong-term and regular exchange partner on topics related to Austrian bird world and ornithology.
• Forum Mineralische RohstoffeminorStrategic or Co-development PartnerSince 2014, works with BirdLife to preserve and improve nature in quarries and gravel pits.
• Kneissl TouristikminorChannel Partner/ Reseller/ DistributorLong-term partner enabling bird observation trips domestically and internationally.
• Österreichische Post AGminorStrategic or Co-development PartnerCreates special stamps featuring native Austrian birds, including endangered species, to raise awareness for bird protection.
• freeNatureminorStrategic or Co-development PartnerAssociation for habitat protection and conservation maintains BirdLife conservation areas in Waldviertel, ensuring sustainable homes for species like Ortolan Bunting and Red-backed Shrike.
• Österreich forschtminorStrategic or Co-development PartnerNetwork of institutions strengthening Citizen Science projects like the 'Stunde der Wintervögel'.
• da ErdwurmminorStrategic or Co-development PartnerLower Austrian family business supports BirdLife with €2 donated per pack of 'Seedballs für Finkenvögel' sold.
• 24 gute Taten AdventskalenderminorGTM or Marketing PartnerCharity advent calendar featuring 24 good causes. BirdLife participated in 2025 with Kaiseradler protection project, reaching 1.3+ million participants.
• Brenners Altholz GmbHminorStrategic or Co-development PartnerUpcycles 100% alpine old wood, contributing to resource conservation and Austrian bird protection.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RSPB (Royal Society for the Protection of Birds): UK's largest bird conservation charity and one of BirdLife International's founding partners. Comparable mission and operational structure, but operates at significantly larger scale (millions of members) with broader public engagement and substantial commercial reserves.
• BirdLife International: Global partnership of which BirdLife Österreich is a member. Provides the international framework, scientific resources, and policy advocacy channels that Austrian operations plug into. Operates at global rather than national scale.
• National Audubon Society: US bird conservation organization with similar mission focus on birds, citizen science (Christmas Bird Count), and habitat protection. Operates at substantially larger scale across North America with a much broader program portfolio.

Regional players

• Naturschutzbund Österreich: Austrian conservation NGO working on broader biodiversity and habitat issues. Operates in the same geographic market with overlapping donor base, but with broader conservation scope beyond birds specifically.
• WWF Österreich: Austrian branch of the global WWF network, also active in nature conservation within the same geography. Comparable audience overlap and Austrian donor base, but with broader species/ecosystem focus and international brand strength.

Direct peers

• NABU (Naturschutzbund Deutschland): Germany's largest nature and bird conservation association and fellow BirdLife International partner. Directly comparable in mission, operating model (memberships, citizen science, regional offices), and policy advocacy role within the DACH region.
• BIOM (BirdLife Croatia): Croatian BirdLife partner organization engaged in bird and nature conservation. Comparable in scope, citizen science methodology, and BirdLife network affiliation in another Central European country.
• BirdLife Schweiz / Schweizer Vogelschutz SVS: Swiss BirdLife partner organization with nearly identical structure and mission. Directly comparable in bird conservation focus, citizen science platforms, and membership-based funding model within a neighboring DACH-region country.
• Macedonian Ecological Society (BirdLife North Macedonia): BirdLife partner in North Macedonia focused on bird conservation, citizen science, and policy advocacy. Comparable as a smaller national BirdLife partner within the broader Central/Eastern European network.
• Česká společnost ornitologická (BirdLife Czech Republic): Czech BirdLife partner focused on bird conservation and ornithology. Highly comparable in scope, citizen science engagement, and BirdLife network membership, operating in a similar Central European context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChENyhuJECJxUs4kjZqkc8A
• Facebookfacebook.com/BirdLifeOesterreich
• LinkedInlinkedin.com/company/birdlife-oesterreich
• Instagraminstagram.com/birdlife_austria

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirdLife Österreich