Plumed Horse

What Plumed Horse does

Plumed Horse is a single-location, Michelin-starred fine dining restaurant operating from 14555 Big Basin Way in Saratoga, California, in the heart of Silicon Valley. Founded in 2008 and operated privately since a multimillion-dollar transformation that positioned Executive Chef Peter Armellino — a 35-year industry veteran trained at Gramercy Tavern and alongside Chef Laurent Manrique — as the creative lead, the restaurant serves affluent diners and wine enthusiasts seeking contemporary California cuisine. Its core product is a tasting-menu-driven fine dining experience with two pricing tiers (Chef's Tasting Menu at $225 with optional wine pairing; Four-Course Prix-Fixe at $128), supported by an 18,145-bottle, 2,975-selection wine cellar built by Wine Director Jeffrey Perisho to Wine Spectator Grand Award standards.

The business monetizes through in-restaurant dining (reservations accepted exclusively via OpenTable, Tuesday-Sunday 5-10pm), The Bar at TPH craft cocktail program, five private function rooms accommodating 8-200 guests (Chef's Table, Library, Gold Room, Rose Room, Main Dining Room), gift cards and gift certificates in $250-$1,000 denominations, the VIP membership program (priority reservations and Winemaker's Dinner early access), and event-driven offsite experiences. Distribution is domestic-only with gift certificates physically shipped anywhere in the United States, but in-person dining is constrained to the Saratoga location. Marketing channels center on OpenTable as the booking funnel, Instagram and Facebook for visual storytelling, a 1-2 emails/month VIP newsletter, and earned media coverage from Food Network, Kitchen Confidential, and other culinary publications.

Awards and recognition form a major intangible asset: 18 consecutive Michelin Stars (2008-2026), 12 consecutive Wine Spectator Grand Awards (2015-2026), America's 100 Best Wine Restaurants (Wine Enthusiast), and OpenTable Diners' Choice 2024. The ownership structure is independent and privately held — no parent company, venture backing, or institutional equity is disclosed. No acquisitions, leadership transitions, or geographic expansions have been publicly disclosed, and there is no evidence of technology-driven scale or external funding.

Name

Plumed Horse

Legal name

Plumed Horse

Website

https://plumedhorse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Plumed Horse is a privately held, single-location Michelin-starred fine dining restaurant in Saratoga, California, serving affluent Silicon Valley diners with contemporary California cuisine via a $225 tasting menu and $128 prix-fixe option, complemented by an award-winning wine program and private event spaces.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Fine dining restaurant
• Michelin-starred cuisine
• Wine program
• Private dining events
• Tasting menu

Headquarters

HQ city

Saratoga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fine Dining Revenue: Revenue from in-person dining experiences including tasting menus and à la carte selections. The restaurant offers a multi-course tasting menu and four-course prix-fixe options.
2. Gift Cards and Certificates: Digital and physical gift cards sold in denominations of $250, $500, $750, and $1,000. Valid exclusively for in-person dining at Plumed Horse in Saratoga, CA.
3. Wine and Beverage Sales: Extensive wine program with over 2,975 selections and 18,145 bottles in inventory. Wine Spectator Grand Award-winning cellar featuring Champagne, white wines, and red wines by the glass and bottle. Craft cocktails available at the bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Plumed Horse is a Michelin-starred fine dining restaurant operating from a single location in Saratoga, California. It sells in-person multi-course tasting menus ($225) and four-course prix-fixe menus ($128) featuring Chef Peter Armellino's contemporary California cuisine, alongside an award-winning wine program, craft cocktails, private dining experiences, and gift cards. The restaurant is open Tuesday through Sunday from 5pm-10pm and accepts reservations exclusively through OpenTable.

Product overview

Plumed Horse is a single-location Michelin-starred fine dining restaurant offering a unified luxury dining experience. The core offering centers on Chef Peter Armellino's contemporary California cuisine through two menu formats: the multi-course Chef's Tasting Menu ($225) and the Four-Course Prix-fixe Menu ($128). Supporting the dining experience are The Bar at TPH (craft cocktails), an award-winning Wine Program (Wine Spectator Grand Award recipient), and private dining options including the Chef's Table and dedicated event rooms. Additional revenue streams include Gift Cards/Gift Certificates ($250-$1,000) and a VIP Membership program offering priority access to events and reservations. The restaurant seats guests Tuesday through Sunday evenings, with private event capacity ranging from 8 to 200 guests.

Differentiator

Problem solved

Functional benefit

Brands

• The Bar at TPH: The upscale bar and lounge at Plumed Horse featuring sustainable and creative cocktails with fine spirits and unique ingredients, along with a fireplace lounge.
• The Chef's Table

Products and services

• Chef's Tasting Menu A multi-course seasonal tasting menu priced at $225 per person, with optional wine pairing ($148) or non-alcoholic pairing ($118). Features canapés and signature dishes such as heirloom carrot salad, black pepper and parmesan soufflé, spot prawn, Liberty Farms duck, and roast lamb. Designed for guests seeking the full Michelin-starred culinary experience.
• Four-Course Prix-Fixe Menu A four-course prix-fixe menu priced at $128 per person, offering choices across multiple courses including oysters, soufflé, pasta, salads, and main courses such as Liberty Farms Duck, Veal Milanese, and Flannery Farms Striploin. Includes an assortment of canapés and offers a caviar service supplement at $148 per ounce.
• Wine Program Wine Spectator Grand Award-winning cellar featuring 2,975 selections and 18,145 bottles sourced from California, Burgundy, Bordeaux, Rhône, Piedmont, Tuscany, Germany, and Australia. Champagne, white wines, and red wines are available both by the glass and by the bottle. Recognized among America's 100 Best Wine Restaurants.
• The Bar at TPH An upscale bar and lounge featuring creative cocktails built around sustainability, fine spirits, and unique ingredients. Includes barrel-aged cocktails, signature drinks, and a curated selection of wines by the glass, paired with a fireplace lounge. Operates as a distinct sub-brand within Plumed Horse.
• Chef's Table Experience An exclusive private dining experience for up to 8 guests overlooking the kitchen through a floor-to-ceiling window with mirrors. Features Chef Peter's Michelin-starred luxury menu paired with reserve wine pairing in a fully private room with direct view of the culinary team.
• Private Dining Rooms Multiple private dining spaces accommodating 8 to 200 guests, including the Chef's Table (up to 8), Library Room (up to 12), Gold Room (up to 30), Rose Room (up to 34), and Main Dining Room (up to 100). Suitable for intimate meetings, weddings, rehearsal dinners, board meetings, and charity fundraisers, with AV and professional meeting support available.
• Gift Cards Digital gift cards delivered instantly by email and physical gift certificates available for shipment anywhere in the United States. Sold in denominations of $250, $500, $750, and $1,000. Valid exclusively for in-person dining at Plumed Horse in Saratoga, CA.
• Gift Certificates Classic physical gift certificates priced from $250 to $1,000, available for shipment anywhere in the United States. Redeemable exclusively for in-person dining experiences at Plumed Horse in Saratoga, CA.
• Plumed Horse VIP Membership A free opt-in membership program offering advance access to upcoming events including Winemaker's Dinners before they sell out, priority holiday reservations, and early access to promotions ahead of the general public. Members receive 1-2 emails per month with updates. Enrollment occurs via OpenTable booking or the VIP signup page.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• OpenTablecoreGTM or Marketing PartnerOpenTable is the exclusive reservation platform for Plumed Horse. All dining reservations are managed through OpenTable, and VIP membership signup is integrated into the booking flow. This partnership enables Plumed Horse to reach OpenTable's user base of diners seeking premium dining experiences.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Benu: Michelin three-star tasting-menu restaurant in San Francisco. Comparable ultra-premium, chef-led tasting menu format and award-tier prestige anchoring the same Bay Area luxury dining market.
• Manresa: Michelin-starred fine dining restaurant in Los Gatos, CA — same Silicon Valley catchment as Plumed Horse. Comparable tasting-menu concept and high-end wine program serving an overlapping affluent base.
• The French Laundry: Thomas Keller's flagship Michelin three-star fine dining destination in Yountville, CA. Closest direct peer in category prestige, tasting-menu structure, and Napa/Silicon Valley catchment area.
• Single Thread Farm: Michelin-starred, California-inspired tasting-menu restaurant in Healdsburg, CA. Directly comparable chef-driven fine-dining model with multi-course menus, a strong wine program, and a Northern California identity similar to Plumed Horse.
• Quince: Michelin-starred contemporary California/Italian fine dining restaurant in San Francisco. Comparable chef-driven tasting menu, wine-program depth, and Bay Area affluent clientele.
• Lazy Bear: Michelin-starred, multi-course communal dining concept in San Francisco. Comparable Bay Area fine-dining chef-driven brand with strong wine pairing and modern California cuisine.
• Atelier Crenn: Michelin three-star tasting-menu restaurant in San Francisco led by Chef Dominique Crenn. Comparable poetic-tasting-menu concept, Bay Area luxury positioning, and brand-driven pricing power.
• Saison: Michelon-starred fine dining tasting-menu restaurant in San Francisco. Comparable open-fire California tasting format, premium pricing, and Bay Area chef-driven luxury dining audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theplumedhorse
• Instagraminstagram.com/the_plumedhorse
• Xx.com/plumedhorse

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plumed Horse